Кращі подкасти про Uncle Ron (2024)

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Create Campaigns That Resonate on Both an Emotional and Logical Level 9:03

6h ago9:03

9:03

This week, we’ve been diving deep into the art of messaging, and today we're wrapping it up with a powerful episode on how to build campaigns that address both identity and logical outcomes.We’ll explore how to craft detailed profiles of your ideal customers by understanding what they love, what they consume, their habits, and more. Discover how co…

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Cocktail Party and Week 10 Preview with Laura Rutledge 22:35

23h ago22:35

22:35

It's our favorite week of the year - it's Cocktail Party week! Nobody better to help us preview the annual Soiree on the St. John's River than SEC Nation and NFL Live host Laura Rutledge. Laura is truly one of college football's great ambassadors and she barked with us about the Cocktail Party remaining a neutral site affair, Coach Smart's zest for…

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Understanding the Five Currencies of Effective Messaging 7:24

1d ago7:24

7:24

In today's episode, Uncle Ron, broadcasting from his cozy Fort Worth porch, dissects the art of connecting with your audience using what he calls the five currencies of messaging: time, connection, money, mindset, and positioning. By understanding and leveraging these currencies, you can align your offerings with your audience's core beliefs and lo…

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Ideological vs. Logical: Don’t Fight The Neurons 6:54

2d ago6:54

6:54

In this episode, Uncle Ron is here to unravel the secrets of leveraging both ideological and logical beliefs to attract and retain customers.From the camaraderie of shared identities to showcasing outcomes that speak directly to your audience's needs, we'll explore how to craft powerful messages that resonate on multiple levels. Whether you're aimi…

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Ideological vs. Logical: Crafting Effective Messaging for Your Audience 6:38

3d ago6:38

6:38

Today we're honing in on the art of aligning your beliefs with those of your ideal customers. Whether it's the ideological ties that stem from shared identities or the logical beliefs focused on outcomes, understanding how to craft your messaging can significantly enhance your business strategy. Get ready to explore the psychology behind effective …

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Cut Through the Noise: Effective Messaging Strategies 5:59

4d ago5:59

5:59

This week, we dive into the world of messaging in digital marketing. In today's episode, Uncle Ron sets the stage by highlighting the overwhelming amount of advertising and messages we encounter daily. From social media posts to emails and ads, it's a constant barrage. So, how can your business stand out in this sea of sameness?Uncle Ron shares the…

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"Uncle" Dave's Fireside Chat #22 1:50:41

5d ago1:50:41

1:50:41

It’s time once again for another exciting episode of “Uncle” Dave’s Fireside Chat. On this edition of the “chat” Dave tells the history of the latest New Jersey Transit Heritage unit, a replica of Conrail’s 4208 and the behind-the-scenes story of how it came to be, all the folks involved, and the excitement felt around the railroad as it was rolled…

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Week 9 Preview: College Football Is Undefeated 1:00:11

6d ago1:00:11

1:00:11

We live in a world where Indiana, Army, and Navy are all undefeated and in the Top 25 - college football is the absolute best. Make sure your tray tables and seat backs are in their upright and locked position and enjoy this week’s ride! AIN'T NOTHIN' FINER - GO DAWGS! Give The Saturday In Athens Podcast a follow on social media: Saturday In Athens…

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The Invisible Hand: Tactics to Manipulate Algorithms for Business Advantage 8:01

7d ago8:01

8:01

Today, we're wrapping up the week with five actionable strategies to manipulate algorithms to your advantage. From increasing your social media engagement through direct messages to using different points of view and tones of voice to expand your audience reach, we've got you covered. Plus, we'll discuss the importance of creating engaging content …

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The Invisible Hand: Understanding Google's Ever-Evolving Algorithm 6:26

8d ago6:26

6:26

Today we're diving deep into the world of Google algorithms. Grab your coffee and settle in as we explore how these ever-evolving systems shape the way we consume information online. Learn about the crucial shift from keyword stuffing and backlinks to creating quality, engaging content that truly benefits users. Whether you're a business owner look…

