Bryan and Kellan are curious learners, who explore the creative strategies of entrepreneurs pioneering the cannabis industry, projected to reach a $100 billion valuation by 2023. Each week, we dive into guests' journeys, from CEOs of publicly traded giants and world-renowned scientists to underground legacy growers shaping the industry. Discover how they found their place in Cannabis, their original business plans, and the pivots and perseverance needed to navigate cannabis-specific challeng ...
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An insightful look into the world of plant medicine. Exploring the changing landscape around cannabis and psychedelics, and ending the stigma through educational discussions.
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Kentucky is now hot on the radar as a prime location for medical cannabis opportunities. As the application window dwindles, we take a detailed look at the potential and challenges within the state's medical market. In this episode, we explore the intricate process of applying for cannabis licenses in Kentucky. Learn what you need to do to be succe…
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Cannabis reform always feels like it's on the verge of a breakthrough with policy. We know some policies can pass both the House & Senate yet it doesn’t , but it ends up feeling like a pawn in the horse trading by policymakers who all know that ~70% of Americans are in favor of cannabis legalization. So why does policy that has support from both si…
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Successful marketing requires a blend of specialized expertise and a broad understanding of strategic frameworks. However, too often, marketing gets pigeonholed into a single person's role, expecting them to handle everything from strategy to execution. In fast-paced, scaling startups, this is precisely where fractional marketers can make a critica…
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"Every time a company doubles in size, you need to redo all processes." – Reid Hoffman, founder of LinkedIn. The speed and development of the cannabis industry often conflict with the ability to take a step back and recognize the internal organizational changes that have occurred since the last time you aligned your structure. Are your total compen…
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The Cannabis Industry is Exploding: Here's Why You Are Not Optimistic Enough ft Ben Burstein
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Cannabis sentiment is not positive enough. Given the challenges and fatigue, it's easy to lose sight of what's happening. Cannabis is being built from the ground up. Regulations and capital may currently hinder some aspects, but what's happening in the industry is undeniable. This week, we sit down with Ben Burstein, who reveals the actual situatio…
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Tradeshows are a universal way of connecting with others in a similar industry for a unified reason. However, as costs rise, the value of attending these events is weighed against other efforts. Success at these events varies per individual, adding to the challenges. Rama Mayo and the team at Hall of Flowers already have a must-attend event. This y…
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Can CBN Replace Melatonin? Results from a Double-Blind Placebo-Controlled Study ft. Alleh Lindquist
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While many have found cannabis to be helpful for sleep, is it anecdotal, or is there science to back up these feelings? In the US, 50 to 70 million adults have chronic sleep problems or sleep disorders, according to SleepHealth.org. FloraWorks set out to validate these claims through double-blind placebo trials, employing the rigorous standards use…
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The lack of guidance from the US Federal Government on the cannabinoid industry poses significant challenges for those involved in the sector. The absence of clear regulations and leadership complicates business operations. In contrast, European countries are both legalizing cannabis and planning further legalization. They are keen to avoid the mis…
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Mastering Cannabis Storytelling/How to Talk to Your Kids About Cannabis ft. Jordan Isenstadt
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Creating a powerful and emotionally resonant message is essential in the cannabis industry, where many people have unique and personal connections to the plant. Crafting a message that genuinely resonates can yield compounding results. Although PR and marketing often get grouped together, they require distinct strategies to complement each other ef…
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What does your business do better than anyone else's? This is your competitive advantage. As we move away from the "growth at all costs" mindset, businesses are doubling down on their strengths—Grown Rogue has emphatically done just that. Battle-tested in highly competitive markets, this high-end cultivator consistently proves its ability to design…
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New York's Cannabis Program can only be described one way: Broken. Despite lessons learned from other states and a goal to help those previously harmed, the program has faced significant financial and operational challenges, falling short of its intended success. With government officials labeling the rollout a disaster and promising an overhaul, t…
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Public companies dominate the headlines for the cannabis industry, but a few private beasts operate in plain sight. Motif Labs is one of them. Their deep focus on profitability and data at every step is why they have built such a deeply rooted and successful organizational philosophy. This week, we sit down with Mario Naric to discuss: How he build…
