In this episode, host Dean Steinman sits down with Shelley Bostrom, a seasoned expert in practice growth, to dive into the strategies that help practices stand out during new patient consults. Shelley shares practical tips for creating a memorable first impression, building trust quickly, and showcasing what makes your practice unique—all essential…

In this Ortho Marketing Podcast, Dean Steinman is joined by Blair Feldman, Co-founder & President of Retainer Club. They explore the power of retainers as a tool for patient reactivation. Learn how your practice can leverage retainer programs to re-engage past patients, increase appointment bookings, and strengthen long-term relationships. Tune in!…

In this Ortho Marketing Podcast, Dean Steinman is joined by Adi Campuzano, Founder & CEO of Dedicated Office Solutions. They discuss the critical role of answering your phone promptly and professionally. Learn how your response time can make or break sales and why the first impression on a call is key to winning business. Ready to elevate your prac…

Join host Dean Steinman as he uncovers powerful marketing insights with special guest Shelley Bostrom. In this episode, they dive into proven strategies and expert tips to help practices grow and thrive in a competitive landscape! Ready to elevate your practice? Contact us! https://orthomarketing.com/contact-us/ About Shelley Bostrom Shelley Bostro…

In this Ortho Marketing Podcast, Dean Steinman is joined by Stephane Reinhardt, Director of the Education Program for The CLEAR Institute. They discuss how to elevate practices through the integration of aligners. They also explore how this innovative approach can enhance patient outcomes, boost practice growth, and streamline treatment processes. …

In this Ortho Marketing Podcast, Dean Steinman is joined by Allison Norris, Founder and CEO of Dentele Group, LLC. They discuss the intricacies of dental industry recruitment. From identifying the right talent to integrating cutting-edge technologies in the recruitment process, learn how to navigate the competitive landscape to build a resilient an…

This episode is brought to you by Ortho Marketing in partnership with Synapse. Dean Steinman is joined by George Aliphtiras, Executive Director and Co-founder of Synapse Dental. Learn about the groundbreaking release of the Dental Pain Eraser, a game-changing device designed to alleviate dental pain without invasive procedures. We discuss its impac…

This episode is brought to you by Ortho Marketing in partnership with Smiles Change Lives. Dean Steinman is joined by Alexis Barclay, Vice President of Smiles Change Lives. They share the transformative stories of children whose lives have been changed through the power of a smile and why practices need to come aboard. Ready to elevate your practic…

In this Ortho Marketing Podcast, Dean Steinman is joined by David Harris, CEO of Prosperident. They discuss the overlooked challenges faced by dental practices in the realm of financial security. Explore the ins and outs of embezzlement within the dental industry, shedding light on the tactics employed by unscrupulous individuals and offering valua…

Join host Dean Steinman on the Ortho Marketing Podcast as he sits down with Shelley Bostrom, the founder and owner of Align My Practice, to delve into some key insights. Tune in to discover strategies for leveraging same-day starts effectively, optimizing financing options to elevate your practice, and invaluable resources for empowering your team …

Join us in this exclusive episode as Dr. Barry Glaser, Master Align Faculty member sit down with Dean Steinman, CEO and President of Ortho Marketing. A visionary marketing leader who has steered their company to new heights. Dive deep into his journey, strategies, and insights that have shaped their success. Tune in now and discover the keys to mar…

In this Ortho Marketing Podcast, Dean Steinman is joined by Todd Blankenbecler, President/CEO of EasyRx. They discuss improving orthodontic efficiencies and adapting to change. Ready to elevate your practice? Contact us! https://orthomarketing.com/contact-us/ About Todd Blankenbecler Todd has 30+ years in dental specialty software, primarily in ort…

In this Ortho Marketing Podcast, host Dean Steinman is joined by Paul Capodanno, the CEO of Pista Enterprises. Explore the fascinating journey of Pista, born out of the recognition of untapped opportunities for small businesses within the orthodontic and dental realm in the thriving APAC market. Ready to elevate your practice? Contact us! https://o…

In this Ortho Marketing Podcast, Dean Steinman is joined by Nipun Kathuria, CEO and Co-Founder of Smile Genius Dental. They discuss digital tools that can help you launch and manage your clear aligner businesses easily. Ready to elevate your practice? Contact us! https://orthomarketing.com/contact-us/ About Nipun Kathuria Nipun Kathuria is the CEO …

In this Ortho Marketing Podcast, Dean Steinman is joined by Dr. Alex Molayem, Dentist & Chief Revenue Officer at Orthosnap. They discuss the importance of precision in clear aligner therapy and much more! Ready to elevate your practice? Contact us! https://orthomarketing.com/contact-us/ About Dr. Alex Molayem: 3rd generation dentist, UCLA DDS 08', …

In this Ortho Marketing Podcast, Dean Steinman is joined by Nick Greenfield and Jennifer Pinder from Candid. They discuss bringing a game changing approach to partnership and technology into the orthodontic and dental practice world and how to scale your practice with great partnerships! Ready to elevate your practice? Contact us! https://orthomark…

