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Hi everyone! I'm Patrick 'Mad' Mork, founder of Mad Mork Stories and Startup CEO Coach. I'm a 3 time Chief Marketing officer, former global head of marketing for Google play and 25 year marketing veteran. mad mork stories is all about the world of marketing, tech, startups and careers. In this podcast you can expect to hear: - Interviews with tech founders, CEO's and top CMO's - Marketing best practices - How to build and drive your Vision, Culture and teams - Mixing all this up to create a ...
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Video highlights and interviews from the Edinburgh Interactive Festival 2008. Produced by Podcastmatters Ltd
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How Vision, Culture and a few electric scooters are putting the "smart" into our cities: Interview with Lime Chairman and co-founder, Brad Bao
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"We're not IN traffic. We ARE the traffic" - Brad Bao. Traffic. We all experience it. We all hate it. Back in 2014 it was estimated that Americans wasted an astronomical 6.9 billion hours in traffic. Even at minimum wage ($7.25 / hour), that's a staggering $50 billion dollars in wasted productivity. The solution? Simple: We need to get people to st…
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Every meeting it's the same old story: Revenue, growth, profits, numbers, sales, customers and forecasts. The whole world seems to run on numbers and metrics seem to guide our every waking moment. But is management really looking at the right numbers? In this podcast I'll talk about the Customer Journey. What it is? How it's broken down and why it …
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How important is empathy as a skill in business? What is the business impact of better empathy and how do we measure it? How can we practice empathy and what can our business leaders do to become more empathetic? And what will be the potential when you marry Artificial Intelligence (AI) with empathy? Join me as I interview award-winning author and …
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Where does self confidence come from? What is the neuroscience behind what it is and how we develop it?More importantly, what can we do to build our self confidence to propel us forward in order to achieve the things that each one of us wants to live healthier, happier lives?In this podcast, I share the story of April Holmes, a 2008 Gold Medal Winn…
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How do you change cities or countries? How do you deal with moving to an entirely new place with new people, culture and even a new language?Human beings love their comfort and we yearn for stability but the only way we grow is by stretching ourselves and often that means leaving behind what we know and moving to a new city or country. In this vide…
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Sometimes the most powerful decisions we make are also the hardest. For me, at 46, with 9 years in Silicon Valley, friends, a strong network and a new business, June 29th was Judgement Day.My ex wife wanted to return to her home country, some 8,000 miles away and with her would go my kids. For some the decision to leave would be easy but for me, an…
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There comes a time, in the life of every successful startup, that marketing becomes simply to complex, expensive, and vast to manage.So the question every startup CEO and/or board must face is: When do we hire a Chief Marketing Officer? and: What type of person should we hire and what do they need to do?I've been a CMO a long time and have seen som…
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Why are we often unable to power through what we KNOW we need to get done?What are the core things we NEED to know before taking action to see our dreams become reality?What kind of tools and frameworks can we use to accelerate change in our lives?I've spent many months now reading, listening and talking to many people about how they're able to mak…
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Many of us often struggle to make the progress we would like in our personal lives. Whether it's losing weight, going to the gym, saving for college, making a career change or developing personal relationships we often sacrifice our personal lives at the expense of our professional lives.How how do we change that?How can we make progress on what we…
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How do you manage a career that takes you from Rapper to the "Rapper of Wall Street" to VP Marketing at Sonos before the age of 30?Meet Allen Mask. Allen loves to live life on the edge and is just one of those guys who enjoys being comfortably uncomfortable.His passion is music, his strength is his faith and his quest for growth has taken him from …
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We use this skill every day. Multiple times a day.- When ask our kids to brush their teeth, we use it- When we negotiate our alimony, we use it- When we ask our boss for a raise, we use it- When we're trying to get a client to buy a software package, we use itSo what can the story of a 19 year old, selling plush animals on the hot summer streets of…
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How do extreme life stories help shape entrepreneurs and enable us to make seismic career changes?This is the story of how my family moved to Mexico city and my experience being thrust into a Mexican school at 10 years old being the only 'gringo' in the school and with only 3-4 months of Spanish lessons as part of my preparation for school.What hap…
