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Next Level Sales

Jessie Quinby Hearns

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Welcome to the Next Level Sales Podcast, THE podcast where sales, spirituality and business come together, so that you build your dream high ticket coaching business, accomplish BIG goals and make the world a better place one conversation and one client at a time. Next Level Sales Podcast can be found many of your favorite podcast platforms.
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Creative Magic Club - Grow Your Business with High Ticket Sales, Social Media Branding & Money Mindset Coaching

Sarah Mac - Creative Entrepreneur, Copywriter for Coaches, Personal Brand Strategist, Entrepreneur Coaching

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Welcome to Creative Magic Club! Together, we'll discover inspirational stories of creative entrepreneurs living out their dreams, doing the work they're MOST passionate about and building wealth in magical, FUN ways! While building a 6-figure income as writer and coach helping other women to launch their dream businesses I connected with so many people and have seen it proven again and again you CAN thrive financially doing whatever it is you are passionate about. I'm here to share life chan ...
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Coaches, Consultants & Service Providers! Want to increase your sales closing rate to 70%+ even to cold contacts while still feeling 100% authentic? Now imagine what that will do to your bottom line! This podcast is hosted by Eileen Wilder, who has coached hundreds of students to 6 and 7-figure businesses. On this podcast, I'll be sharing strategies, resources, and proven high-ticket sales and closing tactics that will grow your business today! You can connect with any questions on Facebook ...
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If you're a sports executive or digital marketer working to fill seats, drive ticket sales, and grow your fan base, the Sports Marketing Machine Show is for you! Award-winning sports marketing veteran host, Jeremy Neisser brings with him over 21 years of experience in sports marketing and shares We'll cover all aspects of marketing including digital advertising, social media strategy, branding, customer relationship management, and how to best use analytics to measure success. With interview ...
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As the founder of a coaching business, do you wish that you could just get quality leads like turning on a tap? Or perhaps you’re looking for some inspiration from other successful coaches who understand the challenges of scaling their business beyond 6-7 figures? Founders Go Naked is where we strip bare on two fronts for you. Our solo episodes where we reveal our agency’s behind-the-scenes strategies for successful webinars and events… And interviews where we talk with 7 to 8 figure busines ...
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Join Rose Mary Oliveras on "She Loves Ventas" as she shares insider tips on converting ad leads into high-paying clients. After a successful transition from being a Social Worker, Rose has closed countless high-ticket sales and helped scale her husband's business in Puerto Rico to six figures. Each episode is packed with proven techniques, personal stories, lessons, failures and expert insights to help you achieve and exceed your sales goals. Perfect for service providers, founders & compani ...
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Sports Revenue & Marketing Consultant Troy Kirby interviews those in the front office within the professional and amateur sports industry, focusing on the details of the business. Ranging topics include ticket sales, marketing, administration, compliance and facility operations.
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The Coaches Close Clients Podcast is for the coach who wants to master the art of high ticket sales to scale their business and amplify their impact. I’m your host Nika Moeini, CEO of the Closers Collective where our sales team takes sales calls for personal growth coaches on a commission basis. On this podcast we cover all things sales for coaches! Book an Enrollment Process Breakthrough Session: www.meetme.so/coachescloseclients Connect with us on Instagram: www.instagram.com/coachesclosec ...
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Everyone wants to know how to sell, but not everyone has the time or patience to sit down and put in the work. Mentor, Coach, Speaker and Respected sales industry expert with over three decades of experience. Gene Slade unapologetically brings the truth of why you're not home for dinner on time, working more and making less! Join us as we interview top sales people and business owners across the world! Don’t forget to hit the notifications button! You won’t wanna miss this!
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The Copywriting for Coaches Podcast is for the high-level coach with a loyal following, a true expert at your craft, and have achieved amazing results...But something's missing. Juggling team leadership, parenthood, and personal time - while managing your marketing - feels like a constant uphill battle. You crave a more sustainable approach to success – one that doesn't sacrifice your well-being. This podcast will support you in confidently copywriting without compromising your unique brand ...
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Popcorn binge

Popcorn binge Podcast

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Funny engaging review of movies, netflix, Hulu, and TV shows. Join us as we talk about binge worthy storytelling and can’t miss movies! What worth the big ticket sale and what’s worth waiting for.
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Not For Sale Podcast

