On this season of the podcast, we’ve been discussing everything you need to know in order to transition from self-employment to business ownership. In today’s episode, we’re talking about business scalability and sustainability, and how they both apply to the growth of a business. For the context of this episode, sustainability refers to the abilit…

On this season of the podcast, we’ve been discussing what you need to know in order to transition from self-employment to business ownership. In today’s episode, we’re talking about the necessary legal components of running a business. One of the benefits of owning a business is the ability to separate the business entity from yourself personally. …

On this season of the podcast, we’ve been discussing the transition from self-employment to business ownership. In today’s episode specifically, we’re moving the conversation toward the tangible steps you need to take to start your business. Before we jump straight into the tangible steps, we discuss the importance of having a “why” prior to starti…

In this episode, we discuss the relevance of performing market research and a competitive analysis for your business. We also discuss how doing so can help you determine the viability of your business, and give you a competitive advantage. When starting a business, we have to weigh the factors. What type of time, energy, and money will it cost us? …

In this episode, we discuss the various business entity types and which might be best for you. What are the risks of continuing to operate as a self-employed person versus a business owner? With that information, you can decide on an appropriate next step for your self-employed work, based on an analysis of your individual situation. Unfortunately,…

In today’s episode, we explore the benefits of being a business owner. Two of the benefits include tax advantages and risk mitigation. First, let’s touch on some distinctions about business ownership. All business owners are self-employed, but not all self-employed people are a business. If you are self-employed, you do business under your social s…

We are kicking off season four of The Business ATvantage Podcast. This season, we will discuss the transition from self-employment to business ownership. In this episode specifically, we will define what it means to be an Independent Contractor, as well addressing the liabilities, legalities, and benefits of self-employed work as a health care prof…

This bonus episode features Alisha's NATA 2019 interview with NATA President and Director of Sports Medicine at Northwestern University, Tory Lindley. Their discussion centers around self-advocacy as a professional, the NATA initiative "Own Your Impact", and how his presidency has gone thus far. Music by Mr. Logistix (@buuk_werm).…

This bonus episode features Alisha's NATA 2019 interview with Carolina Panthers Athletic Trainer, Kevin King. Their conversation focused on volunteerism at the state level, how his involvement has changed the trajectory of his career, why he recommends getting involved, and his role as an AT in the NFL. Music by Mr. Logistix (@buuk_werm).…

This bonus episode features Alisha's NATA 2019 interview with David Gallegos. David sits on the NATA Board of Directors for District 7 and is Deputy CEO of FYZICAL Therapy & Balance Centers in Las Cruces, New Mexico. Their conversation focuses on COPA being transitioned from a committee to a council, the history and origin of COPA, who the committe…

This bonus episode features Alisha's NATA 2019 interview with the legendary, Sue Falsone. Sue holds the distinction of being the first female head athletic trainer in any of the four major sports in the United States. She is the owner and founder of Structure & Function Education, a company dedicated to educating healthcare professionals in dry nee…

This podcast will be an opportunity for interdisciplinary learning between athletic trainers, an attorney, and the legal intersection of various topics. This episode continues the conversation on Misconduct from Part I. Music by Mr. Logistix (@buuk_werm). You can listen and earn free CEUs at atvantageacademy.com Disclaimer: Because the information …

This podcast will be an opportunity for interdisciplinary learning between athletic trainers, an attorney, and the legal intersection of various topics. This episode focuses on a topic that has stolen headlines but is difficult to discuss. Misconduct of all types, though specifically sexual, has been a problem for a long time. We discuss why and ho…

With a focus on Accountability this month, we decided to release Alisha's conversation with Erin Hassler from NATA 2019. Erin is a woman who has held herself accountable her entire life, despite the adversity that has come her way. That experience has her in a position to mentor and hold others accountable too. Music by Mr. Logistix (@buuk_werm).…

