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Schooled In Socials

Kassaundra Foster, Social Media Tips for Teacher Business Owners

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Does marketing your teaching resources on social media have your head spinning? Schooled in Socials will teach you everything you need to make marketing your teaching resources on social media sustainable and profitable for your teacher business. Each week, Kassaundra Foster and her guests will share social media strategies that will help you grow and manage your community so that you can begin to take full advantage of social media marketing without all of the stress. You’ll learn how to pl ...
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School of Sellers: TPT Strategies, Tips, + Seller Stories

Erin Waters - Tips for Teacher Sellers

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Erin Waters from School of Sellers helps teacher sellers like you run an online business in a way that feels doable. Discover how you can make your business work harder so that you spend less time in To-Do Town and more time doing what you love. Many teachers launch online businesses to live a freer, happier life. These same teachers soon find themselves swamped by tasks and surrounded by pressure to do all the things. As a result, their life becomes harder. So what the heck? Self-proclaimed ...
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show series
 
Viral, it’s the main buzzword for social media. Everyone seems to want it, but today on the podcast, we’re gonna chat about what you might be thankful when your content DOESN’T go viral. Episode Highlights What can happen when you “go viral” If not going viral, what do we want? Resources Mentioned --> Take a peek at that Going Viral Reel referenced…
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The TPT world is ever-changing, and I know that many of you are looking for ways to grow, and maybe even pivot how you’re doing things in your business. If you’re searching for strategies to take into the new year, you’ve come to the right place! Today I’m diving into four major predictions for business trends that will help shape your plans for 20…
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It’s November and Thanksgiving will be here before we know it. So, today we’re kicking off a month long “I’m Thankful” series here on the podcast starting with exploring our thankfulness around social media for our businesses. Episode Highlights Wins I’m Seeing on Social Media Right Now The Connections We Get To Make Resources Mentioned --> Shout o…
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As we get ready to begin a new year, planning is top of mind. As they say, if you fail to plan, you plan to fail. While that might be a little over the top, there’s a lot of truth to it! Having a consistent planning process sets you up for success in your teacher-seller business. I could sit here all day and share my method for planning and organiz…
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We’ve been talking about social media data all month and I knew I couldn’t end our series without introducing you to Allison Krysl, a self-proclaimed numbers nerd who is always ready to build a spreadsheet. She’s a former elementary teacher who has always loved gathering information about what her students were learning to help her figure out what …
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When you think about using TikTok for your business, does it excite you or make you want to run the other way? If it’s the latter, you could be missing out! When it comes to TikTok, there’s so much potential for growing your audience and even monetizing directly from your videos. Nancy Chung is here to talk all about TikTok for TPT sellers. After h…
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Let’s face it. There’s a lot we could potentially gripe about when it comes to using Instagram to market our resources. So today we are tackling the 3 most common pain points I hear and how you can relieve those pain points using your data. Episode Highlights What to do if you struggle to come up with content ideas What to do if you don't feel like…
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Are you a Type B business owner who wants to run away when you hear words like organization, SOPs, and systems? If so, today’s episode might make you feel a little uncomfortable, but stick with me! I promise it will be worth it. I’m sharing three business systems that I think every teacher seller should implement. Get ready to discover how task man…
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Okay, it may not be a national holiday BUT as a social media strategist I am officially deeming the second Monday of each month Data Day. Let’s chat about it. Episode Highlights What is Data Day? Why the 2nd Monday? Data Day Example Resources Mentioned --> It's time to Post and Profit: https://kassaundra-s-site.thinkific.com/courses/PostandProfit I…
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Imagine if the next time you sat down to write a blog post, it felt easy because you already had a plan for what to write. Or, what if you scheduled your next podcast interview on a day that you knew you would be feeling energized? This could be your reality if you start making future you a priority! There are things you can do today that will set …
