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In 10 minutes daily, The Business of Tech delivers the latest IT services and MSP-focused news and commentary. Curated to stories that matter with commentary answering 'Why Do We Care?', channel veteran Dave Sobel brings you up to speed and provides resources to go deeper. With insights and analysis, this focused podcast focuses on the knowledge you need to be effective, profitable, and relevant.
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Unicorny

Dom Hawes

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Welcome to Unicorny, a podcast about business, strategy, innovating and commercial marketing. We speak to CMOs, CEOs, CFOs, venture capitalists, private equity leads, consultants, influencers... anyone that can provide clues to finding and unlocking value.
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show series
 
Artificial intelligence adoption is accelerating without formal ownership as employees, customers, and patients integrate AI tools into daily decisions. Surveys from Gallup show 45% of U.S. employees use AI at work at least occasionally, while research cited by OpenAI indicates roughly 60% of American adults recently used AI for health-related ques…
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The U.S. economy demonstrated robust growth in the third quarter of 2025, with a gross domestic product (GDP) increase of 4.3%, according to the Commerce Department. This growth occurred despite consumer concerns and uncertainties related to tariffs, with military spending and corporate profits contributing significantly. However, the technology se…
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Managed Service Providers (MSPs) are encouraged to shift their focus from traditional infrastructure management to becoming Managed Intelligence Providers (MIPs), emphasizing the integration of artificial intelligence (AI) into their service offerings. Chance Weaver, VP of AI Adoption at PAX 8, highlights the necessity for MSPs to engage in deeper …
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The conversation centers on the evolving role of automation in Managed Service Providers (MSPs), particularly the implementation of human-in-the-loop AI systems. Mathieu Tougas, CEO of Mizo Technologies, emphasizes that while automation can significantly enhance efficiency—reporting a 26% increase in technician capacity and a 30% reduction in escal…
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Robbie Bach, former president of Microsoft's Entertainment and Devices Division, discusses his transition from technology executive to author of political techno-thrillers, focusing on his latest book, The Blockchain Syndicate. The narrative explores themes of digital identity, misinformation, and the vulnerabilities of modern institutions, emphasi…
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Laith Palhawan, CEO and founder of OrangeCrew, has successfully transitioned his managed IT services company into the public sector by becoming GSA certified, allowing him to provide IT services to government agencies. This shift has required a deep understanding of compliance and security requirements that differ significantly from those in the pr…
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The episode reviews the outcomes of predictions made for 2025, highlighting the evolving role of automation and AI in Managed Service Providers (MSPs). Key findings indicate that while generative AI has improved data accessibility, it has not fully resolved existing reporting issues related to data quality and governance. Additionally, the anticipa…
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Matthew Nikravesh, CEO and co-founder of Solarus Technologies, discussed the evolution of managed services in response to the increasing demand for cloud solutions, particularly Azure, during the pandemic. Solaris Technologies, founded in 2012, focuses on providing managed services primarily to nonprofits and small to mid-sized businesses. The comp…
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The episode features a discussion on the current state of profitability and revenue growth within the Managed Service Provider (MSP) industry, highlighting that 2024 marks the fifth consecutive year of strong profitability. Despite this positive trend, revenue growth has cooled compared to the rapid increases seen from 2021 to 2023, with organic re…
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Conflicting jobs data indicates a complex economic landscape for IT service providers, as the unemployment rate in the tech sector has risen to 4% with a loss of 134,000 jobs between October and November 2025. Despite a drop in the overall unemployment rate to 4.2% and a projected growth of managed services contributing $608 billion to the B2B tech…
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Thrive, a global technology outsourcing provider, is pursuing a $1 billion market position by the end of 2029, following significant revenue growth and 27 acquisitions since its inception. The company is focusing on enhancing its service offerings, particularly in managed artificial intelligence services, through a $100 million investment in its ne…
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Ransomware payments have decreased by 33%, dropping from approximately $1.1 billion in 2023 to $734 million in 2024, according to a report from the Financial Crimes Enforcement Network. Despite this decline in payments, the number of ransomware attacks has remained relatively stable, with 1,476 incidents reported last year, a slight decrease of onl…
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Asma Aziz, country manager for Intel Canada Everybody’s talking about AI, but is anyone doing it? How about doing it well? Those are among the questions that Intel of Canada set out toanswer with a recent survey of business leaders in Canada and througout the region. And while it’s not the best possible results, the good news is there’s a lot of in…
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Analyst firm Forrester has projected that AI-native cloud solutions could generate $20 billion in revenue by 2026, significantly reshaping enterprise IT operations. However, the transition to these solutions raises concerns about governance gaps that could lead to outages. Organizations are increasingly redesigning their systems across various sect…
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Global IT spending is projected to reach its highest level in 30 years, driven primarily by investments in artificial intelligence (AI) and cloud services. According to a report from the International Data Corporation, spending on hardware, software, and IT services is expected to rise by 14%, marking the fastest growth rate since 1996. However, th…