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Pricing and promotion in the retail business may seem closely linked but are fundamentally different. Understanding the intention behind a promotion across the organization is a critical yet often overlooked element in the cannabis industry. Using pricing as a tool to drive sales can have unintended consequences. For example, if a customer typicall…
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Synthesis, a process that may sound complex, is actually quite common in our daily lives. From the production of everyday items like Advil, organic milk, citric acid, to the creation of vitamins A and D, and multivitamins, synthesis is a key player. Why does this realization often provoke a negative reaction? Perhaps it's because there's a desire f…
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Unveiling the $4 Million Problem: Hop Latent Viroid's Impact on Cannabis Cultivation ft. Dr. Tassa Saldi
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The economic impact of Hop Latent Viroid on cannabis cultivation remains a significant concern, costing the industry millions annually. In our latest episode, we dive into proactive measures to combat this threat with Dr. Tassa Saldi. Affecting ~80% of cultivators, Dr. Saldi sheds light on the necessity of proactively testing. While some may questi…
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BRĒZ immediate success is a testament to the power of a skilled team, a great product, and incredible marketing. A little over a year since its inception, BRĒZ hockey stick trajectory is undeniable and worthy of emulation. When executed perfectly, marketing becomes more than just a line item on a P&L; it becomes a tool with unlimited potential. BRĒ…
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Paul F. Austin on Exploring Psychedelics: Creativity, Hidden Benefits, Microdosing, and Retreats
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The use of psychedelics by high-performing individuals and entrepreneurs is on the rise as they openly discuss the benefits these substances offer. As research continues and we dive deeper into these advantages, questions arise: Where are the opportunities, and what should interested individuals know? How do they get started, and how do they find t…
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Chris Fontes: Cannabis is Already Legal - Hemp vs Cannabis
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The 2018 Farm Bill has undeniably reshaped the cannabis industry, blurring lines and unlocking opportunities between hemp and cannabis. This episode delves into the nuanced differences and similarities between these two facets of the cannabis world. Chris Fontes shares his insights to dissect the complex web of legislation, the evolving roles of MS…
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Capital in the cannabis industry is not just scarce; it's a puzzle. Have you come across terms like sale-leaseback and triple net lease in press releases and earnings reports yet find yourself questioning their actual mechanics? What's more, the implications for companies opting for these leasebacks might be more surprising than you think. And from…
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Major industry behemoths like P&G or British Tobacco are setting their sights on the cannabis industry, poised to disrupt and seamlessly integrate. In this rapidly evolving landscape, are you engaging in crucial internal and external conversations in anticipation of the next wave? This week, we sit down with Seth Yakatan to discuss the following: F…
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Amidst the breaking down the walls of prohibition, it's clear that change is underway. The speed at which the cannabis industry is evolving is hard to truly grasp unless you step back and appreciate how much has altered in the last 10 years compared to the previous 100. While issues and unknowns persist, incremental progress with accelerated cataly…
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"Great companies were never built by conservative leaders. Great companies were built by risk-takers." Deeply ingrained in Curaleaf's DNA is the ability to navigate the unknown ahead of opportunities. Timing these events is nearly impossible, but having the foresight and strategic resources in place when the opportunity strikes can change the game.…
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Investing in cannabis stocks is not for the faint of heart. It's common to see these stocks pop only to retrace their gains quickly. Understanding the implications and the strategies that institutional investors will use as they enter the sector, currently dominated by retail, could be a generational difference-maker for so many. This week, we spea…
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Rick Bashkoff: Why Cannabis Needs Unique Software Solutions
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Companies obsessed with solving specific pain points always win. The cannabis industry, with its unique challenges, demands tailor-made software solutions. Software that guides critical decisions forms the company's foundational backbone. An unwavering dedication to profoundly understanding customer challenges and the agility to create nimble, valu…
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Creating trust is foundational in authentic brand development. The transition from content creator visibility to tangible product offerings has become a pivotal strategy among leading global brands. The success stories of Mr. Beast's Feastables and Logan Paul & KSI's Prime underscore the significance of integrating your brand's identity into every …
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Gabe Mendoza: Driving 4Front Ventures Revenue Growth through Innovation from Ideas to Opportunities
