Today we welcome Elaine Boddy, a UK-based author renowned for her expertise in sourdough baking, having authored three books: Whole Grain Sourdough at Home, The Sourdough Whisperer, and Easy Everyday Sourdough Bread Baking. With her fourth book, The Sourdough Bible, coming out in late 2024, Elaine is on a mission to make sourdough baking simpler an…

In this episode, we’re thrilled to welcome Chris Benetti, founder of Smart Author Media and host of the Smart Author podcast, who has sold over 40,000 books and invested nearly a million dollars in advertising, collaborating with industry leaders like Ryan Deiss, the author of Get Scalable. We dive deep into Chris's insights on crafting nonfiction …

Elaine “Foodbod” Boddy welcomes back home cook and social media food influencer, Sophie Rushton-Smith whose Instagram and TikTok pages provide countless ideas and inspiration for quick, one-pan meals that are flavourful and delicious. Sophie’s inspiration comes from whatever she finds in her cupboards and the fridge coupled with several key ingredi…

We’re back with another episode of our Friday Sessions featuring Laura Russom, Director of Author Success. Today, we have the pleasure of introducing Kat Finnerty, author of Never Let a Good Disaster Go to Waste: Making Sense of a Life of Absurdity, A Memoir. Kat shares her inspiring journey of writing her memoir, encapsulating struggles like perso…

Today, we’re featuring a special episode from one of our Friday Sessions with Laura Russom, our Director of Author Success to share valuable insights from our years of experience in the community. This session aims to equip authors with essential tools and deepen their understanding of the publishing industry! We’re excited to welcome three amazing…

This week, we welcome back Michael Drew to our show. He is a seasoned expert on book lists and is known for his deep knowledge and insights into the world of best-seller rankings. Michael frequently shares his expertise on how various lists operate and their impact on the book industry. Michael dives into the recent discontinuation of the Wall Stre…

Bakery Development Manager at Matthews Cotswold Flour, Sophie Carey joins Elaine in her home kitchen to bake as well as talk about all things baking, having achieved so much since leaving university as the top student just a few short years ago and becoming a Freeman of the Worshipful Company of Bakers, one of the City of London’s historic livery c…

In today’s episode, we are joined by Laura Russom, from our team in Advanced Amazon Ads. Laura brings a wealth of experience from her previous role in indie publishing, where she honed her skills in paid advertising. We explore why it’s crucial to start your marketing strategy at least six months before your book's release. Our discussion covers pr…

We’re back with AJ Crabill, author of Great on Their Behalf: Why School Boards Fail, How Yours Can Become Effective, as we dive into the book marketing strategies that can make or break a book launch. AJ shares valuable lessons learned from his journey including how he used a quiz, an interactive element, to boost reader engagement. Discover how te…

Join Elaine Boddy for another Podbite, the shorter companion podcast to the main Foodbod Pod series. In this episode Elaine welcomes back expert pizza maker, author and Ooni Ambassador, Scott Deley as he concludes his masterclass in home pizza making. On this occasion Scott shows Elaine how to prepare and bake the “Red Top” – the classic Detroit de…

In this episode, we’re thrilled to chat with AJ as we uncover his book,Great on Their Behalf: Why School Boards Fail, How Yours Can Become Effective. AJ shares his journey from a concerned parent to a seasoned school board member and author. He discusses the crucial lessons he learned about effective governance and how they extend beyond school boa…

Today’s episode features an interview with Brian Sachetta, author of Get Out of Your Head. We explore Brian’s personal journey with anxiety and the transformative experiences that inspired his groundbreaking book. Brian opens up about his struggles with anxiety starting at age 18 and how years of dedicated research shaped the strategies outlined in…

Ooni Pizza Ambassador, UK Pizzaiolo of the year 2023 and author of “Scott’s Ooni Pizza Project”, Scott Deley visits Elaine Boddy in her garden to cook up and compare a variety of Neapolitan pizzas baked in his wood burning oven. We first met Scott in season 1 of The Foodbod Pod and in this episode he returns to give Elaine a masterclass in shaping,…

In this episode, we delve into the success of Areté: Activate Your Heroic Potential, which has sold 50,000 copies within just six months. We touch on the marketing strategies and Brian’s decision-making process that contributed to the book’s achievement. Brian shares valuable insights on trusting one's instincts and making bold choices, reflecting …

Join Elaine Boddy in her kitchen as she presents another Podbite, the shorter companion podcast to the main Foodbod Pod series. In this episode, Elaine prepares a sourdough sandwich loaf using honey and coconut water while looking forward to the next full-length episode of the podcast in which she’ll be welcoming pizza guru, author and Ooni Pizza O…

We dive into the world of Brian Johnson, Founder & CEO of Heroic Public Benefit Corporation and author of Areté: Activate Your Heroic Potential. He’s 50% Philosopher + 50% CEO and 101% committed to helping create a world in which 51% of humanity is flourishing by the year 2051. He's even got it tattooed on his arm. As a philosopher and educator, he…

