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Grow your practice or business using marketing strategies that bring in more consults and get you BOOKED with clients - WITHOUT relying on social media. --- This podcast is for Dietitians, Therapists, Clinicians and Service Providers who want to learn practical tips, tactics and marketing strategies to build and grow a Thriving Private Practice. --- If you're looking to simplify and streamline your marketing and start attracting more clients without spending hours a day making posts and vide ...
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Having a lead magnet doesn’t guarantee that people will sign up on your email marketing list. Like many practice and business owners… you took a lot of time to make a lead magnet for people to download. You set up your email marketing system so you could build your email list of leads… but those signups are simply not happening, and it’s frustratin…
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If you’re stuck in a frustrating cycle trying to book new clients without overwhelming them with your offers or having them walk away not able to make a decision … listen to this episode as Kathy C shares her 1-2 Knockout Punch Strategy that helps position your services during consults to increase sales. (and no, we are not actually punching potent…
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Imagine having offers for your services that make it a breeze for potential clients to say, "Yes, I want in!" If that sounds appealing, you won't want to miss this episode. In this episode, we tackle the common struggle of clients hesitating to sign up after a discovery call or consult. You’ll learn marketing strategies that help position your serv…
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One reason private practice and service-based businesses struggle to get clients to book their services is that they confuse clients with too many service offers. This leads to discovery calls that result in potential clients not making a decision and ultimately saying no to working with you. You can make it easier for clients to say yes by changin…
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Did you know that you can leverage your blogs to attract more traffic and leads for your practice or business and even get search engines to send you traffic? Yes, those are two jobs that blogs can do as part of your marketing strategy and plan. But too many practice and business owners underestimate the power of blogs. They look at it as simply wr…
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In the hustle to make your marketing easier, you might be accidentally sending potential clients to other websites - especially on Instagram - through all the "Link in BIO" tools that people use every day. But here's the problem with those easy-to-use tools: you are hurting your own website's traffic and visibility, too. Think about it: when you us…
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So many practice owners and service providers jump into running group programs and then realize they might not be the quick fix you think they are to help you make more revenue in your business. If you're struggling to make money from your group programs, know two things: You are not on an island, so many people have done the same before you and yo…
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If you have more than 3 offers for your services or packages that people can buy from you - that might be the reason you’re not booking as many clients or making as many sales as you think you should be - and the fact is you probably could be booking more by offering less. This lesson might challenge previous learning about sales and marketing … bu…
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Networking Groups and Events … you either love ’em or hate ‘em… but the fact remains they can help your practice or business grow. They can be a great source of new opportunities and new business. Networking is typically something people know they should do but don’t commit to as a regular marketing activity - especially when the networking groups …
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If you’re struggling to get more of your ideal clients to book consults … you're not alone. This is one of the bigger challenges when it comes to marketing a private practice or service-based business. Especially if you seem to always be explaining your services over and over, leaving people more confused than ever. It's time to flip the script. By…
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Every business and practice owner wants more traffic and leads - podcast hosts are no exception. In this free marketing review with Kelly Fox, co-host of the podcast Chasing Brighter, Kathy shares marketing strategies to get more traffic to their website and more signups to their lead magnet, too. Kelly and her sister and cohost, Jessica Colarco, k…
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How do you get your marketing to bring in more clients? The secret sauce might just be in the words you use - or don't use - in your marketing. Marketing your private practice or business is not just about having great marketing content; it's about making sure it's the right content, filled with the right words, that finds its way into the right se…
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Ever feel like you're losing clients before you even start talking? Your elevator pitch might be to blame. Especially if it contains the biggest mistake people make when doing their short 30-second intro. Get ready to learn how you can fix an elevator pitch that's costing you leads and clients. It's time to stop rambling with your elevator pitch an…
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Are you tired of attending events and not knowing if it was worth your time? You're not alone. Many private practices and service-based businesses struggle with the same issue … never knowing, “Was the time and even money you put into an event worth it?” You can change this and know exactly what events or conferences to go back to and what to avoid…
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In this episode of the Marketing Your Private Practice podcast, I did a free marketing review with Camryn McNeil, the inspiring young entrepreneur behind Golden Living Senior Lifestyle Support, a business in Halifax, Nova Scotia. Camryn's remarkable journey, beginning at just 21 years old, is a shining example of how passion and purpose can drive a…
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Preparing for a speaking engagement - even 10 minutes at your networking group - involves more than just creating slides and talking to the group. It requires a strategic approach that helps you get results like more leads and more sales, which is often what you wanted when you said YES to that speaking gig in the first place. And FYI this approach…
