Кращі подкасти про Andrew Tindall (2024)

1
The Power of Compound Creativity with Dom Dwight (Yorkshire Tea), Vickie Ridley (Lucky Generals) & Andrew Tindall (System1) 58:28

4h ago58:28

58:28

In this episode, we're going to be talking about Compound Creativity, a new report by System1 in partnership with the IPA showing how being consistent with your creative compounds over time. I'm speaking with the author of the report, Andrew Tindall, who explains the core facets of the report and shares some fascinating statistics on the impact of …

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Mark Ritson on the fall of Nike, KitKat’s perfect positioning and whether Liquid Death is more than just water in a can 55:21

7d ago55:21

55:21

Mark Ritson is back on the podcast for a review of the most read stories this year. We debate if Liquid Death is more than just water in a can, why Nike’s focus on DTC was a mistake and what we can all learn from KitKat’s perfect positioning. Recorded in a pub in London, expect some uncensored opinions from everyone’s favourite marketing professor.…

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The brands trying to change the world - Chris Baker, Serious Tissues & Change Please 1:04:49

14d ago1:04:49

1:04:49

Chris Baker is an award-winning advertising and social change strategist turned entrepreneur. He is the Founder & CEO of Serious Tissues, a toilet roll brand that fights climate change and deforestation by planting trees with every sale. Over 1.2m trees have been planted in just three years. He is also the Co-Founder of Change Please, a coffee bran…

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Social media masterclass in community and influencer marketing with Elfried Samba (ex Gymshark) 1:12:58

28d ago1:12:58

1:12:58

Elfried Samba is CEO of Butterfly 3ffect. Samba immigrated from D.R. Congo to the UK at age 14 before rising to prominence in the Social media space through his work at global fitness brand, Gymshark. Timestamps 00:00:00 - Intro 00:00:52 - Why Elfried Samba wears a hat 00:03:49 - Elfried’s dissertation on social media 00:10:23 - The skills most in …

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Mark Ritson reviews the highest scoring beer ads of all time (down the pub) 56:01

1M ago56:01

56:01

Mark Ritson is back and has convinced me to record in a pub, talking about the top 10 beer ads of all time (while drinking beer) - what could go wrong? We break down some classic ads from Heineken & Stella, Super Bowl hits from Michelob & Sam Adams and round off drinking Britain's favourite pint. Timestamps 00:00 - Intro 00:27 - The idea for the be…

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Building Britain's Most Iconic Brands - Kerris Bright (BBC) 1:11:15

1M ago1:11:15

1:11:15

Kerris Bright is the Chief Customer Officer at the BBC. She was previously Chief Marketing Officer at Virgin Media. She is a highly experienced leader, bringing a customer-centred, data driven approach to setting marketing strategy and executing with creative flair. Before Virgin, she held senior marketing positions at British Airways, ICI Paints a…

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How the NFL harnesses the power of emotion to drive record audiences - Tim Ellis & Glenn Cole 53:06

2M ago53:06

53:06

The NFL is one of the biggest sporting entities in the world and it's reaching the biggest audiences it ever has. So in this episode, I'm joined by their CMO Tim Ellis, and Glenn Cole, co-founder of 72andSunny, their agency partner. We talk about the secrets behind a successful 7 year agency-client relationship, how to consistently make groundbreak…

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An innovation masterclass; how Mauro Porcini created a culture of innovation at Pepsi 1:00:51

2M ago1:00:51

1:00:51

In this episode, we're talking about one of my favourite subjects; innovation. And who better to talk about it with than Mauro Porcini, who's the Chief Design Officer at PepsiCo, who is also the author of “The Human Side of Innovation”. We talk about what it takes to make innovation that succeeds, and importantly, what characteristics of people can…

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David Droga on fearless creativity, founding Droga5 and becoming CEO of Accenture Song 1:04:51

2M ago1:04:51

1:04:51

Today I'm speaking with one of the most awarded creatives on the planet, David Droga, founder of iconic agency Droga5, and now CEO of Accenture Song, one of the largest creative groups in the world. Described by David himself as "therapy", this conversation spans topics from his start as life as a copywriter, how he created some of the most creativ…

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Jon Evans Uncensored; what makes a great CMO and other lessons from 150 episodes with guest host Antonia Wade 1:01:32

2M ago1:01:32

1:01:32

In this episode, Antonia Wade, CMO of PwC, turns the tables and interviews our usual host, Jon Evans. From tax intern to marketing podcast host, we delve into Jon's journey through entrepreneurial endeavours at Britvic, through to being fired at Lucozade to finding a successful role in B2B at System1. We also discuss lessons Jon has learned from 15…

