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Every week I interview a successful millionaire and dive deep into their mind, revealing EXACTLY what patterns have made them so successful. What do millionaires do differently? Learn from in depth case studies on how business owners (with a net worth of one million or more) start and run their businesses. Discover what works RIGHT NOW in their business, and what they have done to create a successful business.
 
Bootstrapped Web is for entrepreneurs who are bootstrapping web startups and believe in order to achieve success, we must learn by doing. Interviews with bootstrapped entrepreneurs and case studies in building profitable businesses.
 
Inside the War Room: Case Studies in Crisis brings listeners behind the scenes of some of the most significant events of our time. In each episode, our hosts will speak with people who were inside the situation rooms to hear their first-hand perspectives, lessons they learned, and insights they offer to leaders who will face the inevitable crisis. Inside the War Room is co-produced by BCW and Kroll, world leaders in crisis management, business intelligence and investigations. Remember to sub ...
 
This is the show where we bring you the best tips, tactics, and strategies for using OptiChannel marketing & sales to grow your own business and boost leads and sales for your Customers too. From the top sales & marketing minds across agencies, print services providers, and enterprise marketers, you’ll hear what’s working -- and not working -- so you can be on the cutting edge without having to empty your wallet in the process.
 
Start each workday with digestible nuggets on the benefits of running a lean organization. We cover 5 topics in 5 days in about 5 minutes. 1. Leadership- Discover key concepts for successfully leading your organization during its lean transformation. 2. Culture/Intrapreneurship- Learn how to support your intrapreneurs, those who are driving change within your organization. 3. Lean Topics- Still catching on to lean principles and methodologies? We’ll help you with the basics and advanced topi ...
 
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show series
 
Comic Nick Kuntzman and I explore 2019's scientifically factual Monster Island. you can find Nick, along with his tour updates here: https://www.instagram.com/nicksnotfunny420/ Engineer and mastering done by Andy Slater music by Fesliyan StudiosTressa Slater
 
Episode Highlights: Why and how Nathan sold FreeeUp.com, How to build a sellable business, Tips for a smooth business transition, What is Outsource School (And what does it offer), How much due diligence should you spend on your business, Learn how Nathan and his partner, Connor, started Outsource School during the COVID-19 pandemic, Tips and hacks…
 
As we approach the 20th anniversary of 9/11/2001, we are reposting one of our earliest and most important episodes to date, an interview with Karen Hughes, former White House Counselor to the President for President George W. Bush. In this interview, Karen discusses leading the nation’s communications response during the September 11 terrorist atta…
 
In this exclusive live event, our guest was Mary Ann Geers, SVP of Corporate Strategy at GPA (Mary Ann on LinkedIn). Her company provides substrates to the printing industry in Digital, Offset, & Flexo press technologies.listen to this informative interview as we probe Mary Ann’s views on:The unusual trends she’s noticed in the print market over th…
 
Musician Travers Gauntt and I explore 2016's Independents' Day, which is totally not based off of, or profiting off of any other movies. you can find Travers at: https://gaunttletmusic.com/ https://gaunttletmusic.bandcamp.com/ Engineer and mastering done by Andy Slater music by Fesliyan StudiosTressa Slater
 
Episode Highlights: The one thing that instantly makes you an expert in your prospect’s eyes, Why you can’t build influence with tactics alone, How to fix a poorly converting sales pitch, Starting a coaching program from scratch (How to do it on a $1000 budget), “Mapping The Gap” strategy to build instant trust, How to attract clients with money th…
 
In this episode of Inside the War Room, join hosts Jordan Strauss, Michael Estevez, and Sherine Ebadi as they discuss how organizations should manage a whistleblower complaint. Our experts will give you a better understanding of the ways whistleblower complaints develop, the two categories into which they fall, and the appropriate manner and method…
 
This past week the Northeast Florida PCC hosted its annual Technology Shootout, and Dave was invited to speak at the event to share how OptiChannel helps companies grow brand, generate leads, and drive sales. Listen in as he describes the day-to-day application of this new process, and how it drove 112% revenue growth and 33% more clients for MindF…
 
Introduction: Do you work with a full-service accounting and admin company? How do you create markers on your business’s path to success? What unique marketing platforms and ideas do you use? Brian and Jordan are back behind the mic, during this horrendous heatwave. Today’s topics range from admin and accounting tasks they would rather avoid, their…
 
Welcome to a wonderful world full of the impossible. Or what should really be impossible. Let me tempt you with explosions, fairy tales and airplane battles. I'll be talking at you soon. tressaslater.fun all music by: Fesliyan StudiosTressa Slater
 
