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The Restoration Marketing Secrets podcast is the definitive podcast for industry professionals looking to elevate their brand and reach in the competitive world of water damage, mold remediation, fire damage, roofing and home remodeling. Every episode is a goldmine of growth-focused insights, as we bring you invaluable resources, expert interviews, and actionable strategies tailored for the damage restoration and home services industry. Whether you’re navigating the challenges of outreach, a ...
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In this episode of the Restoration Marketing Secrets Podcast, we sit down with Rocky Hensley, a successful water damage restoration entrepreneur, to uncover the secrets behind his impressive business journey. Rocky Hensley is a seasoned business owner in the water damage restoration and plumbing industries. After building and successfully selling I…
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Is It Time to Hire an Office Manager for Your Roofing Business? Recognizing the need for an office manager can be challenging, especially when you're immersed in the daily operations of your roofing business. As a roofing business owner, you might think that hiring an office manager is an unnecessary expense when you're just starting out. Here are …
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Boosting Your Roofing Website’s Accessibility and SEO In today’s digital world, a roofing website needs to be more than just a presenceI need it to be accessible to everyone, including those with disabilities. Making my site accessible broadens my customer base and improves SEO. Here are four key tips to enhance accessibility and boost search engin…
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In the fiercely competitive water damage restoration industry, visibility is everything. Join me in this episode as I dive into the power of Google Competitor Ads - an advanced strategy that lets you target customers searching for your competitors. I break down how these ads work, why they’re a game-changer for generating high-quality leads, and ho…
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In this episode of Restoration Marketing Secrets Podcast, we dive deep into the world of Google reviews. Potential customers often rely on these reviews to choose the most trustworthy and reliable service, making them a vital part of your online reputation. Not only that, but consistent 5-star reviews can significantly boost your Google Business Pr…
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Master Google Ads for Water Damage Restoration!💡 Check out the Restoration Marketing Secrets Podcast as I detail the most effective Google Ads strategies for water damage restoration companies. This episode is a game-changer for those wanting to optimize their ad performance and dominate their market. What’s covered in this episode: 👉 Types of Goog…
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Decoding Lead Generation vs. Marketing Agencies! In this latest episode of the Restoration Marketing Secrets Podcast, I’m exploring the key differences between lead generation companies and marketing agencies. If you're looking to improve your lead strategy and understand how to effectively build your brand, this episode is packed with valuable ins…
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Maximize Your Success with Google Local Services! I’m excited to dive into how you can take full advantage of Google Local Services for your restoration business. In this episode of the Restoration Marketing Secrets Podcast, I share key strategies and insights to boost your efficiency and elevate your lead management. This podcast episode will delv…
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Boost your water damage restoration business with essential SEO strategies! In today's competitive digital landscape, Search Engine Optimization (SEO) is a game-changer that can drive more traffic to your website and generate more leads for your services. In this episode, learn how to enhance your online presence, drive more traffic, and generate l…
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Looking to enhance your restoration business’s online visibility and generate more water damage leads? In this episode, I dive into the essential strategy of link building. Discover how quality backlinks from reputable websites can boost your SEO scores and drive more traffic to your water damage site. In this podcast episode, I cover: 👉 The import…
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Tune into the latest podcast episode where I talk about how you can establish your service area and the best way to reach your target audience! 💡 Plus, learn how localized marketing strategies, from social media to SEO, can put your business at the forefront of the right customers. 📞 Don't miss out - learn how to scale your business the smart way. …
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Welcome back to the Restoration Marketing Secrets Podcast! Many restoration companies offer 24/7 emergency services, but as small businesses, it’s hard to stay open around the clock. To handle urgent calls after hours, many rely on third-party answering services, which allow your customers to reach your business even outside regular operating hours…
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Google Local Services Ads (LSAs) are a game-changer for water damage restoration businesses. They offer prime visibility at the top of Google's search results. These ads connect your businesses with potential customers based on location, reviews, and response times. This ensures that you only pay for relevant leads, enhancing cost-effectiveness. Se…
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In this episode, I dive into the topic of case studies for water damage marketing. Listen in for tips on how to take quality photos using just your smartphone, and how to showcase your work effectively. I also cover the importance of photo content, video content, and the benefits of including detailed information in your case studies. By the end of…
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In this podcast episode, I dive into the art of responding to negative reviews online. Learn why ignoring negative feedback isn't the best strategy and how responding to reviews can significantly boost your reputation and SEO results. Whether you're facing your first negative review or looking to refine your approach, we've got six easy-to-follow t…
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In today's episode, we dive into the transformative world of heat mapping in advertising. Heat mapping is a cutting-edge technique that uses data visualization to analyze user interactions with ads, offering invaluable insights into what captures their attention and drives their actions. Listen in as we explore the various types of heat maps, inclu…
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In this episode, we talk about how to handle and prevent spam calls to your water damage company. We explore tips and tricks to combat these unwanted calls and protect your business operations. Listen in as we explore these strategies: 👉 Implementing a Phone Tree (IVR System) 👉 Using Call Filtering Apps 👉 Adding Captcha Tests to Your Website Forms …
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In this episode, I dive into the crucial role of team photos in marketing, particularly within the water damage industry. I explore how integrating real, relatable images of your team can significantly enhance your business's connection with potential customers, fostering trust, credibility, and a sense of personal connection. This approach is espe…
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In this episode of the podcast, we dive into my top recommendations for ads platforms to utilize if you want more water damage leads. I give tips and insights into utilizing platforms like Google Local Services Ads, Google Search PPC Ads, and Facebook Ads.
