Кращі подкасти про C Suite Perspectives (2024)

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The State of the Economy for August 2024 33:34

5d ago33:34

33:34

The latest survey results from The Conference Board Consumer Confidence Index® show consumers in the US have positive views about current and future business conditions, but their overall feelings about the economy remain mixed, and they are still worried about high prices, inflation and unemployment. Join Erik Lundh, Senior Economist, Global at Th…

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CROs: Understanding Buyer’s Dysfunction 27:17

8d ago27:17

27:17

💡 Mike Slater, CMO and Executive Board Member at Serrala, offers an in-depth analysis of buyer dysfunction and sales process management. He also provides a thorough examination of how sales professionals can effectively navigate the complexities of today’s buying environments, offering valuable insights and practical guidance. 💡 "The salesperson sh…

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FedEx CEO: How Business Leaders Should Navigate Disruption 25:20

6d ago25:20

25:20

2024 Distinguished Leadership Award recipient Raj Subramaniam explains how FedEx thinks about sustainability, data, culture and much more. FedEx aims to be carbon-neutral by 2040, and that will require careful management of 5,000 facilities and 200,000 motorized vehicles. How can FedEx do this while making millions of deliveries every day, continui…

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B2C Lessons on How to Explode B2B Growth Partnerships 19:59

8d ago19:59

19:59

💡 Shaun Rowan-Popoff, SVP of Marketing at Green Dot Corporation , shares insights on bridging B2C lessons into the realm of B2B marketing to foster impactful growth partnerships. She delves into the significance of aligning with business partners’ goals, maintaining brand relevance, and elevating executives as thought leaders within their respectiv…

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What Does It Take to Be a Successful Early-Stage CRO? 25:43

8d ago25:43

25:43

💡 Scott Edmonds, Chief Revenue Officer at Syncari, discusses driving growth in early-stage B2B SaaS startups. He shares insights from his startup and enterprise experiences, emphasizing product-market fit, mission belief, and process simplification. He also covers the importance of leveraging relationships to drive growth, setting clear entry crite…

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Why Do B2B CROs Fail So Quickly? 34:53

8d ago34:53

34:53

💡 Warren Zenna, founder of The CRO Collective discusses why B2B Chief Revenue Officers (CROs) often face rapid turnover. He explores the structural flaws in B2B sales and marketing that lead to this issue and shares his experience, emphasizing the need for businesses to rethink their sales and marketing alignment approach. 💡 "Your organization has …

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Net Zero Isn’t Enough. So What's Plan B? 29:44

13d ago29:44

29:44

With temperatures rising and countries trailing on net zero goals, how can the private and public sectors adapt? Global temperatures are well on their way to rising 2.6 degrees Celsius by 2100, and we’re already seeing deleterious effects. How can humanity adapt to climate change—and what happens if we don’t? Join Steve Odland and guest Alex Heil, …

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AI and Cybersecurity: The Future According to Nikesh Arora 24:59

20d ago24:59

24:59

The next five to 10 years could yield unprecedented, life-changing innovation in artificial intelligence (AI). Can industry and governments capitalize on this moment by finding the right balance of business innovation, AI regulation, and cybersecurity best practices? Join Dr. Lori Esposito Murray and guest Nikesh Arora, CEO of Palo Alto Networks, t…

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Headed for Recession? Only 30% of CEOs Think So 21:16

24d ago21:16

21:16

The latest Conference Board Measure of CEO Confidence™ in collaboration with The Business Council reveals cautious optimism among US CEOs, with only 30% expecting a recession in the next 12 to 18 months. What do CEOs expect in terms of hiring and wages, and what are the biggest risks they see in the marketplace? Join Steve Odland and guest Dana Pet…

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Flooding Is Getting Worse. What Should Businesses Do? 31:27

27d ago31:27

31:27

With 40% of the US living in coastal areas, the risk of flooding from stronger storms and rising sea levels isn’t just an inconvenience; it’s a looming crisis for businesses, insurers, and governments. How can businesses and governments assess the risks, update their strategies, and balance the needs of all stakeholders, including residents? Join S…

