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What is "Content Hacking"? It's an understanding of how to: * Deconstruct content marketing into a step by step system * That is then reconstructed to produce performance across platforms Think of it as "content marketing that is accountable and predictable" For the sake of clarity, I will interchange between "content marketing" and "content hacking" . But know, I am always thinking about content that gets results i.e "content hacking").
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In today’s episode of the Content Hacking podcast, I’ll tell you about a funnel that I’ve been tweaking for our coaching program. I’ll share with you some secrets to creating a funnel that can scale and achieve massive results. Here are some of the most valuable things you’ll learn: - How thinking outside the box helped me boost my click-through ra…
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In this episode of the Content Hacking podcast, I talk about creating an irresistible offer. Better yet, I’m using myself as a real-life case study! I’ll give you an insight into a fantastic opportunity that I’m exploring and how my friend and I are turning it into an offer that clients can’t resist. Here are some of the most valuable things you’ll…
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In today’s episode of the Content Hacking Show, I talk about overwhelm and what to do about it. This is such an important topic, as it directly relates to your productivity and output. I’ll show you how to release a ton of pressure from your business while still securing growth. You’ll uncover many nuggets of wisdom, such as: - The Five Ones concep…
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In this episode, I take a deep dive into email marketing and why it deserves your attention. I’ll show you why the email channel is vital in your content mix and how to leverage its massive potential. Here are some of the most valuable things that you’ll learn: - Why email marketing works better than most other channels - How to make your campaigns…
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In this episode of the Content Hacking podcast, I dig deep into why some businesses fail while others thrive. I discuss the fundamental aspect of success – the business model. I’ll explain what it takes to find a model that works for you and supports lasting growth. Here are some of the most valuable things you’ll learn: - What makes a sound busine…
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In this episode of the Content Hacking Show podcast, I talk about current reality trees. If you haven’t heard about current reality trees, then this podcast is for you! Why? Because it’s one of the most potent tools to overcome challenges in your business. It’s also one of the key tools I use to get to the ROOT of issues in business. So if you want…
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I can tell you that there’s no point in producing great content - and then win lots of new clients - if your client experience is subpar. In this episode, I’ll be using Fubbi as an example and cover the critical aspects of client experience that I feel really matter. Some of the topics that I’ll be discussing are: - Taking responsibility - Cause an…
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Recently a client asked to cancel our services. And it’s the craziest reason of all… because… he was really happy with our work. I go into the back story in this podcast. Unfortunately, it’s going to cost him hundreds of thousands of dollars. Not because he’s asked to stop getting OUR help. But because he’s decided to blow off email as a channel. N…
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In this podcast, I’m talking about the most impressive individual I’ve ever worked with. You’ll learn what makes him such an accomplished person like: - How he tested for failure regularly and what he could control - When he finds winners and something that works, he hits it hard - How he built a dream team to make up for his own limitations Why he…
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Reading the market correctly is tough for most people. But it’s necessary to keep selling and remaining relevant in your market. So, in today’s episode, I want to talk about how to read the mind of the market. I’ll go over things like: - How to look at what people are buying to get a good read on the market - Why there are no such thing as being to…
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I’m working with a business partner and long-time friend to launch a new business. And we’re at the stage where we’re starting to think about the hooks and offers. Today’s episode will focus on the stuff we’re thinking about because they work whether you have a new business or a new campaign for an existing one. Some of the things I’ll cover includ…
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I want to try something I’ve never done before. In this episode, I want to give you a sneak peek into my creativity process. Some awesome things I’ll cover include: - Key things I need to spur my process and why - How oscillating between rest and intense focus works for me - The thinking models I use to help the creative process Listen here to find…
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In this podcast, I dive deep into the process of selling high-ticket items. I break down the steps to show you how to structure everything properly and reach the right people with your offer. You’ll learn lots of essential things about marketing and sales, such as: - The importance of qualifying and how to do it right - How to dispel objections lik…
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In today’s episode, I’m not talking about content or marketing for a change. I’m going to focus on the operational side of your business. I’ve learned a great deal about making my business run like a machine. In this podcast, I’ll share with you the wisdom that applies to any business. Here are some of the awesome things that you’ll learn: - What i…
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If there’s one thing I keep talking about time and time again, it’s how to make campaigns work. There’s a specific set of characteristics that separate killer campaigns from the duds. In this podcast, I’ll show you what those characteristics are. You’ll learn: - What makes a campaign scale to tens or hundreds of millions of dollars - How to know if…
