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Marketing x Analytics

Alexander Sofronas

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Unlock the Secrets of Marketing Analytics! Dive deep with industry pros as they share cutting-edge stories, strategies, insider interviews, and the roadmap to supercharge your career!
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Your go-to catch-up on all things Product & Marketing Analytics with Amplitude. Hosted by Alex Magnusson, founder of Magnusson Analytica, this podcast delivers quick, insightful updates on Amplitude features, community trends, and real-world use cases without the jargon or fluff. Whether you’re scaling your first analytics setup or deep into experimentation, we help you stay sharp, every week.
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Directionally Correct, A People Analytics Podcast with Cole & Scott

Directionally Correct, A People Analytics Podcast with Cole & Scott

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Directionally Correct, A People Analytics Podcast with Cole & Scott is the #1 People Analytics Podcast in the World! If you like the podcast, check out the Directionally Correct Newsletter on Substack, the #1 People Analytics Substack: https://directionallycorrectnews.substack.com/
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Secrets of Data Analytics Leaders

Eckerson Group

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Listen to data and analytics leaders share the secrets of their success. Wayne Eckerson, long-time global thought leader interviews guests who run data and analytics programs at Fortune 2000 organizations around the world. Tune in to stay abreast of the latest technologies, techniques, and trends in our fast-paced industry.
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Tristan Handy has been curating the Analytics Engineering Roundup newsletter since 2015, pulling together the internet’s best data science & analytics articles. Tristan and co-host Julia Schottenstein now bring the Roundup to real life, hosting biweekly conversations with data practitioners inventing the future of analytics engineering. You can view full episode summaries and read back issues of the Roundup newsletter at https://roundup.getdbt.com. The podcast is sponsored by dbt labs, maker ...
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The Analytics Power Hour

Michael Helbling, Moe Kiss, Tim Wilson, Val Kroll, and Julie Hoyer

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Attend any conference for any topic and you will hear people saying after that the best and most informative discussions happened in the bar after the show. Read any business magazine and you will find an article saying something along the lines of "Business Analytics is the hottest job category out there, and there is a significant lack of people, process and best practice." In this case the conference was eMetrics, the bar was….multiple, and the attendees were Michael Helbling, Tim Wilson ...
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Analytics FC Podcast

Analytics FC

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Analytics FC is a football podcast looking at the beautiful game in a different light. Each episode, we’re joined by a guest from the world of football analytics to talk about the ways we can use numbers, statistics and data to better understand the sport.
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The original data podcast. The Hub and Spoken podcast is a series of fascinating discussions with today's top data and business leaders from across the business world. The conversations explore how to add most value to organisations through the use of data and analytics, and how best to organise yourself to achieve that value. It talks about how to define and deliver data strategy, and the best way to return business value.
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Termfrequenz: Online Marketing Podcasts zum Thema SEO / SEA / Affiliate Marketing / Social Marketing / Google Analytics / Google Search Console / und viel mehr!

termfrequenz, das deutsche Podcast-Network für Online Marketing Podcasts (SEO, SEM, Online Marketing, Social Marketing)

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Termfrequenz ist das deutsche Podcast-Network für Online Marketing Podcasts. SEO, SEA, Affiliate Marketing, Social Marketing und vieles mehr für Deine Ohren! Die Moderatoren auf Termfrequenz bieten ein breites Spektrum an interessanten Informationen und überwiegend praktische Tipps & Tricks rund um das Thema Online Marketing, z.B.: SEO (Google Analytics, Google Search Console, holistische Landingpages), Affiliate Marketing (Chatbots, Gutscheine), Social Media Marketing (Facebook Ads, Faceboo ...
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The CRE Exchange is your go-to podcast for all matters of commercial real estate. It hosts cutting-edge conversations with industry experts that offer CRE professionals timely insight into market behaviors and analysis to discover new opportunities and better manage risks and costs. We discuss Commercial Real Estate, Property Valuations, Real Estate Analytics, and Property Tax. Whether you buy or build, assist or advise, if you are a key stakeholder in the CRE space, this show is for you.
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Explorando el Futuro de la Educación: Inteligencia Artificial y Analítica Avanzada ¡Bienvenido a un viaje al corazón de la innovación educativa! En nuestro podcast, desentrañamos cómo la tecnología, especialmente la inteligencia artificial y la analítica avanzada, está redefiniendo los paradigmas de la educación. Cada episodio es una ventana al futuro, donde exploramos las herramientas más vanguardistas que están transformando los métodos de enseñanza y aprendizaje. Únete a nosotros para des ...
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Is the value of your enterprise analytics SAAS or AI product not obvious through it’s UI/UX? Got the data and ML models right...but user adoption of your dashboards and UI isn’t what you hoped it would be? While it is easier than ever to create AI and analytics solutions from a technology perspective, do you find as a founder or product leader that getting users to use and buyers to buy seems harder than it should be? If you lead an internal enterprise data team, have you heard that a ”data ...
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Analytics Sprechstunde