Not For Sale Podcast

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An energetic, highly opinionated discussion between friends Bri and Zahra about music, relationships, pop culture, politics and so much more. The millennial opinion from ACTUAL millennials. Catch new episodes every week! #NotForSalePod
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Have you ever wondered what separates top sales producers from the rest? Join Joe Beck, Founder of the Sales Activist, as he, along with special guests, uncover secrets, share success stories, and unpack strategies that have enabled them to impact the world. If you are apart of the sales industry and desire to advance your craft and impact the environment around you, stay tuned for our Bi-Weekly Podcast!
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BS with Brian Simpson

Brian Simpson

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Stand-up comedian Brian Simpson talks some bullshit about whatever he wants, with whomever he wants. Email the show at BSwithBrianSimpson@gmail.com and follow Brian at @BScomedian Hosted on Acast. See acast.com/privacy for more information.
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This is the one place we can talk about it all. Business, life, family, goals and what it's really like to be an Elite Black Woman. Here we have conversations with a purpose so that you can make a massive impact while doing what you love and experiencing the life you know you deserve. Shayla Boyd-Gill is an EXTRAORDINARY and PROVEN business coach and sales strategist. She is also a mom of six homeschooled children and a wife of 25 years. Shayla is the creator of the Luxe Your Business® Sales ...
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Every week, thousands of sporting events take place across the UK. Whilst most of the attention goes on what happens on the field of play, there are tens of thousands of people that work hard to get these events to happen. David Lynam, Founder of London based Kaizen Ticketing, goes behind the scenes to talk to people involved in various sports at all levels. From club owners & CEOs, to service providers, broadcasters, administrators and volunteers, David gets their unique take on the industr ...
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Selling To Corporate

Jessica Lorimer

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There has never been a better time to sell high quality services to corporate organisations. In a time when the corporate world are spending over a trillion dollars per year on external vendors and suppliers, I want to show you how you can be creating, selling and delivering high ticket, high transformation offers to corporate organisations. So if you're a service based small business owner who is ready to learn the power of consultative selling to corporates, now is the time to hit that sub ...
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Social Media Marketing Talk Show

Michael Stelzner, Social Media Examiner

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Get expert opinions on the latest social media marketing news, from Social Media Examiner. This show shares only the news you need to know. You’ll gain quick insight that could provide you a competitive advantage. Watch the live show at SocialMediaExaminer.com/liveshow
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Bibles, Babies, & Business - Christian Entrepreneur, Stay at Home Mom, Coaching Business, Making Money Online, Marketing and Sales Strategies

Camie Wilke | Christian Business Coach, Stay at Home Mom, Christian Entrepreneur, Marketing and Making Money on Online

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Do you dream of being a stay at home mom while also providing income for your family? Do you feel the Lord calling you to start your online business, but have no idea where to start? Do you wish you knew how to get more coaching clients, market yourself online, & increase your income, so you can experience the time & financial FREEDOM you’ve been craving? If you answered “YES” to any of those questions, then welcome to the Bible, Babies, & Business Podcast, my friend. You’re in the right pla ...
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Sales Coaching Superstars highlights the best and brightest in the sales industry while giving you timeless strategies on how to take your sales to the next level. Listen in every week for episodes featuring the best sales coaches and trainers from a variety of industries!
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Welcome to the Sales Transformation Podcast, the definitive stop for leaders driving change in the sales world. Hosted by Kevin Warner, we dive deep into the minds of Founders, CEOs, VPs of Sales, and Sales Development Leaders from trailblazing startups to industry-leading public companies. Our mission is simple: to illuminate the path to extraordinary sales leadership. We explore a broad spectrum of sales territories, from the intricacies of Founder Led Sales and Outbound Sales to the trans ...
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The Mastery Podcast provides personal trainers and fitness professionals, with the necessary tools to take full control of their careers. In order to reach this position, I believe mastery of three areas to be essential. Personal development, your craft and business. I have dedicated the last 15 years to becoming the very best that I can be, and I will continue to do so. It is my passion and mission to help each of you to do the same.
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Wildly Confident Sales

