Open Market is a podcast about building companies in the advertising space. This is not another news podcast. Rather, hosts Eric Franchi and Joe Zappa will dive deep into the stories of successful companies and growth strategies to help listeners understand how to replicate that success. For example, how did Eric build Undertone to a $180M exit? How would you reverse-engineer a $10M adtech exit? Why do you need a chief audience officer? Entrepreneurs, execs, and GTM professionals in advertis ...
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Helping ambitious young professionals navigate entrepreneurship, careers, and investing. louisshulman.substack.com
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A Podcast Exploration of Rock Operas and Concept Albums.
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GUITAR TRAX hosted by Brian Tarquin airs every Monday night from 10pm-12pm on WFIT 89.5FM on the Florida space coast, you can listen online WFIT.org. Tarquin plays jazz/rock fusion styles such as Weather Report, Pat Metheny, Mahavishnu Orchestra, Billy Cobham to Jeff Beck and Frank Zappa. The show also features in-depth interviews with today’s hottest guitar legends. Brian Tarquin is a multi Emmy Award winning composer/guitarist, who first graced the Top 20 Billboard Charts back in 1997 with ...
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Marc Maron welcomes comedians, actors, directors, writers, authors, musicians and folks from all walks of life to his home for amazingly revealing conversations. Marc's probing, comprehensive interview style allows guests to express themselves in ways listeners have never heard. Sign up here for WTF+ to get the full show archives and weekly bonus material! https://plus.acast.com/s/wtf-with-marc-maron-podcast. Hosted on Acast. See acast.com/privacy for more information.
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Episode 1568 - Greg Fitzsimmons
1:22:36
1:22:36
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1:22:36
Greg Fitzsimmons returns to WTF after a 13 year absence, but his dynamic with Marc remains the same as it was when they were comics starting out in Boston almost four decades ago. With a new comedy special out, Greg talks with Marc about his unhealthy relationship with worry, how he broke the self-destructive cycles of his family, and how his relat…
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Episode 1567 - Paul W. Downs
1:32:01
1:32:01
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1:32:01
Over the past four years, Paul W. Downs has been one of the people responsible for constructing the ongoing story of a lifer standup comic on the show Hacks. Paul talks with Marc about how his comedy background is very different from the fictional Deborah Vance, with his training at the UCB Theater, his days at the vanguard of internet video comedy…
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Joe Zappa and Eric Franchi mourn the death of PR as we know it. Listen to the episode to learn how PR and other forms of marketing are becoming more entwined — and how CEOs should assume the mantle of PR on social.Joe Zappa
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Episode 1566 - Michael Rooker
1:26:32
1:26:32
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1:26:32
Michael Rooker is known for playing a variety of menacing and intense characters. But menace was something he was always good at, as the protective older brother of six sisters. And intensity is often something people misread because he’s hard of hearing. Michael talks with Marc about growing up in Alabama with no electricity or running water, his …
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Episode 1565 - Blair Socci
1:33:35
1:33:35
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1:33:35
Blair Socci comes from an athletic family with a hardened ancestral backstory involving throat slashing and exile. But despite her exterior toughness, Blair spent her youth enjoying poetry, journaling and creative writing. If she hadn't caught the comedy bug, she intended to become a novelist. Blair and Marc talk about her volleyball prowess, how a…
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Joe Zappa interviews his co-host, Eric Franchi, a general partner at the venture capital fund Aperiam, about how to become an investor. They cover: The difference between being an operator and a VC How VCs decide which startups to fund What founders should expect from investors How to get into investing Whether non-professional investors should do …
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Episode 1564 - Moon Zappa
1:34:44
1:34:44
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1:34:44
When Moon Zappa was on the show back in 2013, she and Marc started dating shortly thereafter. Now that Moon has just written her memoir, Earth to Moon, she and Marc sit down for their first real conversation since their abrupt breakup. Moon talks about the forensic investigation she did of her life, the emotional damage she took from her mother, th…
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Episode 1563 - Beth Stelling
1:30:39
1:30:39
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1:30:39
When Marc saw Beth Stelling’s Netflix special, he knew there was something he found familiar. It turns out they both have a similar process of making comedy out of trauma. Beth talks with Marc about the childhood event that informed most of the way she addresses difficult subjects in her act and how speaking up about an abusive relationship led to …
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This week’s episode is a marketing grab bag! Eric and Joe discuss: Why most companies misunderstand B2B marketing attribution How companies should respond to the latest on cookies from a GTM POV What founders can be doing early on to market themselves What companies should be getting out of a 20-person marketing team…
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Episode 1562 - Jimmie Dale Gilmore
1:27:09
1:27:09
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1:27:09