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Operating since 2011 comes with an enormous amount of experience and scars. Navigating the turbulence and keeping an eye on what's essential while scaling your organization is no small feat. Identifying new hidden revenue opportunities is the first challenge, but capitalizing on those opportunities, given the plethora of cannabis challenges, is an …
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Kim Rivers Discusses Trulieve Preparing for Florida's ~$6 Billion Opportunity
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Trulieve stands at the brink of what may be a golden swan event. With rescheduling likely "imminent" and recent remarks from Gov. DeSantis suggesting that adult use appearing on Florida ballots could set ablaze an unparalleled opportunity. "It really will change the structure of the business," and "We have the largest catalyst; I think that has eve…
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Cookies is the most well-known and prominent cannabis brand. Berner's story and his rise in the cannabis industry are well documented, but it's his authentic approach that has given life to Cookies, propelling it to global fame. Despite the challenges and constraints in the cannabis industry, the brand's growing global popularity is a testament to …
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First-time Dispensary owner details his experience with the NY CAURD Program ft. Markel Bababekov
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The NY CAURD program, intended to be a beacon of hope, turned into a myriad of challenges. Imagine relocating your family, investing your life savings, and building a dream, only to be met with a staggering injunction that brings the entire NY cannabis market to a halt. With countless unknowns, frequent regulatory changes, and surprises such as the…
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Emergency Update: Shane Pennington Breaks Down Cannabis Rescheduling
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Cannabis rescheduling is likely imminent What needs to happen for cannabis to be successful rescheduled? Who are the key players involved, and what should the industry be doing to prepare for what will likely be strong opposition Understanding the inner workings of the DEA, HHS, and other involved parties is crucial in this complex scenario. As '½ …
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Big Alcohol knows the writing is on the wall. Cannabis consumption is growing, and Alcohol is shrinking. "We believe that over the next 5 years, the cannabis category will add 18 million past-month consumers, while alcohol will lose 2 million past-month consumers, as consumers increasingly embrace cannabis and temper their alcohol consumption" – TD…
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The cannabis industry is gearing up for a significant shift towards sensors and technology. These tools aren't new; they are mainstays in industries like agriculture and oil and gas, now applied directly to cultivation and extraction. These technologies have been game-changers for the early adopters – playing a crucial role in boosting production a…
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Do You Have Cannabis DNA? ft. Kmesh
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The cannabis industry requires a unique personality and skill set to do what feels like building in quicksand. This personality and perspective is known as Cannabis DNA. This week, we sit down with Kmesh to discuss the following: Unpacking the 'Cannabis DNA The role of a career coach Navigating the maze: Tips for those aspiring or in the cannabis i…
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"Giant… That's a giant advantage." Cresco Labs may mirror other Tier 1 MSOs on the surface, but once you explore deeper, you'll discover their unique edge. They've built sophisticated systems and technology that set them apart and enable a nuanced understanding of market conditions. This advanced business intelligence approach significantly narrows…
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Willie McKenzie: From Legacy California to Profitable 8-Figure Cannabis Operation & Building the Elite Cannabis Operators Mastermind
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Navigating the cannabis industry, with its myriad obstacles, uncertainties, and regulatory complexities, demands an entrepreneur of exceptional resilience. Those who not only survive but thrive in this environment carry a wealth of hard-earned wisdom, the kind that could overshadow even the most intricate Harvard case study. In a sector where colla…
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From 1971 to 1986, Barry Foy of the Gentleman Smugglers was the mastermind of the importation of over 250 tons of cannabis, valued at an astonishing one billion dollars. His story is one of legend, marked by audacious moves, unexpected turns, and heart-stopping close shaves with the law. In this episode, we delve into the hidden world of internatio…
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Trust….. The most under-recognized tool to guarantee brand loyalty. The Cannabis industry is no different than others when building a brand. Build trust, then leverage that trust via first-person data to create a product tailored toward your customer. Miss Grass has done this exceptionally. Starting as an Online Community, gathering 90K emails, and…
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As rumors of rescheduling grow more prominent, concerns about big pharma's potential control over the industry are escalating. We invited Dr. Matt Moore back for a third time to shed light on the challenges and opportunities in the development and research of cannabinoid and psychedelic drugs. For those unfamiliar with Dr. Moore, he is an accomplis…
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Tony Verzura Innovating with Authentic Cannabis-derived Terpenes & Deconstructing Extracts
