A weekly look at the stories making waves across the marketing industry featuring discussions with newsmakers and Ad Age reporters.
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Senior VP of Business Daniel Folkman breaks down the delivery brand’s strategy, recent campaign efforts and where it sees growthAd Age
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Ford Global Chief Marketing Officer Lisa Materazzo on how the automaker is staying flexible among EV slowdown and what it is doing to reach new audiences, including Gen Z.Ad Age
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Do influencers actually get to move for free these days? Piece of Cake Chief Marketing Officer Najah Ayoub has the answer to that question and many more influencer marketing queries.Ad Age
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Mercedes-Benz USA CMO Melody Lee on how the automaker is marketing EVs, hybrids and gas-powered SUVs at once as the electric market slows down. She also updates us on the brand’s sports marketing approach.Ad Age
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Jenny Danzi discusses ‘Better with Pepsi’ campaignAd Age
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Rachel Keeton discusses reviving the Project Pabst music festival, returning to growth, and drawing on the passion of PBR fansAd Age
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Karen Riley-Grant talks about what’s ahead for Vuori, including its media strategy, upcoming 10-year anniversary and store expansionAd Age
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Global CMO Adrian Fung talks about AI tools, eBay’s media review and generational trendsAd Age
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Marketers from the brand discuss its launch, Opill's new WNBA partnership and more.Ad Age
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JM Smucker’s CMO joins the Marketer’s Brief podcast to discuss how the company has shaken up its older brands, including Jif and Uncrustables.Ad Age
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Chief Growth Officer Lee Anne Grant talks about the company’s evolution, new showroom and use of AIAd Age
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Thomson Reuters CMO David Carrel discusses the news, legal, and tax brand's new logo, philosophy, and colors—and why now was the right time to roll them out.Ad Age
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Executive Creative Director Lindsay St. Clair talks about why approachability in a brand is important for young shoppersAd Age
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‘Emotional innovation’ including a mental-health partnership will lift Happy coffee, Dubitsky saysAd Age
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CMO Joe Cano talks about the Amazon-owned brand’s inclusive marketing and what’s ahead for Zappos’ anniversaryAd Age
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Vericast Senior VP Marc Mathies on what happens when third-party cookies disappear—and how marketers can prepare their brand’s data strategy.Ad Age
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VAB CEO Sean Cunningham on why and how marketers should get more involved with measurement and media, disconnects between marketers and agencies in a new survey, and his falling out with the Association of National Advertisers.Ad Age
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Chief Marketing Officer Jill McVicar Nelson talks working with Ben Affleck’s agency, Gen Z, and why the brand is focusing on bigger cultural moments on the Marketer’s Brief podcastAd Age
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After recently acquiring Radisson, the hotelier is integrating its marketing and technologyAd Age
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CMO Michelle Peterson talks about how marketing has helped grow the 22-year-old brand and what’s aheadAd Age
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Andrea Fairchild, SVP of global sponsorship strategy, discusses a title sponsorship with Red Bull and how sports partnerships are changingAd Age
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Creative Director Kelly Warkentien talks about being more cost effective and flexibleAd Age
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The Weather Company CMO Randi Stipes discusses how the owner of Weather Channel app is providing data to clients to help them adjust marketing based on the weather, as climate change changes patterns. Plus, she previews new app functionality that goes beyond basic weather forecasts.Ad Age
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Dr. Squatch had a Super Bowl ad three years ago, and while it’s never been back has tripled sales since then. Head of brand marketing John Ludeke talks about why thumb wrestling tournaments, odd sounding scents and sports marketing work.Ad Age
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![Artwork](/static/images/128pixel.png)
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Behind Jonathan Mildenhall’s Rocket marketing agenda—and why the company is sitting out the Super Bowl
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New CMO breaks down his priorities and offers Super Bowl adviceAd Age
