The ADS Agency Podcast, hosted by Andrea TheoJohn, helps entrepreneurs, solopreneurs and personal branders navigate branding. Our boutique marketing and branding firm specializes in helping B2B professional services brands get clear on their messaging, imagery and overall digital and real world presence. Andrea is an ex-corporate branding director turned entrepreneur who's obsessed with helping new business owners understand what it takes to build a brand that not only can compete in your ma ...
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What happens when the mature, independent, career-established, business-owning, self confident, boss-mode, fun-loving 40+ year old gets engaged? How about all the dating "adventures" we'll call it that happens before that? And finally, what's married life like for that woman who's been independent for so long? This channel's for the bride who just wants to get some ideas for her own wedding, chat it up about wedding issues / problems they're facing, discuss reframing what a bride today is, r ...
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In this special, final episode of a 3-part series with Corrida Greene, we discuss: 1. The Importance of Hope 2. The Andrea & Marc Story 3. Be open to where you find your next relationship 4. Can it work the second time around? 5. Why you shouldn't jump into another marriage 6. What does a single, established, self-sufficient woman want? 7. How to r…
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This video is Part 2 of a 3-part series covering how to recover from a failed relationship - in this case, a marriage - in your 40s. My fellow Clemson alum and oh-so-beautiful sorority sister Corrida Greene shares her approach to getting her mojo back as she heads into the dating scene again - even amidst the aftermath of a divorce. In the final se…
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This episode is Part 1 of a 3-part series covering how to recover from a failed relationship - in this case, a marriage - in your 40s. My fellow Clemson alum and oh-so-beautiful sorority sister Corrida Greene shares her experience of dealing with the aftermath of a divorce with grace, dignity, personal integrity and self-care. In the following seri…
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Getting married at 40 posed many new challenges (and opportunities!): one of them being what to do with my new last name. I wanted to take the surname of my husband, but I also wanted to be mindful of my own brand that I've built over these first four decades of my life - as well as my entire professional career, nearly two decades at the time. If …
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In today's digital age, there's no reason not to share your family stories with the next generations coming up. We've got Facebook where we can connect with loved ones, even distant relatives we haven't met yet, there's digital family tree sites that let you instantly connect with census records and other existing family trees (as well as your DNA)…
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Do a minimoon! Rather than not doing any kind of getaway at all, many couples (about a third according to TheKnot.com – myself included) choose to delay a big honeymoon and do a minimoon instead. What is a minimoon? It’s the shorter, less expensive version of a honeymoon – typically something domestic or local that you can drive to. In fact, 88% of…
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Did you know 1 in 4 weddings are considered a "destination wedding," with most occurring within the continental United States (source: XO Group, Travel Agent Central)? I'm not really calling what I did a destination wedding, since ours was just in another city - a SMALLER city than where we essentially live. We chose it for family reasons - largely…
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Is it Possible to Plan a Wedding in 2 months?
