David Reibstein is the host of Measured Thoughts radio show (on Wharton Business Radio, Sirius XM Radio Channel 111. Measured thoughts offers unique, executive-level insights into the efforts required to measure the effectiveness of marketing initiatives. The show is composed of one-on-one informal discussions with today’s top CEOs and CMOs to provide a candid look at the state of marketing measurement today.
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Guest, 12/17/18: Paul Vaaler, Assoc. Professor & Joel Waldfogel, Assoc. Dean, Univ. of Minnesota
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Guest, 12/17/18: Paul Vaaler, Assoc. Professor & Joel Waldfogel, Assoc. Dean, Univ. of Minnesota by by David Reibsteinby David Reibstein
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Guest, 11/26/18: Stephen Diorio, Director, Forbes Marketing Accountability Institute by by David Reibsteinby David Reibstein
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Guest, 11/19/18: Tom McGee, President & CEO, International Council of Shopping Centers by by David Reibsteinby David Reibstein
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Guest, 11/12/18: Karl Wirth, CEO & Founder, Evergage by by David Reibsteinby David Reibstein
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Guest, 11/5/18: Janiene Ullrich, EVP of Direct to Consumer, The Family Coppola by by David Reibsteinby David Reibstein
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Guest, 10/29/18, Collin Holmes, Founder & CEO, Chatmeter by by David Reibsteinby David Reibstein
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Guest, 10/22/18: Beth Comstock, CMO, GE by by David Reibsteinby David Reibstein
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Guest, 9/24/18: Denise Karkos, CMO, TD Ameritrade by by David Reibsteinby David Reibstein
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Guest, 9/17/18: Moon Javaid, Vice President, Business Strategy & Analytics, San Francisco 49ers
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Guest, 9/17/18: Moon Javaid, Vice President, Business Strategy & Analytics, San Francisco 49ers by by David Reibsteinby David Reibstein
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Guest, 9/10/18: Ross Kimbarovsky, Founder & CEO, Crowdspring by by David Reibsteinby David Reibstein
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Guest, 8/6/18: Brad Haley, CMO, IHOP Restaurants by by David Reibsteinby David Reibstein
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Guest, 7/30/18: Doug Cornille, Vice President of Marketing, Premier Nutrition Corporation by by David Reibsteinby David Reibstein
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Guest, 7/23/18: Wes Nichols, Former CEO & Co-Founder, MarketShare by by David Reibsteinby David Reibstein
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Guest, 6/18/18: Matt Bereda, Vice President, Global Consumer Marketing, Lenovo by by David Reibsteinby David Reibstein
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Guest, 6/11/18: John Carroll, Senior Manager, Business Outreach & Brand Evangelist, Yelp by by David Reibsteinby David Reibstein
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Guest, 6/4/18: Brian Killingsworth, CMO, Vegas Golden Knights by by David Reibsteinby David Reibstein
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Guest, 5/21/18: Melissa Waters, VP of Marketing, Lyft by by David Reibsteinby David Reibstein
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Guest, 5/14/18: Bret Werner, President, MWWPR by by David Reibsteinby David Reibstein
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Guest, 4/23/18: Lisa Haggerty, Ad Measurement Lead, Pinterest by by David Reibsteinby David Reibstein
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Guest, 4/23/18: Brandon Schneider, Chief Revenue Officer, Golden State Warriors by by David Reibsteinby David Reibstein
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Guest, 3/19/18: Ray Elias, CMO of Hotel Tonight by by David Reibsteinby David Reibstein
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Guest, 3/26/18: Aaron Shapiro, Founder & CEO of Huge by by David Reibsteinby David Reibstein
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Jennifer Zwilling, Curator of Artisitc Programs at Clay Studio Philadelphia & Sasha Koozel Reibstein, Director of Boehm Gallery and Professor at Palomar Collegeby David Reibstein
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Guest, 4/16/18: Katie O'Reilly, CMO of the Philadelphia 76ers by by David Reibsteinby David Reibstein
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Guest, 4/16/18: Anthony Larrisey, Founder of Industria Creative by by David Reibsteinby David Reibstein
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2/5/18: Shaz Kahng - Author, The Closer by by David Reibsteinby David Reibstein
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11 - 6 - 17 Measured Thoughts: Howard Blumenthal - Visiting Professor, The Annenberg School by by David Reibsteinby David Reibstein
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11 - 27 - 17 Measured Thoughts: James Thomson - Author, "The Amazon Marketplace Dilemma" by by David Reibsteinby David Reibstein
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11 - 20 - 17 Measured Thoughts: Scott Svenson - CEO & Co-Founder, MOD Pizza by by David Reibsteinby David Reibstein
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