Кращі подкасти про Ideal Client (2024)

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249 - The Smart Way to Plan Out Your Social Media 34:25

8d ago34:25

34:25

Social Media can be a “hungry beast,” and trying to keep up with social posts that get results can feel overwhelming, confounding, and like we’re always playing catch-up! That’s why, in this episode, your hosts, Suzi Dafnis and Michelle Falzon, are sharing their top tips for creating a Social Media Calendar that gets results while keeping YOU sane …

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248 - Why You Need to Plan Next Year NOW! 37:06

22d ago37:06

37:06

As this episode goes to air we’re right at the start of November so we thought it would be great to give you a gentle nudge to get your annual plan for next year done THIS MONTH. And here’s why… You don’t want to be planning the year in January. You’re already behind. That’s why your hosts, Suzi Dafnis and Michelle Falzon, are sharing the planning …

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247 - Plan Your Next Launch Like a Pro 45:03

1M ago45:03

45:03

Launching is one of the most powerful things you can do in your business. Whether you’re launching a new product, service, or even a course, a well-thought-out launch can mean the difference between ‘winging it’ and getting by versus hitting your goal number of sales and creating real momentum for your business. And, while there are many aspects to…

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246- 5 Numbers to Track For Sales Funnel Success 57:54

2M ago57:54

57:54

Knowing your sales funnel metrics can also make all the difference between consistently hitting your sales goals and constantly feeling like you're falling short. And yet, even though these are some of the most important numbers to track in your business, they are often the most overlooked and misunderstood. In this episode, your hosts, Suzi Dafnis…

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245 - 4 Must-Have Marketing Systems 44:34

2M ago44:34

44:34

We love a good system. And when it comes to content marketing, having clear systems, or ways of doing things can save you a lot of time and rework. In fact, you can create a ton of successful marketing content in a streamlined way when you have good systems. Which is why, in today’s Content Sells episode, your hosts, Suzi Dafnis and Michelle Falzon…

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244 - Attracting High Paying Clients & Growing a Successful Coaching Business with Melinda Cohan 54:39

3M ago54:39

54:39

Attracting high-paying clients can make ALL the difference in terms of your profitability and also how much you ENJOY and THRIVE in your business. In today’s Content Sells episode, your hosts, Suzi Dafnis and Michelle Falzon are speaking with coaching and business expert Melinda Cohan about her Brand New Book “The Professional Coach” and how you ca…

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243 - How to Be Famous - Using Free Publicity to Grow Your Business with Amanda Farmer 35:41

3M ago35:41

35:41

Have you ever tried to get PR? Does it feel like you need to speak some “strange language” or pay a PR agent thousands of dollars to get TV, Radio and Press journalists to pay attention to you? If so, you’re going to LOVE today’s Content Sells episode! Your hosts, Suzi Dafnis and Michelle Falzon are speaking with someone who has unlocked the power …

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242 – How to Find Your Core Message & Purpose with Erin Weed 40:32

4M ago40:32

40:32

Finding the best way to get to the core of your authentic message can be a frustrating and difficult journey for many content marketers. That’s why, in this episode, your hosts, Suzi Dafnis and Michelle Falzon are speaking with messaging expert, Erin Weed about how to find your core message and express yourself in a powerful and authentic way. Erin…

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241 – The Power of “Plain Language” With Susan Bell 42:50

4M ago42:50

42:50

Are you bamboozling your audience with jargon? Are you being too complex or technical with your copy? In this episode, your hosts, Suzi Dafnis and Michelle Falzon chat with HerBusiness Marketing Success Mastermind member, Susan Bell of Susan Bell Research about the power of “Plain Language” and you can be massively more effective with your content …

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240 - 8 Website Mistakes That Cost You Sales 51:33

4M ago51:33

51:33

Your website is one of your most important assets as a small business owner. It’s often the first point of contact potential clients have with your business. So you definitely want to know the common website mistakes that could be costing you clients and sales. In this episode, your hosts, Suzi Dafnis and Michelle Falzon draw on their decades of ex…