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At least one time or another, most business or practice owners will take part in an event with a booth there… maybe as a sponsor or an exhibitor. Whatever role you have … your 'event goal' often focuses on getting new leads and making sales. But many folks I talk to and work with overlook the actions they could be doing to get those leads and sales…
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If you've ever come back from being at an event or even a conference and had thoughts like… “I wish I had done … “ or “I forgot to say this to XXX” or “Why didn’t I remember to…” Or maybe you wonder if your time at the event was even worth it… then this episode is for you. Those words are what I call the “after-event regrets.” The coulda-shoulda-wo…
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Your actions BEFORE, AT and AFTER an event or conference will make or break the ROI you experience. One of the first-ever conferences I attended as a business owner - and paying my own way - airfare, hotel, conference dues, meals… everything… has seen a Return on that Investment (ROI) that continues to this day! I’ve tracked over $775,000 in revenu…
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Are you ready to see your inbox fill up with more consult requests and clients? To be like some of my clients where you have multiple people contacting you every day? (It happens a lot!) If so, then hit play on this episode and dive into 10 easy steps to optimize the often-overlooked yet so-important “Contact page” on your website. You will discove…
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In this Marketing Review, Kathy C talks with Elizabeth Pinkerton of Pinkerton Coaching, who wanted to figure out - why people visiting her website were not taking action. She’s getting traffic, but no one is doing anything but browsing and leaving. It’s a common problem private practice and service providers have…. Solving it means ensuring that pe…
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On this special milestone 100th episode of Marketing Your Private Practice, I'm excited to share with you a lesson that I know has been critical to the success of so many of my clients, and myself. This lesson focuses on ONE action that is not hard to do, and which can bring insights and inspiration and help you grow your business. My goal when I s…
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Are ready for some quick, easy advice that you can do immediately when it comes to your own marketing and content? Today’s lesson focuses on a marketing strategy that is one of the best ways to make your marketing easier. Easier to do. Easier to write. The advice… involves 4 simple words that will transform how you do your marketing and how you cre…
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Are you struggling to connect with your ideal client through your website content and convert those visitors into sales? That’s what Colleen Sloan, a Registered Dietitian and Pediatric Physician Assistant wanted to know when she booked a free marketing review with me. Colleen has a business and podcast called Exam Room Nutrition where she offers re…
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Are you struggling to get the word out about your services? To get more clients? People you can help with your skills and expertise? Many business owners face the same challenge - how to attract more clients? One tactic is ensuring you have a presence online where people are looking for help. And it’s not always on social media. Think about it. Whe…
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Are you ready to finally get some traction and traffic to your website? Especially traffic on those important blog posts you spend time writing. And specifically to those cornerstone blogs that you created to boost your visibility with search engines to get more traffic. Blogs that help showcase your expertise and how your services can be life-chan…
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Blogs help search engines find you and your business via your website. They also help people searching online for help… find you too. Cornerstone blog posts - ones designed to provide in-depth and valuable information that tend to get more traffic than even regular ones - well these are ones you must make time to enhance and optimize them so they c…
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Hosting an event or a Virtual Summit is a lot of work, the goal is always to get as many registrations as possible. But that won’t happen without marketing the event effectively so that you achieve your sales goal for registrations. Dr. Joyce Faraj-Ardrua was wondering this very thing… what could she do with the sales page for her EmpoweRD Summit t…
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Marketing can be a royal pain in the you-know-what. And Blogs? I know a lot of you simply do not blog and do not want to. You’re in the “Don’t even think about a blog with me!” group. But what if I told you that if you could take the time to put just ONE type of blog post on your website, even if you put it on a webpage rather than a blog post, it …
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What do you do when your services have two types of ideal clients? Many practices and business owners struggle with effectively marketing the same offer to people who have different problems. Mackenzie Costron came to me for a free Marketing review with this very roadblock in her coaching business. She wanted to know, “How do I focus my marketing t…
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Getting testimonials from clients is great. It makes you feel good that you made a difference and an impact on your clients. But many practitioners and service providers overlook actually using those testimonials - the most powerful type of marketing content there is - in their marketing. This happens because their business plans lack a system for …
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If you’re tired of marketing strategies that don't seem to bring in a steady stream of new clients … then let’s try something new. Something that is sitting right in front of you, but that is not always obvious in the many ways to use it in your marketing. Client Testimonials. These are a treasure trove of marketing gold many practice and business …
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Many private practice and service-based businesses struggle with the common problem of not enough people booking consults, leading to an unpredictable flow of new clients. It's a frustrating situation, but if you can ensure that you have a system for booking those consults that is fast and easy and gets people in your calendar to talk with you, tha…