In today’s episode, I have the pleasure of speaking with Karen Morris, author of A Year Without The Grocery Store. This engaging short read explores her journey in mastering home preparedness and equipping herself for any situation, with strategies for maintaining readiness that are particularly compelling. As a mother and wife, you'll find the boo…

If you're in the business world, there’s a good chance that you’ve heard of the book Radical Candor by Kim Scott. She’s also the writer behind Radical Respect. In this episode, we delve into the intricacies of all the major aspects such as her approach to writing her books, her strategic thinking on marketing, and her methods for sustaining book pr…

Join Elaine Boddy for another episode of The Foodbod Pod in which she meets Stu McDonald, the founder of high-quality peanut butter brand Manilife. Stu joins Elaine in her kitchen to discuss his passion for producing single origin nut butters that are made from only the best ingredients and tells the story of how Manilife came about. Elaine uses pe…

On this week’s episode, we welcome Ryan Estrada, an artist, author, and adventurer who co-wrote the Banned Book Club, a fascinating graphic novel detailing his wife's experience in the 1980s of reading banned books in South Korea. We covered a lot of ground in our conversation: how to market your book to multiple demographics and audiences, finding…

Join Elaine Boddy in her kitchen as she prepares three doughs for baking using a surprising choice of flour not normally associated with sourdough bread. Elaine also discusses a couple of meals she has made in her latest Podbite – the short podcast companion series to the main Foodbod Pod season. To find out more and see the recipes featured in the…

Join Elaine Boddy as she takes you on a tour of her favourite ingredients in her kitchen cupboards and prepares one of her appetising and delicious vegetarian meals. Elaine demonstrates how to cook the perfect grains without them becoming mushy along with some roasted vegetables in a basil oil. She also prepares her version of Loubia, a Lebanese di…

Join Elaine Boddy in her kitchen as she prepares food for the family for the week ahead in another Podbite – the short podcast companion series to the main Foodbod Pod season. On this occasion Elaine answers questions about storing sourdough, the best ways to keep it fresh and crusty and how to freeze the dough ahead of baking. To find out more and…

Last year sourdough baker and food lover Anne Iarchy discovered she was celiac and had to change her diet dramatically. Not only did she have to cut out all foods containing gluten but she also had to adopt new ways of baking and develop gluten-free versions of her favourite bread from sourdough to challah as well as cakes and cookies. She also had…

Elaine Boddy is back in her kitchen mixing up more sourdough recipes in another Podbite – the short podcast companion series to the main Foodbod Pod season. On this occasion Elaine is getting doughs ready for an on-line sourdough class in order to show the various stages of preparation, fermentation and proving. Find out more and see the recipes fe…

Our guest for today is a good friend of mine, Scott Lorenz, with an amazing history and expertise as a book publicist. Scott also serves as the President of Westwind Communications, a distinguished public relations and marketing agency that specializes in providing strategic PR and marketing services tailored to professionals such as Doctors, Lawye…

In today's episode we welcome back Michael Drew a close friend of mine and a significantly towering figure in the realm of publishing, with a rich background having worked in different roles in traditional publishing, including Bard Press. Michael has has been instrumental and helped many famous authors launch successful books, such as T. Harv Ecke…

Join Elaine Boddy as she welcomes David Treadway to her home kitchen and demonstrates how to make and bake sourdough with doughs at different stages of the process and discusses some of the issues home bakers face. Elaine has particular advice about fermentation and proofing times, how room temperature affects them and offers strategies and advice …

We explore the extensive and varied experiences of soon-to-be Dr. Laura Briggs with her background in business administration. Her 10 years of experience writing copy for law firms and producing SEO material have made her a remarkable figure in the field. As an accomplished author with multiple books published, Laura freely imparts her invaluable e…

In the first of a season of short Foodbod Pod Podbite companions to the main podcast series, Elaine Boddy invites you to join her in her kitchen as she puts together some new sourdough recipes and explains how she experiments with ingredients and comes up with ideas. It's a warm up for the next full edition of The Foodbod Pod due at the end of Apri…

In this episode, we welcome Laura Briggs, a dynamic figure empowering the freelance generation. Laura has been crucial in assisting independent contractors in realizing their aspirations of becoming business owners through her writing, mentoring, and public speaking. Earning $200,000 as a freelancer in 2018, Laura's proficiency in her field is trul…

Join Elaine Boddy for a brand new episode of The Foodbod Pod as she sets the agenda for a new season of podcasts all about food. Elaine and her producer and co-host David Treadway look back to the highlights of the last series and discuss what's coming up in the season ahead. And this time the focus will be on all things sourdough. There’ll also be…

In the latest second episode featuring Michael Lennington, the brilliant mind and esteemed author of 'The 12 Week Year.' Join us as we dive into a fascinating discussion about the incredible journey of his book, which has garnered immense popularity since its release in 2013. With hundreds of thousands of copies sold, 'The 12 Week Year' has stood t…

