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In modern business, success is measured by growth. But how should businesses enable themselves to efficiently grow? There are so many answers to that question that it can make you feel crazy! The Growth Enablement Madness Podcast, hosted by BrainSell Founder Jim Ward, offers a go-to source for growth enablement strategies, stories, and technologies.
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In this episode, we sit down with Christi Cereghino and Rachel Durkot, the fractional CFO practice co-managers at BrainSell, to explore the power of fractional finance services. Christi and Rachel share their insights on the benefits of fractional services, the spectrum of offerings available, and the unique skill set required to excel in this role…
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In this episode, we sit down with Paul Black, CEO of sales-i, to explore how revenue intelligence is transforming the way companies drive growth. Paul shares insights into how the recent acquisition of sales-i by SugarCRM has positioned them as a key player in helping businesses scale. We delve into the challenges sales teams face in today’s market…
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Join us for an insightful episode featuring Christina Wodtke, a renowned author and expert in team dynamics and goal setting. Known for her influential book, "Radical Focus," Christina shares her journey and what sparked her passion for helping teams achieve remarkable objectives. Discover what being a "curious human" means to her and get ready to …
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In this episode, we listen back to a stellar panel discussion we hosted for clients and prospects at Microsoft’s Burlington headquarters in Massachusetts. We brought industry leaders on stage with a wealth of knowledge and experience from various corners of the tech universe. Our moderator for the conversation was Chris Seferlis, Account Technology…
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During this episode of the Growth Enablement Madness podcast, our host, Jim Ward, chats with Alex Bartholomaus, President and CEO of People Stretch Solutions, about using OKRs (Objectives and Key Results) for growth and sales efficiency. They emphasized the flexibility and dynamic nature of OKRs, which you can use with or without technology. They s…
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During this episode of the Growth Enablement Madness podcast, our host, Jim Ward, chats with Sarah Furness, author of the book “Fly Higher” and industry consultant and speaker. They discuss her book and work, leveraging her experiences in the Royal Air Force and mindfulness to help high-achieving individuals perform under pressure through her "Habi…
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During this episode of the Growth Enablement Madness podcast, our host, Jim Ward, sits down with Acumatica CEO John Case to talk about how companies are growing and scaling with cloud-based ERP. They discuss how Acumatica is transforming cloud-based ERP with security, scalability, and accessibility. Listen in to learn about how: Acumatica can help …
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During this episode of the Growth Enablement Madness podcast, our host, Jim Ward, chats with Kyle Jepson, the first evangelist at HubSpot Academy, leading the charge in creating educational content and acting as a bridge between HubSpot's product team and customers. They unravel the secrets to leveraging HubSpot's powerful tools and strategies for …
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AI has become an integral part of our lives, impacting various industries and revolutionizing the way we interact with machines. With cognitive AI you can enhance decision-making, automate complex tasks, and unlock new possibilities in business functions like sales, finance, marketing, and more. Listen in as we unravel the secrets behind this trans…
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Are you prepared to revolutionize your operations management? Look no further than migrating your ERP system to the cloud. Cloud-hosted ERP empowers growth-focused businesses to achieve unparalleled operational efficiency and scalability. You can experience a new level of productivity and flexibility with cloud-based ERP solutions. Still unsure whe…
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As businesses strive to stay competitive in an ever-evolving digital landscape, the integration of AI has become increasingly crucial in driving sales success. Generative AI, a subset of AI that focuses on creating new and original content, is poised to play a pivotal role in transforming how sales professionals engage with their prospects. During …
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While ADHD can present its challenges, it is vital to acknowledge the unique strengths and abilities that individuals with ADHD bring to the table. To create an inclusive and supportive work environment, employers and colleagues need to understand the impact of ADHD and implement strategies for success. In the third part of our conversation with Ja…
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AI has emerged as a powerful tool in transforming how businesses approach CRM and Customer Experience (CX). With its ability to analyze vast amounts of data, make accurate predictions, and automate processes, AI has become an invaluable asset for companies striving to create personalized customer experiences and drive growth. During this episode of…
