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The Ninja Selling Podcast

Matt Bonelli and Garrett Frey

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NINJA COACHING is fiercely committed to guiding real estate agents and mortgage brokers through the process of implementing NINJA SELLING philosophies and principles to build their businesses and lives that surpass anything they thought possible. The Ninja Selling Podcast is for real estate agents, mortgage professionals, sales pros and ANYONE looking to better their business to increase their income per hour. Learn from the hosts, Ninja Selling Coaches, Garrett Frey and Matt Bonelli, as the ...
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Christine Moore, the top-tier realtor from Austin, Texas, and her Ninja Coach, Tracy Peterson- Nienaber, return to join Ninja Selling President, Eric Thompson, for today’s episode. Sharing her extraordinary journey of personal and professional growth, Christine reveals how she scaled her real estate business from $5 million to $18 million while nav…
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The critical role of becoming a trusted source of information in your industry comes under Matt and Garrett’s microscope today, as they discuss how delivering information with a unique, personalized voice not only resonates with your audience but also builds trust and authority. Their conversation explores how turning data into valuable insights ca…
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Social media expert, community builder extraordinaire, founder of the ActuallyAgents movement, and Matt’s good friend, Luca Alboretti, joins our hosts for today’s episode. With over 200,000 Instagram followers, Luca has transcended the typical social media presence by fostering a dynamic community that highlights the realities of real estate and en…
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Larry Kendall is back in the host’s chair this week, and is excited to welcome the remarkable Jonathan Spears, a top real estate professional from northwest Florida, to the podcast. The youngest broker to break a billion dollars in sales, Jonathan shares his amazing journey here today - from entering real estate at 18 to now leading a team generati…
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Garrett and Matt are all watered-up and ready to delve into the essential components of effective sales meetings in the real estate industry here today as they explore the need for sales meetings that not only drive agent performance but also enhance the overall industry standard. By focusing on creating value-driven, well-structured meetings, they…
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Matt and Garrett welcome Rebecca Lorenz, founder of Infinite Success Strategies and a seasoned expert in the mortgage industry, to the podcast today. Rebecca shares her extensive insights on elevating both personal and professional success, diving into innovative strategies for optimizing business processes and achieving harmony between work and li…
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In today’s unique and informative episode, Rob Nelson and Eric Thompson delve into the strategies for living a drama free life. As the newly appointed head of Ninja Coaching, Eric brings his extensive 30-year experience in real estate and two decades as a Ninja to the forefront, sharing practical wisdom from his book, No Drama Zone. The discussion …
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Investor, speaker, start up consultant, business expert, and founder of Huzi.ai., Eric Post joins Matt and Garrett for today’s very special episode as together they explore the transformative potential of AI. Eric delves into the extensive capabilities and applications of AI, particularly in real estate and consumer products, offering insights into…
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Matt and Garrett take a deep dive into the transformative power of shared experiences on both personal and professional development in today’s informative and entertaining episode. Emphasizing the significance of community and intentional relationship-building, they share insights from their involvement in the Life at Ten Tenths community and the 1…
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The incomparable Larry Kendall takes over the hosting duties today to sit down for a fascinating conversation with the person who literally wrote the book on generating business referrals without asking. Stacey Brown Randall, national speaker and author of, of course, Generating Business Referrals Without Asking joins Larry to discuss the art of cu…
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Matt and Garrett begin today's episode by discussing the importance of community growth and networking within their Life at Ten Tenths community. They highlight how active engagement not only fosters connections but also contributes significantly to personal and professional growth, and share examples of members like Corey Chambers and Charles Blac…
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As part of today’s investigation into the intricate dance of sales, Matt and Garrett explore how a scarcity mindset can undermine even the strongest relationships. Along the way, they discuss the critical balance between marketing and relationship building, the importance of qualifying leads, and the nuances of converting relationships into clients…
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Celebrated Master Ninja Instructor and co-creator of the Ninja Installation, Don Tennessen, joins Rob on the podcast for today’s examination of Ninja Selling's "Five Magic Questions," a crucial tool for building client relationships by prioritizing their needs and interests. Together, they note that, unlike traditional sales methods that focus on t…
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The critical role of effective communication in both business success and personal relationships comes under Matt and Garrett’s scrutiny in this latest installment of Life at Ten Tenths as they demonstrate how setting clear expectations and maintaining consistent communication can prevent many common issues. Our hosts also note that over-reliance o…
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Matt and Garrett are back once again, and this time they’re tackling the essence of facing challenging times and taking personal responsibility for one's path. Beginning with insights from Matthew Ferrara's recent Success Lab Workshop, they go on to emphasize the importance of overcoming obstacles, avoiding self-pity, and harnessing internal energy…