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So you got engaged and you wanna get married quickly. OR – you’re just a busy professional woman who hasn’t had time to get this planning stuff together (or maybe you're in denial that it's really happening) and now you realize you only have 2 months until your big day (totally my story). Can it be done?! Of course it can – but you’ve gotta have th…
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Everyone says "You're 40 - you can wear what you want because you don't care what people think anymore!" If that were true, you wouldn't have found this podcast. Part of you still cares a bit what your friends and family think. You want something that's true to you, true to your vision for your special day and at the same time - accepted by the one…
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Ask me if I thought I'd be here 5 years ago. Absolutely not. In fact, I thought I'd only be STARTING to think about running a business at age 40. But today I'm celebrating 5 years in and reflecting back on some REAL lessons learned that entrepreneurs - old and new - should take to heart. Of all of them, #3 is probably my favorite but they are ALL t…
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Here are some large Facebook group management tips for you to try out. We've been taking some cues from a big group we're intimately involved in lately and wanted to pass on 7 key tips to managing a large Facebook group to you! Plus, we're sharing ideas for how small Facebook groups can incorporate those same tips. What ideas do you have? Share the…
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If you're an entrepreneur, solopreneur or personal brander, you are going to ABSOLUTELY need good photography for use on your website and social media. In this video, you'll learn some quick tips on budget, planning your location, shots and poses, outfits, our recommendations on how often to do photoshoots and more. --------------------------------…
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I'm running into so many entrepreneurs lately who don't seem to have this one critically important thing CLEAR for themselves: their vision. It is easy to get lost in the weeds, the minutiae of the day-to-day grind, focusing on small, tactical things that seem very important and critical in the moment and truthfully have NOTHING to do with our long…
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Looking for the right system to help you manage your social media? So were we. We're a small, boutique marketing and branding firm, handling about 25 social media accounts at a time. We need something that's not only highly functional but affordable as well. In this video, we compare eight of the top (and perhaps little known) social media scheduli…
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If you're an entrepreneur, we're sure you already know that Google Ads are going to be an important part of your business success. But how do you get started - especially when you're a solopreneur or you're a business who's never done Google Ads before? Today I'm chatting with former Google employee turned Google Ads expert Vondre Smith of Atmosfer…
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Download our Clubhouse Moderating Quick Guide here: http://bit.ly/clubhousemoderating Moderating rooms on Clubhouse requires some new skills for a lot of people. It's a bit like moderating panels on stage in real life at say a conference, but there are many other nuances that are quite different being that it's an audio-only app you're using. Jump…
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So you've heard about Clubhouse and want to know how to get started. Here's everything you need! Plus - download this handy Clubhouse Quick Guide so you can get started on the right foot and make the most of your Clubhouse journey: http://bit.ly/clubhousequickguideThe ADS Agency
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Love this content? Here's how you can support it: https://www.buymeacoffee.com/missads08 🎶 Follow my TikTok experiment! (Testing out TikTok on my personal handle): 🌟 Join The ADS Agency's "A-Listers" Group on Facebook 📗 Get the Authentic Marketing Magic eBook ✅ Download our ADS YouTube Checklist ✅ Download our ADS Awards Show Checklist 🌟 Subscribe …
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I run across a lot of people who are trying to figure out how to create a media kit / press kit / speaker kit. Start here. I'll walk you through the elements you should consider plus provide some inspirational examples for you to check out. You're bound to find the right mix for your own kit! DOWNLOAD YOUR MEDIA KIT HERE: http://bit.ly/adsmediakitc…
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Fresh off the holidays, we know you might not have your January social media content all together just yet. (No worries, we’re not judging!). Of course, use your evergreen business content to post in between these fun holidays and observances below (if you’re stuck on what that is, skip to the video at the bottom to hear about our content buckets i…
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Recently I was asked how I make my great professional connections. I hadn't considered that until this question was posed, but now that it has been, I could think of seven unconventional secrets to making these great connections. Number 7, I think, will surprise you the most! 🎶 Follow my TikTok experiment! (Testing out TikTok on my personal handle)…
