Founder and go-to-market stories from the lens of a world-class marketer.
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Welcome to Work, Wealth and Travel, a weekly show where we help you break free from the norm and create a life of freedom, adventure, and fulfillment. If you're tired of the nine-to-five grind and yearning for a lifestyle by design, this is the podcast for you. My mission is to provide you with the knowledge, tools, and resources to become a successful global citizen. We cover a range of topics including entrepreneurship, tax optimization, and residency and citizenship stacking, to help you ...
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246. Cracking the Code of Exponential Social Media Growth | Edward Sturm
1:08:29
1:08:29
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1:08:29
Edward recounts his journey from being on the brink of quitting social media in mid-2023 to experiencing exponential growth on platforms like Instagram and TikTok. He shares detailed strategies on content creation, consistency, and leveraging tools to automate and optimize his posts, along with the secret to his viral success. Connect with Edward I…
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E434: A guy in the Urban Farming niche made total $432,483.50 + an additional $130,000.00 and $21,000.00 with his business, mainly from Instagram. First, he gives an overview of who he is and what he’s doing. Then he gives a more specific breakdown of his funnel, his operational details, and his exact marketing strategy. After, he recommends to var…
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E433: We look at the time Samsung bought out the train station in front of the new Apple Store Malaysia. Samsung used a legal loophole to do this and renamed the station, “The Samsung Galaxy Station.” They also bought out all the ad space in the station. People had to walk through nonstop ads of Samsung devices to get to the new Apple Store. Next, …
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E432: There’s a belief in SEO that backlinks from websites, and especially from pages, that link out to thousands of other sites, are not enough to do anything. “This page gives so many algorithmic votes of confidence (aka SEO backlinks) that they stop mattering,” the theory goes. But is this true? This experiment tests this and turns back results …
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E431: This is the true story of when Google forgot to renew its domain name, Google.com, and somebody purchased it and literally owned it. That somebody is Sanmay Ved, and he wrote this article on what went down: https://www.linkedin.com/pulse/i-purchased-domain-googlecom-via-google-domains-sanmay-ved/ Then the Verge reported on the amount paid to …
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💡 Connect with Robert Instagram Website 💡 Connect with Nicole Instagram @workwealthandtravel Youtube @workwealthandtravel Website Join the Telegram Group Book a Strategy Session Get Access to the Top 5 Easiest Residency Programs to Obtain Today Disclaimer: The information in this video is for educational purposes only …
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E430: This is a crazy hack for increasing SEO backlinks and brand awareness. All the time Meetup organizers step down. By doing what’s described in this podcast you can get notified when this happens so you can take over the abandoned meetup that the organizer worked hard to build. It’s now your meetup. Then, with this meetup, you can increase back…
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E429: A common question I get is, “I have this idea. I’m not sure it could work. I’m passionate about it, though. Really passionate, in fact. Do you think it could work?” I received this question from my landlord just today. I also received a variation of it from somebody I was with yesterday. If you’re not sure your idea could work, this is my res…
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E428: Reddit is making changes that make Parasite SEO harder, but not yet impossible. Here’s what is happening. And the ways Google has made LinkedIn Parasite SEO more competitive. Plus, is there an actually good way to engage in blackhat digital marketing? What’s suggested in this pod might actually be it. 00:00 Introduction - Parasite SEO Crackdo…
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E427: 5 examples of apps people cooked up with Cursor - the most hyped AI code editor. 8-year-olds are even making apps with Cursor! This tool is a game changer for people with marketing savvy. It becomes even cheaper to make a MicroSaaS and to make linkable assets. Build backlinks or create a product you can market with SEO and social media, and p…
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E426: How to rank 1 on Google if you’re stuck ranking within the top 10. The common mistakes that keep a page at positions 5-10 instead of the #1 spot. If you are on page 1 of Google, but you can’t get to the number 1 spot, this podcast will tell you what to do. Recorded from the Grand Hotel Vilnius, in Lithuania. Answering https://www.reddit.com/r…