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239 – Why Your Promotional Emails Aren’t Working and What to Do About It – with Kathy Farah 49:13

5M ago49:13

49:13

Wondering why your promotional emails aren’t working? Maybe you’re not getting enough people opening them or clicking on them or buying from you! In this episode, your hosts, Suzi Dafnis and Michelle Falzon chat with email marketing expert Kathy Farah about why your promotional emails might not be working, the common mistakes and practical steps to…

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238 - 5 Ways a Virtual Assistant Can Help You Do Better Content Marketing 58:52

5M ago58:52

58:52

We get it! Creating, sharing, posting, saving, scheduling content – it can be a lot! In this episode, your hosts, Suzi Dafnis and Michelle Falzon are sharing 5 ways a virtual assistant can help you with your content marketing. Listen to This Episode to Hear More About: -> The FIRST thing you need to realise about ANY VA -> Our big “gripe” with the …

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237 - How & When to Hire a Copywriter with Belinda Weaver 43:19

6M ago43:19

43:19

Are you thinking about hiring a copywriter? When should you do it? What is the best way to go about it? How much should you pay? These are questions we get asked all the time. And getting good answers to these questions is important because good copy can make a MASSIVE difference to your results. There’s a lot to think about when hiring a copywrite…

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236 - How To Make a Quiz That Generates Leads & Gets Sales For You 47:44

6M ago47:44

47:44

There is a really powerful type of content marketing that you can use at various points in your marketing funnel. Whether that's at the very top of your funnel when you are acquiring new leads or in the middle of your funnel when you want to help people get more informed so they can feel ready to buy from you. Or even at the bottom of your funnel w…

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235 - The Content Marketing Tools We're Loving in 2024 29:14

7M ago29:14

29:14

It’s our Annual Content Marketing Tools Episode! In today’s show, your hosts, Suzi Dafnis and Michelle Falzon share the Content Marketing Tools they are loving right now! Listen to This Episode to Hear More About: -> The tool that’s recently added a bunch of AI functionality that you want to revisit! -> The “stupid simple” tool Suzi uses EVERY day …

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234 - How to Determine the Right Ad Budget When Getting Started With Paid Traffic with Stacey Hughes 39:30

7M ago39:30

39:30

In this episode, your hosts, Suzi Dafnis and Michelle Falzon chat with online advertising expert, Stacey Hughes about how to determine your ad budget when just getting started with paid traffic. Listen to This Episode to Hear More About: -> Why paid ads are just one piece of the marketing puzzle (and won’t solve all your problems!). -> The 3 parts …

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233 – How Your Business Model Impacts Your Marketing and the Money You Make 45:39

8M ago45:39

45:39

In this episode, your hosts, Suzi Dafnis and Michelle Falzon are discussing your business model and how to choose the right one for you. Plus, we’re looking at the direct impact your business model has on your marketing choices. When you get those choices wrong, it can be challenging to reach your money goals. PLUS Get the BONUS Volume/Value Matrix…

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232 - How to Monetise Your Podcast Even if You Don’t Have a Huge Audience - with Omar Zenhom 1:00:45

8M ago1:00:45

1:00:45

Whether you have a podcast, or you’re thinking about creating one, or even if you may never have a podcast but you create regular content that you would like to monetise in some way… today’s episode is for you! In this episode, your hosts, Suzi Dafnis and Michelle Falzon speak to massively successful podcaster, Omar Zenhom. Omar is the founder and …

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231 - Navigating The Biggest Change in 20 Years with Cheryl Rerick 53:19

9M ago53:19

53:19

BIG changes are coming that will impact every business that uses email marketing. In this episode, your hosts, Suzi Dafnis and Michelle Falzon speak to email automation expert, Cheryl Rerick, about the looming changes being made by Google, Yahoo, Microsoft that have a direct impact on the deliverability of your emails! These are some of the biggest…

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230 - The 3-Word Mantra For Marketing Breakthroughs 30:29