As we focus on Joy this month, we felt it was a great opportunity to release Alisha's conversation with Indiana State University Associate Professor Kent Games at NATA 2019. He is an Athletic Training colleague who is a consistent contributor to dialogue around the topics of joy and fulfillment. In this discussion, they cover finding your why, focu…

Back in February, there was an article released by the Washington Post that explained that the state of Maryland has proposed a bill that would give athletes the right to unionize and collectively bargain over issues related to health and safety, as well as compensation. This was as a result of the death of Jordan McNair. This is not only relevant …

This podcast will be an opportunity for interdisciplinary learning between athletic trainers, an attorney, and the legal intersection of various topics. This episode makes a transition in the season where we begin discussing specific legal topics, as opposed to situations. The topic of negligence permeates all spaces and can be found in potentially…

This podcast will be an opportunity for interdisciplinary learning between athletic trainers, an attorney, and the legal intersection of various topics. This episode makes a transition in the season where we begin discussing specific legal topics, as opposed to situations. The topic of negligence permeates all spaces and can be found in potentially…

This podcast will be an opportunity for interdisciplinary learning between athletic trainers, an attorney, and the legal intersection of various topics. This episode will continue the discussion surrounding the duty of an athletic trainer in regards to preventable conditions, specifically identifying heat illness & rhabdomyolysis as potential situa…

This podcast will be an opportunity for interdisciplinary learning between athletic trainers, an attorney, and the legal intersection of various topics. This episode will focus on the topic of preventable conditions and acknowledging the importance of preventing situations while providing advocacy for oneself and those who may be involved in a pote…

This podcast will be an opportunity for interdisciplinary learning between athletic trainers, an attorney, and the legal intersection of various topics. This episode will continue the conversation surrounding how pre-existing conditions in athletes impact liability for athletic trainers. This episode focuses on laws & ethics and various circumstanc…

This podcast will be an opportunity for interdisciplinary learning between athletic trainers, an attorney, and the legal intersection of various topics. This episode will be part one of a conversation surrounding how pre-existing conditions in athletes impact liability for athletic trainers. The conversation focuses on Sudden Cardiac Arrest & Sickl…

This special episode's discussion revolves around the details surrounding the death, investigation, and pending legal action of University of Maryland student athlete Jordan McNair. In the dialogue, Alisha & Tammi cover how tangible practices can be put into place for the athletic trainer, in an effort to avoid situations like this from occurring a…

This podcast will be an opportunity for interdisciplinary learning between athletic trainers and the legal intersection of various topics. This episode will be part two of a conversation around concussions. We discuss the ever changing environment of concussions, as well as state and legal affairs surrounding them. Music by Mr. Logistix (@buuk_werm…

This podcast will be an opportunity for interdisciplinary learning between athletic trainers and the legal intersection of various topics. This episode will be part one of a conversation around concussions. We discuss the ever changing environment of concussions, as well as state and legal affairs surrounding them. Music by Mr. Logistix (@buuk_werm…

This podcast will be an opportunity for interdisciplinary learning between athletic trainers and basic business topics. In this particular episode, we will discuss the application of various business ideas in the development of non-traditional models of athletic training. This episode will be a culmination of the previous nine, to demonstrate the u…

This podcast will be an opportunity for interdisciplinary learning between athletic trainers and basic business topics. In this particular episode, we will discuss the application of various business ideas in the development of non-traditional models of athletic training. This episode will be a culmination of the previous nine, to demonstrate the u…

With about a week remaining before we vote to elect a new NATA President, we thought it would be a great opportunity to share our live interview with NATA Presidential Candidate Kathy Dieringer from the 2017 NATA Symposium in Houston. Remember to cast your vote on September 1, 2017 regardless of the candidate you support! Music by Mr. Logistix (@bu…

With about a week remaining before we vote to elect a new NATA President, we thought it would be a great opportunity to share our live interview with NATA Presidential Candidate Kathy Dieringer from the 2017 NATA Symposium in Houston. Remember to cast your vote on September 1, 2017 regardless of the candidate you support! Music by Mr. Logistix (@bu…