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Many private practices and service-based businesses struggle with a common issue: not enough folks booking those all-important consults and discovery calls. These calls are often the first step to bringing in new clients, but if the booking process is a hassle and clunky for those prospects, you could be missing out on paying clients! Too often, I …
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Websites are an essential tool for private practice owners and service-based businesses, but many cannot get past the fear and tech challenges in getting their website up and running. In this episode, Kathy C talks with long-time friend and mentor Tawnya Sutherland about the many mistakes people make when starting a website and how the best path is…
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There are 3 very common problems Private Practice and Business owners face when marketing their businesses. Spending too much time on marketing. Not knowing where to focus when it comes to the content topic and publishing it online The content creation itself. What do you even use as marketing content??? These roadblocks can stall the growth of you…
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In this episode of "Marketing Your Private Practice with Kathy C we are talking with Leah Carey, a Sex and Intimacy coach and host of the Good Girls Talk About Sex podcast Leah booked a marketing review to discuss her lead magnet which is a quiz. She wanted to be sure it was set up as effectively as possible. To help Leah improve and optimize the l…
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Promise me … you will not create one more piece of marketing content with AI until you’ve listened to this episode. So many practice and business owners are turning to AI to streamline their marketing efforts, aiming to save time and increase efficiency. What most don’t realize is that this solution is creating a new problem: the loss of uniqueness…
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Are you struggling to attract enough clients and generate leads through your website? You're not alone in this - many practice and business owners feel the same. Yet what Kathy C often finds is that these businesses are overlooking what 3 particular website pages can do to help them get more leads and clients - the two things you need to grow your …
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Is your quest for a perfect website holding you back? One of the biggest pitfalls I see practice and business owners do that holds them back from getting clients is waiting for that perfect website or sales page before they make it live! The next biggest pitfall is folks thinking that because they get most clients from referrals, they don’t need to…
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Are you struggling to convert website visitors into clients? You could be missing the ONE element 95% of folks I do website reviews for are missing too! Something that means potential leads and clients are slipping through the cracks, which results in missed opportunities and lost revenue for your practice or business. I will say, if this is you, y…
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One of the common challenges practice and business owners face with marketing is emails and newsletters that simply are not bringing in results. This is why so many feel they are a waste of time. But, there are elements that can help you get more from your newsletters - more opens, more people reading, more clicks and yes, even more replies and peo…
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In this episode of "Marketing Your Private Practice with Kathy C we are talking with Ola Williams, a business coach and host of a personal development podcast as well as owner of Cornish’s Variety, a convenience store in the small town of Trenton in Nova Scotia, Canada. Ola was looking for a marketing review to clarify her messaging, audience, and …
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Struggling to keep up with the marketing and content creation for your practice or business? Tune in as we dive into part 3 of creating your Consistent Content Plan. This time, we are focusing on how you can streamline how many images and videos you need to create to be consistent and effective with your marketing. It’s all about maximum impact wit…
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Practice and business owners often find themselves spending too much time on marketing, but there is a way around this when you have a consistent content plan in place. This type of plan is one that gives you a very specific list of what new content you need, how much, and when and where you will post it online. In this episode, Kathy C walks you t…
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Too many business owners fall into the trap of creating more and more marketing content than they need. This is how they end up spending more time on marketing than they do working with clients or bringing in revenue! Not only is it wasting time, but you also end up with marketing that is more random than strategic, and that is why it’s not bringin…
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Business planning is something a lot of practice and business owners avoid… I was like that, too - before I met Linda McLean and learned how to create a snapshot business plan. This type of planning has had a real positive impact on my own business and, best of all, on my net profitability and work-life balance. It’s amazing what a useful business …
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Are you spending too much time creating videos for Reels that don't reach the right audience or get you any ROI on your time? In this episode, you'll learn how to take just minutes to create videos and reels that will help you reach the right audience, build trust and help you grow your practice or business. Here are the 3 key lessons covered in th…
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Building Trust and Boosting Sales: Marketing Review with Hugo V - Ep 73
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In this episode, Kathy C does a free marketing review with Hugo Vrsalovic, a motivational speaker and recovery expert. They focused on his website and messaging strategy for his business because he was finding that he was not closing enough sales and wanted to find out if the website was clear and easy for visitors to get information. A website is …
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Today we are going to explore some social media best practices that can make a significant impact on the marketing for your private practice. While I often say that social media shouldn't be the sole focus of your marketing strategy, it does play an important part, so following best practices will help boost your efforts and results. Social media b…
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