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Sir John Hegarty & Orlando Wood on the next creative revolution 1:06:17

3M ago1:06:17

1:06:17

Welcome to the 150th edition of the Uncensored CMO podcast. To celebrate, I'm joined by Orlando Wood, my colleague at System1 and author of Lemon and Look Out, with the legend that is Sir John Hegarty, iconic founder of BBH. Today we're talking about why they believe a creative revolution is necessary for the industry and why they are collaborating…

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A Challenger Brand Workout with Gymbox Brand Director Rory McEntee 59:34

3M ago59:34

59:34

Regular listeners of the podcast will know how much I love challenger brands, and Gymbox are one of the best examples of a challenger brand really shaping up their industry. Rory McEntee is the Brand and Marketing Director for the challenger Gym brand, and is responsible for some of the most creative campaigns (which have often come along with a si…

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Brand of the year CMO on Innovation, TED talks and what B2B can learn from B2C - Rebecca Hirst 56:11

3M ago56:11

56:11

Rebecca Hirst is the Chief Marketing Officer of EY UK, a TEDx Speaker and a winner of Campaign's 40 over 40. Before joining EY and making the switch to B2B, Rebecca was Marketing Director at Samsung and working on brands including Coca-Cola, Schweppes, Kellogg’s, Kleenex, Microsoft, IBM, United Airlines, Lufthansa and Star Alliance. Timestamps 00:0…

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Characters, humour & disasters: how GEICO changed the insurance game 1:02:16

3M ago1:02:16

1:02:16

Michelle Moscone is the VP of Brand and Content at GEICO, one of the most famous insurance brands in the US. Michele's career has spanned from project management at some of the biggest agencies in the world to leading creative at an organisation where creativity is at its core. In this episode we talk about why humour is so important for advertisin…

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The Mischief mindset behind the most creative agency in the US with Greg Hahn 1:07:20

4M ago1:07:20

1:07:20

Greg Hahn is the Co-founder and Chief Creative Officer of Mischief. One of the hottest agencies in the world doing work for the likes of Tinder, Tubi and Coors Light. Previous to Mischief, Greg was the CCO of BBDO NY. During that time BBDO was recognized as the most awarded agency in the world by the Gunn Report. It was also named Agency of the Yea…

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How DoorDash built a $40 billion business in 10 years with Kofi Amoo Gottfried, CMO 1:00:37

4M ago1:00:37

1:00:37

Kofi Amoo-Gottfried is the CMO of DoorDash, the premier local commerce platform valued at over $40 billion and dominates over 65% of the market for restaurant delivery. In his role as CMO, he is responsible for driving growth and engagement across all three sides of the marketplace. Prior to DoorDash, Kofi was VP of Brand & Consumer Marketing at Fa…

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Olympics CMO on Olympic glory and a Paralympic legacy 1:30:50

4M ago1:30:50

1:30:50

Greg Nugent was the CMO for the London 2012 Olympic and Paralympic Games, one of the biggest events ever to take place. The entire world was watching as Greg’s work came to life. Before working on the Olympics, Greg oversaw the move of the Eurostar to St Pancras, which included creating the world’s longest champagne bar. Timestamps: 00:00:00 - Intr…

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How CMO’s get a seat in the boardroom and not get fired - Chris Burggraeve 59:23

4M ago59:23

59:23

I often get asked why are there not more marketers on boards of companies? It turns out that only around 2.6% of board positions are filled by marketers, so I'm joined in this episode by somebody who really knows what it's like to be a marketer on a board, Chris Burggraeve. Previously he was the Global CMO of AB InBev, he's since been on many board…

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From F1 to Manchester United: How marketing drives success in the worlds most elite teams - Ellie Norman 49:42

4M ago49:42

49:42

Ellie Norman has been at the top end of some of the biggest organisations in the world, having held senior marketing roles at Formula 1 and Virgin Media. Most recently, Ellie has been the Chief Communications Officer of Manchester United, one of the most high-pressure jobs in the world. In this episode I talk to Ellie about what it takes to drive s…

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The Marketoonist on why humour is good for business - Tom Fishburne 1:00:33

5M ago1:00:33

1:00:33

In this episode I speak with Tom Fishburne, better known as the Marketoonist. Tom likes to poke fun at our industry through his entertaining cartoons saying what we're all thinking. We recently had him join as as our cartoonist in residence at Cannes Lions, where he shared his experience through a cartoon each day. We also discuss some of Tom's gre…