One of the reasons singer-songwriter Jimmie Dale Gilmore didn’t get a solo record deal until he was in his 40s is because he took an extended time away from music to live in a spiritual community. Jimmie and Marc talk about the search for enlightenment in the midst of being a trendsetter for Americana music. They also talk about Jimmie’s band The F…
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Jean-Luc Ponty is a pioneer and undisputed master of violin in the arena of jazz and rock. He is widely regarded as an innovator who has applied his unique visionary spin that has expanded the vocabulary of modern music. In 1969, Frank Zappa composed the music for Jean-Luc’s solo album King Kong (Blue Note). In 1972, Elton John invited Ponty to con…
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Guitarist Jeff Kollman has traveled the far reaches of the globe from the Kremlin Palace to Wembley Stadium, from Dubai to the Capetown Jazz Fests, from midwest metal with his original band Edwin Dare to the likes of Sebastian Bach (Skidrow), to gracing the stage of the legendary Budokan 15 times with Japanese legend Eikichi Yazawa. Jeff has played…
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Episode 1561 - Anna Akana
1:23:33
1:23:33
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1:23:33
Moving from place to place throughout her childhood was difficult on Anna Akana, but it was growing up alongside the internet that really changed her life. Anna tells Marc how her career as a comedian and actor got going when she turned to YouTube after dealing with the lack of Asian representation in traditional media. Anna also explains how she b…
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This week on the pod, Eric and Joe are joined by Chris Riedy, former VP of Global Sales and Marketing at Twitter and current CRO at tvScientific, to discuss how to build sales organizations. Chris has the answers to all your sales development questions, whether your business is an early-stage startup or tech behemoth.…
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After 4.5 years and just shy of 200 interviews, The Louis and Kyle Show has come to an end! In this episode, we reflect on the last 4 years and share what's next for us, and what's next for the channel. This conversation covers: 00:02:44 - The Most Valuable Lessons We've Learned 00:05:27 - Demystifying The World 00:10:22 - Embracing Imperfection 00…
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Episode 1560 - Wolfgang Van Halen
1:24:47
1:24:47
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For Wolfgang Van Halen, learning the drums, guitar and bass came easier than learning to deal with the trolling and resentment he faced for being the son of Eddie Van Halen. Wolfgang tells Marc how touring as part of Van Halen taught him what to avoid in his career and helped him gain perspective on the type of music he wanted to make on his own. T…
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Nat Eliason started publishing essays online in 2013. Since then, his work has been read by millions of people and lead to multiple spin-off businesses including a marketing agency and a café. In 2022, Nat become completely obsessed with Crypto, and went from outsider to earning millions of dollars within 1 year. His new book, Crypto Confidential: …
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Scott Young: How To Get Better at Anything
1:02:27
1:02:27
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Scott Young, best-selling author of Ultralearning, joins us to discuss his newest book: Get Better at Anything: 12 Maxims for Mastery. This conversation covers: 00:00:00 - The Importance of Having a Mental Model of Learning 00:10:26 - Building Confidence and Motivation 00:15:35 - The Mind as a Muscle 00:18:36 - Strengthening Specific Mental Skills …
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Episode 1559 - Clare O'Kane
1:28:17
1:28:17
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1:28:17
When two comics are on tour together, one of the best places to get to know each other is in a car while driving between gigs. Clare O’Kane and Marc didn’t have much history together before Clare started opening for Marc, so they recorded their drive from Cleveland to Detroit and talked about their shared experiences with depression, shaving their …
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Jeff Lerner is the founder of ENTRE, one of the fastest-growing education companies in the world with over 250,000 students. During the great recession, Jeff transitioned from a broke jazz musician to an 8-figure entrepreneur with two appearances on the Inc. 5000 list. Jeff shares his tips for succeeding as an entrepreneur in his book, Unlock Your …
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Joe gets his Bill Simmons on in this quick solo episode on how to do strategic marketing. If you go on B2B marketing LinkedIn (God help you), you'll see tons of people talking about strategic marketing. But what actually are the components of a marketing strategy? How do you put one together? Joe explains how he writes a strategic marketing plan in…
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Matt McLean is the Founder Uncle Matt's Organic, America's original family-owned organic orange juice company. They produce organic juices and probiotic popsicles and all of their products are certified glyphosate residue free by The Detox Project. This conversation covers: 00:05:13 - The Challenges of Organic Farming 00:07:50 - The Origins of Uncl…
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Episode 1558 - Shalom Auslander
1:30:12
1:30:12
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1:30:12
Shalom Auslander gave voice to something Marc was thinking for most of his life: That he’s been living in a world of Feh. What that Yiddish word means and why Shalom believes it’s an organizing idea that’s been forced on human beings, particularly Jews, for thousands of years is the subject of Shalom’s new book. Shalom and Marc talk about breaking …