9M ago30:29

30:29

In today’s show, we’re sharing a MANTRA that is making a BIG difference with our students and clients when it comes to having a Marketing Breakthrough. Sometimes, a marketing breakthrough can be doing something new, and sometimes, it can be what we’re STOPPING doing that creates it. Sometimes, it’s BOTH – we have to stop one thing so we can do anot…

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229 - Own Your Niche 37:35

10M ago37:35

37:35

Your niche is the market you serve. And we’ve all heard the advice that “you’ve got to have a niche.” But it’s not enough to have a super clear niche and really great messaging that speaks directly to them. The missing ingredient that we’re seeing a lot in the content marketing of small business owners is that they’re not really OWNING (in a deep a…

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228 - When and How To Offer a VIP Ticket Option for Your Online Course, Challenge or Program 57:04

10M ago57:04

57:04

One tactic that could be really helpful for you if you are offering an online course, a challenge, a live event or some other kind of workshop or program is to offer a VIP Ticket Option. If you’re not currently offering a VIP option, this can be a real game changer! And if you ARE already giving your customers a way to get a VIP experience, we’ve g…

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227 - Content Marketing: Is 10X Easier than 2X? 47:46

11M ago47:46

47:46

Over the years there’s been a lot of buzz around this idea of “10X-ing.” And with the release of the book “10X is Easier Than 2X” by Dan Sullivan and Dr Benjamin Hardy Suzi and Michelle got to thinking about this idea of 10X and especially how it relates to women marketers and business owners. Is it all hype? Is 10X REALLY easier than 2X? Or is the…

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226 - Best Books for Content Marketers – 2024 Edition 42:50

11M ago42:50

42:50

It’s time for our annual review of the books we’re recommending for the new year! Join your hosts Suzi Dafnis and Michelle Falzon as they share books they’ve loved and learned from that can help you be a more effective content marketer in 2024 (plus get your hands on our NEWLY UPDATED and hugely popular Content Sells Recommended Reading List!). Som…

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225 - How We Produce This Podcast 1:13:07

11M ago1:13:07

1:13:07

Well, it’s episode 225 and we figured it was about time we shared how we produce this podcast! Your hosts Suzi Dafnis and Michelle Falzon have had numerous questions from listeners over the years about various aspects of the podcast and how it gets made. In this episode they pull back the curtain on their process from end-to-end. Including how they…

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224 - Exploding Mountains! (When To Stop Offering a Product or Service) 1:10:14

12M ago1:10:14

1:10:14

This episode is all about Exploding Mountains. Your hosts Suzi Dafnis and Michelle Falzon talk you through the 5-point checklist for knowing whether you need to stop delivering a particular product or service (even one that is profitable!). Listen to this episode to hear more about: -> What a Marketing Mountain is and why you need to understand thi…

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223 - Going from Reactive to Proactive Marketing 56:33

1y ago56:33

56:33

Proactive marketing involves anticipating future trends, your customer needs, and market changes and strategically planning your marketing in advance so you can achieve the goals you really want to achieve. Whereas reactive marketing can mean you never really get to your goals because that’s not what’s driving your marketing. Instead, with reactive…

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222 - The Power of an MVP 31:45

1y ago31:45

31:45

MVP stands for Minimum Viable Product and it’s all about getting to market with the bare essentials of your product or program and testing the idea is actually what the market wants, BEFORE you over invest and create the entire fully fleshed out bells and whistles version of the product. Once you know “it flies” THEN you launch it. Your hosts Suzi …

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221 - 3 Easy Marketing Systems That Can Save You HOURS Every Week! 48:05

1y ago48:05

48:05

This episode is all about how you can get literally HOURS back each week by adopting some simple but powerful marketing systems. Your hosts Suzi Dafnis and Michelle Falzon share 3 marketing systems that are do-able and don’t need a lot of tech AND can save you from doing a bunch of stuff you don’t need to be doing. Listen to this episode to hear mo…

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220 - Repurposing: Strategies for Sustainable Content Marketing 1:04:07

1y ago1:04:07

1:04:07

In this episode we’re talking about something that’s a bit of content marketing “chestnut” – there was a time whenever you saw a content marketer on a speaker lineup, they talked about this… but, while we’ve touched on it in numerous ways, and we’ve done a couple of interviews with people who are doing this… we’ve never actually done a show, just y…

