Кращі подкасти про Robert Genovesi (2024)

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Personality Branding with Danielle Hughes 51:26

4+ y ago51:26

51:26

Danielle Hughes is a writer and content creator helping people find their "Personality Brand". Her company, More Than Words marketing focuses on working with people to find their brand's true voice, essential to building a strong brand.

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The Podcast Returns! 25:29

5y ago25:29

25:29

I’m back after a short time away! But a lot as happened so play it now to find out what I've been up to!

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The Process IS The Shortcut 14:33

5+ y ago14:33

14:33

Many times the client will attempt to lead the process and if you relinquish control it won't be long before the project goes off the rails. It's YOUR process and they don't know how it's supposed to go. Don't fall into this trap. Here's how.

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Power Of Branding-Nike and Tiger 25:28

5+ y ago25:28

25:28

The 23-year partnership between these two mega-brands illustrates that the power of branding can help a business endure, even through negative situations.

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Getting Your Price And The Client Loving You For It 26:53

5+ y ago26:53

26:53

Lowering your price does not always mean you win, even if you get the project. In this episode we'll talk about getting your price AND earning the client's respect and confidence.

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Staples Rebranded-Boon or Bust? 20:45

5+ y ago20:45

20:45

Office supplies giant Staples has recently re-branded in attempt to stay relevant in a quickly changing business landscape. This episode discusses what they did and their potential for future success. Did they beast it, or did they blow it?

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Make Your Website Work For You 8:56

5+ y ago8:56

8:56

A potential client said to me, "I just want my website to be informational. I'm not selling anything." Really? Who has a business that isn't selling anything? If your website isn't selling, why even bother? Here's why.

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Traveling Two Paths 55:26

5+ y ago55:26

55:26

Are you building a business while working a job? Are you going down two roads at the same time? This episode is for you.

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How to Control Your Online Reputation 23:40

5+ y ago23:40

23:40

Part of a strong brand is the reputation that accompanies it. What people see about your brand online can be controlled.

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Why Likes Don't Equal Success In Anything 26:02

5+ y ago26:02

26:02

Peoples opinions should never factor in to evaluating a business idea or creative design. Learn more about it today.

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How To Increase Your Value 26:53

5+ y ago26:53

26:53

Owning a business is a very valuable asset. One of the greatest ways to multiply that value is to tack on strategic personal branding. The incredible impact is explained here.

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Exactly What Does Branding Do For You? 20:24

5+ y ago20:24

20:24

Most small businesses think they don't need branding. Here's exactly why you do and how it will raise the level of your business.

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What Makes A Good Tagline 25:29

5+ y ago25:29

25:29

The most important thing about a successful tagline is something you most likely never thought of. In this episode we'll talk about what that is.

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Why You're Really Looking For Attention 19:08

5+ y ago19:08

19:08

Your business is no longer simply fighting for awareness. Now you must change your mindset to think, "How do I get people's attention? ".

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How Your Brand Is Losing You Customers 23:48

5+ y ago23:48

23:48

Any point along the customer journey that is not frictionless could result in a lost sale. Always strive to remove those bumps to make the path as smooth as possible. A smooth path leads to increased sales.

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How Consistency Leads To Customers 27:26

5+ y ago27:26

27:26

Being consistent with your brand across all marketing channels leads to a positive customer experience.

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Be Adaptable If You Want To Win 29:11

5+ y ago29:11

29:11

Since the only thing that stays the same is change, being adaptable is a critical skill needed in order to win.

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Be The Face (And Voice) Of Your Brand 21:18

5+ y ago21:18

21:18

Now, more than ever, it is vital to build your brand. Being the face of your brand can be your greatest asset. It may make you nervous but here's why it's worth it.

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How To Own Your Brand 20:32

5+ y ago20:32

20:32

So many brands fail in trying to be something they’re not. Being yourself is the easiest and best way to amplify your brand's uniqueness.

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Resumes Are Dead. Build Your Personal Brand Instead. 28:56

5+ y ago28:56

28:56

Resumes are being replaced by personal branding. Here's why your brand will be the currency of the future.

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Naming Your Business Properly Can Strengthen Your Brand 31:06

5+ y ago31:06

31:06

Some business names weaken the brand. Some will help make it stronger. Today we discuss the difference.

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How To Protect Your Brand 28:25

5+ y ago28:25

28:25

Most of what you hear is about building a great brand. This episode is about to how to protect that brand once you’ve built it so that you don’t lose it.

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Business Success Is Completely In Your Control 24:38

5+ y ago24:38

24:38

The most successful entrepreneurs will tell you that YOU need to learn how to do it all before you can pay somebody to do what you don’t want to do.