Today, we're thrilled to welcome our new co-host and COO, Laura Briggs, alongside our esteemed guest, Michael Lennington, co-author of the groundbreaking book 'The 12 Week Year.' This book has been a constant companion for Laura for over many years, offering invaluable insights into time management and strategic project planning. Whether you're see…

In this episode, we explore the dynamic world of TikTok as a powerful tool for book promotion as I have recently become obsessed with this fascinating platform, details of which you can find in my newsletter and podcast. Join us as we dive into a conversation with Colton Dubell, a TikTok enthusiast, and discuss his remarkable journey to over a hund…

Chris was kind enough to grace us with his presence again, delving into the captivating domain of podcasting during this episode. If you're an author, you’ve probably heard a million times about the importance of podcasting - getting on podcasts, having and hosting your own podcast, and to put it bluntly, that advice is not completely useful. What …

Today's featured episode spotlights a valued colleague turned close friend, Chris Jordan. While Chris may not be a widely recognized name right now, his influence extends deeply within the inner workings for prominent figures such as Lewis Howes, Daymond John of Shark Tank, Gary Vee, and Dr. Benjamin Hardy. Chris has made a significant contribution…

Elaine “Foodbod” Boddy presents the second part of The Foodbod Pod’s festive celebration of A Lush Irish Christmas in which she and David Treadway return to Cherie Denham’s home kitchen where they are joined by Tracey Toner for some seasonal Irish cheer! Cherie and Tracey both hail from Northern Ireland: Cherie, who grew up in Co. Tyrone has thousa…

We are delighted to welcome Joseph back to the show today. He joined us previously to talk about his book, 'Don’t Believe Everything You Think,' which was recently published in 2022 and has soared past 200,000 copies sold—an amazing topic we will delve into further during this episode. Joseph has demonstrated exceptional marketing insight, implemen…

Today's featured guest is the author behind "Don’t Believe Everything You Think," a literary work that has garnered over five thousand Amazon ratings and a remarkable sales record of over 200,000 copies since its market debut in 2022 becoming a breakout sensation, captivating readers with its exquisite writing style and profound insights. The autho…

Elaine “Foodbod” Boddy presents the first of two festive editions of the Foodbod Pod in which she and David Treadway return to Cherie Denham’s home kitchen where she is joined by Tracey Toner for some seasonal Irish cheer! Cherie and Tracey both hail from Northern Ireland. Cherie, who has thousands of followers to her Cherie Denham Cooks Instagram …

In this episode, our spotlight is on the coveted New York Times list and the intricate process of securing a spot. Drawing from his wealth of experience, Michael Drew offers a firsthand perspective, and meticulous review of the diverse standards imposed by the New York Times in order to garner recognition fit for a list. Join us as we explore the i…

Elaine “Foodbod” Boddy presents episode eleven of the Foodbod Pod in which she and David Treadway meet the founders of Yum Bug, the start-up company that is on a mission to change our perceptions about eating crickets and other insects. Leo Taylor and Aaron Thomas explain that insects have long been a staple part of people’s diets – more than 2 bil…

Today's guest is Michael Drew, and I've invited him not only because he's an author, but rather due to his extensive work with some of the most renowned authors in the industry. He has collaborated with well-known authors such as John Spoelstra, who has previously appeared on this show, T. Harve Eker, the author of 'Secrets of a Millionaire Mind,' …

Elaine “Foodbod” Boddy presents episode ten of the Foodbod Pod in which she and David Treadway meet Master Butcher, Simon Boddy. Simon is Elaine’s brother-in-law and has developed his on-line and retail butchery, The Best Butchers over the past 20 years with a focus on traditionally butchered meat and poultry and customer service. Specialising in q…

In this episode, we welcome back Dr. Michael Rucker, an accomplished author, to share his insights into the remarkable success of his book, which has sold over 10,000 copies. Dr. Rucker has extensive knowledge in reaching out to journalists, a skill that has landed him in the esteemed newsletters of prominent media outlets like NPR and CNN. Dr. Mik…

Michael Rucker is an organizational psychologist, behavioral scientist, a charter member of the International Positive Psychology Association, and currently serves in the Active Wellness as a Senior Leader who has been academically published in the International Journal of Workplace Health Management and Nutrition Research. His ideas about fun and …

Elaine “Foodbod” Boddy presents episode nine of the Foodbod Pod in which she and David Treadway return to the Matthews Cotswold Flour Mill in Shipton Under Wychwood in the heart of the English countryside where eight generations of the Matthews family have been milling Britain’s finest flours since the 1800s. Managing Director Bertie Matthews takes…

In our previous episode, Steve gave us invaluable insights into the integration between Amazon and Goodreads. In this episode, our focus is exclusively on the Goodreads platform itself. We will delve deep into how authors can use its power to effectively promote their books. Understanding and utilizing Goodreads has become crucial for authors tryin…

Thank you for being a listener - we're closing in on 200 loyal listeners of the show and I want to bring on bigger and bigger authors to give their book marketing blueprints over to you.Alex Strathdee