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The Invisible Hand: How AI Algorithms Influence Your Online Experience 7:13

9d ago7:13

7:13

In this episode, we're continuing our exploration of living our lives through algorithms, and today's focus is on the fascinating world of AI. We'll uncover how AI platforms like ChatGPT, Gemini, and Claude operate, the nuances between them, and how they aren't quite true intelligence yet. From understanding data patterns to recognizing and combati…

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The Invisible Hand: How Social Media Algorithms Impact Your Marketing 6:43

10d ago6:43

6:43

Today, we're exploring the fascinating realm of social media algorithms. You can't escape them. We'll uncover how these powerful computer programs curate your content and how you can harness their potential to grow your business. From boosting engagement to understanding the nuances of ad reach and confirmation bias, we'll break it all down. Don't …

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The Invisible Hand: How Algorithms Shape Our Digital Lives 6:50

11d ago6:50

6:50

Grab a chair, a cup of coffee, and join me as we dive into how everything we see, hear, and touch on the Internet is influenced by these powerful algorithms. From social media to Google, these algorithms track our every move, tailoring content to keep us hooked and engaged. In this episode, we'll explore the inner workings of these algorithms, the …

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the Martyn Jenkins Report 1:52:05

12d ago1:52:05

1:52:05

It’s the wonder from down under, visiting from the land of Oz, throwing another shrimp on the barbie, Australia where everything happens tomorrow and home to the one and only NMRA Worldwide Director at Large, Martyn Jenkins. Fresh from his time in the lower forty-eight having a walk-a-bout and here to give us a full report on what was accomplished …

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How Emotional Marketing Drives Consumer Action 6:58

14d ago6:58

6:58

This week's focus has been on taking decisive action and leveraging the feedback loop to refine your content creation and sales strategies. Today we're focusing on the power of emotional storytelling to the impact of compelling titles and calls to action. We'll discuss the essential tactics to spur your consumers into action. Whether you're aiming …

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Making Effective Adjustments: Turn Feedback into Sales 7:13

15d ago7:13

7:13

Today, we're diving deep into the art of adjustment and the power of your feedback loop in digital marketing. We'll explore how to interpret the metrics that matter, from website impressions to social media interactions, and adjust your strategies accordingly. With practical tips on refining your titles, crafting emotional content, and leveraging p…

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Week 8 Preview: G's Up, Horns Down 1:06:35

15d ago1:06:35

1:06:35

This college football season is the gift that keeps on giving. Saturday night, the stars at night, are big and bright, deeeeeeep in the heart of Texas as the Dawgs and Horns face off in a matchup ripe with intrigue. Seth and James bark on how Steve Sarkisian's use of pre-snap motions could cause big problems for Georgia's shaky secondary, the Georg…

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Maximizing Business Growth Through Effective Feedback Loops 7:59

16d ago7:59

7:59

In today's episode, we're discussing the power of the feedback loop—what it is, why it's important, and how you can utilize it to improve your content, sales proposition, and overall business performance. We'll explore how taking decisive action and continuously refining your approach based on data and feedback can lead to significant improvements …

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Week 7 Preview with Uncle Frank 1:09:31

16d ago1:09:31

1:09:31

2 vs. 3 in Eugene, Red River Shootout at the Cotton Bowl, and Rebels-Tigers under the lights in Death Valley - what a week!! Seth’s oldest brother, Frank, joins the show to bark about it all, including why it feels like the 1940s in Annapolis and West Point. AIN'T NOTHIN' FINER - GO DAWGS! Give The Saturday In Athens Podcast a follow on social medi…

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Learn Why Moving Fast Enhances Feedback and Results in Business 6:55

17d ago6:55

6:55

In today's episode, Uncle Ron is diving deep into the power of making decisive moves quickly to enhance your business growth using organic digital marketing methods. He shares insights on how to effectively utilize a feedback loop by deploying content, gathering responses, and optimizing based on real-time data. Drawing analogies from Jeopardy winn…