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Do I need to track ALL the data points ALL of the time to create strategic content for my account? Sure don’t. So let’s talk today about what you really need to keep your eyes on. Episode Highlights Big Business Goals Social Media Goals KPIs Resources Mentioned --> It's time to Post and Profit: https://kassaundra-s-site.thinkific.com/courses/Postan…
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Have you been feeling like you’re losing your spark lately? You probably know that spark that I’m talking about. It’s your passion, excitement, and creative energy for everything you’re working on in your business. If that spark is fading, there’s a very good chance you’re headed straight into burnout…or maybe you’re already there. As I go into my …
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By now you all know my love for data and using it to help you create strategic content. So we’re diving in to another social media data series this month. And what better way to start it off than a little refresher on all the data you have in your Instagram app. Episode Highlights What data do you have access to on Instagram? What do these data poi…
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The leaves are changing and the morning air is turning crisp, which can only mean one thing. Spooky season is here! To get us in the spooky spirit, Ashley and I are diving into some of our deepest fears - not just in business, but in life and beyond. From TPT anxieties to real-life phobias like spiders and heights (thanks a lot, TikTok!), you’ll he…
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I’m excited to bring you my second “Hot Take” segment and today I’m dishing all of my feelings on using the program ManyChat in your social media marketing strategy. Episode Highlights What is ManyChat? My Hot Take (Pros) My Hot Take (Cons) Resources Mentioned --> Take a closer look at ManyChat yourself HERE --> You might also enjoy listening to Ep…
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Being a TPT seller looks different for each person. Some of you are full-time TPT sellers who have left the classroom while others are in the classroom with the end goal of working from home on TPT full-time. Our guest today, Katarina Lazaris, is a full-time teacher and successful TPT seller with no plans to leave the classroom. Katarina is the fac…
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I’ve seen a huge increase in the number of follow trains happening in the TpT community and we NEED to talk about it. Episode Highlights What is a Follow Loop? What is an Engagement Pod? How I know so much about these “strategies” The dangers of Follow Loops The dangers of Engagement Pods If you enjoyed this episode, please leave a review on Apple …
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We’re kicking off a new series on the podcast: seller book club chats! In the first episode of this series, I sit down with Janice Cook and Kassaundra Foster to dive into Elizabeth Gilbert’s “Big Magic: Creative Living Beyond Fear”. Big Magic talks a lot about creativity and breaking out beyond fears and hesitations to live happier lives both as pe…
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Let’s face it, most of us don’t have a lot of time. So today, we’re talking about how to get the most out of engaging on Instagram if you only have a few minutes a day. Episode Highlights So many engagement options Utilizing the DMs when you’re short on time Your game plan for 5 minutes of engagement Resources Mentioned --> Learn more about engagem…
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Do you have more than one way that you’re bringing in income from your teacher business? Today we’re diving back into the world of diversification with guest, Brittany Naujok. Brittany is a long-time member of the School of Sellers community and this episode marks the second time I have had her on the show (check out her first appearance here!). Br…
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I’m already posting content, showing up in Stories, and optimizing my profile page, WHY do I need to be engaging on Instagram, too? Let’s dive into it today in our first episode of Social September. Episode Highlights The Engagement Debate Why Engaging Matters as a Teacher Seller But I can’t do it ALL! If you enjoyed this episode, please leave a re…
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In our comeback episode (episode 126), I sat down with Ashley, one of the faces behind team SOS. We had a casual conversation and received lots of great feedback, so we’re bringing it back today. Ashley joins me again for a coffee chat to talk about our opinions on the TPT storefront design, what type of eating competition we would win, product ins…
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We’ve made it to the final episode in our Social Media Marketing Funnel series so you know that means we’re talking about conversion. Episode Highlights When should you focus on Conversion Marketing? Types of content to convert your audience The role Stories play in conversion Resources Mentioned You might also enjoy Episodes 67 and 68 If you enjoy…