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E425: People commonly overestimate backlinks and anchor text while underestimating the language that appears around your brand name. With proper language associated with your brand and website, you can rank #1 for many great keywords. Here’s what to do to achieve this, especially if you have a new site. 00:00 Off-Site Signals 00:17 Looking at Exist…
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💡 Connect with Nicole Instagram @workwealthandtravel Youtube @workwealthandtravel Website Join the Telegram Group Book a Strategy Session Get Access to the Top 5 Easiest Residency Programs to Obtain Today Disclaimer: The information in this video is for educational purposes only and should not be considered financial, …
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E424: The Google Algorithm Leak back in May revealed so much about the actual way Google works. Not how the representatives said it should work - but how it actually works. Revisiting the Leak months later, these are 7 of the most notable takeaways. Seven things that Google measures that will affect your search engine optimization efforts. A few of…
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E423: Taylor Swift in 2024 had her biggest year by far. According to Google Trends, her interest doubled from its previous peak, and that same previous peak is now her new normal. But what caused this? Turns out it was a combination of preparation, partnerships, branding, and public relations. A healthy marketing mix. This podcast goes into each of…
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💡 Connect with Nicole Instagram @workwealthandtravel Youtube @workwealthandtravel Website Join the Telegram Group Book a Strategy Session Get Access to the Top 5 Easiest Residency Programs to Obtain Today Disclaimer: The information in this video is for educational purposes only and should not be considered financial, …
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E422: The founding story of Reddit - The Front Page of the Internet. And how Reddit created hordes of fake users at its beginning to make new users think they were part of a preexisting vibrant community. The story of how Reddit started is a legendary one with tons of lessons for founders and marketers. This is how Reddit got its first users and ev…
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E420: Overlooked and underrated, High-Leverage Keywords are keywords that represent more than one acquisition. Keywords that could mean many users or customers. Keywords that can get you and your brand clout. Keywords that, just by ranking for them, can get you backlinks, allowing you to rank for even more High-Leverage Keywords. Bottom-of-funnel k…
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243. Don't Quit Corporate Yet... Real Estate Investing To Full-Time Global Entrepreneur | Zach Oehlman
35:44
Enjoying the travel lifestyle while living in Colombia and running his business from anywhere in the world, Zack shares his top resources for success as an entrepreneur, why many aspiring entrepreneurs quit their job too early, and how to adapt to living and working from anywhere in the world. 💡 Connect with Zack Website YouTube 💡 Connect with Nico…
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E419: I share the three best digital marketing newsletters and read an example from the newsletter I picked as #1. If you want actionable digital marketing hacks, stories, case studies, and advice delivered to your inbox each week, this is for you. The insights shared in these newsletters, especially #1, are creative, fun, and will get you proven r…
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E418: YouTube Shorts and YouTube Videos have the craziest velocity of Google rankings in both speed and percentage of content being ranked. 6/6 of my most recent YouTube Shorts are showing on the first page of Google for their keywords. As are SEO-targeted YouTube Videos from other companies. With YouTube Shorts and main videos, the coverage a bran…
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E417: Immediately, when looking at the keywords LinkedIn Pulse is ranking #1 for, a handful of Parasite SEO pages can be easily identified. Marketers are doing some serious Parasite SEO with LinkedIn Pulse and it is ranking #1 for so many lucrative keywords. Here's what some of these wild keywords are and the super spammy way this is being done. 00…
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E416: Lots of SEOs and digital marketers believe nofollow backlinks have no value. Multiple experiments prove otherwise. This episode shows two experiments where nofollow links result in an SEO ranking bump. Nofollow links contain value! Read it here: https://seosherpa.com/seo-experiments/ 00:00 Introduction to Today's Topic 00:20 Fascinating SEO E…
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242. Getting Personal with Finance, Leaving Your Home Country Forever & Honest Entrepreneur Struggles
54:47
💡 Connect with Nicole Instagram @workwealthandtravel Youtube @workwealthandtravel Website Join the Telegram Group Book a Strategy Session Get Access to the Top 5 Easiest Residency Programs to Obtain Today Disclaimer: The information in this video is for educational purposes only and should not be considered financial, …