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How e.l.f built a billion dollar beauty brand - Kory Marchisotto 46:52

5M ago46:52

46:52

Kory Marchisotto is the Chief Marketing Officer of e.l.f Beauty, a beauty company that surpassed over $1b in annual sales. They're digital first brand builders, taking the internet by storm and connecting closely with their customers. In this episode we talk about why Kory invests heavily in their brand, how every employee is a shareholder and why …

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How Gymshark built a unicorn with influencers - Noel Mack 50:21

5M ago50:21

50:21

We're again talking about one of my favourite topics; challenger brands. In this episode we've got one of the most successful challenger brands in the world, Gymshark. They're one of the original influencer and social media creative brands, growing to be Britain's fastest growing Unicorn. I'm joined by their Chief Brand Officer, Noel Mack, to give …

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B2B brand building in the era of AI with Jon Lombardo and Peter Weinberg 50:04

5M ago50:04

50:04

Listeners of have shown me time and again that you want more B2B content, so in this episode I'm joined again by the Les and Peter of B2B, Jon Lombardo and Peter Weinberg (previously of the LinkedIn B2B Institute). We discuss why B2B marketing departments need to put their focus on building brands rather than talking about product features, why dis…

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Cannes Lions CEO on the power of creativity, the creator economy and making connections - Simon Cook 40:43

6M ago40:43

40:43

Every year, the advertising industry descend upon the south of France to meet up in Cannes over a glass of rosé to celebrate the power of creativity. So I thought it was about time that I caught up with the CEO of Lions, Simon Cook, to discuss why creativity matters. The conversation ranges from how can you make the case for creativity in business …

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How Cadbury turned "Glass and a Half in Everyone" into one of the most effective campaign ideas in the world 54:06

6M ago54:06

54:06

In this episode, we talk about one of my all time favourite brands, Cadbury. They're also one of the best performers on the System1 database, consistently creating five star work. To find out more about the work I'm joined by David Boscawen from VCCP, also known as Bosco, and Gui Ferreira who's recently joined Cadbury, bringing an outside perspecti…

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From Hamlet to Haribo: the serious case for humour - Trevor Robinson 50:28

6M ago50:28

50:28

In this episode, we're talking about a very, very serious topic. Humour. It turns out humour is not just funny, but it's good for business. In fact, humour in advertising is one of the most effective things you can do to make people remember you and buy your products. I'm catching up with someone who knows all about humour. Trevor Robinson was the …

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How Monzo used emotional advertising, a hot coral card & customer obsession to become Britain's best bank - AJ Coyne 42:05

6M ago42:05

42:05

Monzo Bank has fast become Britain's favourite bank, offering a customer focused online banking approach that consumers were craving. When Monzo started in 2015 they managed to challenge the incumbent banks with their distinctive "hot coral" card and referral scheme. 9 years later they are an established brand in the category and AJ Coyne has been …

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Snapchat CMO on fixing social media, being creative leader of the decade and lessons from Dan Wieden - Colleen DeCourcy 42:10

7M ago42:10

42:10

Colleen DeCourcy is the Chief Creative Officer at Snap, having previously spent over a decade at Wieden+Kennedy as co-president and Chief Creative Officer, working on some of the largest brand accounts in the world. In this episode we talk about Colleen's time at W+K, some of her favourite quotes from Dan Wieden and how she's now tackling brand at …

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Scott Galloway on the end of the brand era, monetising rage and how to create wealth 1:11:19

7M ago1:11:19

1:11:19

Scott Galloway is Professor of Marketing at NYU Stern School of Business and host of the Prof G and Pivot podcasts. In this episode Prof G lives up to the billing as the most uncensored guest on the podcast ever. We cover lots of ground, including his secret to success with Prof G media, what the #1 skill for all marketers should be, why brand is d…

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From bust to Boom! How Red Bull, ITV and Lloyds supercharge their people for serious growth - Scott Morrison 49:34

7M ago49:34

49:34

Today we're talking about more Boom! and less bust with Scott Morrison, the inspirational, energizing coach that teaches marketing teams how to be more successful, how to turn around business, how to win pitches and more. Timestamps 00:00 - Intro 00:47 - Where did the name Boom come from 01:31 - Scott’s background at Saatchi&Saatchi 04:57 - What is…

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A CMO Masterclass - how John Lewis redefined emotional advertising - Craig Inglis 1:02:47

