Episode 195 - Talking with the Creative Team Behind Duke Blue Planet and The Brotherhood Podcast

The Devil's Den: A Duke Athletics Podcast

Вміст надано The Devils Den Podcast, Duke basketball, Duke athletics, and Duke Blue Devils. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією The Devils Den Podcast, Duke basketball, Duke athletics, and Duke Blue Devils або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

1+ y ago 1:22:45

MP3•Головна епізоду

Josh Smith and Dustin Shoe sit down with the creative team behind the @DukeMBB social media empire: Senior Assistant Director of Creative Video, Nolan Elingburg; Associate Director of Player Branding, Nicholas Colosimo; and Creative Director, David Bradley. They talk about the evolution Duke's social media network, from its early days of Top 5 videos to its current iterations spanning everything from Tiktok to long-form player profiles.

Other topics discussed include:

How Duke's social media presence differs from other schools
The need to balance player branding with the Duke brand
Gearing videos towards specific audiences versus chasing engagement
Using analytics to stay aware of trends
Helping players to find their unique social media voice
The development of The Brotherhood podcast
The Brotherhood as more than a branding exercise
The importance of adaptability in an uncertain college basketball landscape
Conference realignment and the future of the sport

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205 епізодів

#Sports #Basketball #American Football #Devils Den #John And Steve