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Part 7: Why Do B2B CMOs Fail So Quickly? 24:26

29d ago24:26

24:26

💡 Wendy White, Chief Market Officer at daxko, delves into the reasons why B2B CMOs often face quick turnovers and failures in their roles. She emphasizes the importance of aligning expectations between boards, CEOs, and CMOs, conducting thorough due diligence before accepting a position, and understanding key metrics like pipeline health, product-m…

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Unlocking the Secrets to Success in Billion-Dollar Quotas 23:32

29d ago23:32

23:32

💡 Marva Bailer, CEO of Qualaix, shares invaluable insights from her experiences handling billion-dollar quotas. From understanding the importance of scale and ecosystems to embracing shared values and expanding career opportunities, she discusses how these key lessons can drive success in today’s dynamic business landscape. 💡 "Be comfortable being …

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What Successful B2B Go-To-Market Execution Looks Like 32:23

1M ago32:23

32:23

💡 Kara Smith Brown, CEO/Founder of LeadCoverage, delves into the intricacies of creating a successful B2B go-to-market motion in the supply chain industry. She emphasizes the importance of identifying the ideal customer profile, leveraging intent data for strategic decision-making, and aligning marketing, sales, and customer success efforts to driv…

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A Leadership Evolution: B2B CMO Switches to CEO and Back 26:25

1M ago26:25

26:25

💡 Carol Carpenter, Chief Marketing Officer of Unity, reflects on her transition from CMO to CEO. She emphasizes the value of a CEO’s council for support and the importance of thinking beyond functional roles to consider broader organizational aspects. She also highlights the impact of symbolic gestures in fostering effective leadership and building…

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From CMO to CRO: Marketing and Sales Alignment 27:38

1M ago27:38

27:38

💡 Jake Braly, CRO at Krisp, reflects on his transition from CMO to CRO, highlighting the need for strong alignment between marketing and sales teams. He stresses the importance of a unified understanding of target buyers and a focus on driving revenue growth. Jake also delves into how the role of marketing is evolving in B2B contexts and the signif…

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The State of the Economy for July 2024 32:19

1M ago32:19

32:19

Consumers are happy to be working, but they’re still concerned about elevated prices and interest rates. That’s according to The Conference Board Consumer Confidence Index® for July. Join Markus Schomer, Senior Economist at The Conference Board, and Dana Peterson, Chief Economist and Leader of the Economy, Strategy & Finance Center, to find out wha…

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Unlocking the Value of Hybrid Work 34:52

1M ago34:52

34:52

Most workers and leaders believe in the benefits of hybrid work, but they're struggling to measure these effects or find an approach that serves all employees. How can human capital leaders create a compelling vision for new hybrid policies? Join Diana Scott and guest Matt Rosenbaum, Principal Researcher in the Human Capital Center at The Conferenc…

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Cancel the ESG Backlash 30:20

1M ago30:20

30:20

When it comes to ESG, most companies feel better about their progress on “E” — environmental — than on the “S” or the “G,” according to a new report by the ESG Center at The Conference Board. How can companies reset their ESG agendas and make meaningful progress in the face of economic, political, and other tailwinds? Join Steve Odland and guest An…

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Exploring the Great B2B Customer Experience Debate 24:14

2M ago24:14

24:14

💡 Tue Søttrup, Chief Executive Officer at Smart Role, explores Customer Experience’s critical role in B2B. He discusses its impact on sales cycles, relationships, and revenue compared to B2C. He also highlights varied views on CX's direct link to churn in B2B SaaS and stresses holistic support beyond sales to nurture partnerships and drive sustaine…

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How to be a CMO in a Rapidly Growing Startup 28:22

2M ago28:22

28:22

💡 Melissa Moody, CEO at Matcha with 14 years of experience at Google, shares insights on the evolving role of the CMO. She emphasizes the importance of having a seat at the table and being involved in strategic decision-making. Melissa also highlights the need for marketers to listen to their customers and encourages CMOs to focus on both running t…