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What do you do when a funnel breaks? That’s the question I’ve had to answer about our book funnel. We hit the $20,000 spend mark and everything changed. Cost per acquisition skyrocketed and our revenue per client plummeted. But this isn’t a “woe is me” story. This is my chance to share what you need to do when a funnel stops working. In this episod…
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Amazing success stories always give me tingles. This stuff lights up my brain and makes me so excited to share with you. In this episode of the Content Hacking Podcast, I hit you with the stats of a company that has done amazing things with their content and ad campaigns. You’ll learn a ton, including: - The two different ways that you can use cont…
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When is enough, “enough”? It’s an important question that I don’t think many business owners ask of themselves. We’re always so focused on growth that we never stop to think that we may have reached exactly where we need to be. I believe that I’m where I need to be with Fubbi right now. And in this episode of the Content Hacking podcast, I talk abo…
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Business is a lot simpler than most people make it. I’m not saying that it’s easy. I’m saying that the core concepts of business are simple enough for anybody to understand. And yet, so many of us feel like we’re getting spun off the merry-go-round every other day! In this edition of the Content Hacking podcast, I dig into several business issues, …
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Have you ever wondered how the Fubbi team gets such amazing results day in and day out? You won’t have to wonder for long because I reveal some of my secrets in the latest edition of the podcast. I cover a bunch of stuff, including: - Why video ads are one of the keys to our success. - The power of batching when creating your ads. - The one trait t…
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You’ve got your content… Now how do you use it? It’s a question that a lot of clients ask me and it’s the question that I dive into in this edition of the Content Hacking podcast. After all, having amazing content doesn’t mean much if you’re not using it to maximum effect. In this episode of the podcast, you’ll learn… - Why you need to stick with w…
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My ultimate goal for my book sales funnel is to get to a point where I’m spending $100,000 a month on ads. Assuming a cost per sale of $50, that would mean 2,000 book sales per month. And if just 5% of book buyers ask us to help with their content, you can see the value to the business. In today’s podcast because you’ll learn… - How I plan to scale…
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As you may know, sales of my book are crushing it. In fact, I actually have a self-liquidated sales funnel. That means that for every buck I spend on ads I get a dollar back in revenue almost immediately. i.e. a free marketing budget. But that didn’t come easy. It took 14 variations of the funnel to get it to that level! In this episode, I dig into…
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With all of the corona-drama surrounding your business right now, you’re probably panicking. You need to pivot fast and get some quick wins under your belt. But that pivot doesn’t need to be as big as you think! In this episode, I discuss some techniques that you can use right now to land some quick wins. Some of the things you’ll learn include: - …
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In this podcast, I show you how we’ve built a funnel that’s driving massive results right now. I dissect the funnel for you and show you what makes it work so amazingly. Of course, I also share some actionable tips that you can apply to your own funnel. You’ll learn a bunch of valuable lessons about building a high-performing funnel, such as: - How…
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In this episode, I talk about content and how it relates to your funnel and paid ads. I dive deep into what your content should do and how to use it right if you want to get better results. Here are some amazing things that you’ll find in this podcast: - Why making content your top priority isn’t always a good idea - How you can repurpose your cont…
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In this episode, I share some interesting stories that have valuable lessons behind them. I talk about the importance of finding the right people and setting the right systems in place if you want to supercharge your growth. You’ll discover a few valuable nuggets of wisdom, such as: - Who is “The One” in your business and how do you find them - Why…
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In this podcast, I uncover some of the most valuable funnel secrets that you can use to unlock your marketing potential. I debunk some common myths around content and talk about how to use your content the right way. Some of the main things you’ll learn include: - Your content’s place in the funnel and the purpose that it truly serves - The importa…
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In this episode, I talk about freeing your business from bottlenecks and turning it into a well-oiled machine. I dive deep into the importance of taking full charge of your schedule and creating a streamlined, focused workflow. Some of the most valuable lessons you’ll learn here include: - Why you should ritualise your actions and how to do it righ…
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In today’s episode, I tell four stories that share a common thread. But I won’t tell you what it is until the end. When you reach it, you’ll learn one of the most valuable lessons about content marketing that wins the game. You’ll hear a bunch of interesting and useful things, including: - How I created a piece of content that’s been making money f…
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In this podcast, I share a few things about content marketing that every business should know. I talk about my clients who are going to bring in $200k this month and what makes their business so special (if you struggle with cashflow). Some of the most valuable things you’ll learn in this episode include: - How to secure bucketloads of additional c…