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Scott Alldridge, CEO of IP Services and author of the Visible Ops series, emphasizes the necessity of viewing cybersecurity as a growth driver rather than a cost center. He argues that the increasing sophistication of cyber threats, which now target small businesses, necessitates a shift in perspective. Aldridge highlights that organizations must r…
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OpenAI has released GPT 5.2, a new model that reportedly outperforms industry professionals across 44 occupations in benchmark tests, completing tasks over 11 times faster and at less than 1% of the cost of expert professionals. This development follows a declaration of urgency from CEO Sam Altman, who highlighted the need to enhance ChatGPT's capa…
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Microsoft's analysis of 37.5 million de-identified conversations from its CoPilot feature indicates that AI assistants are becoming increasingly integrated into daily life, with users frequently seeking health-related advice and engaging in programming discussions during weekdays. However, despite this growing reliance on AI, CoPilot only commands …
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AI adoption among business leaders is facing significant skepticism, as a recent survey by Workato and Harvard Business Review revealed that only 6% of over 600 tech leaders expressed full confidence in AI agents managing essential processes. Despite this lack of trust, 86% of respondents indicated plans to invest more in AI technology over the nex…
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AI adoption is facing significant challenges, as evidenced by Microsoft's CoPilot Plus initiative, which accounted for less than 10% of systems shipped in Q3 2024. Despite initial enthusiasm, privacy concerns surrounding features like the recall function have hindered consumer interest, leading Microsoft to pivot towards making all Windows 11 compu…
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The managed service provider (MSP) market is projected to grow significantly, with a valuation increase from $337.6 billion in 2024 to $406.74 billion in 2025, driven by the complexity of modern IT infrastructures and rising cybersecurity threats. However, small businesses in the United States are facing severe challenges, shedding jobs at pandemic…
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Chris Radich from UiPath discusses the transition from traditional Robotic Process Automation (RPA) to agentic automation, emphasizing its potential to streamline end-to-end business processes. This shift allows organizations to focus on delivering outcomes rather than merely automating tasks. Radich highlights that agentic automation can handle co…
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The integration of advanced AI capabilities in tools like OpenAI Atlas and Microsoft Teams has raised significant security concerns, particularly regarding identity and trust vulnerabilities. Recent findings from LayerX indicate that the Atlas browser has critical vulnerabilities that could allow attackers to inject harmful instructions, while Micr…
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Microsoft has announced a price increase for its Office productivity software subscriptions, set to take effect on July 1, 2026. The Microsoft 365 Business Basic subscription will rise from $6 to $7 per user per month, while the Business Standard subscription will increase from $12.50 to $14. Additionally, the Microsoft 365 E3 enterprise subscripti…
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Amazon Web Services (AWS) has made significant advancements in artificial intelligence (AI) at its reInvent event, introducing a new AI training chip, Trainium 3, which reportedly enhances performance for AI training and inference by up to four times while reducing energy consumption by 40%. Additionally, AWS launched new features in its Agent Core…
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Edgar Zacharjev, general manager of RMM for Kaseya On many levels, AI is a natural evolution for managed service providers, who have long been focused on automating as much as possible en route to scale and profitability. But the artificial intelligence era also presents new challenges to MSPs, and is generally changing the nature of the market in …
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AI-integrated tools, such as OpenAI's Atlas and Microsoft Teams, are introducing new trust and identity risks, particularly through vulnerabilities like prompt injections and guest access features. The Atlas browser, launched on October 21, 2025, has been identified as having security flaws that could allow attackers to inject harmful instructions.…
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OpenAI has declared a "code red" as it faces intensified competition from companies like Google and Anthropic, prompting a shift in focus towards enhancing the capabilities of its ChatGPT platform. CEO Sam Altman has urged staff to prioritize improvements in speed, reliability, and personalization, delaying other initiatives such as advertising. Th…
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Small businesses in the U.S. are facing rising costs and job losses, with 70% of owners citing inflation as their primary concern, according to a recent Bank of America study. Despite this, 75% of small business owners remain optimistic about revenue growth in the coming year. However, the disparity in employment trends is stark, as small firms she…
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The episode discusses the increasing complexity of endpoint security, driven by the rapid proliferation of devices due to remote work, BYOD policies, and the rise of shadow IT. Data indicates that shadow IT has surged by 59% since remote work became mainstream, with nearly half of cyberattacks linked to these unauthorized applications. Managed Serv…
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A German court has ruled that OpenAI's training of its GPT-4 and GPT-4.0 models involved copyright infringement, requiring the company to disclose the frequency of usage of specific song lyrics in its training data. This ruling, initiated by GEMA, a German copyright collective, has significant implications for copyright holders, particularly in the…
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The United States, United Kingdom, and Australia have imposed sanctions on the Russian hosting provider MediaLand due to its facilitation of ransomware operations. MediaLand has been linked to various cybercrime activities, including support for groups like LockBit and BlackSuit, and has been identified as a provider for cybercrime marketplaces. Th…
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Cloud managed services are experiencing rapid growth, with the market projected to expand from approximately $50.62 billion in 2025 to $120 billion by 2035, reflecting a compound annual growth rate of 8.16%. This growth is driven by organizations across various sectors, including finance and healthcare, seeking to enhance their cloud operations and…