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Jens Lennartsson is a former journalist and photographer turned newsletter expert. He once sent out 400 miniature action figures of himself to potential clients around the world. Now, he runs all of his businesses from a tiny home outside of Gothenburg, Sweden that he built by himself. This conversation covers: 00:00:00 - The Importance of Aligning…
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Bob Newhart from 2014 and 2018
2:03:10
2:03:10
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First, hear Marc's 2014 conversation with Bob Newhart from Bob's home in Bel-Air. Then, a follow-up conversation from 2018 where Marc and Bob talked on the phone. Bob Newhart died on July 18, 2024, at age 94. Sign up here for WTF+ to get the full show archives and weekly bonus material! https://plus.acast.com/s/wtf-with-marc-maron-podcast. Hosted o…
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Episode 1557 - Dan St. Germain
1:26:42
1:26:42
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1:26:42
It’s been a long time since Dan St. Germain had his first big gig as an opener with Marc in Sacramento. As the years have gone by, Dan took a few breaks from standup, worked as a writer on several TV series, dealt with the heartbreak of a declining parent, and struggled with sobriety. Dan tells Marc how he managed to pull things together, get clean…
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How Eric and Mike Built Undertone to a $180M Exit
1:09:16
1:09:16
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1:09:16
Joe interviews Eric Franchi and Mike Cassidy to unearth the story of Undertone, the ad network company they sold to Perion for $180 million. How did Eric and Mike get Undertone to about $3M in revenue as an agency? Why did they switch to the ad network model? And how did they scale it from there to $100M in revenue, including key hires, GTM, and ta…
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Jeff Aug has been touring as a solo guitarist for the last 25+ years in Europe and the United States, set two Guinness™ World Records, and landed a #1 album on the Apple iTunes Acoustic Music Charts in the United States. Originally from Washington, DC, Jeff has been living in the Alps' foothills in Southern Germany for 20+ years. He has toured with…
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Episode 1556 - Trey Anastasio
1:50:32
1:50:32
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1:50:32
Despite Phish’s enormous following, frontman Trey Anastasio still sees himself as an outsider. Trey talks with Marc about his earliest influences, which were not jam bands, but groups like the Jackson 5 and musicals from Broadway. They also talk about the pressure Phish encountered after Jerry Garcia died, how the party scene surrounding the band s…
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Episode 1555 - Clarence Maclin
1:18:51
1:18:51
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1:18:51
Clarence Maclin was uniquely suited to make his film debut in the new movie Sing Sing, starring alongside Colman Domingo. That’s because the film is based on a real life group of incarcerated men at Sing Sing prison and Clarence plays a fictionalized version of himself. Clarence talks with Marc about how a theater program run by an organization cal…
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Joe and Eric interview Ryan Pauley, President of Revenue and Growth at Vox Media, to uncover how the digital media company moved into audio with great success. They cover the best practices for expanding to audio, how to exploit what makes audio unique (think: talent, personality, and intimacy), and what differentiates audio as a marketing opportun…
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Episode 1554 - Stavros Halkias
1:31:33
1:31:33
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1:31:33
Stavros Halkias titled his Netflix special Fat Rascal in part because he doesn’t know any other reality than a life with addictive food issues. Marc is no stranger to addiction or food-based trauma, so he can relate. But both Stavros and Marc can also still get really excited talking about Greek food and their love of diners. Stavros explains the f…
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Episode 1553 - Julianne Nicholson
1:35:15
1:35:15
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1:35:15
Julianne Nicholson came over to the garage at the right time. With Marc deep in the middle of an acting job, it was helpful for both his curiosity and his confidence to talk to an expert actor like Julianne who is so versatile in all her performances, from movies like Black Mass to her Emmy-winning performance in Mare of Easttown. Julianne and Marc…
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Co-hosts Eric Franchi and Joe Zappa discuss the four ways to win with adtech marketing (including great detail on how to pursue each strategy). 1. Differentiated story 2. Original data/insights 3. Thought leadership 4. Being prolific, present, and personable Check out the pod to learn about how to grow your business with each approach!…
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Episode 1552 - Paul Scheer
1:38:06
1:38:06
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1:38:06
When Paul Scheer was on WTF back in 2010, he spoke about things in his past that he never before spoke about publicly. That conversation with Marc started Paul on a journey of self-discovery that continued as he built a family, grew his career and dealt with the relationships in his life that had deeply unresolved issues. All of this culminated in …
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Episode 1551 - Gareth Reynolds
1:31:50
1:31:50
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1:31:50
Gareth Reynolds was struggling in show business as a comic, a writer, an actor, you name it. But not unlike Marc, he finally broke through when he started hosting a podcast along with fellow comic Dave Anthony, The Dollop, where Dave tells stories from history that Gareth knows nothing about. Gareth and Marc talk about what led to the creation of t…