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E415: An epiphany I have had time and time again. What’s become ordinary to me is still interesting as heck to lots of other people. Half of the battle with content marketing is good subject matter. That comes naturally to those genuinely interested in their topic. The other half of the battle is energy and enthusiasm. 00:00 Epiphany on Instagram F…
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E414: 5 successful boring businesses and how they got their customers, clients, visibility, and awareness. Practical strategies anybody can copy. The many ways these boring businesses appear where their customers are. No need to complicate it with this one! 00:00 Introduction 00:18 Story 1: Mailbox Replacement Business 02:07 Story 2: Wealth Managem…
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E413: Lots of people are saying Instagram is giving less visibility than it used to. I challenge that then share some fresh new hacks I have for TikTok, Instagram Reels, and LinkedIn. And why Snapchat is incredibly underrated, and how to use Pinterest if you’re a talker. 00:00 Introduction 00:37 The Instagram Algorithm Changes 01:13 TikTok's New Ge…
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Alec and Krista share investment opportunities across global markets, along with how their clients are seeking diversified market options across the globe. 💡 Connect with Nicole Instagram @workwealthandtravel Youtube @workwealthandtravel Website Join the Telegram Group Book a Strategy Session Get Access to the Top 5 Ea…
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E412: Lots of top people are getting rejected from the SearchGPT beta. This guy, however, not only got accepted but also gave somewhat of a harsh review. He shares what it’s like (I share his screenshots), explains its limitations and problems, and compares it to his favorite AI tool. Then I share the pushback he received with his review. The sourc…
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E411: I just gave this advice to my friend Vova, who’s today starting a new brand. He’s posting daily videos growing a new audience. I originally told him #9 from this new Shaan Puri post, “#9 - MrBeast’s 100 video rule.” Then realized the whole thing - all 9 rules - is worth sharing. In the past 5 years, Shaan Puri’s built audiences of: - 500k+ ne…
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E410: A lot of SEOs and web developers rely on Google PageSpeed Insights. But there’s a dark truth behind this tool and others like it. The truth is that these tools are often wrong. Not only are they wrong, but they commonly are the cause of wasted resources and complacent underperformance. This is the reality. 00:00 Introduction: Controversial Op…
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E409: I’m seeing a lot of upward trajectories on Google Trends. One I expected but many I didn’t expect. And a friend is using this to start a new brand. I’m seeing a lot of success. Here’s how to take advantage of these opportunities. As mentioned in the episode - "How a Digital Marketing Noobie Can Beat a Pro" - https://youtu.be/avWYynYI53I 00:00…
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Connect with Keith October 2024 Passive Investor Summit Website 💡 Connect with Nicole Instagram @workwealthandtravel Youtube @workwealthandtravel Website Join the Telegram Group Book a Strategy Session Get Access to the Top 5 Easiest Residency Programs to Obtain Today Disclaimer: The information in this video is for ed…
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E408: The Google August Core Update began its month-long rollout on August 15th. It’s supposed to remedy the pain content-based sites felt from the September 2023 Helpful Content Update and the March 2024 update. Here’s the top information about it, what the SEO community is saying, and how I recommend moving forward based off this update. Read it …
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239. How Nicole Became a Global Citizen Strategist & Tax Havens You Need To Take Advantage Of
56:01
In this guest episode, Nicole shares her global lifestyle and how she became a global citizen strategist. She also shares the best tax havens you can start taking advantage of today, along with money management practices as a global citizen. 💡 Connect with Nicole Instagram @workwealthandtravel Youtube @workwealthandtra…
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E407: TwitterX’s newest version of its native AI, Grok, Grok 2.0 lets you generate images of anybody doing anything. And don’t get this mistaken for negligence. This was a deliberate stunt by the team at X to go viral and get people talking. It worked, and people are going crazy. Right now, you can generate images of anybody in your niche doing any…
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E406: I spent 3 months hardcore going on podcasts and in those 3 months went on 30 podcasts. 10 appearances per month. But what’s crazy is those podcasts led to: - Exact match anchor text to pages that are now ranking - Increase image SEO - Brand mentions used by AI - And opportunities I’m only now realizing I didn’t properly capitalize off of I’m …
