Public Relations, Misinformation and the Fight for Truth In “Hyped,” two award-winning public relations and marketing executives pull back the curtain on public relations and how its misuse is leading to an increasingly chaotic and polarized world. The hosts share real-world stories and first-hand accounts that put a microscope on the impact misinformation is having on society and how we can use public relations for good. In our time of fake news, conspiracy theories and disinformation campa ...
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Anthony’s Desk Podcast: Extraordinary Results in Business & Life | Leadership | Entrepreneurship
Anthony Gold
Anthony Gold from Anthony’s Desk shares his lessons learned from entrepreneurship, building social impact businesses, startup investing, running successful for-profit and nonprofit organizations, and his own personal growth. He’s had the great fortune of being an investor, entrepreneur, CEO, software developer, hardware engineer, and intern - and is still amazed that one of the supercomputers he architected is in the Guinness Book of World Records. Anthony has had his work, including his mos ...
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Amanda details how the Unabomber figured into her opinions about PR and propelled her to make a move. Then, Jennifer and Amanda discuss the first season: what they learned and where to go next with misinformation and the fight for truth.
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In episode seven, Amanda talks with digital democracy and open government expert Alex Howard on the state of journalism and what we can do to fight misinformation. Alex details how lack of trust in government has led to the radicalization of a large segment of our population and how direct community connection is the only way out of this misinforma…
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Information has become weaponized. In episode six (part one), Amanda and Jennifer take a look at misinformation and the increasing practice of owning the news. If journalists won’t publish propaganda, companies just create their own "brand journalism." Amanda explains how companies and political dark money groups are disguising paid-for and partisa…
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Science has shown humans learn best through stories. Bernays knew if you make an emotional connection and use fear, greed or lust, you can influence people to act. Marketers of all types use story and emotion to great effect. But can it go too far? How do we know if we're being manipulated? In this episode, Amanda and Jennifer break down how story …
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In the Dark Side, Jennifer and Amanda take a look at a dark PR case study ripped from the headlines and right in their own backyard (tech). They explore how sophisticated technologies are being used to take shady PR tactics to a whole new level with honey traps, troll farms and end-to-end manipulation systems, and Dr. Jonathan Corpus Ong tells us w…
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In Episode Three "Dangerous Stunts," we dive into the world of PR stunts that manufacture attention through spectacle—or worse. Public Relations stunts run the gamut from the harmless to the very harmful. In today’s world of image and social media, stunts are even more of an important tactic. We look back at Ivy Lee and the Rockefellers to see how …
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Flacks to the Front explores how public relations front groups were used in tobacco and how they're showing up today to fuel the climate denial machine. Jennifer Cloer interviews her co-host Amanda McPherson about unwittingly being part of a front group early in her career, and we wrap with an interview with Clean Creatives' Duncan Meisel who says …
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Amanda and Jennifer dive into their pasts in PR and marketing, including time in a well known front group from the tobacco industry. They then examine the origins of PR itself. Edward Bernays was the godfather of public relations. He was also the nephew of Sigmund Freud. They chart how his tactics based on the teachings of his uncle are used to inf…
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Public Relations, Misinformation and the Fight for Truth In “Hyped,” two award-winning public relations and marketing executives pull back the curtain on public relations and how its misuse is leading to an increasingly chaotic and polarized world. The hosts share real-world stories and first-hand accounts that put a microscope on the impact misinf…
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continue reading
Jennifer Cloer is the CEO & co-founder reTHINKit Media and Executive Producer of The Chasing Grace Project, which is one of the most powerful documentary series showcasing the challenges of women in tech. Early in her life, Jennifer discovered the power of storytelling to bring struggles to life. She spent the first part of her career working in th…
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Early in his life, Chris Cera knew he wanted to build his own business. But when he completed his undergraduate degree from Drexel University, starting his own company was the farthest thing from his mind. In this episode, we hear from Chris about what it took for him to make the leap out of the corporate world (GlaxoSmithKline, Traffic.com) and in…
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I had the pleasure of interviewing Tracey Welson-Rossman - entrepreneur, executive, and advocate - on my podcast. Tracey has done so much for both the startup scene in Philadelphia as well as inspiring and cultivating young women in tech. Tracey shares her journey and lessons learned along the way. https://anthonysdesk.com/tracey-welson-rossman-cul…
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Nancy Belmont (Personal coach; Courage Wall creator) and Anthony discuss Nancy’s initiatives to touch lives and make a difference. https://anthonysdesk.com/nancy-belmont-mission-to-empower-and-inspire-others/Anthony Gold: Entrepreneur, Investor, and Student of Life
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Elizabeth Galbut: SoGal Ventures, Entrepreneurship, and Women Empowerment – Her Incredible Mission to Make a Difference
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Elizabeth Galbut (SoGal Ventures co-founder) and I discuss entrepreneurship, venture capital, women empowerment, gender equality, and startup investing. In high-school, Elizabeth had perfect math SAT scores. And she was a mathlete. Yet not a single person in her network – including guidance counselors – suggested she pursue a degree in engineering …
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Diana Lovett, Founder & CEO of Cisse Chocolate, built an extraordinary company – both in its mission and execution. In this episode, Anthony had the pleasure of speaking with Diana and hearing about her experiences, lessons learned, and tips for effectively scaling a business – one whose products you can find on the shelves of… https://anthonysdesk…
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It’s the age old question about leading a rewarding life: What makes you happy? In this episode I detail my experiences answering this question and provide a framework for choosing happiness. https://anthonysdesk.com/what-makes-you-happy/Anthony Gold: Entrepreneur, Investor, and Student of Life
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Do you prefer being a full-time employee or working as a freelancer / consultant? Is one a better choice than the other? Which is right for you? Great questions. In this episode, I walk through the differences and what it takes to get started as an independent consultant. https://anthonysdesk.com/freelancing-vs-full-time-which-is-better-a-framework…
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So many accomplished people suffer from the Imposter Syndrome. The good news is that it is fairly easy to overcome. In this episode, Anthony shows you exactly how to do that. First by identifying what it is, and then a four-step process for surmounting the obstacle. https://anthonysdesk.com/overcoming-the-imposter-syndrome/…
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In this first session of my Anthony’s Desk podcast, I share the background on how I discovered the problem-solution-impact (PSI) framework and the way it has significantly changed lives – including mine. https://anthonysdesk.com/meaningful-living-and-extraordinary-results-through-the-psi-framework/Anthony Gold: Entrepreneur, Investor, and Student of Life
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