In this Ortho Marketing Podcast, Dean Steinman is joined by Oliver Gelles, Chief Marketing Officer at OrthoFi. They discuss how to fix no shows and many more! Ready to elevate your practice? Contact us! https://orthomarketing.com/contact-us/ About Oliver Gelles Oliver Gelles is the Chief Marketing Officer for OrthoFi and OrthoBanc. Widely recognize…

In this Ortho Marketing Podcast, Dean Steinman is joined by Stephanie Peterson, Director of Operations at Novel Orthodontics. They discuss how to set up your practice for success! Ready to elevate your practice? Contact us! https://orthomarketing.com/contact-us/ About Stephanie Peterson Stephanie Peterson entered the dental field in 1999 as a denta…

In this Ortho Marketing Podcast, Dean Steinman is joined by Wesley Lyon, President and CEO of McGill and Lyon Dental Advisors. They discuss the business side of Orthodontics: current state of affairs and keys to success moving forward. Ready to elevate your practice? Contact us! https://orthomarketing.com/contact-us/ About Wesley Lyon Wes serves as…

In this Ortho Marketing Podcast, Dean Steinman is joined by Kent Miller, President and Founder of Dentagraphics. They discuss the importance of data and your practice growth. About Kent Miller Kent is the President and Founder of Dentagraphics, the dental industry’s only platform for starting, buying and growing practices. After creating the compan…

In this Ortho Marketing Podcast, Dean Steinman is joined by Suzanne Wilson, Chief Marketing Officer at DentalMonitoring. They discuss how AI can change your practice.Ortho Marketing

In this Ortho Marketing Podcast, Dean Steinman is joined by Ren Menon, CEO of OrthoFX. They discuss how AI and polymers are changing the face of the Orthodontic World. Ren was the global head of product and innovation at Invisalign and prior to that, he was the head of professional marketing with a focus on the Orthodontist channel. Ren has played …

In this Ortho Marketing Podcast, Dean Steinman is joined by Dr. Blair Feldman, President and Co-founder of Retainer Club. They discuss how a strong post orthodontic plan is an easy and profitable way to grow your practice. Dr. Blair Feldman is an orthodontic specialist practicing in the Phoenix area for over 20 years. He was an adjunct professor of…

In this Ortho Marketing Podcast, Dean Steinman is joined by Janelle Baum, Sales and Marketing Representative of GetBizzy. Also known as the Energetic Orthodontic Influencer! They discuss about Unleashing Creativity, Boosting Patient Compliance and Communication. About Janelle Baum Hey there! Are you ready to take your dental practice to new heights…

In this Ortho Marketing Podcast, Dean Steinman is joined by John Iuzzini, the Director of Accounts at Ortho Marketing. They discuss 4 tips for your treatment coordinator to bring in more patients.Ortho Marketing

In this Ortho Marketing Podcast, Dean Steinman is joined by Alfred Griffin, CEO of Light Force. They discuss about applied technology in Orthodontics. Dr. Griffin founded LightForce Orthodontics in 2015. He received his BS in Biochemistry from the University of Virginia, after which he completed a DMD and PhD at the Medical University of South Caro…

In this Ortho Marketing Podcast, Dean Steinman is joined by Amy Demas with Communicate Excellence. They discuss 3 things to help you and your practice. Amy Demas brings a unique combination of orthodontic practice management experience, career business success, leadership and creative thinking to the challenges of maximizing effective communication…

In this Ortho Marketing Podcast, Dean Steinman is joined by Dr. Andy Toy. They discuss the importance of utilizing your time and how vital it is to listen and adapt. "Remember to Never Treat a Stranger, and Always Treat a Friend." Dr. Andy Toy is an enthusiastic and engaging presenter with a passion for helping dentists make the most of the Invisal…

In this Ortho Marketing Podcast, Dean Steinman is joined by Dr. Brandon Owen. They discuss how digital custom braces can unlock massive efficiency in your practice.Ortho Marketing

In this Ortho Marketing Podcast, Dean and Orthodontic Consultant, Shelley Bostrom discuss 3 Tips to Accelerate your practice growth, elevate your team performance and maximize your practice success. Introducing Shelley Bostrom- founder and owner of Align My Practice - your ultimate partner in all things orthodontics. With an unparalleled understand…

In this Ortho Marketing Podcast, Dean Steinman is joined by John Iuzzini, the Director of Accounts at Ortho Marketing. They discuss 4 Tips that can be implemented today on how your staff can be a game changer when it comes to new patients.Ortho Marketing

Brooke Oliphant, Treatment Coordinator Coach, Speaker & Founder of Straight-Up Sales Orthodontic Coaching, joins Dean to talk about tips you can implement today to help transform your TC into a Rockstar and bring in more starts for your practice! Straight-Up Sales Orthodontic Coaching was founded by Brooke Oliphant, a high-converting and awarded Tr…

Eric Romingquet, founder of TX Converter, and Dean talk about how their partnership provides practices with an unbelievable opportunity to both pull in more leads and be able to convert these leads to actual starts even months later! Tune in to hear how it's possible to guarantee new patients for your practice in 2023!…