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We learned a lot from planning our first virtual mini-conference. Learn from our best tips by watching our latest video and downloading our Virtual Mini-Conference Checklist: Download The Virtual Mini-Conference Checklist here to accompany this podcast: https://bit.ly/virtualminiconference 🎶 Follow my TikTok experiment! (Testing out TikTok on my pe…
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Ketevan Larsen and I met because of Social Media Marketing World this year - #SMMW20 - and we've been following each other online ever since! She's been running her own digital marketing firm - Ketevan Corporation - for 6 years now after running the social media for the City of Vancouver. In this chat, she and I cover the following three topics for…
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So we're all quarantined at home - what do you do when a birthday or other cause for celebration comes up? What if you just want to have lunch with your friend or do happy hour like you used to but you've gotta figure out how to do it virtually? Use Zoom! It's easy for you and easy for your guests to use too. Here's our best tips on how to throw a …
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Working from home for the first time might sound like a dream come true, but truth be told, it can be extremely difficult. Here are 9 things we think you need to know plus an important bonus 10th tip at the end about working from home to make sure you combat two of the worst enemies in this space: depression and distraction. Add your tips below in …
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If you're a small business just trying to lay a solid (and powerful) foundation for your marketing program for the first time, you need to take a look at your competitors. Here's a simple, quick (and efficient) way to get a good lay of the land for your competitive landscape. Included in this Podcast: Task 1: Pick 3-5 competitors Task 2: Google wha…
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When you break up with your business partner or let go of your marketing manager / ad agency, what next? First things first: PROTECT YOUR SOCIAL MEDIA. Here's what you need to know BEFORE you start letting people go in your organization. 🌟 Join The ADS Agency's "A-Listers" Group on Facebook 📗 Get the Authentic Marketing Magic eBook ✅ Download our A…
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When you've got aggressive goals for yourself or your business, here's one thing to be quite careful of: desperation and fear. Don't make business decisions out of desperation or fear. Here's how to avoid that. 🌟 Join The ADS Agency's "A-Listers" Group on Facebook 📗 Get the Authentic Marketing Magic eBook ✅ Download our ADS YouTube Checklist ✅ Down…
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I chose Miracle as my One Word for 2020 largely because of this book: Miracle Morning by Hal Elrod. It's because I truly wanted to make Miracle Mornings a habit in 2020. I had a taste of this in the summer of 2019 when I did Miracle Mornings as a 30-day challenge (something the book encourages you to do) and I thought it was fantastic then. This po…
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Ninety-two percent of us will make resolutions this year and not keep them. We'll give up on them by February and settle back in to business as usual. This is why we ADORE the One Word for the Year practice. Pick One Word. It works as a singular focus for your entire year. Not that you still can't have goals and other foci, etc., but there's someth…
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Whether you're a very small business or an established, large corporation, here are two simple pointers on customer service we think are important for everyone to remember. First is a quote to tack up on your wall that we absolutely LOVE. It's from the Chief Talent Officer for Netflix, Patty McCord. "Over the years, we learned that if we asked peop…
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I kept a grateful journal for an entire year. What did I learn? SO much that I want to share with my fellow entrepreneurs!! All of this was inspired by Brene Brown who states that gratefulness is inextricably related to joy. I decided to take a year to test that. It did NOT disappoint!! 🌟 Join The ADS Agency's "A-Listers" Group on Facebook 📗 Get th…
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Many of you have heard of S.M.A.R.T. Goals (Specific, Measurable, Achievable, Relevant, Time-Bound), but what about D.U.M.B. goals - specifically for business? What are they and how do they relate to SMART Goals? PS - D.U.M.B. stands for Dream-Driven, Uplifting, Method-friendly and Behavior-Triggered. Let us know what you think about SMART vs DUMB …
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FREE CHECKLIST: Download the ADS Storytime Checklist here - https://theadsagency.lpages.co/storytimechecklist/ 🌟 Join THE ADS AGENCY'S "A-Listers" Group on Facebook http://bit.ly/alistersgroup 🌟 Come read with us! "A-Listers Reading" Group on Facebook http://bit.ly/alistersreadinggroup 📗 RECEIVE YOUR "AUTHENTIC MARKETING MAGIC" EBOOK https://theads…
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Got some brand changes to make? Some upgrades, updates, refreshes? Maybe it's to your website, or (as is the case with my current pilot course students) your Instagram branding. When you have changes to make to your imagery, messaging, etc. - you are in effect changing your brand. One student asked: how can you have confidence in your new branding …
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We all know being in business is not for the faint at heart. Each and every year presents its own new challenges to overcome, hurdles to face, roadblocks to figure out and celebrations along the way. We're pausing for a celebration and reflection moment since it's our 3 Year Anniversary of being in business. Here are my Top 10 lessons learned this …
