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Welcome to the socialmediajalandhar Mohit Sekhri podcast, where amazing things happen.
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Influence by Social Media Pro, le podcast des influenceurs francophones avec Olivier Monteux. Chaque semaine une interview d'un entrepreneur ou influenceur du monde digital pour qu’il vous partage les secrets de sa réussite et ou technique infaillible pour améliorer votre marketing. Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.
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Don't let the name fool you. Social Media Club is for anyone who plays, works and explores the digital landscape. This page is for Detroit so feel free to post anything about our active community! Our Twitter hashtag is #SMCD. SMC - Detroit's primary mission is to connect the active hubs and professionals in our area while also helping promote social media literacy, technologies, and encourage ethical behavior and share best practices. Social Media Club Detroit brings together journalists, p ...
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ARE YOU BLOGGING YET?So, when did you last write a blog for your brand or business?When looking at taking your brand from being known locally to nationally and really using the “How to 9 x your social media” you need a content plan, because one of the ways you'll take your brand up a gear is by being consistent in your marketing messages week on we…
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YES......Tomorrow is April 24th and it's going to be the warmest weekend of the year so far....a chance to relax, put up your feet outside and do nothing....or is it. The thing is, social media NEVER switches off, so my suggestion to all my clients and you as a small brand or business is to be sure you're ready to hit social media when you're need.…
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It’s world creativity day so I want to see you use this as an opportunity to start training that muscle. You see. OK, not everyone can film or draw stuff for their content, but, you can come up with great ideas. Not at first perhaps but creativity is like a muscle, the more you use it the stronger the ideas become. Keep pushing yourself to put cont…
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Today is #chineselanguageday.....The problem with a lot of marketing these days is that it’s not laser targeted and is far too broad. I use The analytics on all social media channels to check my demographics because it gives me a visual representation of where my followers are geographically. I can then run targeting to followers from specific area…
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Today is #pinataday if you’re in a businesses marketing department we feel we have to hit everything, every single day, especially when it comes to social media. The biggest difficulty for most places is actually connected to social media spend. Don’t get me wrong, I talk about FREE content all the time and doing as much as you can with content to …
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How Do You Listen To This Podcast - The Social Media Podcast by Simon ScholesSimon Scholes
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Listener Q&A - The Social Media Podcast by Simon ScholesSimon Scholes
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YOU ARE GOING TO FAILThe question is though, are you going to give up. The fact of the matter is, you will fail to create viral content with every single post you ever put out, in fact, the chances are you may never create what you consider to be a viral post.....however, if you stop worrying about the vanity metrics and start worrying about connec…
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OH CRAP!!!!How often do you say those words when you realise it’s Monday, you’ve nothing planned for your marketing content and you’ve not posted anything on social media for a few weeks, so then you end up posting something on instagram, then something different on twitter and a video on youtube about a totally different subject matter again.You c…
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We all know my usually feeling about social media on a weekend.....it doesn't work a five day week, it's on consistently. So, I want you to take one simple step this weekend, as I know many of you still don't post anything and switch off on friday night at 5pm....so this weekend, turn the notifications on, on your social media platforms, so at leas…
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So, today is #pygmyhippoday so I wanted to use this as a chance to celebrate short form content. Now as the owner of a visual marketing agency I'd much rather people came to us to get this kind of thing created, it's usually a bit nicer in it's looks and wants to hit a bit harder, and especially when it's short form content like Instagram Reels whi…
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It's #beerday and I know a number of people are looking forward to the opportunity to spend some face to face time with friends in beer gardens when they re-open. However, as nice as it will be to be able to actually spend time with friends this way, have you considered reaching out to your friends, or even your online business community to check i…
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#HAPPYEASTER I hope you’re having a lovely Sunday staying safe. We’ve done an Easter egg hunt on houseparty and now we’re relaxing. So, what’s today’s content all about. Well, don’t forget your audience on national or more so global holidays. Wish them a happy time, don’t forget they’ll also be celebrating them, and just like you’d wish your friend…
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It's DIY Day and time to go through the "how to 9 x your social media process at light speed so that you're able to understand how easy it is to create content for your brand....for FREE, my second favourite four letter word in the entire world.Email: simons@perceptionstudios.co.uk SOCIAL MEDIA► Snapchat - http://www.snapchat.com/add/stopjabbaingon…