Maria-Lena Matysik

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Die Analytics Sprechstunde - ein Podcast bei dem sich alles um Analytics, Tracking und datengetriebenes Online Marketing dreht. Ich bin Maria-Lena Matysik, Analytics Consultant und Gründerin der Analyticsfreaks. Wir sind eine kleine freakige Analytics Agentur und holen gemeinsam mit dir das volle Potenzial aus deinen Analytics. Wenn du Web-Analyse für ein erfolgreiches Online-Marketing nutzen möchtest, dann bist du hier genau richtig. Google Analytics // Google Tag Manager // Tracking // Dat ...
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Analytics Neat

Bill Bruno

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Analytics Neat is a weekly podcast that delves into the world of media, marketing, and analytics. We'll cover hot topics in the industry and highlight why it matters and what you should do about it. A short-format podcast with new episodes every Monday.
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People Analytics

Sean Boyce

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The People Analytics podcast is built for experts in Human Resources and Talent Acquisition to learn about effective strategies in the growing field of People Analytics.
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The Paul Zimnisky Diamond Analytics Podcast provides a look into the global diamond industry with leading analyst Paul Zimnisky. Each episode features a full-length interview with a special guest to discuss the diamond industry and related topics while sharing interesting observations, thoughts and analysis. A wide range of guests from around the world have joined the show from all segments of the diamond supply chain and beyond, including: exploration geologists, jewelry designers, marketin ...
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The Forest Analytics Landing

Matthew Russell

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This podcast highlights current events, emerging research, and new opportunities in forest analytics. We’ll provide commentary and share stories about how organizations are solving forestry problems by leveraging data to make informed decisions. Hosted by Matt Russell, forest analytics consultant. For more information, visit arbor-analytics.com.
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Zero Analytics

Zero Analytics

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A podcast exploring the karting world. Drivers, engine and chassis builders, tire gurus, parents and promoters. Its time for the karting community to get to know more than a helmet color and kart#...... Lets explore their journey, thoughts on the sport and advice for New comers from those who have done it.... 🏁🏁🏁🙏🏻
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The Analytics Pod

Kevin Naidoo

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Welcome to The Analytics Pod, where we turn mind-numbing data into mind-blowing insights—and have a blast doing it! Join Kevin Naidoo as he guides you through the wild world of analytics. With over 20 years of experience in the industry, Kevin is your go-to guru for everything from decoding hidden trends to unlocking game-changing strategies that drive success. In each episode, we’ll tackle real-world challenges, and explore cutting-edge tech that’ll make your inner data geek jump for joy. W ...
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Leading Analytics Podcast

International Institute for Analytics

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Data and Analytics are attracting big attention no matter what business you are in. However, not everyone knows how to use their data (and others’ data) to their best advantage. So why not hear from Data and Analytics leaders at some of the biggest brands in the world and learn directly from them? Jack Phillips, CEO and Co-Founder of the International Institute for Analytics sits down with the most powerful players in the field and opens up the playbook to show you how to succeed in Analytics.
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Amateur Analytics

AmateurMaxi

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Just a young black guy expressing his thoughts on the things he enjoys. Those things being Anime, Video Games, Movies and occasionally Music,Pop Culture and Life. Support this podcast: https://podcasters.spotify.com/pod/show/amateurmaxi/support
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Leverett Analytics

Leverett Kt

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Leverett Analytics is a show that attacks the NFL and the NBA from an analytical viewpoint but breaking things down in a way that makes sense. Leverett KT is the lead NFL Analyst of Reel One's Productions "NFL Weekly" twitch.tv/reelonesproductions and he gives unconventional takes in an analytical sense.
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Leaders of Analytics