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Why Decisiveness Matters More Than Outcomes in Business 7:57

18d ago7:57

7:57

Today we're diving deep into the importance of decisiveness in growing your business—why taking action, even if imperfect, trumps inaction every time. Uncle Ron shares insights from his personal journey in digital marketing and recounts wisdom from sports coaches and life mentors, illustrating how decisiveness can make or break success. Learn how t…

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Episode249: Derrick Magnotta 1:57:23

19d ago1:57:23

1:57:23

The NMRA has long been the flag ship organization of model railroading, originally being organized in the mid 1930’s serving a critical role through the years in the growth of the hobby. But with everything times change, people change and in today’s world organizations like the NMRA struggle to maintain their membership. Our next guest Derrick Magn…

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How to Differentiate with a Unique Sales Proposition 6:34

21d ago6:34

6:34

In today's episode, we'll dive deep into the concept of the Unique Sales Proposition (USP) and discuss how you can distinguish your business from the overwhelming sea of sameness. Drawing on my own experiences in the insurance industry, I'll share actionable tips on defining and naming your USP, communicating it effectively in under 30 seconds, and…

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From Ordinary to Extraordinary: Defining What Makes You Special 6:42

22d ago6:42

6:42

In today's episode, we're continuing our discussion on how to stand out in a crowded market and what unique offers you can make because you are uniquely qualified. By understanding what sets you apart from the competition, you'll learn how to present a unique selling proposition that truly resonates with your customers and offers them the transform…

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How to Stand Out: Defining What Makes You Unique in Business 6:28

23d ago6:28

6:28

In today's episode, we're uncovering the strategies you need to define your unique skills, knowledge, and tools to deliver the transformation your customers are seeking. How do you create a value proposition that is truly scarce and irresistible?I’ll share my journey, including why I've trademarked "True Texas Home Insurance" to stand out from the …

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The Secret to Understanding Your Ideal Prospect’s Desired Transformation 7:01

24d ago7:01

7:01

Today, we'll dig deeper into defining and delivering the unique benefits that your customers seek. Whether you're running an insurance agency, a mechanic shop, or even a grocery store, Uncle Ron explains how to highlight time, status, and value to craft a compelling value proposition that resonates with your audience. So, let's get started on the p…

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Surviving the Sea of Sameness: Find Your Unique Value 7:15

25d ago7:15

7:15

In this episode, we discuss how many companies, like the now-defunct Blockbuster, fall into the trap of the "sea of sameness," where they offer nothing unique to distinguish themselves from their competitors. We'll explore how you can rise above this metaphorical ocean by defining and expressing your unique value proposition, making you stand out i…

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Episode 247: Ray Persing 1:46:54

26d ago1:46:54

1:46:54

The NMRA Achievement Program also known as the “AP” is a guide to help you master the many crafts and skills necessary in the hobby of model railroading. As you get more proficient in of each of the skills, you can through various means have your work judged by others and if certain standards are met, will be issued a certificate acknowledging your…

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Week 6 Preview w/ Jake Crain of Crain & Company 58:02

27d ago58:02

58:02

Just like that, it's Week 6 of the college football season, don't blink! Nobody better to help us preview the first week of October football than our buddy Jake Crain of Crain & Company. We recapped the Game of Thrones tussle in Tuscaloosa, barked about what Georgia fans should be excited about moving forward, marveled at Xavier's School for the Gi…

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Why Clients Want Benefits, Not Just Services 6:40

28d ago6:40

6:40

Today, we're diving into why people don't actually want your services—they want the benefits those services provide. We'll explore how to sell on value instead of price, the importance of messaging in your marketing strategies, and how to attract the right kind of customers. Plus, I'll be sharing insights and real-world examples to help you redefin…

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Selling on Value: The Key Differences Between Aspirational and Excellence Buyers 7:09

