Кращі подкасти про Will Hoekenga (2024)

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#181: Content | B2B Copywriting 101 with Will Hoekenga, Founder of Six Words Studio 57:45

18d ago57:45

57:45

Dave sits down with Will Hoekenga, seasoned copywriter and messaging consultant for B2B SaaS brands and founder of Six Words Studio. Will shares his expertise on crafting copy for high-value web pages, like homepages and product pages, that drive conversions and speak directly to customer’s needs. Dave and Will cover: The importance of clear positi…

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#186: Strategy | How to Simplify ABM with Mason Cosby, Founder of Scrappy ABM 43:09

6h ago43:09

43:09

In this episode, Dave Gerhardt sits down with Mason Cosby, a leader in account-based marketing (ABM) strategy and founder of Scrappy ABM. Dave and Mason unpack how to simplify ABM, create meaningful engagement, and build personalized campaigns that drive real business results. Dave and Mason cover: Why companies should crawl before they walk or run…

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#185: Content | We audited 40 B2B Landing Pages – Here’s What Stood Out with Tas Bober, Founder of Delphium Solutions and Matthew Carnevale, Marketing Manager at Exit Five 1:01:42

4d ago1:01:42

1:01:42

Matthew Carnevale, Marketing Manager at Exit Five, welcomes back Tas Bober, Founder of Delphinium and expert in landing page optimization. Tas recently audited 40 B2B landing pages submitted by members in the community, and in this episode, she and Matt break down her biggest takeaways and share everything marketers should know about B2B landing pa…

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#184: Brand | How to Get Sales on Board with Your Marketing Content with Kira Federer, VP of SMB Marketing at Paramount 42:42

7d ago42:42

42:42

In this episode, Dave sits down with Kira Federer, VP of SMB Marketing at Paramount Advertising, and formerly at companies like Reddit and Glassdoor. Kira shares her journey from sales to product marketing and the lessons she’s learned along the way. Dave and Kira discuss: How to align marketing and sales through co-creation to ensure your sales te…

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118: Putting Sicilian Rum on the Map: The Making of Mater Rum with Hugo Gallardo 1:27:26

8d ago1:27:26

1:27:26

Want to watch the video version of this episode? Head to YouTube to watch and subscribe. In this episode, we're excited to take you inside a very new emerging rum locale — Sicily, the Italian island where Distilleria Alma is bringing back sugarcane cultivation. Since 2021, Hugo Gallardo and his co-founders have been crafting cane juice rum from mul…

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#183: Strategy | How Storylane Grew Organic Traffic 10x Through SEO in 6 Months (with Madhav Bhandari, Head of Marketing at Storylane) 52:34

11d ago52:34

52:34

In this episode, Dave is joined by Madhav Bhandari, Head of Marketing at Storylane, a tool that helps companies build interactive product demos. Madhav shares the strategies that helped Storylane scale its website traffic from 25,000 to over 220,000 monthly visitors in just six months, using unique approaches to SEO and demand gen. Dave and Madhav …

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#182: Growth | Building a Strong Brand, Embracing AI, and Leading a Marketing Team with Mychelle Mollot, CMO at Knak 47:45

14d ago47:45

47:45

In this episode, Dave sits down with Mychelle Mollot, CMO at Knak, a platform for creating, designing, and optimizing email and landing page content. Mychelle shares her wealth of experience, having led marketing efforts at IBM and various startups. She discusses her approach to leading marketing teams, scaling brands, and embracing AI in B2B marke…

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RESULTS SHOW: Crowning the 2024 Rumcast Fantasy Rum Draft Champion 40:01

15d ago40:01

40:01

Want to watch the video version of this episode? Head to YouTube to watch and subscribe. In this special mini-episode, we reveal the full results and official WINNER of the 2024 Rumcast Fantasy Rum Draft! You can view the official results totals here (Spoiler Warning, obviously). As always, THANK YOU to everyone who listened and voted, and a specia…