We just wrapped up another info-packed Mastermind with owners and leaders from a number of Home Services companies!Every month or so, we gather this private group in a “Mastermind” to discuss industry trends and new, creative ways to drive leads and grow sales.This month’s meeting was no different. From how to create shoulder season leads with an i…
 
Mike Robinson has helped grow Summit from 0 to $45 million by selling print, mail, fulfillment services, & OptiChannel marketing solutions.Mike has personally sold 100s of millions of personalized, OptiChannel-powered Direct Mail pieces.But how, exactly?That’s what we’re going to cover in this LIVE interview. Register now so you can learn:• The unu…
 
Episode Highlights: Learn how to Tina scaled her business without using Facebook Ads or any paid ads, How to take your relationship with your leads to the next level, The boundary in sharing your personal life in your social media platform, How to deal with cyberstalking (Concerning you and your family's security), Tips in working with your partner…
 
In this episode of Inside the War Room, join hosts Jordan Strauss, Michael Estevez, and Sherine Ebadi as they discuss how organizations should handle a media leak. Our experts give you the high-level playbook on how to avoid leaks in the first place, as well as when and how to respond to a leak publicly. The conversation also touches on the best pr…
 
After a month hiatus, Brian and Jordan are back with stories about trips, waking up in pain, and prepping for competition. They also talk about growth in terms of profitability versus milestones, the newest developments with ZipMessage, and introducing “common, everyday tools” to people outside of the SaaS community. If you have any questions, comm…
 
Curious how younger consumers perceive print? In this episode, Dave explores new surprising research about Generation Z and Millennials. Learn how they perceive direct mail, and how their digital “experience” plays a key role in how they perceive print. It may surprise you.If capturing the attention of younger consumers is important to you, don’t m…
 
Episode Highlights: What to pay attention to FIRST in your business to make it successful, Tips in seeing other person's perspective (Especially your customers and clients), How to get the "I do" from your potential clients (And how long it takes to get it), Social media strategies that you can use for your business to level up your branding, When …
 
In this episode of Inside the War Room, join hosts Jordan Strauss, Michael Estevez and Sherine Ebadi as they discuss the issue of misinformation and disinformation in today’s business and media landscape. This conversation dives into BCW and Kroll’s specialties, investigating the origins of harmful information and mitigating its potential impact. Y…
 
Wondering how other printers & agencies manage to sell direct mail in today's digital world? In today's episode, we go behind the scenes of a successful and growing print company to understand their unique sales process. You'll learn how their direct mail sales process gets prospects to say "YES" -- and, how they prove the ROI of each mailing. If y…
 
Right now, OptiChannel services are in high demand (and growing). So what does it take to offer this service to Clients?How does a printer, agency, or marketing services company start — and scale — their offering? How does it work with all the other marketing services (including direct mail) they offer?Join me in this panel discussion with Joe Mano…
 
Episode Highlights: See how the future of software is already here by learning about cutting edge new tech companies, Learn how AI can help you create your content efficiently and easily (and it’s eerily great!), Dennis gives us a walkthrough of how to use some of these tools (including Conversion.ai), What is D-Script (And how does it work), What …
 
In this episode of Inside the War Room, join hosts Jordan Strauss, Michael Estevez and special guest Tim Gallagher as they discuss best practices for responding to, and preparing for, a potential ransomware attack. These include important considerations like who should be in the room when decisions are being made and how to communicate internally a…
 
If your sales & marketing aren’t performing at the level you want, it’s likely you’re missing a key OptiChannel strategy. From the IPMA 2021 Virtual Conference, listen in on David Rosendahl’s keynote as he describes how inplants, commercial printers, agencies, and other B2B and B2C organizations are embracing OptiChannel to dramatically alter their…
 
Episode Highlights: Episode Highlights: The difference between contraction and expansion (And how to transition from contraction to expansion), Acknowledging your feelings and emotions (How to tap your emotional intelligence), How body sensation affects your decision-making and success, How to get through with burnout and find sustainability in bus…
 
Listen in on this private, invite-only mastermind, which I moderated for The Best Postcards (they're a high-growth print company). You'll hear what their CEO, Andrew Ettinger, and his team are doing to drive sales for the home services industry. You'll also hear how executives at these companies rely on the mail to make the phones ring and drive se…
 