7M ago1:02:47

1:02:47

Today we're talking about what makes a great CMO. One of the CMOs that I've admired throughout his career is Craig Inglis, who famously was a CMO for John Lewis for many years, making those ads that you saw at Christmas and really defining the genre of Christmas advertising. Timestamps 00:00:00 - Intro 00:00:50 - Craig’s marketing background 00:02:…

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Should’ve gone to Specsavers, how a simple brand idea created a winning vision for the company - Peter Wright & Nicola Wardell 57:22

7M ago57:22

57:22

One of my favourite campaigns of all time is "Should've Gone to Specsavers" an idea that has completely transformed the Specsavers business. I speak to their CMO, Peter Wright and the MD of their in house creative team, Nicola Wardell, about how they've taken the idea and produced some of the best advertising on the System1 database. Watch the epis…

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How Guinness became Britain's favourite pint - Stephen O'Kelly, Global Brand Director 48:57

8M ago48:57

48:57

How does someone create advertising for a brand that is over 150 years old? That is exactly what Stephen O'Kelly has been tasked with as Global Brand Director at Guinness, one of the most iconic brands in the world. Recorded from the Connoisseur bar at the Guinness Storehouse in Dublin, this episode of Uncensored CMO is special. Not just because of…

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Copy that works, a copywriting masterclass with Vikki Ross 1:06:12

8M ago1:06:12

1:06:12

Vikki Ross is a copywriting expert. Having worked for some major brand in the past two decades, she knows a thing or two about branding and tone of voice. This episode is a copywriting masterclass. We start by delving into the principles of great copy, before looking at it in action with our very own Copy Safari (where we go out into the world to f…

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Ritson on Advertising Effectiveness with special guest Guilherme Ferreira VP Global Marketing Cadbury 48:55

8M ago48:55

48:55

We're doing things a little bit differently this week. I've just recorded a webinar with Mark Ritson on advertising effectiveness with a very special guest, the VP for global marketing, Gui Ferreira from Mondelez. They are responsible for some of the epic Cadbury work that has scored right at the top of the System1 charts. We discussed what makes t…

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How Liquid Death founder, Mike Cessario, created a billion dollar water brand 1:04:34

8M ago1:04:34

1:04:34

Today I'm joined by Mike Cessario, the founder and CEO of Liquid Death, a water brand worth $1.4b. With the use of creative brand marketing and punk aesthetic, Mike was able to break into the biggest beverage category in the US and disrupt market dominated by huge brands such as Coke and Pepsi. This is a truly inspirational story on how you can def…

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Creativity driven performance, CPG lessons for SaaS and the power of distinctive assets - Michelle Taite, Mailchimp 44:25

9M ago44:25

44:25

As Chief Marketing Officer, Michelle Taite leads Intuit Mailchimp’s Marketing teams and is responsible for the business’ end-to-end brand, acquisition, performance, product, and lifecycle marketing activities globally in addition to Mailchimp's in-house creative agency Wink. Joining just after Mailchimp's $12b acquisition, Michelle had the task of …

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Thank you, and a big announcement 5:14

9M ago5:14

5:14

Please follow David and Xylon on their new podcast. https://podcasters.spotify.com/pod/show/1-better-podcast0 https://podcasts.apple.com/gb/podcast/1-better-hidden-stories-in-sport/id1733835329

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Amazon’s Chief Creative Officer on the power of emotional advertising, distinctive brand assets and delivering at speed 37:32

9M ago37:32

37:32

Jo Shoesmith is the Global Chief Creative Officer at Amazon. She leads lead brand creative, design, production, social, and brand identity functions, as well as agency partnerships, in the largest fixed marketing portfolio investment at Amazon. 00:00 - Intro 01:04 - From rural Australia to Los Angeles 01:58 - From agency to client side 04:44 - That…

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Overtraining May not Exist - Assoc Prof Alex Coates 1:26:19

9M ago1:26:19

1:26:19

Alex is the principal investigator at the “Exercise physiology and performance lab” at Simon Fraser University having completed her PhD at the university of Guelph with Dr Jamie Burr and some postdoctoral work at McMaster university. Her research explores adaptive and maladaptive physiological responses to exercise stress. Her research aims to dete…

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How a new brand character challenged Whisky conventions to help The Woodsman double market share 38:33

9M ago38:33

38:33

Today I'm speaking with Whyte and Mackay Marketing Director Janice McIntosh and Mr President (their agency) CCO Jon Gledstone about the launch of their new campaign for The Woodsman brand. The "Well Earned" campaign score a whopping 4.8 stars on the System1 test and saw the launch of a brand character, Barry the Beaver, in a move that defies conven…