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219 - How To Get More Referrals 57:05

1y ago57:05

57:05

We’re covering a topic that can make a massive difference to your results… and that’s getting more referrals. And while we all love a good referral, in many businesses, it tends to be something that happens organically. In this episode, your hosts Suzi Dafnis and Michelle Falzon cover 6 specific things you can do to cultivate and systemise your con…

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218 - Imperfection is Beautiful: Our Top 6 Tips For Overcoming Perfectionism 54:13

1+ y ago54:13

54:13

Striving for perfection is often what keeps us from launching our new product, sending that email, putting ourselves out there for that opportunity, reaching out to that amazing strategic partner, putting our hand up for that media opportunity, opening that new store, or any other great thing that you might be holding back on because you don’t yet …

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217 – Grow Your Audience & Boost Your Authority By Publishing a Report 37:55

1+ y ago37:55

37:55

There’s a strategy we have long loved and wanted to cover on the show… and that strategy is all about how you can boost your authority, grow your audience and own the space by publishing a report. Now, what do we mean by a report… Well, the dictionary defines a report as: An account given of a particular matter, especially in the form of an officia…

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216 – Easy Steps for Optimising Your Online Sales Process 52:28

1+ y ago52:28

52:28

Your Sales Funnel is a process or series of steps for taking someone from not knowing about you or your offer to actually buying the specific product or service you want to sell. And we’re seeing a LOT of obsession about this BEFORE people launch their Sales Funnels, but then they launch and there can be this sense of “TICK” – that job is done. Whe…

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215 - Unlocking the Benefits of Low-Cost Workshops 40:19

1+ y ago40:19

40:19

Not getting the results from webinars like you used to? Have you ever considered offering a low-priced workshop into the mix as a way to attract BUYERS right from the start of your sales process and open the door on your higher priced services, courses or products? In this episode, your hosts, Suzi Dafnis and Michelle Falzon, share WHY you might wa…

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214 - The Hybrid Expert Revolution - With Ryan Levesque 50:33

1+ y ago50:33

50:33

Imagine being able to go from “Tired & Trapped” with your marketing and business model, to achieving “Freedom & Flexibility” where you are able to unhook your income from your time and make more by doing less – sound like a pipe dream? If you’re a coach, consultant, course creator or other type of expert, best-selling author and 6-time Inc 5000 CEO…

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213 - The 11 Content Marketing Tools We’re Loving in 2023 1:04:42

1+ y ago1:04:42

1:04:42

Get the low-down on the Content Marketing Tools We’re Loving in 2023! These are tools that are helping us be more productive, more creative, more efficient and there are so many exciting things happening right now in terms of new tech! In this episode, your hosts, Suzi Dafnis and Michelle Falzon, revisit a topic they covered around this time last y…

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212 - Your Content Marketing Questions Answered 57:04

1+ y ago57:04

57:04

It’s Q&A Time! In this episode, your hosts, Suzi Dafnis and Michelle Falzon, have are answering recent listener questions! We absolutely LOVE it when you ask questions and if you have something you’d like us to cover on a future show, go over to our Facebook Page and let us know! Listen to this episode to hear more about: -> What to do if you’re st…

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211 - Boosting High-Ticket Sales With Application Calls 52:46

1+ y ago52:46

52:46

Applications work great for high ticket products and services because higher dollar sales typically require a bit more 1:1 connection and more personalized, high touch support in order for people to feel ready and confident to move forward and make the purchase. In this episode, your hosts, Suzi Dafnis and Michelle Falzon, are talking about how you…

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210 - Retention Strategies for Membership & Recurring Revenue Businesses 55:14

1+ y ago55:14

55:14

We know many of our listeners have some form of recurring revenue in their business model – whether that’s a membership site sharing information, or a repeatable service, a high dollar coaching program, or even a retainer arrangement – these are all recurring revenue models and you want to RETAIN as many of your recurring customers as possible. In …

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209 - How to Convert Survey Responses into Copy That Attracts & Converts Your Ideal Customers 59:31