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How the Global South Is Disrupting the International Order 30:15

2M ago30:15

30:15

The countries of the Global South comprise 88% of the world’s population but only 40% of GDP. How is this bloc’s growing economic and geopolitical influence manifesting, and what role does Russia play in all of this? Join Steve Odland and guest Dr. Lori Esposito Murray, former president of the Committee for Economic Development (CED), the public po…

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CMOs: Stop Undervaluing Net Revenue Retention 21:40

2M ago21:40

21:40

💡 Dave Rigotti, Co-Founder and Head of Marketing at Inflection.io, underscores the critical significance of net revenue retention (NRR) and advocates for a shift in focus among marketers toward this metric. He states that tapping into revenue streams from existing customers is more straightforward and cost-efficient.💡 He emphasizes that marketing s…

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CMOs: Closing the Internal and External Perception Gap 27:04

2M ago27:04

27:04

💡 TJ Waldorf, CMO of 1WorldSync, emphasizes closing the consumption gap between company capabilities and stakeholder perceptions. Amid rapid growth and acquisitions, educating internal and external stakeholders on expanded capabilities is vital. TJ stresses ongoing communication, internal campaigns, and reframing conversations to align understandin…

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How to Successfully Onboard a New VP of Marketing 24:43

2M ago24:43

24:43

💡 Annie Wissner, VP of Marketing at Choozle, shares tips for new VPs or Heads of Marketing. She emphasizes relationship building, understanding existing initiatives, and conducting a listening tour. Annie highlights the need to assess marketing functions, analyze the competitive landscape, and identify gaps. She also discusses the importance of a c…

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Thought Leadership: The Sales Enablement Machine 26:24

2M ago26:24

26:24

💡 Marina Devalia, CMO at Vantaca and founder of Playbook Lab, discusses the need for marketers to evolve and take on a more strategic role within organizations. She encourages marketers to be brave and assertive in their approach. She also emphasizes the importance of unpacking the buyer's journey and identifying the touchpoints where thought leade…

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How Can the Global Labor Shortage be Addressed? 32:42

2M ago32:42

32:42

Many large economies across the globe are experiencing or will experience labor shortages over the next decade. How can countries address these gaps, and to what extent can artificial intelligence (AI) and immigration solve the workforce crisis? Join Steve Odland and guest Dana Peterson, Chief Economist and Leader, Economy, Strategy & Finance Cente…

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Why Hybrid Work Is Helping Employers Keep Talent 29:45

2M ago29:45

29:45

Hybrid work works, according to The Conference Board Reimagined Workplace 2024 report, with 84% of human capital leaders reporting higher job satisfaction and 79% citing better worker attraction and retention. But can HR leaders continue to demonstrate the ROI of flexibility and employee well-being, or are we headed for a Great Resignation 2.0? Joi…

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The State of the Economy for June 2024 24:14

2M ago24:14

24:14

Consumer confidence has pulled back in June, according to The Conference Board Consumer Confidence Index®. The index dipped to 100.4, down from 101.3 in May, with consumers expressing mixed feelings on the labor market and short-term business outlook. Join Markus Schomer, Senior Economist with The Conference Board, and Dana Peterson, Chief Economis…

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Why CEOs in China Are Cautiously Optimistic 29:25

2M ago29:25

29:25

The Measure of CEO Confidence™ for China suggests CEOs are cautiously optimistic about current and future conditions, even as hiring slows and demand remains below pre-COVID levels. How should CEOs respond to the new competitive reality of economic, regulatory, and geopolitical risk factors? Join Steve Odland and guest Alfredo Montufar-Helu, Head o…

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Six Key Drivers of Productivity 29:26

