Have you ever wondered who that Black journalist was behind the story you were reading? Or who was that Black face you saw on TV? Or that Black voice you heard on the radio? Maybe you wanted to know more about them? If so, you’re just like us. Get to know the Black journalists behind the stories and organizations we’re all reading, watching, and listening to. Hosted by Donnell Suggs, the editor-in-chief of The Atlanta Voice, and Zuri Berry, the owner and principal producer of ZMC Podcasts.
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This podcast is for content creators and brands looking to level up their audio storytelling. I’m the host, Zuri Berry, an award-winning journalist and editor with two decades of experience shaping and sharing stories. This podcast is all about improving your craft. Get tips, advice, how-tos, and more.
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Tracie Powell on investing in the future of journalism
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Tracie Powell is the founder and CEO of The Pivot Fund, a venture philanthropy organization dedicated to investing $500 million into independent BIPOC-led community news. Earlier this month, Tracie’s organization invested $150,000 into the Baltimore Beat, a black-owned and woman-lead alternative newspaper. The investment comes after The Pivot Fund …
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Micha Green is the managing editor of The Washington Informer, one of the country’s top Black newspapers. Micha shares her journey from theater to journalism while highlighting the significance of the Black press in her career development. She also weighs in on the state of the industry. Follow Micha on X @MichaPGreen. Interested in being on the sh…
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We’re back from hiatus. We talk about the importance of Black representation in journalism and evaluate how the media fared covering the Claudine Gay debacle, Fulton County District Attorney Fannie Willis, the appointment of Raheem Morris as the head coach of the Atlanta Falcons, and layoffs in journalism. Interested in being on the show? Email bla…
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Pulitzer Prize winner Corey G. Johnson on the need for more Black investigative reporting
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Corey Johnson is an investigative reporter for ProPublica and a Pulitzer Prize winner for a series of stories on lead for the Tampa Bay Times. Corey is also a co-founder of the Ida B. Wells Society for Investigative Reporting. In this episode, he shares his unorthodox journey into journalism, from his early days in Atlanta to his first opportunity …
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Threads is Meta's alleged Twitter killer. It's built on the infrastructure of Instagram's two billion monthly active users. And while Threads currently lacks essential features for podcast discovery, such as search functionality and marketing tools, it has all of the characteristics of a growing and viable distribution channel for podcasters. Need …
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Donnell Suggs on how he took the initiative to find opportunities in journalism
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In this episode, we’re doing something different by telling our own stories. We’re going to begin with Donnell Suggs. He’s the Editor-in-Chief of The Atlanta Voice and a reporter for The Gainesville Times. He walks us through his career journey, including his start as a music and sports writer in New York, how he ended up in Atlanta, and his role l…
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Nicole Carr on becoming an investigative reporter and why the job title matters
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Nicole Carr is an Atlanta-based investigative reporter for ProPublica and an adjunct professor at Morehouse College. Nicole talks with us about money, how she created opportunities for herself, the pathway to becoming an investigative journalist, her forthcoming book, and she offers some advice for young journalists. We also discuss her story, "Whi…
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Caron LeNoir advocates for women veterans in journalism and beyond
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Caron LeNoir is a journalist, podcaster, voice-over artist, and photographer who advocates for women veterans’ issues and mental health support. Caron is a member of the Military Veterans in Journalism speakers’ bureau, which advocates for more nuanced coverage of disabled veterans. She also regularly discusses how to report on women veterans, vete…
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Michael Butler transitions seamlessly from music and tech to real estate reporting
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Michael Butler is a real estate reporter for the Miami Herald with a deep history as a freelance tech, music, and features writer. Michael tells us how his versatility helped him transition from tech writing to real estate reporting, how he went from freelance writing to a role at the Herald, and about his move from Philadelphia to Miami. Follow Mi…