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Why do we celebrate Independence Day ? What does the 4th of July represent for Americans?The 4th of July is a reflection of the values that we hold dear. Those values give us meaning, purpose and direction. The same is true in our careers. There are many reasons 70% of Americans are unhappy at work, but part of the reason is because our career, job…
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We all have dreams. Big things we want to do. Sadly, most of us get stuck. We have the best intentions, we try, we want to make it happen. We start, we slow down, then we stop.How do we keep ourselves going when things get tough? What's the trick that enables some people to do extraordinarily things while others struggle?This podcast isn't about ma…
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Why does motivation matter? How does it affect us when we have lots of it or when we run out? Motivation is a huge factor that determines our success. It can enable us to achieve the impossible and achieve our dreams. In this podcast I discuss why motivation matters, particularly for entrepreneurs and founders and I also share my own tips and trick…
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In 2015, Business Insider pronounced Evernote as the first "Dead Unicorn". There was speculation that despite its enormous popularity, the productivity app might not make it.In this interview, I talk with Andrew Malcolm (Malc), Evernote's chief marketing officer and one of the principal architects behind Evernote's turnaround and reemergence as one…
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How is performance marketing impacting marketing spend? How can CMO's rethink the balance of performance vs. brand spend? How is data impacting decision-making in companies? How do you use mobile / digital to cut through the noise?In this latest episode, I interview Pablo Slough, Google's global head of education for Google Marketing Services, to g…
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Societies focus on doing things quickly to get results fast often gets us into trouble. Nowhere is this more true than in start-up land and in business in general.In this podcast, I discuss the implications of moving too fast in business and the problems it can cause for us.I draw from practical experience both as chief marketing officer in a tech …
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How do you succeed in the brutally competitive $45 billion mobile games industry? How do you compete with the marketing budgets of giants like Netflix, Supercell and Spotify?In this interview, I chat with former professional basketball player, Angry Birds marketer and SVP of Marketing at Seriously, Phil Hickey. Seriously's hit game, Best Fiends, ra…
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We all use this word. Every day. In many different contexts. It exists for a reason but in the wrong context, especially for founders, marketers or people thinking big and trying to make a difference, this one word is not your friend. As a matter of fact, this word = ambiguity and ambiguity = lack of action and lack of action means you're not movin…
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Today's guest is a long time friend, mentor, former boss and all around awesome marketer. Hernando Ruiz-Jimenez is the Chief Marketing Officer at New York Presbyterian Hospital. Previously he was CMO at Triple S Insurance and has also served in a diverse variety of roles including Diageo, as VP marketing, where he reinvigorated the Captain Morgan a…
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Marketing is tough, marketing in tech companies is even tougher. Some days, you might wake up and wonder what the grass looks like next door. But changing jobs or companies too often could also cripple your career and create a perception that you're a flight risk for other companies. So when is the right time to quit? What signs should you look for…
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Former head of Google play marketing, Patrick 'Mad' Mork, discusses why startups get marketing wrong, how they should be looking at marketing more from the perspective of traditional marketing and how marketing can work more effectively with product, engineering, BD and sales to improve their companies chances of launching and monetizing great prod…
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The first chapter. Veteran CMO, tech startup marketer and the guy who created the Google play brand talks marketing, startups and careers. From launching Pepsi Max in Chile in 1997 to the first mobile games in Europe like The Sims and Fast and Furious to creating and launching the Google play brand in 2012. How I crashed and burned after my last st…
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Glu Interactive's Patrick Mork talks about mobile gaming and why it's great to be in Scotland for EIF 2008. View all of the videos from EIF2008.
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Short highlight film captured at EIF2008. Filming and production by Podcastmatters Ltd. Cast: Podcastmatters Ltd, Kyle MurdochPodcastmatters Ltd
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Codemasters Emma Morgan talks about the new releases for the next 12 months from Codemasters. She's particularly looking forward to the family-focused games. Filmed by Podcastmatters Ltd. Cast: Podcastmatters Ltd, Kyle MurdochPodcastmatters Ltd
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Codemaster's David Solari talks about the company's forthcoming games releases and what he's most excited about in on-line gaming and social gaming communities. Video podcast production by Podcastmatters Ltd. Cast: Podcastmatters Ltd, Kyle MurdochPodcastmatters Ltd
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