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E405: Ryann_Wealth started a new self-branded (not faceless) Instagram and in two weeks got to 125,000 followers. He walks around his parent’s house talking about entrepreneurship. He is literally 14 years old. His new brand is already making money. Ryan is making use of the Curious Learner Bias. He is not an expert entrepreneur, nor does he claim …
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This is one of the top questions I see asked when starting a global citizen journey... where should I pay my taxes? While never an easy answer, there are many considerations to this question than simply where you reside. Sign Up For A Free SafetyWing Account & Secure Your Travels 💡 Connect with Nicole Instagram @workwealthandtra…
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E404: Here’s how long it takes to go viral on TikTok and Instagram. I’ve posted videos over 650 days in a row on TikTok and Instagram Reels. Over 1,200 videos. I’ve had viral hits more times than I can count. This is what you can expect. ------ Recorded from a lovely river boat café in Europe. Yesterday’s episode about How Long It Takes to Rank on …
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E403: How long it takes to rank #1 on Google for seven keywords. Trending keywords and standard keywords. I share my results from four websites. Rankings from over the years. If you’re doing SEO and wondering how long before you see results, this episode answers that. #82 of The Edward Show (mentioned in the episode): https://youtu.be/YfWT_8xSRG8 F…
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There are excellent countries for banking... and then there are some we don't recommend. Here are the best countries for non-resident and foreigner accounts in LatAm. 💡 Connect with Nicole Instagram @workwealthandtravel Youtube @workwealthandtravel Website Join the Telegram Group Book a Strategy Session Get Access to t…
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E402: What happens if you don’t link out to other websites? This SEO experiment tests this. The results are 100% clear - they, in fact, could not be any more clear. The clarity of the results is crazy. SEO Experiments from: https://seosherpa.com/seo-experiments/ 00:00 Today's SEO Experiment 00:36 Outbound Links 01:36 The Experiment 02:15 Setup and …
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E401: Lukas Hermann of https://stagetimer.io/ is using a straightforward bottom-of-funnel SEO strategy. This strategy, along with his excellent craftsmanship, is enough to get him to $10,000+ MRR - increasing monthly. He has easy-to-understand information architecture, a nice site, and a solid product. But! - His product is a timer. He’s competing …
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E400: Val Katayev was a 19-year-old immigrant kid who quickly lost a month’s worth of pay in a single day trying to figure out Google Ads during its early days. “I woke up to a $5,000 loss. Did I just lose a month's worth of income in my sleep? Yes, I did. I spent $6k on ads to generate $1k of revenue.” He was the only employee… and he was living i…
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Ben dives into what insurance companies DON'T want you to know, and how you can travel smart and safe on your next global trip. 💡 Connect with Ben LinkedIn 💡 Connect with Nicole Instagram @workwealthandtravel Youtube @workwealthandtravel Website Join the Telegram Group Book a Strategy Session Get Access to the Top 5 Ea…
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E399: If you Google yourself, what do you see? For me, I see social links, my site, and some photos. But the photos are really lacking, especially when I click into Google Images further… Really lacking. I’ve lived this big life that I’m proud of, with all these top people, and you can’t see any of that. I’m missing out on all this social proof, cr…
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E398: The founder of Meetup.com, Scott Heiferman, sold Meetup.com a few years ago for $200 million. Then he went to work as an associate at an Amazon fulfillment center. Two decades before that, he sold a different company for $15 million. Then he went to work the counter of a McDonald’s. + How Avi Schiffmann got 5,100 backlinks for a $2,000,000 ga…
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E397: I made this episode right before news of today’s financial crash went viral. The timing could not have been more perfect. This directly answers the question of whether or not it is worth investing in marketing during a financial crash or recession. The thread I’m sharing: https://x.com/ValKatayev/status/1589287819117109248 00:00 The Billion-D…
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E396: Not all heroes wear capes. This is how to do marketing on 4chan. I used 4chan to make an unlistened-to video game music radio show, being recorded live in the middle of the night, go viral around the world. If you want some ideas for how to start a grassroots movement on 4chan, this is a good episode. Or if you just want a fun marketing story…
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