Tyler Loveall, founder of OrthoPatients, and Dean talk about how having an organized lead management system and timely follow-up procedure can increase your patient conversions by 3000%! Tune in now to hear how OrthoPatients gets your leads through your door with their own proven strategy.Ortho Marketing

Dean and Eric Romingquet, CEO/President of Tx Converter, talk about why having the proper process in place for follow-ups can change your practice. Orthodontic offices overall have a 60% patient conversion- so what happens to that other 40%? More than likely they've been lost to time and most offices don't have the ability to follow up on these lea…

Dean and Sr. Account Manager, Cameron Gee, discuss how you can use community outreach to build your practice's brand. From charity involvement to the importance of customer service, make sure to listen to the podcast to see what you can do to build your brand's awareness today.Ortho Marketing

In the final part of our three-part series, Dean and Jill discuss implementing a marketing strategy that works best for your own practice and team. They talk about the type of marketing your practice should be involved in and how your staff plays a major role in its success. If you're running marketing campaigns to pull leads into your office but d…

In the second part of our three-part series, Dean and Jill discuss how positioning team members in the right roles based on not only skills but personality can have a major positive impact on your practice. If you don't have the right people in the right positions it can kill your practice's marketing efforts. Listen to this podcast to learn how yo…

In the first part of our three-part series, Dean and Jill discuss the importance of establishing core values for both your practice as a whole and your team. When building an all-star team if a practice doesn't have a set of values, mission, etc., your brand tends to be a little disjointed. Tune in to hear how to figure out your own core values, im…

Durning AAO Miami Beach, Ortho Marketing President, Dean Steinman, was able to sit down and chat LIVE with Michelle Shimmin, owner of Shimmin Consulting. They talk about the trends in the orthodontic community that have emerged over the last 2 years and how they will continue to change how practices do business, even post-pandemic. They also discus…

Durning AAO Miami Beach, Ortho Marketing President, Dean Steinman, was able to sit down and chat LIVE with Dental Monitoring leaders, Sophia Acker & Paul Capodanno. In this podcast, they talk about the future of remote monitoring and how it’s changed how many orthodontic practices approach treatment and marketing. They also discuss how a practice t…

In our newest podcast Ortho Marketing President, Dean Steinman, share 4 new & trending marketing ideas that you can implement at your practice today to kick-start growth at your practice! Tune in to hear: How you can make your practice more personalized How to open up communication with potential patients Why community engagement is important & mor…

In our newest podcast, Ortho Marketing President, Dean Steinman, chats with our very own account manager, Stefanie Mastellone about how you can get involved in your community in 2022! Community involvement can serve as an invaluable platform for you to promote your practice. With community engagement, you'll not only build a strong relationship wit…

In our newest podcast, Ortho Marketing President, Dean Steinman, sits down with Dr. Barry Glaser and special guest Greg Pellegrom, CEO of SmileSnap. They talk about the rise of virtual consults and teledentistry and how they are here to stay! Tune in to hear: - How Virtual Consultations can help you reach a new untapped market - How Dr. Glaser used…

In our newest podcast, Ortho Marketing President, Dean Steinman, catches back up with Corinne Devin - Orthodontist, US Navy Commander, Speaker, and International Ms. 2020. They chat about life as a Navy Orthodontist and how to adapt to different complexities that come with the job. Tune in to hear: - How she got involved with the Navy Orthodontic P…

In our newest podcast, Ortho Marketing President, Dean Steinman, talks with Mike Ressel, CEO of Cloud 9, and Phyllis Fernandez, Sr. Director of Customer Success at Cloud 9 Software. Cloud 9 Software is a browser-based practice management system for orthodontics, pediatric dentistry, group practices, and DSOs/OSOs which provides 24/7 live access to …

In our newest podcast, Ortho Marketing President, Dean Steinman, chats with Allison Lacoursiere, Founder of Clear Coaching. They talk about 3 easy social media tips that you can use to bring your practice to the next level in 2022. Tune in to hear: - How to utilize Instagram's newest features for your practice - How to take killer videos for Instag…

In this podcast episode #121, Ortho Marketing President, Dean Steinman, is joined by special guest Keith McLachlan, President of Dental Team Finder. A dental consulting and recruiting firm specializing in helping practitioners optimize people and performance. In addition to his work with Dental Team Finder, Keith is also a consultant in the dental …

In this episode #120, Ortho Marketing President, Dean Steinman, is joined by special guest Dr. Adam Schulhof, Orthodontist and CEO of Grin. Grin, a remote monitoring technology built just for orthodontists, is at the forefront of helping orthodontists rethink the traditional doctor-patient experience. What you will learn in this podcast: - What pat…

In this episode #119, Ortho Marketing President, Dean Steinman, chats with Jill Allen founder of Jill Allen and Associates, Practice Management Consultants. They talk about the three things you can do today to get your new practice up and running successfully this year! Tune in to hear: - Why you need to plan ahead for your FULL year of marketing -…