29d ago7:09

7:09

Today we're exploring an important topic: the difference between aspirational buyers and excellence buyers. In this episode, we'll uncover why understanding these two types of buyers is vital for selling on value rather than price. From handbags to houses, we'll break down how to attract the right audience for your business. So, grab a chair and a …

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Aligning Your Marketing with Value-Oriented Consumers 7:23

1M ago7:23

7:23

In today's episode, Uncle Ron dives deep into a critical question for any business owner: is your audience more worried about price or value? Uncle Ron shares his personal experiences and insights from his booming insurance agency. It's all about understanding why your customers choose you and how to leverage that knowledge to focus on value rather…

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Decoding the Three Variables Influencing Buyer Decisions 6:41

1M ago6:41

6:41

In this session, Uncle Ron delves into the bedrock of effective sales strategies—selling on value rather than price. Despite common claims, many salespeople struggle to truly center their pitches around value.Join Uncle Ron as he unpacks the three essential variables that influence every purchase decision: cost, value, and time. Learn why it's cruc…

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The Truth About Selling on Value vs. Price 6:28

1M ago6:28

6:28

This week we're shifting gears to talk about how to effectively market and sell based on value, not just price. Many people claim they're selling on value, but are they truly? Often, businesses get stuck in a price war, focusing solely on cheaper options rather than what real value they can offer their customers. Today, we'll explore the critical d…

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Kelly Questions Round 75: Emory Lehman III 1:44:21

1M ago1:44:21

1:44:21

Just like that old bean casserole that you found in the back of the freezer from your Aunt Mildred at Thanksgiving four years ago, or the twenty bucks you find in an old pair of jeans, this version of the “Kelly Questions” has aged like a fine wine. Emory Lehman III is a locomotive engineer for the BNSF and a longtime member of the AML Nation. Afte…

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Roadblocks and Dominos: What Are You Knocking Over First 6:58

1M ago6:58

6:58

In today's episode, Uncle Ron breaks down his method for overcoming brain blocks and gaining momentum through micro commitments. Using examples from his personal workflow, including how he leverages tools like ChatGPT for content creation, Uncle Ron shares valuable insights on how to identify and utilize those crucial first steps that can make all …

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College Football's Ali-Frazier: Previewing Dawgs-Tide w/ George Somerville 1:07:47

1M ago1:07:47

1:07:47

It's the game of the year on Saturday night with the Dawgs and Tide tangling in Tuscaloosa. Nobody better to help us preview college football's Ali-Frazier than our buddy George Somerville of The College Chaps Podcast. The fellas are barking on Matthew Sluka's redshirt at UNLV and what it means for the college football landscape, key matchups to wa…

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Roadblocks and Dominos: From Small Wins to Big Gains 7:17

1M ago7:17

7:17

Today we're diving deep into the world of dominoes—not the game, but the powerful concept of knocking over bigger and bigger tasks to drive your business forward. Join me as we explore how starting with small, manageable tasks each morning can create unstoppable momentum, allowing you to tackle increasingly larger challenges throughout your day. Dr…

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Roadblocks and Dominos: Building Success One Domino at a Time 7:17

1M ago7:17

7:17

In today's episode, Uncle Ron takes us on a nostalgic journey, remembering the joy of setting up and knocking over dominoes as a child. He brilliantly connects this to the concept of creating momentum in business through micro commitments. By celebrating small wins and methodically stacking one success after another, you can build incredible forwar…

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Roadblocks and Dominos: Understanding Inertia 6:57

1M ago6:57

6:57

Today Uncle Ron dives into the concept of inertia and its role in kickstarting productivity and achieving business success. Drawing parallels from physics and personal routines, I'll share how identifying and executing small, early wins can maintain momentum throughout your day. Get ready to leverage the power of inertia to keep your business movin…

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Roadblocks and Dominos: Using Small Wins to Propel Business Success 5:55