Dorothy Villeneuve, ACC

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Are you an online coach, course creator or service provider who wants to be wildly confident in your sales while building a business you love rather than live in? Every week I’ll bring my 22 years of sales experience combined with my passion for coaching together to help you grow your business and your sales. It’s time to break free from the hamster wheel and start creating consistent clients and income for your business and I know I can help! Follow me on the 'gram @dorothyvilleneuvecoachin ...
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Business Insights

David Guest

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Running a business can be both challenging and inspiring. Hearing the story behind the business can give you the insights and direction you need to fast track your business success.
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Get ready to dive into insider strategies and educational resources that will transform your retail business. No more guesswork. No more struggling alone. We'll be your partner in this journey, and together we will conquer all the obstacles. Hosted by retail industry expert and Retail Success Club founder, Ali Dee.
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The Thinking Big Podcast is a podcast dedicated to helping career professionals and entrepreneurs see their next level. Each week, host Sean Osborn talks about entrepreneur technologies, the entrepreneur mindset, and interviewing successful entrepreneurs about their journey to success. Sean then breaks down the key takeaways from the interview so that you can apply what you've learned to your own businesses. The Thinking Big Podcast has something for everyone, whether you're just starting ou ...
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Welcome to MONETIZE IT. This podcast (and our book, Monetize It) is dedicated to helping you turn your gifts, knowledge, and passion into a profitable online business. Join us for the new chapter of our Podcast, and let's help you get paid what you're worth, attract amazing clients, and build a business on your terms. With Lucas Rubix and Shana Chow :)
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Welcome to "Heart And Profit," where I equip coaches and service providers with the insights and strategies needed to achieve unapologetic success. Each episode is a deep dive into the personal stories, tips, and proven techniques that help you build a thriving high-ticket coaching business. Hosted by Eugene Berezin, "Heart And Profit" blends personal experiences with expert advice, guiding you through the intricacies of developing a strong personal brand and creating high-value services. Yo ...
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Smart Talk Series

Melissa Vela-Williamson, APR

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The Smart Talk Series -- dive into communication strategies, tips, and principles using a 360-degree approach with your host Melissa Vela-Williamson. Melissa is an accredited public relations expert, entrepreneur, and national columnist. This series will focus on a theme over the span of six weekly episodes. Listen as Melissa dives into a topic on her own, interviews industry experts, and gives listeners a broad perspective to learn from. Communication is the foundation of professional or pe ...
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Emissary Authors Podcast

Emissary Publishing

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The Emissary Authors Podcast is a production of Emissary Publishing where we help faith-based founders, executives, and entrepreneurs tell the stories that matter.Visit https://publishwithemissary.com for more.Have you ever wondered what possesses authors to write books that change others’ lives?Where do they get their topics and ideas from? Why do some books cut through the noise and impact readers, while others get lost in the shuffle? How do they find epic and eternal meaning, even in ord ...
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247 Combat Sports Podcast