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This episode is different. I wanted to talk with someone I’ve worked with who has had a successful podcast launch, who is podcasting to build their brand authority, and who is focused on storytelling, which is at the heart of everything that I do here at ZMC. So, naturally, I started talking with Eman Ismail. She is an expert copywriter and email s…
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Deadspin’s Carron J. Phillips on sports and culture, plus his coverage of Deion Sanders and Rachel Nichols
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Deadspin editor and senior writer Carron J. Phillips is known for his spicey columns and sharp takes on Twitter. But too little is known about how he came up as a journalist, including his days as a prep sports writer, as an editorial columnist, and ground-breaking role with the New York Daily News. Carron discusses his struggles to land his first …
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Khari Thompson is a general assignment sports reporter for Boston.com — the same job Zuri once held for four and a half years. We talk about his experience covering the Patriots and Celtics, his run-ins with Deion Sanders, James Wiseman, and Penny Hardaway, and get his advice for aspiring sports journalists. Follow Khari on Twitter @_KhariThompson.…
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Follow your passion! Vashti Hurt never wanted to be a banker. She wanted to cover sports. Now, she is the founder and editor-in-chief of Carolina Blitz, a sports media site based in Charlotte, North Carolina, that covers the Panthers and college basketball. So how did she go from banking to sports media? We discuss her career transition, how she ha…
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Nicki Mayo of Black Women Unmuted gets real on activism in journalism
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Nicki Mayo is the Editor-at-large for Black Women Unmuted, a digital publication that focuses on the power of Black women in U.S. politics. In the second episode of Black Journalists on Journalism, she walks us through her career as a reporter and editor, including stints in broadcast TV and radio, and her new venture at Black Women Unmuted. We dis…
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Keith Pompey was born and raised in Philly, and he’s been watching the Sixers his whole life. But it took him a long time to get an opportunity to cover his hometown team. In the first episode of Black Journalists on Journalism, Keith tells the story of how he became the 76ers beat writer for the Philadelphia Inquirer, weighs in on the state of spo…
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Podcasting the news helps build effective relationships with your listeners, increases the trust between the listener and the host, and is a cost-effective way to educate your audience on an ongoing basis. A weekend filled with news events illustrates why. For past episodes and transcripts, visit https://zmcpodcasts.com/podcasting-with-zuri-berry. …
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A recent Morning Consult survey showed that 46% of active podcast listeners prefer consuming podcasts with video. Only 42% wanted audio-only podcasts. The reason? 51% said they wanted to see the reactions of the host and guest, and 50% of their survey respondents indicated that video helps them better focus on the podcast. This new data demonstrate…
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Podcasters need to understand how artificial intelligence will drive the industry forward in 2023 and specifically how these new tools will help their production and business needs. 0:00 Intro 0:30 How can artificial intelligence tools help podcasters? 3:59 Transcripts lead to new opportunities 5:15 Instantly generated marketing and promotional mat…
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The easiest way to edit a podcast for audio storytellers is by simplifying your storytelling devices, music, and tools. But simple isn’t always good, and in fact, it can be quite boring. So, the only way to easily produce a great podcast is by using a storytelling framework and process that you can duplicate. This month, I walk through what you sho…
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The best way to start your podcast is by demonstrating value. I’m going to break down what that means here. So if you really want to nail your podcast introduction, follow along for tips and advice that’ll help boost your creativity and storytelling. For past episodes and transcripts, visit https://zmcpodcasts.com/podcasting-with-zuri-berry. Need s…
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I explain how Freytag’s Pyramid is the only podcast interview framework that has universal appeal to brands and individual content creators. Use this framework to improve your audio storytelling. Listen to find out how. For past episodes and transcripts, visit https://zmcpodcasts.com/podcasting-with-zuri-berry. RESOURCES MENTIONED IN THIS EPISODE: …
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We all need microphones, audio editing software, music, and a storytelling framework. But we also need a foundation to ensure each podcast can launch and grow successfully. Here’s what you need to go beyond the basics and avoid the pain points in the podcast development process. For past episodes and transcripts, visit https://zmcpodcasts.com/podca…
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