3M ago29:26

29:26

In the post-pandemic new world of work, how can leaders keep their employees engaged, motivated and, most of all, productive? Learn how skills development, management capabilities and organizational agility can influence strategies to drive productivity and success. Join Steve Odland and Marion Devine, Principal Researcher, Human Capital, Europe, t…

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How Companies Can Navigate a Polarizing Election Climate 25:39

3M ago25:39

25:39

Find out why the 2024 elections present multiple challenges for businesses — and why the regulatory environment is potentially more onerous. As the 2024 elections approach, research by The Conference Board reveals that companies face more challenging political and regulatory environments than they did four years ago. How can businesses manage these…

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How to Scale AI and Build Communities 34:06

3M ago34:06

34:06

Generative AI could create trillions of dollars in impact across multiple waves of innovation and productivity gains. But how can we create the conditions for AI to thrive while helping businesses build systems of scale that are also inclusive? Join Dr. Lori Esposito Murray and guest Robert Smith, founder, chairman, and CEO of Vista Equity Partners…

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The State of the Economy for May 2024 22:13

3M ago22:13

22:13

The latest Consumer Confidence Index® indicates that overall confidence has improved after three consecutive months of decline, but consumers’ feelings may be more mixed than positive. Join Erik Lundh and guest Dana Peterson, Chief Economist and Leader of the Economy, Strategy & Finance Center, to find out what’s affecting US consumer attitudes and…

1
How the Fed’s Monetary Policy Has Evolved — and What’s Next 32:21

3M ago32:21

32:21

The Federal Reserve added trillions of dollars to its balance sheet in response to the 2007-09 financial crisis and the pandemic. Can the Fed successfully roll off assets without jeopardizing bank reserves or introducing new risks into the financial system? Join guest host Dana Peterson and guest Kurt Reiman, Senior Economist, Finance, Risk & Strat…

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5 Themes of Global Risk to Watch 21:40

3M ago21:40

21:40

In this era of rapid change, every company is in the business of risk management—preparing for the most likely contingencies but ready to adjust to the unexpected. What are the five most important global risk themes business leaders should be monitoring? Join Dr. Lori Esposito Murray and guest Jenny Johnson, President and CEO of Franklin Templeton,…

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Job Satisfaction Is Up, But So Are the Risks for Employers 29:41

4M ago29:41

29:41

For the 13th straight year, U.S. workers reported higher overall job satisfaction, according to The Conference Board Job Satisfaction Survey, but paradoxically, all 26 subcomponents of the survey declined from a year ago. What’s causing this disconnect, and what are the risks for employers when it comes to job satisfaction and employee retention? J…

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CEOs’ Expectations for The Year Ahead 25:11

4M ago25:11

25:11

Following two years of gloom, CEOs are cautiously optimistic: results from The Conference Board Measure of CEO Confidence™ mark the second consecutive quarter in which the Measure is above 50, reflecting more positive than negative responses. Join Steve Odland and guest Dana Peterson, Chief Economist and Leader of the Economy, Strategy & Finance Ce…

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How Can Your Company Profit from Reducing Methane Emissions? 31:09

4M ago31:09

31:09

Although methane accounts for a much smaller share of total greenhouse gas emissions than carbon dioxide does, it’s about 80 times more potent as an atmospheric warming agent. How can companies benefit from taking steps to eliminate it? Join Steve Odland, President and CEO of The Conference Board, and guest Alexander Heil, Senior Economist at The C…

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The State of the Economy for April 2024 25:35

4M ago25:35

25:35

For the third straight month, the Consumer Confidence Index® has fallen, but while consumers mention the ongoing headache of elevated food and energy prices, they’re not expecting a recession. Can the US meet its projected GDP growth for the year in an uncertain economic and geopolitical environment? Join Senior Economist Erin McLaughlin and guest …

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The (New) Future of The Office 30:27

4M ago30:27

30:27

Hybrid and remote work have changed our workplaces, our homes and our lives. How is the future of office space and culture being shaped post-COVID? And how is the metaverse involved? Join Steve Odland and guests Erin McLaughlin, Senior Economist in the Economy, Strategy and Finance Center at The Conference Board, and Robin Erickson, Vice President,…