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Rising from the ashes: the inspirational story of overcoming tragedy with Bozoma Saint John (former Netflix CMO) 54:27

9M ago54:27

54:27

Bozoma Saint John is a Hall of Fame Inducted Marketing Executive, Entrepreneur and Author of her memoir, The Urgent Life. Her career has included roles as the Global CMO of Netflix, CMO of Endeavor, CBO of Uber, Head of Marketing of Apple Music & iTunes and Head of Music and Entertainment Marketing at PepsiCo. Follow Boz Instagram LinkedIn Twitter/…

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Sleep and Circadian Rhythm 36:41

9M ago36:41

36:41

(01:06) Community Updates (02:55) Xylon Training Update (06:56) Episode Starts (08:01) How Important is Sleep? (10:34) What is the Circadian Rhythm? (11:26) Chronotypes (15:00) Jet Lag and Circadian Rhythm Changes (18:25) Light Exposure and Jet Lag (19:48) Travelling East vs Travelling West (21:49) Circadian Rhythm and Food (25:01) What Implication…

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The secrets to Super Bowl success with Michelob ULTRA's Ricardo Marques 49:55

10M ago49:55

49:55

Today we’re diving deep into the high-stakes world of Super Bowl advertising with a very special guest—Ricardo Marques, the VP of Marketing for Michelob ULTRA. Ricardo, a veteran with 19 years at AB Inbev and the marketing maestro behind Michelob ULTRA's growth. He is here to share his playbook on how to score big during the most anticipated advert…

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The flamingo effect: how Very made their retail brand sparkle - Jessica Myers Very CMO 49:53

10M ago49:53

49:53

Today we're joined by Jessica Myers, CMO of The Very Group. Previously Jess was CMO at Metro Bank and has since made the transition to the highly competitive retail market. At Very, she has overseen the launch of a brand new fluent device; the pink flamingoes. The campaign featuring the new characters scored a whopping 5.7 stars on the System1 scor…

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RED-S, Nutrition when injured and weight loss - Scott Tindal: Chief Nutrition Officer at Fuelin 1:50:42

10M ago1:50:42

1:50:42

(00:00) Introduction (01:30) Supersapiens scientific research (04:52) Episode starts (07:45) What was Scott’s academic journey? (10:25) Why is Nutrition often Secondary in Medical Care? (15:19) How did Scott get into Physiotherapy as a career? (18:06) How did Scott end up back in Australia? (21:14) What Role does Nutrition Play in Injury? (28:05) R…

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Creating the Metaverse, lessons from Google Glass and the Whitehouse - Dave Kaufman, Meta 59:22

10M ago59:22

59:22

Dave Kaufman is responsible for the marketing for one of the biggest tech bets of all time; the Metaverse. As Director of Global Marketing for VR and the Metaverse for Meta (formerly Facebook), it's fair to say Dave has a pretty sizeable task on his hands. He's no stranger to large marketing bets, having been on the marketing team for Google Glass,…

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A B2B marketing masterclass with PwC's Global CMO, Antonia Wade 1:05:26

10M ago1:05:26

1:05:26

Today I'm joined by Antonia Wade, Global CMO at PwC and Author of The B2B Buyer Journey. This episode is a true B2B masterclass. We break down the importance of brand, reputation and relationships vs what people traditionally think is important in B2B. We also break down each stage of the marketing funnel to find out how best to reach them at every…

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Low Carb for Athletes, Learning Metabolism through Diabetes and Diabetes as an Asset - Dr Andrew Koutnik 1:41:31

10M ago1:41:31

1:41:31

Andrew is a researcher studying the influence of nutrition and metabolism on health, disease, and performance. He gained his Exercise Science degree from FSU before pursuing his doctorate in Biomedical Sciences with the Metabolic Medicine Lab at University of South Florida Morsani College of Medicine. Personally, he also uses exercise, nutrition, a…

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Les & Sarah’s big review of the year 1:25:15

10M ago1:25:15

1:25:15

One of the most popular episodes of all time was my first with Sarah Carter and Les Binet, so I'm bringing them back to do a review of 2023. We talk about what makes Les cry and if AI is going to take over our jobs. Links Jon's LinkedIn Jon's Twitter Watch the Uncensored CMO on YouTube Timestamps 00:00:00 - Intro 00:01:05 - Les’ favourite ads of 20…

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