Jonas Christensen

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Leaders of Analytics is a podcast about data-driven decision-making, modern business leadership and the use of data and artificial intelligence in business and society. Each episode investigates the strategies, tools, techniques and leadership required to succeed in a world increasingly driven by data and analytics. The show’s guests share their stories and experiences in a way that helps listeners understand the big concepts and small details that make all the difference in today’s world of ...
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Daily fantasy sports podcast brought to you by advancedsportsanalytics.com. Podcast discussions will range from quantitative applications of ASA tools and content to basketball, baseball, and football DFS strategy to more general discussions of DFS macro strategy. Enjoy!
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The Analytics Show

Jason Tan

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Hello and welcome to The Analytics Show, the podcast of business through the lens of data science. Together, we’ll dive into learning and sharing where various industries are heading and how data and analytics is at the heart of shaping business growth and productivity. Let’s spark different ways of thinking about data and analytics that is relevant to you and prepare your business for future disruptions. I’m your host - Jason Tan - and I’m delighted you could make it on this journey with us.
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Ramp is the SaaS analytics podcast that explores the stories of how people use data to transform and rapidly grow their business. Host Cara Hogan interviews thought leaders, sales experts and data analysts to understand how analytics can ramp up your SaaS business. Learn more at insightsquared.com/podcast
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Real Madrid are reportedly making two major changes, dropping Carlo Ancelotti for Xabi Alonso and bringing in Liverpool's Trent Alexander-Arnold as a right sided defender and ludicrous passer. We discuss how all of this may, or may not, but probably will, but exactly how well will it work out? Support the show…
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Today, I'm chatting with Stuart Winter-Tear about AI product management. We're getting into the nitty-gritty of what it takes to build and launch LLM-powered products for the commercial market that actually produce value. Among other things in this rich conversation, Stuart surprised me with the level of importance he believes UX has in making LLM-…
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Data that tracks what users and customers do is behavioral data. But behavioral science is much more about why humans do things and what sorts of techniques can be employed to nudge them to do something specific. On this episode, behavioral scientist Dr. Lindsay Juarez from Irrational Labs joined us for a conversation on the topic. Nudge vs. sludge…
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In this week’s Sunday roundup, we break down some of Amplitude's biggest updates. From their major new partnership with AWS to experimental features that are quietly redefining how teams build smarter products. You’ll hear about: Amplitude’s new strategic collaboration with AWS Q1 earnings highlights and what they signal for Amplitude’s enterprise …
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Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas chats with Nicoline Strøm-Jensen from Adjust. They discuss Adjust's role as a mobile measurement partner, focusing on mobile attribution and evolving industry needs. Nicoline explains SCAN, Apple's privacy-centric attribution method, and its impa…
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In this episode, Tristan Handy and Lukas Schulte, co-founder of SDF Labs and now part of dbt Labs, dive deep into the world of compilers—what they are, how they work, and what they mean for the data ecosystem. SDF, recently acquired by dbt Labs, builds a world-class SQL compiler aimed at abstracting away the complexity of warehouse-specific SQL. Jo…
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Help support the podcast: We are a listener supported podcast. By becoming a patron you will help us cover the costs of producing and distributing our podcast, while getting special premium access to the hosts. Please become a patron of Directionally Correct by going here: https://patron.podbean.com/directionallycorrect In this episode of Direction…
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Chief Data Officers are expanding data sharing to drive productivity, innovation, and better decisions. Data marketplaces simplify access by connecting users to ready-to-use, high-value data through a centralized, self-service platform.Published at:https://www.eckerson.com/articles/how-data-product-marketplaces-enable-seamless-data-consumption-and-…
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Sie posten Content. Schalten Ads. Und wundern sich, warum keiner ans Telefon geht?HR antwortet nicht. C-Level bleibt stumm. Maschinenbauer? Schon im Feierabend.Der Grund: Euer Funnel ist voll mit Fantasiezielgruppen.Mit Kontakten, die niemals entscheiden würden – weil ihr nie gefragt habt, wer wirklich entscheidet.In der neuen Folge zeigt Christian…
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El abandono estudiantil es una de las problemáticas más críticas en la educación superior. Cada año, miles de estudiantes dejan sus estudios, lo que afecta no solo su futuro, sino también el desarrollo de sus comunidades. No hacer nada no es una opción. Por eso, en Analytikus hemos creado una solución accesible para poner el poder de la analítica a…