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Too many people try to make everything a science in this day and age, including social media usage for business. Don't get me wrong, when it comes to understanding an avatar, or create paid for campaigns etc. there are elements of social media that are more difficult to understand at first. However, the basic rules for organic growth will always ex…
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The other month I was invited by Sai over in India to be on the Smart Cherry vlogcast to chat about social media and some of the stuff I've done previously in my life. If you've never heard some of my story, this is your chance to find out more about me and also get some golden social media tips too.Check out Sai's content here :Twitter : https://t…
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There are multiple ways of getting more views on your video content. In today's live we're going to discuss using the tools at your disposal on channels such as Facebook, YouTube, Vimeo etc. that so many people don't even use at all.TitlesThumbnailsDescriptionTaggingCaptions / SubtitlesEmail: simons@perceptionstudios.co.ukSOCIAL MEDIA► Snapchat - h…
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Did you know that it's craft month?There are so many brands and businesses on social media that are essentially home based businesses creating some amazing crafts, but struggle to find their community / avatar customers. I'm always an advocate of working out who your audience is, where they're hanging out and then put 70% of your effort into that c…
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Give More Of Yourself - The Social Media Podcast by Simon ScholesSimon Scholes
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Today is #worldstorytellingday and we all love a great story. Especially when it comes to creating content we should always be thinking about the story we’re telling.If your content doesn’t have a story to it, the value someone can get from it, why would they opt to consume it.Your content wants to engage your audience, draw them in, take them on a…
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It’s #worldsleepday . A day after my own heart for sure. However, you can’t sleep on a weekend with your social media. So, it’s the weekend, it’s time to see friends, family and go on adventures, especially as the weather is so nice at the moment.However, don’t let the weekend be an excuse for you to do nothing for your audience. Don’t forget, soci…
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Happy #stpatricksday a day of celebration in Ireland. Legend has it he's the man who drove snakes out of Ireland which is a perfect opportunity to speak about social media snakes.....more commonly known as trolls.I sometimes actually think of social media trolls in the same way. The have no place in the world but sadly they exist and there’s not a …
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What speech will you be making today?Today is #worldspeechday a chance for your voice to be heard and also a huge opportunity for you to overcome the fear of speaking to people. This is one of the great things about video content and especially live content. It allows you to speak to your audience without being able to see them, so without you gett…
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YOUR COMMUNITY NEEDS WEEKEND CUSTOMER SERVICE TOONobody has ever said starting or running your own business is easy, it’s not. Building a relationship with you and your customers is also just as hard. It takes a whole lot of patience and hard work. This is the same when it comes to growing a social media audience, patience is paramount. I’ve spoken…
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Today is #plantaflowerday and as we head into the weekend this is one of those jobs that many of us will put off. The thing is, just like social media, if we put it off too long like weekend content, then the flowers just won't grow the way we want them too, and potentially won't bare the fruit, vegetables or flowers we really want them too. So, le…
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World Plumbing Day - The Social Media Podcast by Simon ScholesSimon Scholes
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On today of all days it's worth celebrating your awesomeness on social media. I often speak about how you should be helping people remove a pain point with your marketing. giving them value over everything else.....however, let's face it, we're all in business to actually make MONEY.....There, I said it, selling and MONEY really are not dirty words…
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Today is #panicday a chance to realise it's OK to be overwhelmed and panic like so many people do with their social media on a daily basis. The thing is it doesn't have to be an overwhelming situation, with planning and the tools that are available to you now to help create your content and make the process easier for yourself, why does posting a f…
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On #proofreading day I thought I'd have a chat with you about social media mistakes, or more to the point, PERFECTION.So many people get caught up in the need for creating perfect content that they simply never post ANYTHING. They've got a photo album on their phone filled with photographs and videos they've started but never finished creating or e…
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Its The Weekend - The Social Media Podcast by Simon ScholesSimon Scholes
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It's #salespersonday a word I know isn't dirty but people still need educating about in the world of social media. DO YOU GIVE ENOUGH VALUE?So many people spend their time on social media SELLING. They forget to treat the platforms of choice and the people digesting their content the same way they’d like to be treated. As a #smallbusiness you have …
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Today is #worldbookday and we all love a great story. Especially when it comes to creating content we should always be thinking about the story we’re telling.If your content doesn’t have a story too it, the value someone can get from it, why would they opt to consume it.Your content wants to engage your audience, draw them in, take them on a journe…