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The Employee Well-Being Crisis 29:27

4M ago29:27

29:27

People expect employers to invest in their well-being at work, but despite CHROs’ efforts to meet this demand, employee-reported levels of well-being have stagnated. How can CHROs move the needle on keeping their workers happy? Join Diana Scott and guest Rita Meyerson, principal researcher in the Human Capital Center at The Conference Board, to lea…

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Unlocking Revenue Opportunities Through Win-Loss Analysis 33:09

4M ago33:09

33:09

💡Stu Perlmeter, founder of 1st Resource, Janet Flesch (Practice Lead), and Kelly Eisner (Interview Analyst) discuss the power of qualitative win-loss analysis. They reveal insights on buyer journeys, pricing, sales streamlining, product development, and marketing improvement. Storytelling and buyer trust are key revenue drivers.💡 "When done properl…

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CSO POV: How to Get Marketing More Involved in Sales 31:32

5M ago31:32

31:32

💡 Megan Howe, Chief Sales Officer at Oversight, explores ways to increase marketing involvement in the sales process. She emphasizes the importance of deeper collaboration between the two teams for faster deal cycles and revenue growth. She also highlights the importance of genuine curiosity about each other's operations and appreciation of the com…

1
How Is AI Helping HR? Part II 30:58

5M ago30:58

30:58

From recruiting to knowledge management, AI can transform HR processes across the employee lifecycle. So how are CHROs already using AI and making sure their initiatives are aligned with business strategies? Join Steve Odland and guest Diana Scott, US Human Capital Leader, in the second instalment of our AI in HR series as they discuss real-world e…

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How Is AI Helping HR? 30:12

5M ago30:12

30:12

Twenty-three percent of global CEOs report they’re already using AI to transform every facet of the employee experience from onboarding to succession planning. But HR can also apply its people expertise to optimize the partnership of AI and human beings throughout the organization. Join Steve Odland and guest Diana Scott, US Human Capital Center Le…

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Can Social Security Be Reformed? 28:03

5M ago28:03

28:03

Without Social Security, the largest single source of income among Americans aged 65 and older, millions of people would fall below the poverty line. But the program now pays out much more than it takes in—and seniors face a mandatory benefit cut in the next decade if nothing is done. What solutions will reform Social Security both for short-term s…

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The State of the Economy for March 2024 29:39

5M ago29:39

29:39

The Consumer Confidence Index® reached 104.7 in March, an indication that confidence is holding steady, but although perceptions of current economic conditions are brighter, anxiety about the future is rising. Join Stephanie Guichard and guest Dana Peterson, Chief Economist and Leader of the Economy, Strategy & Finance Center, to find out what’s af…

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China’s Growth Slowdown: What’s at Stake for Business 30:26

5M ago30:26

30:26

China's economic growth for 2024 is projected to reach 4.6%—still high compared to developed nations but a decline from previous high-growth rates. How will this slowdown impact the global economic landscape and multinational companies (MNCs) operating there? Join Steve Odland and Alfredo Montufar-Helu, Head of the China Center at The Conference Bo…

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2024 Proxy Season Preview: More Voting, Less Support 27:11

6M ago27:11

27:11

Average support for environmental proposals has declined from 35% in 2022 to 12% thus far in 2024—even as more proposals are going to a vote. Are investors bored with green issues—or is something else causing the decline? Join Steve Odland and guest Merel Spierings, Senior Researcher, ESG Center to find out what environmental and social issues shar…

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Consumers Are Spending Like Crazy. How Long Will It Last? 30:29

6M ago30:29

30:29

Consumers are spending more, buoyed by a tight labor market, pent-up demand in the wake of the pandemic, and access to easy credit. Can CEOs depend on these trends to continue under the pressures of inflation? Join Steve Odland and guest Denise Dahlhoff, Director of Marketing & Communications Research, to find out how consumer behavior is changing …

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