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Ninja Selling’s CEO Rob Nelson is back again today, and this time he is joined by Peter Parnegg, an author and Ninja Selling Instructor boasting more than 4 decades of experience in the real estate industry. Together, they explore the transformative power of asking the right questions in sales, complete with a discussion of how the Socratic method,…
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In today’s episode, Garrett and Matt not only give an incredibly exciting update on what’s up in the Life at Ten Tenths’ community, but they also explore the intriguing concept of growth potential. Using the metaphor of a goldfish growing to the size of its bowl, they delve into how our physical and mental environments can either limit or enhance o…
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Matt and Garrett welcome their very first guest to the Life at Ten Tenths podcast: the distinguished philosopher and real estate thought leader, Matthew Ferrara. Known for his impactful work with leading brands like Sotheby’s International Realty and Engel & Völkers, Matthew shares profound insights into the themes of leadership, inspiration, and t…
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Welcome back to the Ninja Selling podcast today, where President of Ninja Coaching, Eric Thompson, sits down with Tracy Peterson-Nienaber, and Mark Johnson for an absolutely fascinating conversation. Bringing their extensive expertise as certified Ninja coaches to the forefront, Tracy and Mark unpack the crucial distinction between training and coa…
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Looking to learn some key strategies for optimizing your business and personal growth? Matt and Garrett have got your back once again as today’s episode highlights the power of thoroughly understanding your business. Employing a compelling car maintenance analogy to underscore the significance of knowledge and skill in business operations, our host…
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Matt and Garrett are back today with an episode that is going to empower realtors and homeowners alike to navigate the often-tricky territory of listing prices and seller expectations. Together, they delve into the psychology behind seller demands, advocating for realistic pricing strategies while exploring creative ways to enhance a property's val…
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Ninja Selling CEO, Rob Nelson, and the legendary Larry Kendall welcome you all to the exciting new era of the Ninja Selling podcast! Join them here today for an enlightening conversation regarding the core principles, and the past, present, and future, of both the Ninja Selling philosophy and the podcast itself. With Matt and Garrett moving on to t…
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In this latest episode of Life at Ten Tenths, Garrett and Matt delve into the art and science behind creating positive first impressions. Emphasizing the importance of managing one's online presence, and engaging genuinely with others to foster memorable interactions, our hosts go on to share personal anecdotes that illustrate how initial perceptio…
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Matt and Garrett wish you all a happy 4th of July, and want to help you celebrate the day by guiding you all on how to unleash your inner real estate market master in this compelling episode of Life at Ten Tenths. Employing a powerful analogy to explain the ebb and flow of market conditions, our hosts liken them to ocean tides, and provide valuable…
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Are you struggling to secure lasting client partnerships? Well, today’s episode of Life at Ten Tenths is here to help as Garrett and Matt dive deep into the concept of earning versus deserving client business. Together, they dismantle the entitlement mentality and instead focus on actionable strategies to build trust and consistently deliver value.…
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Matt’s not feeling the greatest, but he’s forging ahead in his ‘75 Hard’ journey, and, above all, is geared up to join Garrett for an examination into the transformative power of connection and to offer listeners a comprehensive guide to developing charisma and forging meaningful relationships. Aiming to help enhance communication skills and expand…
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Matt and Garrett are fully caffeinated, hyped up, and chomping at the bit to unpack a common roadblock today: getting bogged down by problems and overlooking the solutions hiding in plain sight. Their conversation here today fully equips listeners with tools to cultivate a solution-oriented mindset. Emphasizing the power of stepping back from a pro…
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Matt and Garrett are back today to explore the critical topic of realtor commissions and their sustainability in a market that's increasingly scrutinizing the value of real estate professionals. Navigating through the "commission crunch," they offer insightful strategies on how realtors can assert their worth by harnessing their unique value propos…
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Welcome to Matt and Garrett’s momentous final episode with the Ninja Selling Podcast! Joining them on this special broadcast is none other than Ninja Guru, Larry Kendall, and together they delve into the podcast's evolution as well as its exciting future. As Matt and Garrett continue to transition to their new podcast, Life at Ten Tenths, they refl…
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Matt and Garrett are excited to share some updates with everyone today before diving into the episode's theme of embracing change. And they start things off by introducing the major change coming your way with the launch of their new exclusive community called The Eleven Circle. While you can, of course, still join the free community with access to…
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Welcome back to another thought-provoking episode of Life at Ten Tenths where hosts Garrett and Matt inspire listeners to maximize their potential in both personal growth and professional endeavors. In today’s discussion, they dive deep once again into the real estate realm, focusing on the critical role of human interaction and the impact of consu…
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Exiled to the back porch while his house renovations continue, Garrett is beyond excited to join Matt today for a deep dive into the complexities of real estate pricing and how varying levels of price sensitivity impact different sectors of the market. By exploring the relationship between economic factors such as consumer debt and purchasing behav…