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New from Exit Five: Announcing the Ultimate Roast of B2B Websites 7:12

17d ago7:12

7:12

Danielle Messler, Head of Content at Exit Five, joins to talk about our first-ever virtual event: The Ultimate Roast of B2B Websites. It's a one day virtual event designed to help make your website better – with live teardowns of real examples submitted by B2B marketers just like you. She covers: What you'll learn if you attend The Ultimate Roast O…

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#180: Growth | How Clay is Scaling Top-of-Funnel, Creator-Led Marketing, and SEO with Bruno Estrella, Head of Growth Marketing at Clay 39:52

21d ago39:52

39:52

In this episode, Dave is joined by Bruno Estrella, Head of Growth Marketing at Clay, a tool for data enrichment and sales automation. Bruno shares his experience from Webflow to Clay, where he’s leading a mix of product-led and sales-led growth strategies for B2B companies. Dave and Bruno discuss: Building a creator-led marketing program that encou…

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#179: Growth | How to Be Great at Marketing Without Being a Subject Matter Expert with Kevin White, Head of Marketing at Common Room 47:00

25d ago47:00

47:00

In this episode, Dave is joined by Kevin White, Head of Marketing at Common Room, a leading customer intelligence platform for go-to-market teams. Kevin shares insights from his experience helping teams capture and act on digital breadcrumbs to optimize their marketing and sales efforts. Dave and Kevin cover: How to be a good marketer even when you…

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#178: Website Teardown | Breaking Down the Best Website Experiences in 2024 with Natalie Marcotullio, Head of Growth at Navattic 54:49

28d ago54:49

54:49

In this Exit Five Live session, Dave is joined by Natalie Marcotullio, Head of Growth at Navattic, a leading interactive demo platform for B2B marketing. Natalie is an expert in optimizing the B2B buyer journey with innovative demo solutions and data-driven strategies. Dave and Natalie cover: Why accessible, usable, and transparent websites is impo…

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117: The 3rd Annual Rumcast Fantasy Rum Draft 2:17:48

29d ago2:17:48

2:17:48

Note: We need your help to make the most of this episode! Go to rumcast.com/vote after listening to help determine the winner of this year's Fantasy Rum Draft. Thank you! Want to watch the video version of this episode? Head to YouTube and subscribe: https://youtu.be/ZMT9r_GXk0w For the third year in a row, we're back with our annual Rumcast Fantas…

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New From Exit Five: Introducing Our 8 Week Marketing Leadership Accelerator 9:48

1M ago9:48

9:48

Matthew Carnevale, Marketing Manager at Exit Five sits to talk about our New Marketing Leadership Accelerator Program - an 8 week live program to help you advance your skills and grow your career as a B2B marketing leader. He covers Why structured learning tracks are a good bet for Exit Five What's included in the program and why you should join Wh…

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#177: Brand | Startup Brand Building with Ari Yablok, Head of Brand at Island 49:36

1M ago49:36

49:36

Dave sits down with Ari Yablok, Head of Brand at Island, to share his approach to creating a brand in the cybersecurity space. Ari shares his journey from agency life to leading the brand narrative at Island, where he helped build the concept of the "enterprise browser." Dave and Ari Cover: The key differences between category creation and strategi…

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#176: Product Marketing | Improve the B2B Buying Experience with Interactive Product Demos (with Natalie Marcotullio from Navattic) 49:25

1M ago49:25

49:25

This week, we're sharing a recording from an Exit Five Live Session with Natalie Marcotullio, Head of Growth and Operations at Navattic. She has a background in SEO and digital marketing for B2B sales and marketing SaaS. Over the years, her focus has shifted to full-funnel marketing, GTM strategy, and improving the digital buyer experience.In this …

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#175: Strategy | Enterprise Pipeline Growth and Channel Optimization Strategies with Ruth Zive, 3x CMO and Current CMO at LivePerson 49:38