1+ y ago59:31

59:31

Anyone who’s listened to this show for a while will know what big fans we are of both DOING customer surveys and gathering customer language. It’s one of the best ways you can deeply understand your market… and ALSO create powerful marketing language. So we thought it was high time we did an episode dedicated to giving you some frameworks for doing…

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208 - The "Money Part" of Marketing - Mindset, Pricing and Investing For Business Growth 1:14:42

1+ y ago1:14:42

1:14:42

In this episode, your hosts, Suzi Dafnis and Michelle Falzon, are shaking things up and for the first time ever, are interviewing not one, but THREE guests as they talk about their breakthroughs when it comes to the MONEY part of Marketing! This is a topic we’ve touched on at different times over the years, but it’s the first time we’re approaching…

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207 - How AI Is Changing The Marketing Game for Small Business Owners 1:05:38

1+ y ago1:05:38

1:05:38

AI is here to stay and it’s changing the marketing game for small business owners. In this episode, your hosts, Suzi Dafnis and Michelle Falzon, deliver their first AI-related show (it won’t be the last!). They discuss the importance of crafting great prompts to get the best out of AI and share a simple “Prompt Crafting” framework you can follow to…

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206 - The 16 Essential Elements of a High-Converting Sales Page 1:05:23

1+ y ago1:05:23

1:05:23

Today, we’re talking about the elements of a successful sales page. A sales page is a web page where you’re… selling something! And while that might seem obvious, there is definitely a science and an ART to creating a high converting sales page. In this episode, your hosts, Suzi Dafnis and Michelle Falzon, draw on their decades of experience creati…

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205 - How “Owning More Space” Helps You Reach More People With Your Content Marketing 42:57

2y ago42:57

42:57

We’re discussing a topic that underpins everything we do as business owners, and particularly what we do as marketers and content creators. And that is this idea of Owning More Space. What we mean by that is expanding into a bigger expression of yourself and your business in all the ways. Whether that’s… Charging more for your products or services …

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204 - The Perils of Overthinking and Underdoing 49:06

2y ago49:06

49:06

Today we’re looking at something we see happen to a lot of business owners. Especially when you’re moving into new territory. For example, if you’ve never done a webinar before, or you’ve never paid for traffic before, or you’re launching a new product or service that’s different to what you’ve done before. And that is to OVER think and UNDER do! T…

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203 - 12 Questions to Ask BEFORE You Rebrand Anything! 46:35

2y ago46:35

46:35

We’re talking about rebranding… and specifically the 12 questions you need to ask yourself before rebranding anything! Because this is definitely something where there can be more worms in the can than you might first imagine! And we’ve seen too many people undertake a rebrand when it was NOT needed! BUT… if you DO need a rebrand (and we cover the …

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202 - The “Features” Trap – Why You Need to Focus on Benefits vs Features to Make More Sales! 37:45

2y ago37:45

37:45

We’re talking about the “Features Trap” that most business owners get stuck in. We’re all in love with our own product and we can become obsessed with all the “things” that make our product great… but guess what? Your market is not interested in your product or services FEATURES! They want to know about its BENEFITS! In this episode, your hosts, Su…

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201 - Best Books For Content Marketers – 2023 Edition 57:40

2y ago57:40

57:40

In this episode we’re doing something that’s become a tradition! It’s our annual Best Content Marketing Books episode! Your hosts, Suzi Dafnis and Michelle Falzon LOVE talking books and they’ve got some GOODIES to share! Plus we’ve released our newly updated 2023 Content Sells Reading List which you can get here! Listen to This Episode to Hear More…

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200 - Celebrating 200 Episodes! Your Favourite Episodes and Special Guests 1:30:37

2y ago1:30:37

1:30:37

It’s our 200th Episode!!! When we were talking about how to celebrate this milestone moment, we decided it would be fun to go live, invite some of our cherished listeners to the show and do some celebrating, reminiscing and sharing of some of the top strategies we’ve covered here on the show! And that’s exactly what we’re doing! Join your hosts, Su…

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