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Shelf Love is about romance novels and how they reflect, explore, challenge, and shape desire. Host Andrea Martucci invites experts from a variety of perspectives to critically engaging with romance novels. Listen for discussions of individual books, genre discourse, and scholarly topics.
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Marketing Should Be Fun

Austin Savage & Kelsie Zarko

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This is a space where we believe marketing is something you GET to do, not something you HAVE to do. We hope you leave here encouraged, inspired, and a little more excited to share your gifts with the world. Join Austin Savage & Kelsie Zarko, business partners and friends, for biweekly casual conversations about marketing, life, mindset, productivity, branding, and more!
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ARCast

Studio Xerxes

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ARCast is a bi-weekly broadcast created specifically for professionals across retail and consumer goods companies "in the trenches" analyzing data, drawing planograms, researching shoppers, and more. The concept of “In The Trenches” is intended to build a real community of category management and shopper insights colleagues to share their authentic stories. ARCast brings like-minded individuals with relatable experiences to the table to reflect on their careers, share tips, funny anecdotes, ...
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USMLE Step 2 CK Plus

Abdillahi Omar, M.D.

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This book and subsequent audio companion reflect what I would have wanted when I was studying for the USMLE Step 2 CK exam. One of the major hurdles I faced while studying for my exam was the lack of a single reference resource similar to what existed for the USMLE Step 1 exam at the time of writing this book. This meant I had to use multiple resources which presented information in different formats and with different points of emphasis, resulting in a disorganized study approach. Despite m ...
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Every effective content marketing strategy is built on three basic principles: Adding Value, Building Trust, and Creating Community. In this mini-series, we're walking through each of these essentials! In today's conversation, after a "this or that" about the best way to drink hot chocolate, we're diving into the details of how to use content marke…
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Renee Balliet is a passionate insights leader for over fifteen years, having worked on brands, innovation, product development, and retail. She has made her mark at Wells by building a team of Consumer, Sensory, and Shopper Insights from the ground up. Melanie Saffell spent her career in data and CPG in various roles including Channel Marketing, Cl…
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Every effective content marketing strategy is built on three basic principles: Adding Value, Building Trust, and Creating Community. In this mini-series, we're walking through each of these essentials! In today's conversation, after a deep-dive into our Halloween traditions and perspectives on Almond Joy, we're diving into the details of how to bui…
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Listen to the unlikely story of a former Deli Manager whose life turns upside when he meets a monk on the streets of New York. This chance connection (or maybe it was destined) guides Matt Mueller into discovering mindfulness can unlock the doors to unparalleled levels of innovation.Studio Xerxes
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Every effective content marketing strategy is built on three basic principles: Adding Value, Building Trust, and Creating Community. In this mini-series, we're walking through each of these essentials! In today's conversation, after our first-ever "this or that OR that," we're diving into the details of what it means to add value, 5 practical ways …
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In a seemingly serious contradiction, Luke Cahill is a self proclaimed introvert who has spoken to thousands of complete strangers. Listen to Real Insight CEO & Chief Nerd as he explains why real conversations with shoppers still matter.Studio Xerxes
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We're back with a brand new conversation! In today's episode, after a football-themed "This or That," we're diving into some exciting updates coming up in Kelsie's life, the emotions that come along with team transitions, and 3 aspects of content marketing that we're doubling-down on this Fall and beyond. // 📸 Follow us on Instagram: https://www.in…
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For Episode 49, I had the opportunity to chat with a friend from college with a different but parallel journey to my own. I loved connecting with him for this conversation! Luke Waite is the founder and principal consultant of two companies: Pomelo Coffee Consulting and The Lev Co. His background is marked by turning inefficient cafes, cold brew co…
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We have moved beyond the era of pulling one lever and solving all your problems. The business is more challenging and the shopper landscape is exponentially complex, so we need to think and act differently. Shiraz helps us uncover some current and future solutions to start our journey.
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Year of the Unicorn by Andre Norton is a 1965 fantasy novel with subtle romantic elements. How does this vintage novel featuring outsider characters compare with today’s romantasy? Romance reader Kassi joins Shelf Love to discuss Gillan’s journey of identity, empowerment, and agency as she embarks on an adventure: arranged marriage with a were Ride…
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Review of the causes, diagnostics, and management of the various etiologies of microcytic anemia. We also spend time reviewing and understanding iron studies and how different parameters can narrow the differential diagnosis.Abdillahi Omar, M.D.
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Early in his career, Simon Dunn worked on a myriad of interesting businesses from Liquor to Produce to Household Cleaners. He learned what drives success between category partners and now wants to share that knowledge with brands from around the world.
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Ever wondered why Regencies became all the rage? Or how historical romances shape and sanitize our perceptions of history? This episode delves into how Regency romances displace inconvenient historical truths. A critical look at older 'problematic' romances like Jennifer Blake's 'Fierce Eden' reveals the complexities of characters and settings, cha…
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Some call it Romantasy, some call it Dragon Corn (except replace the C with a P). Fourth Wing by Rebecca Yarros is hotter than dragon’s breath, and so of course we have to see if we can figure out why it’s so popular. Sarah Skilton joins me to discuss “love triangles,” indescribable pain that we would actually like described, War College, and how…h…
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With endless streams of data at our disposal, it is easy to spend your time justifying ways to use it. But Ella's career was cut from a different cloth, shaped by what she lacked. In this episode, discover how starting with a question can lead to a better solution.
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From the likes of Pepsico, Dr. Pepper, Kantar and more, Lindsey Gladden has had a major impact across the globe through her expertise in shopper insights. Now we get insights from her about looking for her next role, the state of the market in downturn and why she remains positive.
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Ever wondered how "The Hating Game" fares in a classroom setting? Dr. Diana Filar is back to discuss her experiences teaching The Hating Game book and film in a class about popular genre fiction. We discuss the challenges of translating romance novels into films, how stereotypes of genres are formed and challenged, and what it's like introducing no…
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Zel Bianco has focused over 30 years on CPG, honing his software company to make the lives of category managers easier. Now he asks leaders to think differently and join him in this mission. Listen to another compelling episode as Zel tells them how.Studio Xerxes
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Do you love scent marking, some healthy jealousy, and a beautiful and believable mix of internal and external romance in your paranormal werewolf romance? Get your parka and bundle up for "Cold Hearted" by Heather Guerre, the first book in the Tooth and Claw series, in discussion with foremost vampire defender, Dame Jodie Slaughter. We explore were…
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“What is a greater expression of love than eating someone else or wanting to consume and have that person in a way that no one else can have?” Dr. Nicola Welsh-Burke joins to delve into the intriguing topic of cannibalism in romance novels. We explore the intersection of food, eating, and sexuality, discuss the metaphorical use of cannibalism in li…
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You just celebrated your 30th birthday when suddenly you find yourself leading the Center of Excellence at one of the largest CPG companies in the world. What do you do? Let Alex take you on a ride as he shares this unbelievable story along with other fascinating steps along his career arc.Studio Xerxes
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It's incredible to see long-term clients gain momentum through hard work and consistency, and that's exactly what has happened for Tara Bohm. Tara helps women with curly hair understand how to embrace and care for their curls, and has grown by over 80,000 followers on Instagram in the past two years. In this conversation, she and Kelsie discuss the…
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