1M ago49:38

49:38

Dave is joined by Ruth Zive, CMO at LivePerson, who shares her journey in marketing leadership across tech and nonprofits. Ruth talks about aligning marketing and sales teams and navigating enterprise marketing. Ruth and Dave cover: How to align marketing and sales teams by focusing on shared goals and accountability for pipeline outcomes The best-…

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#174: Growth | Leveraging Partnerships to Drive Influence and Revenue with Jared Fuller, COO of OpenEd.co 47:50

1M ago47:50

47:50

Dave is joined by Jared Fuller, Partner and COO of OpenEd.co. Jared talks about his career journey and building businesses in B2B, and shares his expertise in partnerships and the role they play in B2B growth. Jared and Dave cover: How to integrate partner voices into your marketing strategy to create lasting influence and trust Shifting from tradi…

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116: Inside PM Spirits, Providers of Geeky Rums (and More) w/ Nicolas Palazzi 1:25:58

1M ago1:25:58

1:25:58

Note: Watch this episode on YouTube for video of the whole interview! In this episode, we sat down with Nicolas Palazzi, the founder of PM Spirits. As a self-proclaimed "provider of geeky spirits" PM is an importer/distributor known for supplying the US with many sought-after rum releases thanks to relationships with brands like La Maison & Velier,…

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#173: Strategy | Merging Funnels, Targeting Multiple Personas, and Restructuring Your Marketing Team with Shane Murphy, CMO of Webflow 47:59

2M ago47:59

47:59

Dave is joined by Shane Murphy, CMO of Webflow, where he is scaling one of the most innovative companies in web technology. Shane shares his insights on integrating growth strategies across self-serve and enterprise funnels, building a powerful brand, and targeting diverse personas. Shane and Dave cover: How Webflow combined its self-serve and ente…

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Semi-Blind Rum Review #6: The Rhum JM Atelier Series 31:30

2M ago31:30

31:30

Want to see video of this episode? Click here to watch on YouTube and subscribe to our channel! In this edition of our Semi-Blind Reviews series, we blind taste Rhum JM Fumée Volcanique (not to be confused with Rhum JM Terroir Volcanique), followed by the other two bottles in the distillery's new Atelier series — Jardin Fruité and Épices Créoles. T…

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#172: Content Strategy | Building a Brand Strategy and Content Goldmine with Chelsea Castle, Head of Content and Brand at Close 53:09

2M ago53:09

53:09

Dave sits down with Chelsea Castle, Head of Content and Brand at Close. Chelsea talks about her experience in B2B SaaS and shares how to build impactful content that resonates with your audience. Chelsea and Dave cover: How leveraging internal and cross-functional knowledge can create a content goldmine Why it is important to repurpose podcast epis…

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#171: Social Media | How to Grow Your B2B Brand on LinkedIn with Tommy Clark, CEO of Compound 52:54

2M ago52:54

52:54

Dave sits down with Tommy Clark, founder of his own B2B social media agency, Compound, to talk about the ins and outs of social media strategy for B2B companies. Tommy shares his journey from running social for a SaaS company to building his agency and the lessons he’s learned along the way. Tommy and Dave cover: Why LinkedIn is the go-to platform …

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#170: Sales | How Marketers Can Be Better Partners with Sales with Jen Allen-Knuth 53:45

2M ago53:45

53:45

Dave sits down with Jen Allen-Knuth, founder of DemandJen. Jen shares her insights from her 15+ years in B2B Sales, from managing a quota to building great working relationships with marketing. Jen and Dave cover: Co-creating content with Marketing and Sales that drives better customer engagement and grows your pipeline How Jen successfully built h…

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115: Behind the Bottle: Holmes Cay Infinity Cask with Eric Kaye 1:24:04

2M ago1:24:04

1:24:04

Note: Watch this episode on YouTube for video of the whole interview! In this episode, after a quick look at some of our favorite reactions to the Best Designed Bottles episode, we get the behind-the-scenes story of one of the year's most unique rum releases — the Holmes Cay Infinity Cask bottle. This bottle features a blend of exceedingly rare rum…