Ryan Middleton

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Dubbed the ”247 Combat Sports Podcast,” this show will be hosted by local MMA expert, fan, and reporter Hunter Homistek. Featuring some of Western PA‘s most notable figures — past, present, and future — the Pittsburgh Combat Sports Podcast aims to highlight the local scene and bring attention to the many incredible athletes, gyms, trainers, and businessmen and women working tirelessly to establish Pittsburgh as a combat sports hub. There might be some laughs and wild behind-the-scenes storie ...
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The Futur Podcast is a show that explores the interesting overlap between design, marketing, and business. Our host (and CEO of The Futur), Chris Do, hold candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development. These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we--the listener--learn from it all. Visit thefutur.com ...
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Welcome to the 50th episode of the Blackbelt Sales Podcast! In this milestone episode, we’re tackling one of the most frequently asked questions: how do you create a high-value indoor air quality sales presentation? Many have asked us how we build packages worth $10,000 to $15,000 and present them confidently to customers. Today, we’re sharing the …
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In this conversation, Joshua Gillow and Dan Bai discuss the importance of listening and asking purposeful questions in the sales process. They emphasize the need for salespeople to talk less and let clients express their needs, wants, and desires. They introduce the concept of STFU (Shut The F*** Up) as a way to create space for clients to share an…
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Dylan Burston cemented his position as the number one youth amateur light heavyweight, beating the British Champion on home soil. Burston a Western Counties Youth Champion recently faced Welsh international Dylan Edwards in the Welsh Box Cup Final, taking gold with a unanimous win. Follow Rob: BoxRec - https://boxrec.com/en/box-am/1162886 Instagram…
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So they say 9 out of 10 marketing campaigns fail. And 95% of businesses fail in the first 10 years. One thing I’ve learnt being in business for over 20 years is that… … Setbacks are a normal part of it. The difference is whether it breaks you… or makes you. In this episode, you’ll learn about: How legends from the 80s used to do things (and why mod…
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Do you get sucked into perfectionism or overthinking when you sit down to create content? Are you sacrificing precious time and energy working hard on content that just isn’t landing and turning into paying clients? What if instead, you knew exactly what to focus on in your content that’s unique, timely, stand out and EXACTLY what your clients need…
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Welcome to Episode 238 of SC Utd. On this edition: https://www.dublincardshow.com/ You can get in touch on Twitter @SoccerCardsUtd, follow us on Instagram @SoccerCardsUnited, or email us soccercardsunited@gmail.com. Your questions, comments and suggestions could and probably will be featured on the show if you reach out to us! Please rate and revie…
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Connect with Eileen Coaches, Consultants & Service Providers! Want to increase your sales closing rate to 70%+ even to cold contacts while still feeling 100% authentic? Now imagine what that will do to your bottom line! This podcast is hosted by Eileen Wilder, who has coached hundreds of students to 6 and 7-figure businesses. On this podcast, I'll …
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In this week's episode, I cover MRR versus high ticket sales for online coaching businesses. I break down what each model is, who it's for, and my personal experiences with both. Whether you're looking for predictable monthly income or aiming for bigger cash collections upfront, this video will help you decide.…
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Back again with another pod and the latest App News from the accounting tech space - including everything from the much-anticipated Digital Disruptor Awards to the latest updates from Xero, QuickBooks, and more. Ryan juggles the chaos of a newborn, while John reminisces about tent life and questionable camping experiences - in stark contrast to Ind…
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This week, Brian talks about how haters boosted his ticket sales, racist South Africans, and so much more while also answering your emails. VOICEMAIL: Call 323-451-1980 to leave us a message. We'll listen to them all and play some of the good ones on the show. Follow Brian @BScomedian Find Brian's tour dates at briansimpsoncomedy.com Email the show…
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Click here to join the free 3 day training so you can get easier repeatable sales. Join us inside the TRENDSETTER membership here. Work with me in The Sales Lab, DM me SALES on IG or TT for the deets Follow the Retail Success Club on TikTok and Instagram @retailsuccessclubAli Dee
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Time to reveal one of my all time favorite high-ticket sales secrets 🤫 This secret gem that has made me over $100,000 CASH & it'll do wonders for your business too! 💎💵 Tune into today episode to hear how you can easily boost your biz income by bringing this ONE THING to your sales calls 📞 Thank me later, Xoxo, Camie 💎 Free Training | 4 Step Method …
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In Episode 2 of Sales Made Simple workshop, Joshua is joined by Jesse Gonzalez. Today's workshop is all about how to follow up with clients after your proposals have been received. Tune in every Friday morning for our Sales Made Simple workshop to gain sales tips and strategies that will help your business grow.…