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As Arthur C. Clarke famously said, 'The only way to discover the limits of the possible is to go beyond them into the impossible.' And that's exactly what Tony Verzura, the pioneering founder of Blue River Terps, is doing with cannabis innovation. With his visionary spirit, Tony is challenging the boundaries of what's possible in cannabis, unlockin…
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Warren Bobrow: Bestselling Author & Cocktail Whisperer Reveals the Secret Ingredient for Crafting Cannabis Beverages
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How does a Cocktail whisper apply his mixologist's skills to cannabis beverages? He was kicked out of his family home, Rikers Island, to write best-selling books to the inspiration behind Klaus. This week, we sit down with Warren Bobrow to discuss the following. Inspiration behind Klaus Rikers Island Wine regions & Cannabis regions About Warren Bob…
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Dr. Matthew Johnson: The World's Most Published Scientist on the Human Effects of Psychedelics
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How do substances affect behavior, and how can we affect positive behavior change? If YOU want to quit a substance, can these compounds them? How do we give them the tools that make them more successful? This week, we sit down with Dr. Matthew Johnson to discuss the following: Micro, Recreational & Heroic Dose: How to think about them Is Micro-dosi…
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Lulu Tsui: Applying West Coast Lessons on the East Coast & Hard Truths in the Cannabis Industry
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Most fail to realize how simple steps can be a difference-maker. Do new cannabis markets set themselves up for failure? Are eager entrepreneurs trying to reinvent the wheel? This week we sit down with Lulu Tsui to discuss: Relationship Management/ Due Diligence How to learn from other markets West Coast vs EAST About On The Revel REVEL IS... - Open…
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Storyteller generating Millions of Monthly Views documenting Berner & Jungle Boys and others ft. Luc
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"Steve Jobs once proclaimed, 'The most powerful person in the world is the storyteller.' A testament to that power? 31 million views and 200,000 watch time hours, all in just the past 28 days. Even more impressive? All this for content centered around the often suppressed topic of cannabis. This is the profound impact of storytelling. Earning the t…
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The past half-century: Pharmacological interventions have often fallen short. The potential solution: Microdosing cannabinoids. Imagine a world where you don't reach for a pill bottle. Instead, you opt for: 'Go' for energy. 'Bliss' for happiness 'Chill' for relaxation. The cannabis industry is evolving. Tailored formulations might just be our futur…
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Why MariMed is Doubling Down on Brand Consistency & the Boston Tea Party-Style 280E Protest ft. Jon Levine
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"'No taxation without representation down with 280E" might well have been the catalyst prompting lawmakers to consider rescheduling cannabis to Schedule 3, potentially eliminating the controversial tax code. As MariMed ambitiously aims to become the 'Coca-Cola of Cannabis,' their unwavering focus on brand consistency emerges as a pivotal reason for…
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"People relate to people, and if your brand feels like people, they’ll relate to you, too." -Laura Busche Brands ignite ethos. But how? Why do we gravitate towards certain names, bypassing others? It's that gut tug. That undeniable pull that captures your gaze when a product on a teeming shelf beckons you, compelling you to reach out. It's a viscer…
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NY Cannabis Regulators made significant changes. Jon Purrow joined us to break them all down, plus the following: Under the radar impact of the potential rescheduling IP, trade secrets, and patent trolls Where we go from here in NY About Jon Purrow: From start-ups to publicly traded multinational companies, Mr. Purow works with a broad array of cli…
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Boosting Revenue with Crop Cycle Monitoring: How Sensors Increase Your Yield and Bottom Line
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An unspoken divide that never gets publically spoken about is the differences between the CFOs and the growers. The challenge between the two groups usually circles the same issue...... money. Without a clear insight into how & why cultivation yields occur, this unknown can be a major sticking point between parties. Data can alleviate this challeng…
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The Future of the Industry: State Packs & Market Dynamics, Safe Banking, Capitol Hill Updates ft. Rob Sechrist
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The Cannabis industry is still in its infancy stage. Data models show that California ALONE could handle 1600 more dispensaries, and this is before we get into interstate commerce or state packs. This week, we have sat down to discuss the future of the industry with Rob Sechrist to discuss the following: Why removal of 280E might not be as straight…
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Cannabis Flower is the category leader, but there is one variable that is universal across buyer demographics. Convenience Whether it’s grabbing a coffee on the go or delivery of every possible item, people are drawn to items that are easy, frictionless, and provide incredible convenience. Cannabis Pre-rolls are the beautiful evolution of leftover …
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