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In today’s episode, I talk about pressure-testing your business. I explain why it’s so important and how to do it right. I also share some of my own recent experiences with pressure-testing whilst I was in Europe for 6 weeks... and what I learned from them. Here are some of the super-useful things you’ll learn: - How to stop working so hard in your…
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In this episode, I talk about a new platform that I’ve had massive success with. You’ll think I’m crazy when you hear what it is, so I’ll explain why I started using it and why I think you should as well. Some amazing things that you’ll hear in the podcast include: - How I got 319,216 video views in two weeks without spending a single dollar - Why …
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In this episode of the Content Hacking Show, I talk about one of the biggest names in today’s marketing world – Gary V. I break down some of his biggest secrets to becoming a marketing beast. I also share my opinions on whether they work and how they relate to content. Some super-useful things that you’ll learn in this podcast include: - The ultima…
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In today’s episode of the Content Hacking Show, things get a bit personal. I share some of my stories and explain why brands that have their own stories are the ones absolutely smashing it out there. I also go over some of the most valuable content secrets that every marketer should use. Here are some of the most useful things that you’ll learn in …
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In this episode, I get into some of the biggest lessons about what it takes to create killer content. I dive a bit into the history of direct response content and give some of the best examples I’ve ever heard. Some of the amazing things that you’ll learn here include: - How direct response content has evolved and what it looks like now - The three…
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In this episode, I share the story of a client who saw their highest revenue in seven months after working with us for only one month! I dive deep into the strategies that we used and share some nuggets of wisdom that you can use as well. Some amazing things that you’ll see here include: - The three tenets of content hacking - The types of content …
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In this podcast, I look at content from a different perspective. I talk about what content gives us and what outcomes we wish to achieve with it. I also dive deep into what it takes to build your business the ‘right’ way. Some of the most useful things that you’ll learn here include: - Exit strategies and handing over the reins to someone else - Ho…
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In this episode, I get into the power of nine-word emails. You might’ve heard me talking about them before, but have you started using them? This podcast will show you how to get a ton of leads in the simplest way possible. Here are some of the things that you’ll learn: - How my client gets up to 200 leads every time he sends out a batch of nine-wo…
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In this podcast, I dive deep into one of the most important sales topics – emotions. I discuss the things that drive people to make purchase decisions and share some nuggets of wisdom that you can use. You’ll get a chance to hear the following: - My own experiences with the battle between emotions and logic - How to leverage the mechanisms that inf…
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I did a few speaking gigs recently and had a chance to work alongside my good friend Taki Moore from Million Dollar Coach. I talked to one of his Black Belt members about all kinds of stuff that you’ll find in this podcast. Here are some of the awesome things that you’ll learn: 1. How he gets amazing results and a ton of leads from his content 2. A…
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In this episode, I discuss one of the most important things in the life of a business – creating a framework for achieving your biggest goals. I share a story of a meeting I had with a client whose goal was to get to $100 million in five years. Some of the highlights include: How to break down huge goals into a set of smaller ones Why ROI doesn’t t…
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In this episode, I dive deep into one of the most common questions: What price should you pay for a lead? I share a real-life story involving a strategy that we developed for a client who had a very specific number in mind. Here are some of the things you’ll learn: 1. How to combine great content with audience amplification 2. What you can do to ge…
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In this episode, I get into the unbreakable bond between the content you put out and the success of your funnel. I discuss some of the most effective ways of grabbing hot leads. I also share stories from some of my clients who got it right. Among the amazing things that you’ll learn include: 1. How my client got 250 leads from a single email 2. Why…
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In this week's edition of the Content Hacking Show, we discuss advanced (yet simple) techniques to make the most of your content. We will show you how to create viral momentum from the start, how to repurpose your content for paid media and how to balance between content and selling. Want to find out which marketing channel to use, or whether gramm…
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On this week’s Content Hacking Show, we’re discussing results. Stay tuned to learn how to get 601+ sales using email, and find out more about the most profitable email I’ve sent to my list in 11 years. Want to learn how to get a 80%+ open rate almost every time? I’ll show you that, too! I’m also going to tell you about the 9-word email that can get…
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This week, we’re looking at how we kick off our weekly content marketing and we share the one thing that’s more important than great content. Ever wondered what KPIs have in common with football? Watch as I explain the types of KPIs that you can’t track and how you can keep up the energy in a business context. A business is a team, after all. I wil…
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