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Welcome to Episode 241 of Soccer Cards United! On this edition: https://www.dublincardshow.com/ You can get in touch on Twitter @SoccerCardsUtd, follow us on Instagram @SoccerCardsUnited, or email us soccercardsunited@gmail.com. The music for the show is Modern Jazz Samba by Kevin MacLeod (https://incompetech.filmmusic.io/song/4063-modern-jazz-samb…
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Send us a text The conversation discusses the success of the Bluey Night promotion at the Lansing Lugnuts baseball game. The promotion involved bringing the popular children's character Bluey to the ballpark for a meet and greet with fans. The planning process involved working with Minor League Baseball and the group Oasis, who had the rights to Bl…
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"I want to provide really great value to my leads and clients" is such a common theme and brings up so many questions with my clients. This isn't just a Now topic, but has been an enduring topic over the last several years. I see that what our SOULMATE leads and buyers REALLY want from us has shifted. So this episode talks about what we traditional…
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Reimagining Creativity In this episode, Chris Doe interviews John Roescher, founder of Raw Materials, a unique design company. John delves into his journey from founding Handsome to creating Raw Materials, highlighting the challenges of scaling a design agency while staying true to creative principles. He shares insights on fostering a culture of c…
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Welcome back to ‘Digi-Tools in Accrual World’ - the best place to stay up to speed on the world of finance, tech and accounting. This episode we debate whether accountants and bookkeepers are leading the charge with AI, laugh about John's beer subscription dilemma, and discuss the magic of Indi’s vegan pies. Plus, we geek out over Xero's latest upd…
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Real talk. This one shift in a trying time in my business changed everything. Join us inside the TRENDSETTER membership here. Work with me in The Sales Lab, DM me SALES on IG or TT for the deets Follow the Retail Success Club on TikTok and Instagram @retailsuccessclubAli Dee
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Welcome to Episode 240 of SC Utd. On this edition: https://www.dublincardshow.com/ You can get in touch on Twitter @SoccerCardsUtd, follow us on Instagram @SoccerCardsUnited, or email us soccercardsunited@gmail.com. Your questions, comments and suggestions could and probably will be featured on the show if you reach out to us! Please rate and revie…
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Welcome to Episode 239 of SC Utd. On this edition: https://www.dublincardshow.com/ You can get in touch on Twitter @SoccerCardsUtd, follow us on Instagram @SoccerCardsUnited, or email us soccercardsunited@gmail.com. Your questions, comments and suggestions could and probably will be featured on the show if you reach out to us! Please rate and revie…
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00.00 - introduction 02.34 - The Amateur Boxing Experience 06.12 - Transitioning to Professional Boxing 09.18 - The Challenge of Professional Boxing 12.09 - Championship fights and intensity 14.22 - Financial support 18.31 - Injury setback & mental resilience 23.11 - Future goals Follow Rob: BoxRec - https://boxrec.com/en/box-pro/981806 Instagram -…
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00.00 - Getting to know Tom 02.52 - Chance to Passion 06.12 - Transition 09.51 - Aspiring for titles 14.55 - Future Plan 17.45 - Key to Success Follow Tom: BoxRec - https://boxrec.com/en/box-pro/1131510 Instagram -https://www.instagram.com/t_s.94 Follow me: Jonathan - https://www.instagram.com/voiceofthevale Podcast - https://www.instagram.com/bigh…
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00.00 - Introduction and Boxing Influences 03.01 - Transitioning 06.06 - Selling tickets 08.56 - Learning from defeat 12.06 - Progression 17.58 - Reflection and looking ahead 23.04 - Year break 25.54 - Boxing goal and Aspirations Follow Tommy: BoxRec - https://boxrec.com/en/box-pro/983097 Instagram -https://www.instagram.com/tmurphy1511 Follow me: …
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Suffolk Boxer Eilish Tierney says she'll "100%" be world champion, we have no doubt, but how did she get into boxing and what other goals does she have for career and beyond... 00.00 - introduction 01.06 - Eiliesh’s journey into boxing 03.09 - Transitioning to Professional 06.09 - Pro Debut and Ring Walk 08.46 - Lessons from early fights 11.07 - Fu…
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Culturally relevant communication is powerful, especially when it's created with knowledge, empathy, and solidarity. In this episode, Melissa talks to Gabriel Reyes, the president and founder of Reyes Entertainment about his new book and efforts to inform and educate the industry pros about the need for cultural competence. About Gabriel: Gabriel R…
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Hard work does not equal success—and it’s time we admit it. As high-achieving women, we push ourselves to the limit, believing that hard work is the key to achieving our goals. But what if hard work is actually ruining your success at this point? Dr. Shamieka Dean, an executive coach, business strategist and spiritual advisor to leaders worldwide, …
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We explore the latest TikTok updates with Jerry Potter featuring Keenya Kelly on the Social Media Marketing Talk Show. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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We’ve seen this before… 4 years ago… A global pandemic hit An instance election took place in the US The world felt like it was on fire & whether we like it or not… Whenever big events happen in the world, it has a ripple effect on Instagram. & when the algorithm shifts on Instagram… That means online coaches like you & I must observe, learn, & ada…