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Co-hosts Eric Franchi and Joe Zappa dig into the evergreen question of what sets the great CEOs apart in the adtech world. Whether they’re a CEO/founder or a hired gun, a great CEO has to balance: Product expertise A GTM strategy Company culture and values Talent acquisition We rattle off a few “shiny” CEOs that come to mind and analyze what made t…
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As a musician in high school, Owen Husney formed a band and by the following summer had a top 10 charted record in 19 US cities. As adman, Husney wrote commercials for Randy Newman and Little Feat and traveled on the road with Richard Harris, Sonny and Cher, The Rolling Stones, and Alice Cooper. During his stint as concert producer/promoter he work…
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Episode 1550 - Jewel
1:31:54
1:31:54
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1:31:54
Jewel Kilcher left her troubled home life in Alaska as a teenager, hitchhiking her way across the country and living in her car before becoming a music superstar known globally by her first name. Jewel talks with Marc about how she used creativity to overcome anxiety, how Bob Dylan factored into her breakthrough, and how she feared becoming a stati…
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Episode 1549 - Geezer Butler
1:29:36
1:29:36
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1:29:36
As bassist and lyricist for Black Sabbath, Geezer Butler has a lifetime of rock and roll stories to tell. From the band’s working class roots in Birmingham to their early days as a traditional blues band to their transformation into the quintessential heavy metal group, Geezer tells Marc how he brought it all together with Ozzy Osbourne, Bill Ward …
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Co-hosts Eric Franchi and Joe Zappa cover what to do if your market is too small to achieve your business goals. For example: How to launch a new product or enter into a new market When and how to involve your customers in market expansion efforts What sales/marketing and product teams need to do to get aligned How to derisk your transition by enli…
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Episode 1548 - Jude Law
1:20:04
1:20:04
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1:20:04
Jude Law and Marc made a movie together but they never actually got to meet during it. They remedy that at the production offices of Jude’s latest project, as he sits down with Marc to talk about the elasticity of time, having a runaway imagination, the traveling life of an actor, and Michael Caine. They also talk about the preparation Jude puts in…
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Episode 1547 - Ali Siddiq
1:44:04
1:44:04
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Comedian Ali Siddiq draws from his life experiences to create his comedy shows. Now in the midst of a four part comedy special called The Domino Effect, Ali is exploring everything from his tough upbringing to his time spent in prison to the early comedic stylings he displayed while working at the Sunglass Hut. Marc and Ali compare notes on their s…
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Co-hosts Eric Franchi and Joe Zappa dive into the details of how adtech startups grow from $1M to $10M and what pitfalls to avoid along the way. They cover: What your team should look like around the $1M / Series A mark How to transition from founder-led sales to a professionalized sales team When and how to hire marketers What to look for and how …
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One of my mentors in studio recording was a wonderful guy named Geoff Gray who owned Far & Away Studios in New York. I remember graduating from the Center for the Media Arts and finding work as an assistant engineer at his studio back in 1980's. I learned quite a bit about studio recording and producing musicians during my tenure with Geoff. Since …
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Episode 1546 - Ed O'Neill
1:29:50
1:29:50
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Ed O’Neill’s his early days working in an Ohio steel mill and contemplating a potential career hustling for mobsters didn’t seem like a path to Hollywood. Nor did his days playing football and coming up short during NFL tryouts. But his working class Irish background wound up making Ed the perfect portrayer of Al Bundy, a performance partially base…
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Episode 1545 - Larry David
1:24:13
1:24:13
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1:24:13
Larry David says he regrets saying yes to everything right after he agrees to do it. But it’s too late to back out of the garage now, so he’ll try to convince Marc that he actually has a much better disposition than the Larry David character on Curb Your Enthusiasm. Larry talks with Marc about his early days at Catch a Rising Star, how he found his…
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Bryan Bassett has over 40 years experience as a professional musician and recording artist and 30 years experience as a recording engineer and producer. Guitarist for "Foghat". Bryan is a songwriter/guitarist/engineer and producer who has worked on Foghat's "Return of the Boogie Men", "Road Cases", "Family Joules", "Live II", "The Official Bootleg …
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Stuart Epps’s ‘official’ career in music began in 1967 at Dick James Music (The Beatle’s first publisher) on New Oxford Street in London. Aged only 15, he’d been persuaded by his friend Clive Franks, who was the record cutter at DJM at the time, to leave school and apply to be a ‘runner’. Getting a job as an office boy, he found himself right in th…
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Co-hosts Eric Franchi and Joe Zappa explain why you should hire a chief audience officer. The discussion includes: The 3 things adtech customers really care about Why most adtech companies' theories of victory are wrong What to look for in a chief audience officer Who in adtech is a good example of a potential CAO Also, here is the My First Million…
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