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In this episode of Hub & Spoken, Jason Foster, CEO of Cynozure, goes solo and explores one of the most critical yet under-discussed business skills...decision making. Drawing on real-world examples, research, and personal experience, Jason unpacks why so many organisations struggle to make effective decisions, despite it being core to leadership, i…
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Retail real estate is back, and it looks nothing like the past. We sit down with Brandon Isner, Head of Retail Research at Newmark, to celebrate retail’s emergence as one of the most compelling asset classes in 2025. From Gen Z’s interest in in-person shopping to the role of AI in optimizing operations and experiences, we break down the factors fue…
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The second leg was somehow even better than the first. We talk the stats and tactics from an incredible match, what we've learned about Hansi Flick and Barcelona this season, sing the praises of Inter Milan and Inzaghi, and talk a bit about the future of Barcelona. Support the showMike Goodman and Michael Caley
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Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Chris Dayley, a digital marketing entrepreneur with over 15 years of experience. Chris shares insights on the evolution of SEO, the importance of conversion rate optimization (CRO), and the pitfalls of non-data driven strategies. He pr…
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Help support the podcast: We are a listener supported podcast. By becoming a patron you will help us cover the costs of producing and distributing our podcast, while getting special premium access to the hosts. Please become a patron of Directionally Correct by going here: https://patron.podbean.com/directionallycorrect In this engaging episode of …
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Sie stellen keine Fragen.Sie bauen Funnels.Sie feiern ihre Ads und wundern sich über sinkende Conversions.KundeninterviewsDenn was dir dein Dashboard nicht sagt, verrät dir ein echtes Gespräch:Wann gekauft wurde. Warum.Was der wahre Auslöser war und warum dein Produkt dabei fast egal ist.Klingt unbequem? Ist es auch.Aber genau das macht den Untersc…
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All data management activities—whether internally or externally focused—should either reduce costs or grow earnings.Published at:https://www.eckerson.com/articles/book-review-how-to-make-money-with-dataEckerson Group
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This blog offers five guiding principles to help CIOs, CDOs, and team leaders optimize hybrid data environments.Published at:https://www.eckerson.com/articles/balancing-act-five-principles-to-optimize-hybrid-cloud-environmentsEckerson Group
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Today, I am going to share some of the biggest challenges internal enterprise data leaders may face when creating their first revenue-generating data product. If your team is thinking about directly monetizing a data product and bringing a piece of software to life as something customers actually pay for, this episode is for you. As a companion to …
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We finally did it: devoted an entire episode to AI. And, of course, by devoting an episode entirely to AI, we mean we just had GPT-4o generate a script for the entire show, and we just each read our parts. It's pretty impressive how the result still sounds so natural and human and spontaneous. It picked up on Tim's tendency to get hot and bothered,…
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On this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Dave Behar, CEO and founder of Ion Network. Dave discusses the launch and growth of Ion Network, a hyper-local network of over 25,000 channels focused on sports, health, nutrition, and children's content. He details the network's distribution strategy across digital…
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In the first episode of our new season on developer experience, the cofounder and CTO of SDF Labs, now a part of dbt Labs, discusses databases, compilers, and dev tools. Wolfram spent close to two decades in Microsoft Research and several years at Meta building their data platform. For full show notes and to read 6+ years of back issues of the podc…
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Help support the podcast: We are a listener supported podcast. By becoming a patron you will help us cover the costs of producing and distributing our podcast, while getting special premium access to the hosts. Please become a patron of Directionally Correct by going here: https://patron.podbean.com/directionallycorrect Welcome to another engaging …
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In Folge 65 des Podcasts Affiliate TalkxX spricht Host Tom mit Marius Schörnig, Senior Manager Digital Sales bei eWIEeinfach, über Chancen und Herausforderungen des Affiliate-Marketings in der Energiebranche. Was auf den ersten Blick wenig aufregend wirktThomas Dirnhöfer, Mario Bagozzi, Allegra Degni (MAI xpose360)
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Sie brechen bewusst mit den Erwartungen, ignorieren gewohnte Designregeln und stellen etablierte Markenästhetik infrage. Kein perfekter Look, keine Hochglanzoptik – und genau darin liegt ihre Stärke.Denn was auf den ersten Blick roh und zufällig erscheint, folgt oft einer klaren Strategie: Auffallen inmitten des digitalen Lärms, durchbrechen statt …