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Two years ago I interviewed Abby Mullins and asked her ten questions to represent her ten years as a TPT seller (check out that episode here!). It has turned into a School of Sellers listener-favorite, so I knew I had to invite Abby back on the podcast! Now two years later, Abby joins me to catch us up on what she’s been up to over the past couple …
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Today we’re diving into the second episode in our Social Media Marketing Funnel series where we are going to be chatting all about nurturing audience. Episode Highlights Why you need to nurture your audience When to nurture your audience How to nurture your audience Resources Mentioned You might also enjoy Episode 67 If you enjoyed this episode, pl…
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Having an online business comes with a lot of opportunities. There are so many different ways to generate income, and you don’t have to stick to just one! I love interviewing teacher sellers who have found ways to diversify their business, and today we’re hearing from a guest who has done just that. Lisa McHargue is a teacher turned digital organiz…
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Today we are jumping into a series all about your social media marketing funnel, the stages you need to move your followers through in order to convert them to customers and of course, we have to start right at the top with brand awareness marketing. Episode Highlights Overview of the Social Media Marketing Funnel When should you focus on Brand Awa…
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Are you a TPT seller who often considers going back to the classroom? If so, then today’s guest episode is for you! I’m joined by Marcy Bernethy, the face behind Saddle Up for Second Grade. Marcy started her TPT store 12 years ago and has been working on her business full-time from home since 2018. Then in 2023, she made the quick and unexpected de…
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Back to school season is upon us and as a teacherpreneur you need all of the brain space and energy you can muster which is exactly why we need to talk about batching your social media content. Episode Highlights What is batching? How does batching work for social media? What could batching look like for you in this season? What about trends? Resou…
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Hello, friends, and welcome back to the School of Sellers podcast! In today's episode, we're continuing our series on diversifying your teacher business with the incredible Barb Flowers, a former teacher and administrator who transitioned into life coaching. I'm thrilled to share our conversation, where Barb dives deep into how life coaching is a u…
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Today we’re tackling another one of those age old social media questions: Do I cross post my Instagram content to my Facebook Page. And I’m going to be dishing out my personal opinion as a social media strategist as well as giving you things to consider when cross posting and trends I’ve been seeing with my own clients. Episode Highlights My Take o…
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I am thrilled to introduce our guest, Michelle Staley, the brains behind Teach with Michelle Allison. In this fun and insightful episode, we dive into a special 20 Questions segment where Michelle answers everything from her TPT journey during COVID to her favorite comfort pajamas and what it's like to create engaging classroom resources with her f…
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Your Facebook Group is a treasure trove of market research waiting to be harnessed to help you grow your business. Let’s talk about a few ways you can start gathering that information to help you reach your big goals. Episode Highlights Questions that will help you run your group Questions that will help you decide what to post If you enjoyed this …
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Hello, seller friends! Today, I sat down for a fascinating chat with Breyen Wee, the creative mind behind Oui Madame Wee. Breyen, an Arbonne consultant and mother of two, offers insights on diversifying your teacher business through network marketing. Join us as Breyen shares her journey from a kindergarten teacher to an entrepreneur, tackles commo…
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Wondering what is actually working for teacherpreneurs in Facebook Groups in 2024? This episode is spilling all the tea. Episode Highlights logistics posting maintenance Resources Mentioned Check out episode 62 next If you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business owners as possible: https…
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Today, we're diving into one of my absolute favorite concepts: the workcation! Imagine combining the relaxation of a vacation with the productivity of focused work time—sounds dreamy, right? Join me as I share the origins, benefits, and diverse formats of workcations, from cozy Airbnbs to makeshift bedroom retreats. We'll explore how getting away c…
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Last month we spent a lot of time chatting Instagram data but I couldn’t leave all of you out there with a Facebook Group hanging. That means today we’re diving into what data you should track in your Facebook Group. Episode Highlights Quantitative Data Qualitative Data Resources Mentioned You might also enjoy episodes 57-60 where we took a deep di…