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Founders Allison Luvera and Lauren De Niro Pipher on how savvy branding techniques can make a product seem more luxurious and the unique strategy Juliet is using to enter physical retailers as it transitions away from being 100% DTC.Ad Age
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CMO Fara Howard talks about the role of TikTok and AI for GoDaddyAd Age
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Ad Age's E.J. Schultz and Adrianne Pasquarelli discuss Ad Age's annual ranking of the brands that excelled during the year, including three companies, one sports league and one person.Ad Age
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Under its first CMO, the brand is trying to engage new consumers and still drive loyalty with older fansAd Age
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Joahne Carter, commercial leader of oral care at Kenvue, marketer of Listerine, talks about why the brand addressed the lack of Black professionals in dentistry.Ad Age
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The streamer’s CMO Nicole Parlapiano is focused on building the platform’s brand while competitors go for content trailers and sizzles.Ad Age
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Recess Founder and CEO Ben Witte discusses how the brand has tackled its recent product and retail expansion strategyAd Age
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TBA Group CEO Guy Horner on the Las Vegas Grand Prix and how brands can connect to new fans across America.Ad Age
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The retailer has revamped its loyalty program and added more digital offerings following its Adore Me acquisitionAd Age
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After last year’s meltdowns, the carrier is investing in technology and communicationsAd Age
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Gary Osifchin, chief marketing officer and general manager of U.S. hygiene for Reckitt, talks about how he juggles performance marketing and brand building, won top honors for inclusive advertising for Lysol and Air Wick, and revamped his media team to reflect the growing role of retail media and e-commerce.…
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CMO Tim Ellis discusses influencers, social media and showing a more ‘playful’ side of the leagueAd Age
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Evan Jones, chief marketing officer of Fender Music, discusses how he works to make the biggest and arguably most legendary brand in guitars even bigger. It’s a tough job for a 77-year-old company whose Stratocaster has been a mainstay at least since Buddy Holly in the 1950s, used later by Jimi Hendrix, the Beatles and Bob Dylan among countless oth…
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Accessories label Susan Alexandra's founder Susan Korn joins the Marketer's Brief podcast to give us a behind the scenes look at how the brand's recent partnerships with companies such as Sweetgreen and New Balance came together.Ad Age
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Roxy Young, Reddit’s chief marketing and consumer experience officer, talks about how advertisers such as Visit Myrtle Beach and Oatly are not afraid to leave the comments on; and her favorite debates on certain subreddits.Ad Age
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CMO Lisa Pillette talks about how Fossil is staying modern with new collaborations and marketingAd Age
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Austin Leonard, head of sales for Sam’s Club MAP, discusses getting a revamped retail media network off the ground, the value of third-party measurement in the business and the impact of letting brands re-target on the open web based on club store purchase data.Ad Age
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Applied Design’s Brad Scott joins the Marketer’s Brief podcast to talk about the challenges and benefits of including accessible elements in designAd Age
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Ryan Babenzien, co-founder and CEO of Jolie, talks about why he made the decision to market his shower head brand as a beauty and wellness company.Ad Age
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Malibu marketing VP Matt Foley talks about playing to the brand’s strengths, including two remakes of ‘Escape (The Pina Colada Song)’Ad Age
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Spin Master’s new CMO Jeremy Tucker talks about marketing brands such as Paw Patrol and what’s ahead for the holiday seasonAd Age
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Marissa Hunter, senior VP of Marketing for Stellantis North America, whose brands include Jeep, Ram, Chrysler, Dodge and FIAT, joins the pod to discuss the automaker's agency approach, how it views Twitter and Threads, and how brands must operate in today's politically charged environment.Ad Age
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Marketing Exec Kelly Colbert joins the Marketer’s Brief to discuss the brand’s recent ‘Translators’ campaignAd Age
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Nick Scarpino, SVP of Marketing & Off-Premise Dining at Portillo’s, talks data and the crucial role of social mediaAd Age
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Mattel exec on brand collabs, Barbiecore and future spinoffsAd Age
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