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Yes, you're so vain......well, you are if you worry about vanity metrics on your content. Still, so many people I speak to think that their content should be getting millions of views and end up in groups doing like for like on accounts and facebook groups, and buy followers on Instagram etc. If this is you, please.....STOP, and watch this video.Em…
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CONSISTENCYPATIENCEVALUEThese are three simple and very basic rules for growing your social media channels organically. So many people plough into creating content forgetting that we are bombarded with advertising messages all the time, the figure currently stands at somewhere in the region of 6 to 10,000 every single day. How are you meant to comp…
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RE YOU PLANNING YOUR CONTENT?When it comes to content creation, I've heard all the excuses.....however, in an age where we nearly all walk around with a smart phone in our back pocket, with the ability to download apps onto them......there's NO EXCUSE for not creating content for your brand and or business. With meme creation apps, podcast creating…
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Today is #pokemonday I'm sure we all remember playing pokemon go, the phenomenon that hit our mobile phones about 4 years ago now. This app and game went crazy viral as everyone on social media was talking about it, but why did they all talk about it? Well the fact is the game made us all stop in our tracks, it amazed us and captured our imaginatio…
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So it's day especially dedicated to seizing the day. So, as we head into March, have you seized the opportunity this year yet to start your social media content, especially video content? It's never too late to start, and in fact as March begins on Monday you could think about spending today and tomorrow planning your content and messaging for the …
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When it comes to digital learning day I have to say we all know that we're constantly learning, and right now I'm consistently seeing people pivoting in digital marketing as a job (all power to you) but, stating totally false promises such as I promise to take your business from 6 to 7 figures etc. with their social media skills. Please, do due dil…
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So many people find doing social media A a chore, but B many people have no element of patience either when it comes to social media. We all want results quickly, and when it doesn't happen fast social media ends up feeling like an inconvenience. Patience is one of the main keys to creating an organic audience, so it's something we have to learn, o…
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Social Media Rule 2 - The Social Media Podcast by Simon ScholesSimon Scholes
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Social Media Rule 1 - The Social Media Podcast by Simon ScholesSimon Scholes
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On #loveyourpetday it begs the question why does content like cat videos perform so well on social media. The reason for this, the human element connected to it. People relate to it because they have cats and dogs etc. It’s that true human connection created via that content and it makes people want to share it. So how does that relate to you and y…
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Today is tug of war day, and this feels like a perfect metaphore with social media. We all feel like we're being pulled from one channel to the next trying to get results.....well, that's what you do unless you've actually sat down and understood how your social media needs to be working.Without understanding who your ideal client is, then you won'…
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Today is #drinkwineday Now I know, they're not all to our tastes, but, you need to try them to be sure of that. This is just like social media. It’s like saying facebook isn’t where your audience is without having a facebook account or having ever used the system, yup it's ridiculous. You have to try something before you can say you don’t like it, …
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As today is random acts of kindness day I want to ask you what you do for your audience that's out of the norm? I don't mean giving them discounts or anything like that, i want to know when you last reached out to the people in your community to just check in on them and see how they're doing?Email: simons@perceptionstudios.co.uk SOCIAL MEDIA► Snap…
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Video content is incredibly powerful for any brand and business, so this month to celebrate Cherry Month I want you to pop your video cherry. Sit down and either film or go live for your first video content in 2021. This is why I want to help you structure your live video. So here are three simple steps1. Introduce yourself2. Tell Your Story3. What…
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Have You Popped Your Cherry - The Social Media Podcast by Simon ScholesSimon Scholes
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On #worldradioday it's well worth someone who spent so many years working in the industry chatting about the power of audio. Yes video is my foray so to speak, and it actually does perform better than audio, however, audio is so frictionless as content for your audience, especially as a podcast. Also, audio can still be converted into multiple piec…
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Happy new year to all my Chinese listeners of the podcast. This is a perfect opportunity for me to discuss the potential of your brand using foreign language content. The thing is, as a brand or business working globally with your content, how often do you look into the analytics and understand what countries your content is working the best in? Ma…
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Just recently it’s become more and more obvious that many many channels are still using follow unfollow as a marketing strategy, in the hope that those channels they follow will follow them back and then when they unfollow they’ll stay as a follower.Stop assuming that following someone will automatically mean they’ll follow you back. If your conten…
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