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The discussion centers on the book "Rewiring Democracy," authored by Bruce Schneier and Nathan E. Sanders, which explores the implications of artificial intelligence (AI) on governance, power distribution, and democratic principles. The authors highlight the risks associated with AI, particularly the concentration of power among a few corporations,…
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MSP events are experiencing a notable shift, with a growing preference for smaller, localized gatherings over traditional mega-conferences. Jessica Davis, Principal Analyst at Omdia, highlights that this trend is driven by factors such as increased travel costs and a desire for more meaningful community interactions. Research indicates that MSPs ar…
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Cyberattacks against U.S. government employees surged by 85% during the recent government shutdown, with projections estimating over 555 million attacks by the end of November 2025. These attacks, characterized as targeted digital assaults rather than generic phishing attempts, exploit vulnerabilities during periods of financial stress, particularl…
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Google has launched its latest AI model, Gemini 3, which is designed to enhance multimodal processing capabilities by simultaneously handling text, images, and audio. This model, particularly the Gemini 3 Pro version, aims to improve the accuracy and reasoning capabilities of AI systems, positioning Google to compete more effectively with OpenAI in…
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Microsoft has launched Agent 365, a management platform designed for overseeing AI agents within enterprise environments. This platform, now available in early access, includes features such as the Microsoft Entra Registry for managing agent identities, risk-based access policies, and performance measurement tools. The introduction of Agent 365 sig…
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The rise of artificial intelligence (AI) in cyber attacks is prompting small and medium-sized businesses (SMBs) to adopt managed detection and response (MDR) services and explore autonomous security operations centers (SOCs). Research from TechAisle indicates that awareness of MDR among SMBs increased from 39% in 2023 to 61% in 2025, with 89% of mi…
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The recent partnership between OpenAI and Search Kings, a digital marketing firm, aims to provide ChatGPT services to small and medium-sized businesses (SMBs), particularly in the home services sector. This collaboration is designed to facilitate the integration of artificial intelligence into SMB operations, addressing the challenges these busines…
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Richardson Dackam, a solo developer known for rapidly creating AI-first SaaS products, shared insights into his development process during a recent episode of the Business of Tech. Dackam emphasizes the importance of identifying manageable problems that can be solved quickly, which he refers to as "done for you ideas." His approach involves extensi…
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AI proof-of-concept projects are facing high failure rates, with a recent Omdia survey indicating that nearly one-third of companies report complete failures in these initiatives. Only 9% of firms successfully transition more than half of their AI projects into operational use, while 46% manage to move over 10% into production. The primary reason f…
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New research indicates that the use of artificial intelligence (AI) is expanding beyond established guidelines, with significant implications for IT leadership and security. A study from UpGuard reveals that over 80% of employees in sectors like finance and healthcare are utilizing unauthorized AI tools, often referred to as shadow AI. This trend r…
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The expiration of the Cybersecurity Information Sharing Act (CISA) on September 30, 2025, has resulted in a notable decline in U.S. cyber defense capabilities, with a reported drop of over 70% in the sharing of threat indicators. This lapse has created a legal and operational vacuum, leading to increased delays in alert dissemination and a rise in …
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ChatGPT and Microsoft CoPilot are leading the enterprise AI adoption race, with 67% and 58% of businesses utilizing these tools, respectively, according to a study by the Wharton Human AI Research Program. This trend highlights a significant gap between these dominant players and competitors like Claude, Perplexity, and DeepSeek, which have much lo…
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The U.S. job market is experiencing a gradual slowdown, with the unemployment rate rising to 4.36% in October 2025, according to estimates from the Chicago Federal Reserve. Despite an increase in layoff announcements, initial unemployment claims remain low at 229,000, indicating some stability. Major companies like Amazon, UPS, and Target have anno…
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Brantley Pearce, Chief Technology Officer at RJ Young, discussed the integration of IT services, workflow automation, and workplace technology within the managed services sector. RJ Young, a 70-year-old organization with approximately 700 employees, has been providing managed services since 2012 and has seen significant growth, now generating $12 b…
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AI adoption is accelerating among small and mid-sized businesses (SMBs), with 87% of executives believing it will transform their operations within a year. However, only 29% feel their teams are prepared to implement AI effectively. This gap highlights a significant challenge for organizations that have invested in AI without seeing tangible return…
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ConnectWise has announced enhancements to its Ozzio platform, which now includes expanded third-party patching for over 7,000 applications, improvements to the professional services automation (PSA) user experience, and advanced robotic process automation (RPA) capabilities. These updates aim to address security vulnerabilities in widely exploited …
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Amazon has initiated legal action against Perplexity AI, alleging that the startup's AI browser improperly accesses Amazon customer accounts by mimicking human browsing behavior. The lawsuit, filed in the U.S. District Court for the Northern District of California, raises concerns about security risks associated with Perplexity's Comet browser. Ama…
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