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This week, Brian highlights some of today’s con artists, dives into gaming and tech, and much more—all while answering your emails. VOICEMAIL: Call 323-451-1980 to leave us a message. We'll listen to them all and play some of the good ones on the show. Follow Brian @BScomedian Find Brian's tour dates at briansimpsoncomedy.com Email the show at bswi…
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Is your sales strategy really working for you, or are you leaving money on the table? 🚫 In this livestream, I’ll share the sales strategy that most coaches overlook, one that can make a real difference in your bottom line. It’s not about working harder—it’s about working smarter. We’ll dive into practical steps you can take to refine your approach,…
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247 Fighting Championships stacked the deck with Sept. 21's Brawl in the Burgh 23 fight card inside the Monroeville Convention Center. You're gonna want to see that show. Front-row tickets are already gone! Secure your spot for the fights right here. On the latest episode of the 247 Combat Sports Podcast, the 247 Fighting Championships team explain…
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In Episode 1 of Sales Made Simple workshop, Joshua shares a communication secret that changed everything for him in sales. Tune in every Friday morning for our Sales Made Simple workshop to gain sales tips and strategies that will help your business grow.Joshua Gillow
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In this episode, I’m covering the key reasons why sales can become a bottleneck in your business and sharing the importance of continuously developing your sales skills to avoid bad habits and scale effectively. We’ll explore the impact that lack of experience, confidence, and even a dislike of sales can have on both small business owners and large…
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A convo with my mentor. Get the tea on growing a 7 fig business. Click here to join SEND IT, a 4 week email marketing program built to help you 10X your online sales for your store. Join us inside the TRENDSETTER membership here. Work with me in The Sales Lab, DM me SALES on IG or TT for the deets Follow the Retail Success Club on TikTok and Instag…
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Let’s talk about something real—keeping the clients you’ve worked so hard to attract. 🧐 If you’re noticing clients slipping away, it’s not just frustrating—it’s a sign that something’s off. In this livestream, I’m sharing personal insights into why this happens and, more importantly, how you can turn it around quickly. We’ll focus on creating a ret…
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Creating Scarcity for Digital Products: How to Generate Demand In this solo episode, Chris Do discusses innovative strategies for creating demand and scarcity for digital products, even when supply is seemingly infinite. Drawing on insights from Daniel Priestly, Chris explains the importance of setting hard caps on product availability and the psyc…
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In this conversation, Joshua Gillow and Dan Bai discuss the importance of setting clear expectations with clients and how it can improve closing rates. They emphasize the need to make clients feel safe and establish emotional connections. They also highlight the significance of asking the right questions to understand clients' desires and needs. Th…
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In this week's episode, I had the pleasure to chat with Rachel Godfrey at our Dubai Live events last year. We cover her incredible journey from physiotherapist to strategic and high-performance coach for entrepreneurs.
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In this full-throttle episode of 'Digi-Tools in Accrual World,' hosts Ryan Pearcy, John Toon and Indi Tatla, dive into the latest happenings and app news in the UK digital accountancy space. From the chilling tales of the North, magnesium foot rubs for better sleep, to rubbing vitamins into bald heads for that 'shiny and glossy' look, we’ve got it …
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Send us a text In this episode, Jeremy Neisser discusses how to analyze advertising effectiveness in sports marketing. He breaks down advertising into two categories: new customers and repeat customers. He explains that consumers rarely buy the first time they see an ad and need to be reminded multiple times before making a purchase. Neisser emphas…
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Are you an experienced coach who’s finding that scaling your business has become more complex than it needs to be? It’s easy to fall into the trap of overcomplicating your systems, but this can actually hold you back from reaching your full potential. In this video, I’m sharing key insights on why simplicity is the key to sustainable growth. We’ll …
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Join us this season as we focus on Cultural Strategy! Melissa kicks off Season 8 with Associate Director of Race and Ethnicity Research at Pew Research Center, Sahana Mukherjee. Listen as they discuss the important role research plays when crafting cultural strategy. About Sahana: Sahana Mukherjee is Associate Director of Race and Ethnicity researc…
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Forget about creating more content—here’s why your sales strategy should start with these 5 essential emails. 📧 It's time to build genuine connections with your audience through thoughtfully crafted emails. And if I can let you in on a little secret, it’s this: The responses you get to your emails are so much more fun, honest and heartfelt and mean…
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In today’s episode, we're tackling a phrase you've probably heard a lot: "You need to build more value to make the sale." But what does that really mean, and how do you actually do it? Join Gene Slade and Don Johnson as they break down the concept of building value in sales. They'll explore why this strategy is crucial, what it really entails, and …
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