Brian and Jordan are back to back-to-back weeks before vacation and travel plans kick in because… It’s summertime! While Jordan deals with a minor lacrosse injury, they both gush over Matt Medeiros, and give updates on their latest business endeavors. They talk about the progress on the search for a media creator for both Rally and ZipMessage, hiri…
 
In this episode of Inside the War Room, join hosts Jordan Strauss, Michael Estevez and Sherine Ebadi as they discuss potential blind spots organizations may face as they navigate the return-to-office landscape. This conversation dives into best practices on how to engage employees and prepare them for the next phase of recovery, as well as importan…
 
Depression, anxiety, and all issues related to mental health are often ignored because of negative stigma. Having lost two family members to suicide, on top of the pressure of running a business, David shares a unique perspective on what it means to manage mental health and carry on the responsibilities of running an organization. Don't wait until …
 
Brian and Jordan are back with updates about diving headfirst into team sports with an “old man lacrosse leagues,” to celebrating 10-year wedding anniversaries, job postings, and creating messages that resonate with customers. They’re covering a little bit of everything today. Brian shares a couple of interesting job openings based on ZipMessage: a…
 
If you need to know what "works" on LinkedIn right now, pay attention to these data:Over the last 5 months, my posts received:1,272,191 total views3.03% total engagement,55 average comments p/postThe market value of this free organic reach is: $67,629.67In this episode, you’ll learn what's working in terms of views, engagement, comments — and some …
 
Episode Highlights: Episode Highlights: How to squeeze a daily 8-hour workload into just 3 hours of focus and flow, Why it pays off doing things you're not supposed to do (How to apply this to your niche), How to tell if something is an amazing opportunity or just a distraction you'll regret later, The possibility of achieving your goals without pl…
 
How to Sell More To Your Clients By Offering ‘Real’ OptiChannel Services Q&A by MindFire (David Rosendahl)MindFire (David Rosendahl)
 
Brian and Jordan are back with no excuses and plenty of updates for both Rally and ZipMessage. Today’s topics are all about roadmaps, leading tech teams, and ecommerce marketing. While ecommerce has been around for a while, SaaS is evolving in the way it is marketed and sold. What are your thoughts on SaaS marketing strategies? Do you prefer leadin…
 
If you’re thinking about scaling up the digital campaign services you offer clients, using channels like:Direct MailPersonalized URLs (“PURLs”)EmailSMSRingless VoicemailSocial MediaPersonalized Landing Pages / MicrositesThen watch this session now.After a decade of work with thousands of printers, agencies, and marketing services companies worldwid…
 
Episode Highlights: Why there's always money for you in e-commerce if you do this one thing right, The reason why being "nice" is a bad thing when you're building your online audience, How a pissed off Etsy community turned into profits for Steve, What you should do if you want to start making money sooner rather than later, The easiest way to ask …
 
Daniel Linskey, Former Superintendent-in-Chief of the Boston Police Department, discusses the department’s response to the 2013 Boston Marathon bombing. Through his harrowing account of this dreadful day, Linskey examines the in-depth training that prepared his police force for a bombing, the importance of transparency and clear communication in th…
 
Walt Disney Gave A Masterclass in Content THAT ALMOST EVERYONE MISSED. Enjoy a Day at Disneyland with Dave and his family, and a truly unique perspective on what this controversial visionary accomplished.MindFire (David Rosendahl)
 
Excited to share our latest interview w/ Mackenzi Leinders (Dir of Sales & Demand Gen), sharing how her org grew sales by 118%. The techniques are different and novel.Even more intriguing is that it happened during the height of the pandemic.We cover the process she and her team used to grow, despite spending LESS on advertising and without buying …
 
On the show today were:Rachel Davies, Creative Director @ Susan G. KomenMary Ann Geers, Senior Vice President of Corporate Strategy @ GPAJoseph Manos, Executive Vice President @ MindFireDuring the interview, I dug into Rachel’s:30% increase in revenue (by combining direct mail & digital in *this* way)“HOOK” method that drives meaningful engagement …
 
It’s a big day here at Bootstrapped Web now that Jordan can talk more openly about his newest endeavor: Rally. Brian and Jordan talk about what Rally is, breakdown Rally’s elevator pitch, as well as the steps Jordan has taken up to this point. They also get into a few updates with ZipMessage. Brian talks about the possibility of building a small te…
 
Is Direct Mail dead? Think again. This live panel discussion is for any:– Printer, marketing company, or agency wanting to know how others use “layered” Direct Mail to create explosive revenue-generating campaigns for their Clients– Organization wanting to learn how market-leaders are beating Google, Facebook, and other digital channels using Direc…
 
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