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In part two of our conversation with James Ochoa, we dive deeper into the world of business leadership and ADHD. James, an expert in ADHD management and leadership, shares insights on identifying traits of leaders with ADHD, the diagnosis process, and how ADHD can impact one's ability to lead effectively. During this episode of the Growth Enablemen…
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When considering business growth opportunities, partnerships with diverse businesses are an increasingly promising prospect.By collaborating with diverse businesses, you not only promote inclusivity; but you can also bring fresh perspectives, innovative ideas and unique experiences to the table. During this episode of the Growth Enablement Madness …
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On our show, we usually talk with authors and technology companies about how to grow and scale businesses. But for this episode, we're talking to James Ochoa, a licensed professional counselor who helps adults with ADHD overcome challenges and pursue their passions. He uses imagination, life history, and inner resources to help his clients. James h…
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Featuring: Tony Berry, Co-Founder, Interloop.ai Do you feel like all of the data your business is collecting needs to be doing something to help you grow and scale? Are spreadsheets and analyses showing no precise insights on how to boost the efficiency of your operations? If so, it's time to put all that data to work for you. Understanding how to …
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Richard Perez is the Lead Advisor for the Sales and Go-To-Market Practice for the Operational Excellence Practice. Prior to joining Apax, he was an independent consultant advising organizations across different industry segments, small and large, focusing on growth strategy and revenue operations. Richard has spent most of his 25-year career in hig…
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In this episode of the Growth Enablement Madness podcast, we sat down with Liz Saville, Senior Solutions Consultant at BrainSell. We discussed why most CRM implementations fail, as well as the additional problems that usually arise during these types of projects. We also shared our perspective of BrainSell’s Solution Blueprint methodology and how i…
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Featuring: Marcus Sheridan, Author of “They Ask, You Answer” In this episode of the Growth Enablement Madness podcast, we sat down with Marcus Sheridan, Industry Thought Leader, Speaker, and author of "They Ask, You Answer.” We discussed what buyer trust looks like in today’s business world, as well as how it’s a customer experience disruptor in a …
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In this episode of the Growth Enablement Madness podcast, we sat down with Mike Paton, Industry Thought Leader, Speaker, and author of the upcoming book "Process: How Discipline and Consistency Will Set You and Your Business Free." We discussed Paton's new book and how his work with Gino Wickman's Enterprise Operating System (EOS) has evolved along…
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In this episode of the Growth Enablement Madness podcast, we sat down with Dan Tyre, an industry thought leader and author of the book "Inbound Organization: How to Build and Strengthen Your Company's Future Using Inbound Principles." We discussed how businesses can get started building inbound strategies that go beyond the marketing department. We…
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In this episode of the Growth Enablement Madness podcast, we sat down with Lisa McLeod, an industry thought leader and author of the book "Selling with a Noble Purpose." We discussed how business leadership has changed over the years and how having a noble purpose is vital now more than ever. We also discussed how work has changed for everyone and …
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In this episode of the Growth Enablement Madness podcast, we sat down with Shruti Kapoor, CEO of the conversation intelligence and sales education platform Wingman. We discussed Shruti's leadership approach to promoting growth and scale at Wingman, as well as how the platform helps sales leaders promote their team’s professional growth. We also dis…
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In this episode of the Growth Enablement Madness podcast, we sat down with Joe Ippolito, Principal for Sandler Training. We discuss the Sandler approach to sales training and how it differs from other traditional approaches. We also talk about how Joe has seen many companies across a variety of industries scale their sale initiatives through proper…
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In this episode of the Growth Enablement Madness podcast, we sat down with Anne Janzer, of Acme Company. We discussed her book, Subscription Marketing: Strategies for Nurturing Customers in a World of Churn, and why the businessworld is gravitating towards this type of model. We also discuss why subscription models work so well for growing business…
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In this episode of the Growth Enablement Madness podcast, we sat down with Eliav Cohen, Founder of The Bot Lab. We discussed how chatbots position companies to fuel growth and scale across multiple business functions. We also discussed how businesses can incorporate chatbots into their business strategy that provides a personalized experience for e…
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In this episode of the Growth Enablement Madness podcast, we sat down with Jeff Baumet, Co-CEO at the branding solutions company Club Colors. We discussed what Jeff and his team were doing to position themselves for growth with a “scaling up” mentality. We also discussed how Club Colors fared during the COVID-19 pandemic, as well as lessons learned…