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Discover the Art of Phone Sales for Home Services Businesses: In this episode, we dive into the essential skills and strategies for mastering phone communication in the home services industry. Learn how to create a positive first impression with a friendly greeting, introduce yourself effectively, and engage in active listening. We'll also cover th…
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Hi guys and welcome back to the podcast! Today we're talking about why Google is taking down reviews from Google Business Profiles and how you can combat it. If you like what you see, please don't forget to like and subscribe for more great content! Enjoy!
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In 2024, the most important thing that's going to help you grow your business is more phone calls for services that you provide in your specific service area. So let's talk about ways you can do that with free traffic in 2024, including your website and Google maps and multiple other strategies. This isn't just any podcast. This is your secret weap…
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2024 Damage Restoration Internet Marketing Roadmap - Episode 48 My goal for 2024 is to help double the sales for 50 damage restoration contractors using Internet marketing. Lets talk about what is going to work in 2024 to grow your damage restoration business with internet marketing.Sean McMeen
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I'm in Miami Florida this week. Its been a couple weeks since my last podcast. Getting refocused on the Restoration Marketing Secrets podcast and discussing why I'm in Miami.Sean McMeen
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Developing Business Process For Long Term Success - Episode 46 In Episode 46 of Restoration Marketing Secrets, host Sean McMeen delves into an often overlooked yet crucial topic: developing robust business processes to elevate your restoration business. The journey from chaos to structured operations is a game-changer, and Sean shares insights from…
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Mastering Google Ads for Restoration Services: Strategies for Better Conversions and Cost Per Click - Episode 45
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In this insightful episode of "Restoration Marketing Secrets," host Sean McMeen delves into the nuanced world of Google Ads, providing valuable tips and strategies aimed at helping restoration and home service businesses achieve better conversions and a more favorable cost per click. Sean's practical approach demystifies the complexities of Google …
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In a comprehensive discussion with Jim Seubert, Sean McMeen delves into the intricacies of the restoration industry. The two industry veterans share their experiences, growth strategies, and the pivotal importance of relationships, all while navigating the challenges of managing big restoration projects and maintaining optimal customer service. Fro…
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New Google Local Service Ads Features - Get A Better ROI - Episode 43 Welcome to another power-packed episode of the Restoration Marketing Secrets podcast with your host, Sean McMeen. Today, Sean dives deep into the world of Google Local Service Ads, also known as Google Guaranteed Ads. With new features rolled out by Google, discover how to not on…
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Tripling Your Revenue: The Power of Networking, Setting Clear Goals, and Aligning with Industry Experts - Episode 42
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Tripling Your Revenue: The Power of Networking, Setting Clear Goals, and Aligning with Industry Experts Description: In this episode, Sean McMeen dives deep into the strategy that didn't just double but tripled the revenue for his business in a relatively short span. He emphasizes the value of narrowing down your niche, the potential of networking …
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Restoration Marketing Secrets: More Profit By Knowing Your Numbers And Projecting The Future - Episode 41 Description: Sean dives into the often-dreaded topic of bookkeeping and the significance of knowing your business numbers. In this revealing episode, Sean shares personal experiences and insights from his monthly bookkeeping call and explains w…
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Restoration Marketing Secrets - Episode 40: A Heartfelt Addition to the McMeen Family Welcome to a very special episode of the Restoration Marketing Secrets Podcast. This isn’t our typical marketing chat. This is episode 40, and today, we dive into a different kind of restoration – that of the heart. In this episode, Sean McMean, our host, talks ab…
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Mastering ROI in Your Restoration Business: The Comprehensive Guide - Episode 39 Welcome back to Restoration Marketing Secrets! Dive into this episode where host Sean McMeen deeply probes the intricacies of Google Ads campaigns. It's no secret that many restoration businesses have stumbled and invested heavily, only to be met with disappointing res…
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Reason Why Google Ads For Water Damage Leads Fail - Episode 38 Welcome back to Restoration Marketing Secrets! Dive into this episode where host Sean McMean deeply probes the intricacies of Google Ads campaigns. It's no secret that many restoration businesses have stumbled and invested heavily, only to be met with disappointing results. Sean offers …
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Water Damage Leads - Fastest Way To Get More - Episode 37 Welcome to Restoration Marketing Secrets, the podcast dedicated to helping you master the art of marketing in the restoration industry. In this episode, our host, Sean McMean, tackles the most frequent question he receives: "How do I get more water damage leads?". Dive in as Sean unveils tri…
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Unveiling the Upcoming Interview Lineup: From Restoration Insiders to Innovative Entrepreneurs - Episode 36