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Why Getting A New Website Won't Solve Your Problem 21:27

5+ y ago21:27

21:27

Thinking you need a new logo or website is most likely a symptom of a larger problem. Listen to see what this means to your business.

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How Design Actually Affects Branding 28:39

5+ y ago28:39

28:39

Design is so critical to branding that even the greatest business leaders won't neglect it. We'll break it down today.

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How Courage And Discipline Ensure Branding Success 24:30

5+ y ago24:30

24:30

One critical part of ensuring branding success is your commitment to continually living your brand on a daily basis.

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A Logo Is Not What You Think It Is 31:04

5+ y ago31:04

31:04

Think you know what a logo is supposed to do? You might be surprised at the real answer. Listen in to find out.

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Customer EXPERIENCE Is Everything! 31:52

5+ y ago31:52

31:52

Customers are buying from you. But you want a REFERRAL MACHINE. Here's how the experience will get you there.

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Attracting Your Ideal Customer 19:40

5+ y ago19:40

19:40

Your business isn’t all about simply getting MORE customers. It’s all about getting more of the RIGHT customers. Here’s how to do it.

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Don't Call It A Side Hustle 27:02

5+ y ago27:02

27:02

Are you freelancing? Are you doing something "on the side"? If you want to turn your side hustle into a full hustle, stop calling it that. Here's why.

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You CAN Attain The Confidence You Need To Win 31:07

5+ y ago31:07

31:07

If you could have only one trait to win, make it confidence because it's the one thing you need to develop all the others.

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Break The Rules! 28:18

5+ y ago28:18

28:18

In order to level up you need to know which rules to make and which rules to break.

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How Sears REALLY Died 22:16

5+ y ago22:16

22:16

In order to find out what makes a great brand, we’ll talk about how a great brand slowly killed itself.

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If You're The Real Deal Please Stand Up 20:13

5+ y ago20:13

20:13

If you are saying something that only sounds good, you have a gimmick not a brand, and you are short circuiting your business.

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Succeeding Despite The Haters 23:58

5+ y ago23:58

23:58

Having haters is a good thing as long as it doesn't paralyze you from moving forward.

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Gaining Fans By Being Polarizing 19:39

5+ y ago19:39

19:39

If you've truly got a brand that's different your message will be polarizing.

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Make Your New Year's Revolution 21:31

5+ y ago21:31

21:31

Make a revolution in your business this year. Here are some tips to get you started.

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Make A Revolution In 2019 12:49

5+ y ago12:49

12:49

This is the most important revolution you can make this coming new year.

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Being Fearless In 2019 19:54

5+ y ago19:54

19:54

If there is one thing I would challenge you to do in 2019, it would be to shove fear aside and be the real brand you are.

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The One Thing You Have That NOBODY Else Has 21:52

5+ y ago21:52

21:52

The one thing you are doing that is hurting your business. And the one thing you have that NO other business has.

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3 Tips For Upping Your Brand In 2019 17:09

5+ y ago17:09

17:09

If you don’t have a full blown plan to raise your game in 2019, here are three tips to help you build your brand.

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How To Level Up Your Brand In 2019 23:23

5+ y ago23:23

23:23

This coming year, don’t make a resolution. Make a revolution and level up your business. Here is how you’re going to do it.

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Why Having An Attitude Can Be Your Greatest Asset 12:24

5+ y ago12:24

12:24

Some businesses think that having an attitude in their messaging will turn people off. They’re right. But here is why this is a very good thing.

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Why Should You Brand? 21:56

5+ y ago21:56

21:56

Sometimes businesses wonder why they should even bother branding. Here are the reasons why you want to level up your business with branding.

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Using Voice In Your Branding 16:54

5+ y ago16:54

16:54

What is "Voice" and how do you use it in your branding? It's crucial, and here's how you do it.

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Top Tip For Endless Customers 20:48

5+ y ago20:48

20:48

Want a great way to create an endless flow of customers? Take this one tip and you’ll see how it's done.

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Branding Is A Commitment 19:49

5+ y ago19:49

19:49

Show up consistently day after day after day and make no apologies for who you are. That's the branding commitment.

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Branding For Control In Business 20:03

5+ y ago20:03

20:03

Business owners sometimes feel they don’t have control over the success of their business. Branding can give you some control.

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How To Get An Effective Website 18:23

5+ y ago18:23

18:23

Having an effective website doesn’t mean just putting everything about your company up on the Internet. There should be an intention and purpose in how it is set up and designed.

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Properly Naming Your Brand 15:33

5+ y ago15:33

15:33

Naming your brand can be tricky but when done properly will be one of the most critical parts of branding.

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