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In this episode of the Growth Enablement Madness podcast, we sat down with Aaron Harris, Global CTO at Sage. We discussed what Aaron has learned during his time at Sage and what comes to mind when he reflects on his work. We also discussed how AI trends are impacting the growth and evolution of Account and ERP solutions for growth-focused businesse…
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In this episode of the Growth Enablement Madness podcast, we sat down with Craig Charlton, CEO of SugarCRM. We discussed Sugar’s recent branding and positioning change and how Craig has seen the software industry evolve during his time at the company. We also discussed how SugarCRM envisions itself enabling your customers and potential customers to…
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In this episode of the Growth Enablement Madness podcast, we sat down with Nancy Harris, the EVP for Sage North America. We discussed how SMBs are rebounding in this economy after the pandemic, as well as the important role back-office teams play in it. We also discussed Nancy’s upcoming retirement and hear her reflections on the ERP world during h…
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In this episode of the Growth Enablement Madness Podcast, we sat down with Latané Conant, Chief Market Officer at the account engagement platform provider 6sense. We discussed the reception of her recent book, which covers the next generation of account-based sales and how companies can battle the “Dark Funnel” to engage buyers when and where they …
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In this episode of the Growth Enablement Madness Podcast, we sat down to chat with Laura Fitton, the Founder of Enough.co! Laura helps companies better understand how their earnings, spending, savings, and investments impact the ongoing climate crisis. The goal is to help educate businesses on climate-friendly business growth with the hopes of slow…
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In case you’ve been living under a rock, the COVID-19 pandemic caused rampant disruption within the business community. As offices closed and some employees began to work remotely, businesses rapidly began looking for ways to compensate for the uncertainty impacting everyone’s lives. Industry expert, author, and thought leader Todd Caponi says that…
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Moving to the cloud gave growth-focused businesses a wealth of data to help fuel their go-to-market initiatives. With traditional technology like telephony now grabbing a firm hold of the Cloud, there is even more data for growing businesses to use. As the GM and Head of North America at Aircall, Gianna Scorsone is at the front of the charge helpin…
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A growth mindset is vital to continued success in modern business. However, focusing solely on growth is not the best way to streamline your business for continued success in the future. As the Senior Director of Partner Development and Strategy for North America at Sage, Ed Kless develops and delivers the curriculum for the Sage Consulting Academy…
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To successfully position your company to grow and scale, you must have to know your customer. No, we don’t mean “know of” them. We mean that you must have a 360-degree customer view with crystal-clear fidelity. This allows businesses to offer a high-definition customer experience (HD-CX) that enables companies to rewind to the past, gain better sit…
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Business growth strategies are an endeavor that executives cannot take lightly. Business leaders must align the entire organization for the initiative to bear fruit. But many businesses tend not to incorporate their functional business efforts into their growth strategies, leading to unnecessary hurdles, growing pains, and limited results. Carter H…
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It feels like it was only yesterday when we began to see the significant impact COVID-19 has had on the world. One year later, we are continuing to find ways for businesses to move forward and drive growth in a rather uncertain climate. Becc Holland, Founder of Flip the Script and former Head of Sales Development at Chorus.AI, and John Barrows, ind…
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Artificial intelligence (AI) and machine learning (ML) have gotten their fair share of buzz in the business world over the past decade. That buzz can be labeled both positive and negative; however, industry experts agree that AI and ML have changed the game for businesses looking to grow efficiently. Jim Kaskade, CEO of the conversational AI compan…
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Using valuable data and insights to make strategic growth decisions is vital to being successful with your efforts in modern business. Businesses that do not prioritize their data strategy are in for a world of struggle in coming quarters and years. For Jordan Berry, one of BrainSell’s go-to data analysts and Co-founder of Interloop.ai, companies m…
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All-in-One Marketing Automation & Becoming a Force Multiplier (feat. Nick Ezzo of Auditoria.ai)
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Normally, tech drives business decisions. This is especially true for the marketing automation space, where many people tend to invest heavily in a solution that they are not maximizing to their fullest potential. But Nick Ezzo, VP of Marketing at the finance and ERP automation company Auditoria.ai, has found a unique way to turn his colleagues in …
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