1M ago5:55

5:55

This week, we're diving deep into the common challenges we all face when tackling our daily tasks—those pesky roadblocks. Join Uncle Ron as he shares his wisdom on dealing with productivity hurdles, inspired by a childhood game and a real-life conversation with his mastermind group. He'll discuss how to identify the dominoes that hinder your progre…

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Episode 246: Ron Bohin 1:53:56

1M ago1:53:56

1:53:56

Hey “yinz,” this is a really good podcast but unless you understand Pittsburgh slang you might not understand it all. Fortunately while our next guest is a lifelong resident of the area where three rivers converge to create the once hallowed ground known as “Three Rivers Stadium,” home to the “Immaculate Reception.” Ron Bohin is an avid O-Scale thr…

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Week 4 Preview with Jon Smith of Speakeasy Sports 1:12:09

1M ago1:12:09

1:12:09

Might be a bye week for the Dawgs, but there was plenty to bark about with one of our favorite return guests, Jon Smith of Speakeasy Sports. The fellas looked back on Georgia's close call against Kentucky, peeked ahead at the showdown in Tuscaloosa, discussed an interesting Urban Meyer story, and marveled at the unicorn that is Shohei Ohtani. Go Da…

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Master Search Changes: Uncle Ron's Secret Tips to Conquer Content Creation 7:12

1M ago7:12

7:12

Uncle Ron is diving deep into the latest changes shaking up the world of organic search and how you, as a business owner, marketer, or content creator, can leverage these shifts to your advantage. In this episode, we're unraveling three critical strategies to enhance your organic search performance: the undeniable power of video, the need to focus …

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The Impact of AI on Search Engine Visibility 7:35

1M ago7:35

7:35

This episode is all about the massive shifts we're seeing in search engine result pages (SERPs) thanks to AI advancements. We'll discuss how Google's new AI overview dominates the screen, pushing organic results further down, and the rise of zero-click searches. Additionally, we'll explore how AI search engines like Perplexity AI are becoming serio…

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Adapting to Mobile Search Changes in Digital Marketing 7:39

1M ago7:39

7:39

Today's focus is all about mobile search real estate. Did you know that 63% of all searches are now conducted on mobile devices? As we glue our phones to the palms of our hands, it's important to understand how search engines and apps are reshaping the way we find information on-the-go.In this episode, we'll explore the elements that dominate your …

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Navigating the New Landscape of Desktop Search Results 6:48

2M ago6:48

6:48

Today Uncle Ron dives deep into the evolving landscape of organic search results on Google, focusing specifically on desktop searches. As desktop SERP real estate continues to transform, Uncle Ron reveals what these changes mean for your business and how you can adapt to stay ahead. From AI overviews powered by Gemini to the increasing prominence o…

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How Organic Search Has Adapted and Changed Over Time 7:28

2M ago7:28

7:28

In this episode, we’ll explore how high-quality, useful, and easy-to-understand content has always been the cornerstone of successful organic search results. From the early days of keyword stuffing to the sophisticated user experience algorithms of today, we'll trace the evolution of SEO tactics and discuss why producing engaging content that prove…

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"Uncle" Dave's Fireside Chat #21 1:51:20

2M ago1:51:20

1:51:20

Once again, it’s time for another great discussion with “Uncle” Dave, so warm up the Motorola, get comfortable with a warm cup of cocoa as we settle in for a “Fireside Chat” with one of the hobby’s most interesting personalities. There’s lots to talk about and even some friendly fire as “Uncle” Dave takes exception with some of the Evel Overlord’s …

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Week 3 Preview: It's Bluegrass Whippin' Season 53:07

2M ago53:07

53:07

It's Friday and your hosts are in an excellent mood. The Dawgs travel to Lexington to take on a Kentucky team with two very familiar faces. The boys are barking about their Top 5 non-Sanford college football stadiums to visit, why this weekend feels like Thanksgiving in September, and what dinosaurs have to do with West Virginia's football relevanc…

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