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#169: Inside Exit Five | Behind the Scenes of Our Content Strategy and How We’re Building the Team 34:57

2M ago34:57

34:57

Dave sits down with Danielle (Head of Content at ExitFive) to share a behind the scenes look at the content strategy driving ExitFive. Dave and Danielle cover: How to hire a “Head of Content” and what mistakes to avoid Behind the scenes of how ExitFive repurposes content (like this podcast!) The fun challenges of going from a solopreneur to team of…

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#168: Social Media | How to Make Instagram Work for B2B with Jenn Herman 43:59

2M ago43:59

43:59

Dave sits down with Jenn Herman, an expert in Instagram marketing, who shares the untapped potential of Instagram for B2B marketers. With over a decade of experience, Jenn has become a go-to resource for brands looking to leverage Instagram's vast user base to build brand awareness and foster long-term customer relationships. Jenn and Dave cover: W…

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#167: Email | Email Marketing Teardown: Best Practices in 2024 with Jay Schewedelson and Pierce Uijainwalla 50:23

2M ago50:23

50:23

Dave sits down with Knak Co-Founder & CEO Pierce Ujjainwalla, and SubjectLine.com Founder Jay Schwedelson, two experts in the B2B Email Marketing, for a one hour deep dive into what’s working in 2024. They cover: Subject line strategies Design do’s and don’ts What makes a truly great email in 2024 This is a recording of an Exit Five Live session - …

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#165: Strategy | How to Create Data-Driven Content to Build Trust and Stand Out with Emir Atli of HockeyStack 49:32

2M ago49:32

49:32

Dave is joined by Emir Atli, the founder and CRO of HockeyStack. Emir shares insights on his strategic content creation on LinkedIn to building a robust attribution platform that helps B2B marketers optimize revenue and understand customer journeys. Emir and Dave cover: How Emir and his team built a LinkedIn audience before launching their product …

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#166: Content Strategy | Behind the Scenes of Monday.com’s Content Strategy with Eliana Atia and Arielle Gordis 51:59

2M ago51:59

51:59

Dave is joined by Eliana Atia and Arielle Gordis from Monday.com, who drive the content strategy that powers one of the most recognizable brands in SaaS. Eliana, a seasoned content leader, shares how Monday.com’s content team evolved from a small, reactive unit into a strategic powerhouse. Arielle, who leads the thought leadership initiatives, reve…

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114: The 10 Best Designed Rum Bottles in 2024 (Or at Least Our Favorites, Anyway) 1:45:09

2M ago1:45:09

1:45:09

Note: Watch this episode on YouTube to see all the bottles we discuss! In this episode we have something completely different — rather than talking about the rum in the bottle, we're talking about the bottle itself! We each selected our five current favorite bottle designs, considering a range of factors like bottle aesthetics, functionality, label…

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#164: Content | Why Better Marketing Starts With Sales with Adam Goyette 50:50

3M ago50:50

50:50

Dave sits down with Adam Goyette, founder of Growth Union and a former marketing leader at G2 and Help Scout. Adam shares his insights from leading growth at top B2B companies to launching his own agency that helps startups scale by integrating holistic growth strategies. Adam and Dave cover: How marketing can drive demos that aren’t qualified and …

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#163: Product | Behind The Scenes of a Successful B2B Product Launch with Zach Roberts and Natalie Taylor 53:28

3M ago53:28

53:28

Dave is joined by Zach Roberts, founder of Break into Product Marketing, and Natalie Taylor, Head of Marketing at Capsule to share. their experiences and strategies for successful product launches in B2B. Zach and Natalie cover: How to build a buyer-focused product launch by understanding and addressing your buyer’s key challenges The power of vide…

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#162: Events | Using VIP Dinners to Drive Pipeline with Natalie Taylor 54:27