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Spencer Burton, CEO and co-founder of CRE Agents, joins us to explore how AI is transforming the way CRE professionals work. From eliminating repetitive tasks to enabling smarter, faster decision-making, Spencer shares how digital coworkers are already creating a multiplier effect for their human counterparts across the industry. In conversation wi…
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Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Kyle Scott, General Manager of High Growth Creators at Thinkific. Kyle discusses his background and the evolution from the influencer-driven creator economy to the emerging expert economy. He explains how experts can monetize their ski…
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Help support the podcast: We are a listener supported podcast. By becoming a patron you will help us cover the costs of producing and distributing our podcast, while getting special premium access to the hosts. Please become a patron of Directionally Correct by going here: https://patron.podbean.com/directionallycorrect Join Cole in a riveting epis…
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From interest rate volatility and sector-specific repricing to evolving strategies across construction lending and senior housing, Justin Pinckney, Head of Private Debt at AEW, offers a tactical lens on balancing risk and opportunity in today’s CRE debt market. Together with our host, Omar Eltorai, they also explore the case for standardized valuat…
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B2B und Leads. Das gehört einfach zusammen! Doch wie gut muss dieser qualifiziert sein? Ist es ausreichend, einfach nur eine Telefonnummer und ein wenig Hintergrundwissen zu haben, oder braucht es mehr? Über diese Frage und noch viel mehr spricht in der heutigen Podcastfolge Alexander mit Christiana Kunzer-Brand. Wenn Du über alles aktuelle im Soci…
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In this episode of Hub & Spoken, Jason Foster, CEO of Cynozure, chats with Luis Mejia, VP Data, Platforms & AI at PensionBee, about how the company is transforming the pension industry through smart use of data and AI. Luis shares how a digital-first mindset is helping PensionBee enhance customer experience, manage data effectively, and fuel busine…
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Today, I’m talking with Natalia Andreyeva from Infor about AI / ML product management and its application to supply chain software. Natalia is a Senior Director of Product Management for the Nexus AI / ML Solution Portfolio, and she walks us through what is new, and what is not, about designing AI capabilities in B2B software. We also got into why …
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How is an outlier in the data like obscenity? A case could be made that they're both the sort of thing where we know it when we see it, but that can be awfully tricky to perfectly define and detect. Visualize many data sets, and some of the data points are obvious outliers, but just as many (or more) fall in a gray area—especially if they're sneaky…
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We are joined by Dan Davies, author of the fantastic new book The Unaccountability Machine, to talk about the book and the new ways of thinking about business and capitalism that he introduces, and then to discuss how this model of thinking can help explain why European football is the way it is. The Unaccountability Machine: https://press.uchicago…
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Watch this episode on YouTube! In this episode of the 'Marketing x Analytics Podcast', host Alex Sofronas interviews business strategy coach and visibility expert, Heidi Schalk, who shares insights on leveraging podcasts for business growth. Heidi, who hosts the 'Be Seen, Be Heard, Be Empowered' podcast and the newly launched 'Business Growth Spotl…
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Ryan Beale is the CEO and co-founder of sports AI company Sentient Sports.After completing a degree in computer science, Ryan went on to do a PhD in Artificial Intelligence. Like many others, he was very keen to combine this skillset with his passion of football and one of the first ways he did this was via Fantasy Football.From there, Ryan raised …
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Help support the podcast: We are a listener supported podcast. By becoming a patron you will help us cover the costs of producing and distributing our podcast, while getting special premium access to the hosts. Please become a patron of Directionally Correct by going here: https://patron.podbean.com/directionallycorrect In this engaging episode of …
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We break down Arsenal's big win, Real Madrid's toothlessness, Inter's away result, and why we continue to see PSG and Barcelona as the best remaining teams in the tournament, probably the best teams in the entire world. And that brings us to Lamine Yamal, who is good. Support the showMike Goodman and Michael Caley
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This blog defines the governance requirements that streaming data pipelines must meet to make artificial intelligence/machine learning (AI/ML) initiatives successful.Published at:https://www.eckerson.com/articles/streaming-data-governance-three-must-have-requirements-to-support-ai-ml-innovationEckerson Group
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