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While there are many things you probably shouldn't do on Instagram, these are the two that bother us the most: (A) feeling like you have to put your logo on EVERYthing and (B) something I call Telephone Pole Syndrome. Check out this video to learn more about what those are and how to avoid both. 🌟 Join The ADS Agency's "A-Listers" Group on Facebook…
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So now that you know what a Twitter chat is, what it's good for and how to find them (from Video 1), I'm now going to tell you about how to DO a Twitter Chat. What are the rules at play? What etiquette must you know? What are the expectations involved with a chat? I wouldn't advise you just waltz into a Twitter chat without knowing these simple thi…
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This is Part 1 of a 3 Part Series on Twitter Chats. In this video, we go over three things: 1. What is a Twitter Chat? 2. Why you should do one (what are the benefits of a Twitter Chat?) 3. How to find them In Video 2 we go over How to Join a Twitter Chat. Video 3 is about How to Create a Twitter Chat for Your Business! TWITTER CHATS I PARTICIPATE …
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Ever wonder how people who do online challenges create them in the first place (AND make money)? This is it. Jamal Miller's challenges have earned him over half a million dollars, plus garnered him $50K in monthly recurring revenue [ MRR ]. He recently shared his best tips for creating and delivering a successful online challenge at #TSPLIVE2019 [ …
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Is it wise to take business to the beach? Is it even advisable? Normally we would say no, but there are exceptions to every rule! Check out how one business, @CharleighRocks, took smart advantage of their beach time. 🌟 Join The ADS Agency's "A-Listers" Group on Facebook 📗 Get the Authentic Marketing Magic eBook ✅ Download our ADS YouTube Checklist …
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These are the reasons why your title doesn't matter. First: nobody cares. And why? Because a lengthy, hefty title means nothing without action and true leadership behind it. Real leaders lead by example - not by running their mouths or attempting to throw their weight around. Here are 5 reasons why we feel titles don't matter. (Plus some instances …
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This is a continuation of our #TSPLIVE2019 topic coverage. In this video, we cover the story of Tommie Powers (a.k.a. Tommie Traffic) and Organifi - a company that literally went from making $5,000 a month to $5,000 a DAY with the supreme help of YouTube ads. Check it out and let us know what you think! 🌟 Join The ADS Agency's "A-Listers" Group on …
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TSPLIVE - the official conference for the organization Traffic Sales & Profit - is "a millionaire-making team" according to organizer and founder Lamar Tyler. In its fourth year since inception, TSP brought the star power with Janice Bryant Howroyd (first black female owner of a billion dollar business) serving as the main keynote of the event, Kim…
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Ever heard of the Hope Global Forums? If not, this is the perfect time to learn about it. Do NOT miss this next year! Here's three fun and quick convos with participants - 2 of whom are first-timers (just like me) and one whose been to EVERY one since they started nearly a decade ago. Amazing!! Plus, we included star-power snippets from some of the…
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Have you ever used the SBDC (Small Business Development Center) with UGA before? I just started for the first time last week. They take you in as a client – you fill out some basic info (a simple one-pager) to start. My particular advisor / resource partner (not sure what to call him yet) wanted the short run-down of my life story – where I grew up…
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Want to know how to organize a mini-conference? We just did one. PS - if you want to get our Mini-Conference Checklist, let us know at theadsagency.co/contact 🌟 Join The ADS Agency's "A-Listers" Group on Facebook 📗 Get the Authentic Marketing Magic eBook ✅ Download our ADS YouTube Checklist ✅ Download our ADS Awards Show Checklist 🌟 Subscribe to Th…
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Ever find yourself stuck in a place and you're not 100% certain how to get out of it? Or in the middle of a creative project and finding yourself completely devoid of inspiration and that spark that makes it all so fun? A getaway might just be in order for you. Here's how a random getaway helped me with my own rough spots with revamping ADS (my bus…
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First, we wanted to know if all this hype was worth it. People would stand in line for seven hours or more at a time - just for the chance to #getsluttified. What does that even mean? Well, if you're in ATL, and are ever on Instagram, you know exactly what it means. Pinky Cole's Slutty Vegan food truck turned restaurant business is all the rage in …
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Want to know how to run a social media contest that gets phenomenal ORGANIC results? We just ran one recently for the NSPIRE Awards Show and got over 23,000 impressions plus 50X the engagement we normally get. Absolutely phenomenal! Check out all the ingredients for your own social media contest recipe. 🌟 Join The ADS Agency's "A-Listers" Group on …
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