3M ago54:27

54:27

Dave is joined by Natalie Taylor, Head of Marketing at Capsule. Natalie shares her journey from getting laid off to finding her dream job through LinkedIn, and how she’s now building meaningful customer relationships through intimate in-person events at Capsule. Natalie and Dave cover: The “intimate dinner strategy” Natalie is running and how it dr…

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113: Raising a Glass with Raising Glasses: A Fresh, Bold Take on Independent Rum Bottling 1:45:10

3M ago1:45:10

1:45:10

In this episode we sat down with John Hsu and Lorri Kern to learn all about their bold approach to bottling rum as the relatively new independent bottler Raising Glasses. This year alone, they've released rums from the Netherlands, Madeira, Ecuador, and other unexpected locales, which is all part of their willingness to try things other rum brands …

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#161: Strategy | How to Enter New International Markets, Hiring Locally, and the Content Approval Trap with Max Van Den Ingh 38:31

3M ago38:31

38:31

Dave sits down with Max Van Den Ingh, founder and CEO of Unmuted, a B2B SaaS marketing agency based in Amsterdam. Max shares his insights from his background in Sales, sharing how his approach of building relationships has translated to a successful marketing agency. Max and Dave Cover: His high-touch approach to entering new markets by focusing on…

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#160: Career | Remote Work Loneliness, Embracing Change, and Giving & Receiving Feedback with Kara Hardin 59:48

3M ago59:48

59:48

Dave is joined by Kara Hardin, a Registered Psychotherapist and Lead Executive Officer at The Practice Lab. Kara specializes in the complicated ways that mental health drives performance and how it shows up at work. Drawing from her extensive experience, Kara provides actionable advice for B2B marketers to enhance their professional lives. Kara and…

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Semi-Blind Rum Review #5: Roulaison Overproof Rum 22:31

3M ago22:31

22:31

Want to see video of this episode? Check it out on YouTube and subscribe to our channel! We're back with another bite-sized episode in our Semi-Blind Rum Reviews series. This time, John braved the challenge of blind-tasting and attempting to identify Roulaison Overproof, a pot-distilled, molasses-based rum from Roulaison Distilling out of Louisiana…

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#159: Growth | Personalized Gifting, Direct Mail, and AI Driven Outbound with Kris Rudeegraap, CEO and Founder of Sendoso 39:34

3M ago39:34

39:34

In this episode, Dave is joined by Kris Rudeegraap, CEO of Sendoso, a leading platform for direct mail and gifting in B2B marketing. Kris is an expert in using creative direct mail tactics and AI to create profitable marketing campaigns. He has helped numerous companies enhance their engagement and conversion rates through thoughtful and personaliz…

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#158: Career | High-Pressure CMO Roles, Avoiding Burnout, and Growing your Personal Brand with Amanda Goetz 45:08

3M ago45:08

45:08

Dave is joined by Amanda Goetz, a 2x founder, 3x CMO, and the author behind the popular weekly newsletter Life's A Game. Amanda shares her expertise in personal and professional growth, brand building, and content creation. Amanda and Dave cover: How Amanda transformed her LinkedIn strategy to grow her following and engagement The impact of persona…

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112: Managing Rum’s Most Famous Single Cask Collection: The Main Rum Company Revisited w/ Ian Hoyles 1:25:15

3M ago1:25:15

1:25:15

Note: See the end of this episode description for the Hurricane Beryl aid links we mention in the intro. In this episode we revisited one of rum's iconic institutions from a totally different perspective from our previous episode (from over 2 years ago!) on it. We're talking, of course, about The Main Rum Company — keepers of E&A Scheer's boutique …

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#157: Brand | Creating Irresistible LinkedIn Posts, Creating Real-Time Feedback Loops, and What It Means To Be Authentic with Adam Robinson, CEO of Retention.com 49:53

3M ago49:53

49:53

Dave sits down with Adam Robinson, CEO of Retention.com, to go behind the scenes on how he creates so much killer content on LinkedIn and has used his platform to scale not one, but two start ups to over $1m in ARR. Adam and Dave cover: Adam’s focus on creating engaging content that’s authentic Using LinkedIn’s quick feedback loops to refine your m…