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Matt and Garrett are back with their second installment of Life at Ten Tenths to continue their mission of inspiring people to live at the pinnacle of their ability and purpose. This time around they examine the power of adopting a 'play to win' mindset across various facets of life, from business ventures to personal relationships. Throughout the …
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Welcome one and all to the exhilarating new world of Life at Ten Tenths, Garrett Fry and Matt Bonelli’s exciting new podcast designed to inspire everyone to live life at the pinnacle of their abilities and purpose. In this inaugural episode, Matt and Garrett are absolutely pumped to share with everyone their vision for the podcast: not only inspiri…
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Garrett and Matt are thrilled to dive into today's special episode as they reflect on their incredible journey of over 580 episodes and more than 3.5 million downloads! As they celebrate this remarkable milestone, they take a few minutes to review how they've grown both personally and professionally since the podcast’s inception, the lessons they'v…
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Matt and Garrett build upon some previous topics here today by taking a deep dive into the complexities of the current real estate market and providing their trademark expert insights on navigating these interesting times. Examining why some listings remain stagnant while others quickly find buyers, they highlight the emergence of distinct market t…
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Inspired by a conversation involving the topic of ‘looky-loos’, Matt and Garrett take the opportunity today to delve into the crucial role of language in real estate, revealing how rephrasing terms can open up new opportunities. Highlighting the transformative potential of viewing potential clients as "dreamers" rather than just "leads," our hosts …
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Fuelled by his month-long hardcore carnivore diet, some ill-advised ice cream, and a dose of caffeine, Matt is eager to join Garrett in tackling the potentially addictive topic of inventory and absorption rate data here today. Their discussion offers a rich blend of personal anecdotes and professional strategies that underline the pivotal role thes…
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Having addressed the “P.I.E. Time” concept in early episodes - be sure to check them out on the website if you haven’t already - Matt and Garrett drill down on its “I” component in today’s episode. Stressing the importance of “I-Time”, aka “Indirectly Productive Time”, our hosts discuss why it is so crucial for business development, offer insights …
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Matt and Garrett are back at it, and this time they’re delving deep into the world of personal branding, focusing on the critical importance of authenticity beyond superficial elements like logos and colors. Their insightful dialogue highlights how authentic branding should be a mirror of one's personality and core values, which not only builds tru…
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Putting a slight spin on a previous topic, today’s episode explores the benefits of realtor to realtor relationships on a local level, as opposed to a national level, highlighting the critical role of buyer agreements and the extensive benefits gleaned from local market insights. By sharing their experience and expertise, Matt and Garrett offer lis…
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Matt and Garrett kick off today’s discussion by reflecting on the personal satisfaction derived from completing DIY projects, such as Garrett's kitchen remodel, and use that as a springboard into their examination of the art of connecting with ideal clients. By utilizing compelling fishing analogies, they make the intricate process of client segmen…
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Matt takes a brief break from contemplating his next vehicle purchase to join Garrett in exploring the phenomenon where agents and individuals choose to cling to perceived life preservers or safety nets in their lives, which, while they may keep them ‘afloat’, can actually hinder their overall growth. Through analogies and real life examples, our h…
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The absolutely essential topic of enhancing service and adding value with clients is not only increasingly critical in today's competitive market, it’s also the focus for today’s crucial episode. Reflecting upon what they are seeing among agents these days, Matt and Garrett have chosen to discuss the importance of transitioning from traditional sal…
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Matt and Garrett are back with another short and sweet episode, and this time they breathe new life into real estate marketing by demonstrating how a simple postcard can become a cornerstone of building strong client relationships. Tackling the misconception that frequent communication equals ‘spam’, they instead advocate for a strategic delivery o…
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As they join everyone else everywhere in waiting and watching to see what exactly is going to happen with the recently announced settlement, Matt and Garrett explore some innovative approaches, strategic partnerships, and opportunities to experiment that this recent development in the real estate world presents. Together, they unpack some creative …
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Matt and Garrett are back to tackle the often-undervalued aspects of time and expertise in the real estate world, calling on industry professionals to spotlight these elements in their offerings, going beyond mere cost to reveal the deeper benefits of their work. By leveraging the individual coaching and community engagement offered by Ninja Sellin…
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Today’s episode begins with yet another invitation for everyone to join the ever growing Ninja Selling Facebook group, along with an explanation as to how they manage to keep that community so uniquely authentic, before Matt and Garrett move on to a topic that they talk to each other about all the time. Leadership in the real estate domain takes th…
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Matt and Garrett tackle the ever-present issue of information overload in the real estate sector, a challenge that hampers many agents from making timely decisions and progressing in their careers. Together, they dissect how an abundance of choices, from marketing tactics to brokerage affiliations, can leave one feeling like a deer in headlights, u…
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