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In this engaging episode of Restoration Marketing Secrets, host Sean McMean is here to share a preview of the exciting journey the podcast is about to embark on. As the show evolves, Sean opens up about the upcoming interview sessions with industry insiders, entrepreneurs, and motivated individuals who have significantly contributed to the restorat…
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Form To Call Automation - Game Changer - Find Out More - Episode 35 In this fresh episode of Restoration Marketing Secrets, hosted by Sean McMeen, we delve into the technological marvel known as Form to Call Automation. Sean lays down the blueprint of how this tool can drastically cut down response times to client inquiries in the damage restoratio…
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🎙️ Unleashing The Full Potential: Nurturing and Motivating Your Team - Episode 34 Introduction: A brief introduction to the topic and why it's close to my heart as a small business owner. Sharing the journey of understanding the value of a motivated team for the growth and success of my small business. I'm 100% a work in progress so don't take this…
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Fire Damage Restoration Top Marketing Strategies For 2023/2024 - Episode 33 The aftermath of a fire is both devastating and chaotic. As a fire damage restoration company, your services are a ray of hope in those dark times. However, reaching out to the affected individuals when they need you the most requires a solid marketing strategy. In this epi…
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🎙️ Mold Remediation Top Marketing Strategies For 2023 / 2024 - Episode 32 Description: The mold remediation market brims with competition, making a robust marketing strategy your indispensable ally. In this episode, host Sean McMeen, with his unerring eye for effective marketing, unveils a roadmap designed to elevate your mold remediation business …
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🎙️ Water Damage Top Marketing Strategies for 2023/2024 - Episode 31 In the competitive arena of water damage restoration, staying ahead with top-notch marketing strategies is a non-negotiable. In this episode, your host, Sean McMeen, meticulously unpacks the marketing pillars that will set your water damage restoration business on the path to domin…
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🎙️ Restoration Marketing Secrets - Episode 30: Top Marketing Strategies For Your Restoration Business In 2023 and Beyond Step into the future armed with the most effective marketing strategies tailored for your Restoration Business. In this extensive episode, host Sean McMeen unfolds a roadmap to successful marketing in 2023 and beyond, honing in o…
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🎙️ Restoration Marketing Secrets - Episode 29: Running a Business With 4 Kids - How To Stay Organized And Get Stuff Done Juggling between the demands of a thriving business and a bustling household with four kids is no small feat. Host Sean McMeen gets candid about the chaos, the joy, and the learnings from his journey. This episode dives into prac…
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🎙️ Restoration Marketing Secrets - Episode 28: Optimize Google Local Service Ads For Water Damage Restoration Dive deeper into the world of Google Local Service Ads (LSAs) with host Sean McMeen in this enlightening episode of the Restoration Marketing Secrets podcast. After setting up your LSAs, the journey towards optimal performance begins. This …
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🎙️ Restoration Marketing Secrets - Episode 27: Google Local Service Ads For Water Damage Restoration - How To Setup In the digital realm, visibility is the name of the game, especially for local businesses in the restoration industry. Google Local Service Ads (LSAs) present a prime opportunity for water damage restoration companies to feature at th…
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Restoration Marketing Secrets - Episode 26: Press Releases - Will They Help Me Grow My Brand? In today's digital age, with the whirlwind of social media and content marketing, one might wonder: Do traditional press releases still hold value for brand growth? Host Sean McMeen unpacks this often overlooked tool and its potential in boosting brand rec…
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🎙️ Restoration Marketing Secrets - Episode 25: Recap Of Doing 25 Podcasts on Restoration Marketing Secrets In this milestone episode, host Sean McMeen takes a moment to reflect on the journey so far. From exploring the nuances of SEO in the restoration world to leveraging cutting-edge tools like ChatGPT, we've covered a plethora of strategies and i…
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🎙️ Restoration Marketing Secrets - Episode 24: September 2023 Google SEO Updates - Don't Panic People In the ever-evolving world of SEO, staying updated is the key to staying ahead. And with Google's September 2023 "helpful content update", there's a lot to unpack. But before you hit the panic button, Sean McMeen is here to break it down for you. I…
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🎙️ Restoration Marketing Secrets - Episode 23: Will SEO Help Me Grow My Business? In the competitive world of online marketing, one question often emerges: Can SEO truly amplify my business growth? The answer is a resounding yes, but like any tool, it's about how you wield it. Host Sean McMeen pulls back the curtain on: Google Maps Dominance: It's …
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🎙️ Restoration Marketing Secrets - Episode 22: Will Internet Marketing Help Me Grow My Restoration, Roofing, or Home Service Business? In a world driven by online connections, internet marketing has surged to the forefront of business growth strategies. But is it the silver bullet many believe it to be? The answer isn't as straightforward as a simp…
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🎙️ Restoration Marketing Secrets - Episode 21: Recruit Quality People For Your Team Building a strong team is the backbone of any successful business. But in a world overflowing with resumes and applications, how do you pinpoint the quality candidates who'll elevate your brand? The answer might just lie in leveraging the digital tools at your finge…
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