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#156: LinkedIn | How to Build a LinkedIn Founder Brand that Drives Revenue with Kait Stephens and Brad Zomick 43:51

4M ago43:51

43:51

Dave sits down with Kait Stephens, co-founder and CEO of Brij, and Brad Zomick, Brij’s former Head of Marketing turned LinkedIn consultant. Dave named Kait the “Queen of Omni-Channel” for good reason — she turned LinkedIn into a powerhouse for her brand to drive leads and revenue for her company, growing to over 15k followers. Kait, Brad, and Dave …

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#155: Inside Exit Five | Creating Webinars People Actually Want to Attend (Behind the Playbook We’re Building) 33:22

4M ago33:22

33:22

Dave and Matt (Marketing Manager at Exit Five) go behind the scenes of our best live session (don’t call it a webinar!) yet. Matt also shares his insights on targeting multiple personas and generating compelling content ideas. Matt and Dave cover: Creating content for multiple personas without losing your brand’s voice Secrets to engaging webinars …

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#154: Content | B2B Landing Pages that Convert to Pipeline (and How You Should Actually Be Using Attribution) with Tas Bober 51:34

4M ago51:34

51:34

Dave is joined by Tas Bober, a B2B digital marketing strategist and top voice on LinkedIn. Tas shares her experience of growing to over 10k followers on LinkedIn, starting by just posting for fun — and how it grew into a thriving niche consulting business. Tas is an expert on landing pages and websites, and she helps marketing teams at companies li…

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Semi-Blind Rum Review #4: Down Island Ghana 2020 25:18

4M ago25:18

25:18

Want to see video of this episode? Check it out on YouTube and subscribe to our channel! https://youtu.be/8b99b-s4isg We're back with another episode in our Semi-Blind Reviews series — this time with a rum sourced from a region that came up quite a bit in our 100th episode a few months back: Ghana! From Down Island Spirits, this is a 4-year-old pot…

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#153: Inside Exit Five | How to Actually Pull Off a Rebrand with Eli Rubel of No Boring Design 39:51

4M ago39:51

39:51

Dave and Dan (COO at Exit Five) go behind the scenes of the recent rebrand of Exit Five with Eli Rubel, Founder and CEO of No Boring Design. Eli shares his candid feedback on where partnerships with agencies and marketing teams often go wrong and the challenges of creative work. They also cover: How to create a killer creative brief How well-crafte…

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#152: Growth | LinkedIn Ads & Strategy for B2B with Anthony Blatner 43:54

4M ago43:54

43:54

Anthony is one of the nine LinkedIn Certified Marketing Experts in North America. He’s also the Managing Director of Speedwork, a B2B LinkedIn Marketing Agency, and hosts the LinkedIn Ads Radio Podcast. He and Dave discuss LinkedIn Ad Creative & Consistent Branding Thought Leader Ads & Organic Reach Niche Audiences & Custom Content Nurture Campaign…

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111: The Legacy of Angostura Rum and Trinidad’s Distilling Heritage with John Georges, Former Master Distiller 1:49:17

4M ago1:49:17

1:49:17

In this episode, we sat down with John Georges, former master distiller of Angostura Rum / Trinidad Distillers Ltd. to discuss his 40+ year career in rum, all things Angostura, and much more. This episode is sponsored by Nossa Cachaça — Get 10% off any order at NossaCachaca.com with promo code RUMCAST. We discussed: The evolution of rum-making at A…

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#151: Brand Marketing | How To Build A Brand with Bill Macaitis (former Slack CMO & Zendesk CMO) 29:36

4M ago29:36

29:36

This episode is from a fireside chat Dave did with Bill Macaitis, former CMO at Slack and Zendesk during G2's 2023 "Reach" event on how to build a brand in an economic downturn. We cover what is a brand, what is brand marketing, 8 ways to fit a brand into a marketing strategy, creating a brand centric product, and examples from Bill's work over the…

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