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Today, as part of our Sellers Actually series, we're featuring a truly inspiring story that debunks some common myths about the world of Teachers Pay Teachers (TpT). Joining us is none other than Amy Lemons, a pioneering figure in the TpT community. Amy's journey as a TpT seller began in 2011, and she's continued to achieve remarkable success witho…
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In May, Meta announced that they would be testing out tiers of their Meta Verified subscription and we can’t NOT chat about it. Episode Highlights What is Meta Verified? Meta Verified Tiers Background My Hot Take Resources Mentioned Stay up to date on Meta Verified Tiers here: https://about.meta.com/technologies/meta-verified/ If you enjoyed this e…
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Today's episode tackles a topic that many of us have experienced – FOMO, or fear of missing out! Especially when it comes to the annual TPT conference. While these conferences offer unique experiences, not everyone can attend due to various reasons. But don't worry! If you're unable to attend this year's TPT conference in San Diego, we've got you c…
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Now it’s no secret that there is A LOT of data you get from your Instagram Insights, BUT don’t let that deter you from creating a data-driven strategy for your social media marketing because truly when it comes down to it, there is really only one piece of data you really need to keep your eyes on. Episode Highlights THIS is the ONE Goals and KPIs …
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We are back with another guest in our diversifying series! In this episode, I welcome the inspiring Molly Wheatley, a fifth-grade teacher with over a decade of experience who has successfully transitioned into the tutoring business. Molly shares her journey from classroom burnout to creating a thriving tutoring business that not only supplements he…
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So what happens if you decide that analyzing your Instagram data just isn’t for you? I mean, can it really be that big of a deal. You’re gonna find out, right now. Episode Highlights The tale of the hamster content creation wheel The tale of missed opportunity The tale of the missing ROI Resources Mentioned Please leave a review on Apple Podcasts s…
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We're kicking off a series on diversifying with Amanda Cardenas, founder of Mudd and Ink Teaching and cohost of the Brave New Teaching podcast. Amanda chats with me about diversifying her teacher business through in-person professional development. She shares her journey from selling on TPT to discovering her passion for in-person PD and speaking e…
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We all know time is a hot commodity in the teacherpreneur world so I couldn’t create a series around Instagram data without chatting about it’s time investment AND it’s time saving benefits. Episode Highlights Data Tracking Time Investment Data Tracking Time Savers Join the Post and Profit waitlist: https://fostercontentsolutions.myflodesk.com/wait…
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Have you been looking for ways to maximize your sales on TpT, even with some of the limitations on the platform? I know many sellers wish we had a few additional features when it comes to the TpT platform. One feature I wish TpT offered is having access to our customers’ email addresses so we can stay connected with them after their purchases. The …
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If you’ve been listening for a hot minute or follow me on Instagram, you probably already know I’m all about the data. Because how can we run a profitable business and reach our goals WITHOUT knowing how we are doing with our marketing efforts? So that’s exactly why we are exploring Instagram data all month long here on Schooled in Socials. Episode…
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Have you thought about diversifying your teacher seller business to include supplemental income streams? Many teacher sellers, like myself, worry about the uncertainty of relying solely on platforms like TpT for income. However, we know we can’t add on something we pour as much time and effort into as our TpT stores, so what are some options for cr…
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The summer might be for community building BUT that doesn’t mean you can’t sell and promote during this time. So let’s chat about what you should be selling on social media during the summer lull. Episode Highlights Percentage of Promotion Reflecting on What Works Polling Your Audience Resources Mentioned Episodes 54 and 55 Episodes 10 and 11 Mini …
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Do you feel like you have 25 tabs open in your brain at all times? If so, you are not alone! As a teacher, business owner, and mom, I feel like I constantly have new ideas, endless to-dos, and random things popping into my head all the time. Now, I’m sure you’ve heard about brain dumps before, but finding a brain dump system that works for me has t…
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