This podcast will be an opportunity for interdisciplinary learning between athletic trainers and basic business topics. In this particular episode, we will discuss how to minimize professional risk by recognizing how to protect ourselves both legally and ethically and how to determine appropriate measures to reduce liability. Music by Mr. Logistix …

This podcast will be an opportunity for interdisciplinary learning between athletic trainers and basic business topics. In this particular episode, we will discuss how to minimize professional risk by recognizing how to protect ourselves both legally and ethically and how to determine appropriate measures to reduce liability. Music by Mr. Logistix …

This podcast will be an opportunity for interdisciplinary learning between athletic trainers and basic business topics. In this particular episode, we will discuss the relevance of organization to professional advancement, relate back to previous topics such as branding, negotiation, and networking, while providing tools for immediate implementatio…

This podcast will be an opportunity for interdisciplinary learning between athletic trainers and basic business topics. In this particular episode, we will discuss the relevance of organization to professional advancement, relate back to previous topics such as branding, negotiation, and networking, while providing tools for immediate implementatio…

This podcast will be an opportunity for interdisciplinary learning between athletic trainers and basic business topics. In this episode, we will discuss personal finances, why they are important and how to grow your financial literacy. Music by Mr. Logistix (@buuk_werm). You can listen and earn free CEUs at atvantageacademy.com…

This podcast will be an opportunity for interdisciplinary learning between athletic trainers and basic business topics. In this episode, we will discuss personal finances, why they are important and how to grow your financial literacy. Music by Mr. Logistix (@buuk_werm).You can listen and earn free CEUs at https://theatvantage.com/ceu. Sign up, lis…

This podcast will be an opportunity for interdisciplinary learning between athletic trainers and basic business topics. In this particular episode, we will dispel myths about networking, examine it's essential role in our professional careers, identify the three main types, and understand how an emphasis on external stakeholders strengthens our pro…

This podcast will be an opportunity for interdisciplinary learning between athletic trainers and basic business topics. In this particular episode, we will demonstrate the value of contract work to our profession, how to reduce risk associated with working as a contractor, and understanding the responsibility one has in representing themselves inde…

This podcast will be an opportunity for interdisciplinary learning between athletic trainers and basic business topics. In this particular episode, we will examine how to negotiate on your own behalf, understand the implications of negotiation for our profession, and identifying resources to increase your negotiating power. Music by Mr. Logistix (@…

This podcast will be an opportunity for interdisciplinary learning between athletic trainers and basic business topics. In this particular episode, we will examine branding & marketing in their utilization for various athletic training settings and how to develop a personal brand that markets your unique way of practicing. Music by Mr. Logistix (@b…

This podcast will be an opportunity for interdisciplinary learning between athletic trainers and basic business topics. In this particular episode, we will examine critical thinking and how adopting open minded and objective thinking patterns can advance an athletic trainer personally and professionally. You can listen and earn free CEUs at atvanta…

Welcome to Season 2 of The Business ATvantage! This podcast will be an opportunity for interdisciplinary learning between athletic trainers and basic business topics. In our first episode back, we will look at Fulfillment and how it relates to the athletic training profession. Music by Mr. Logistix (@buuk_werm). You can listen and earn free CEUs at…

A new season of The Business ATvantage is upon us, but now it is time to listen and earn! Check out the Season 2 Preview to find out what we have in store. Music by Mr. Logistix (@buuk_werm).Alisha M. Pennington MS ATC

In Episode 20 we've got news and updates for you, along with a recap of some of the top episodes thus far. Music by Mr. Logistix (@buuk_werm).Alisha M. Pennington MS ATC

Episode 19 concludes our four part series on Developing a Business Idea. Now that you have developed your idea, examined its business viability and created a business plan, you are now ready to implement it. This episode covers that process and provides tips to help you along the way! Music by Mr. Logistix (@buuk_werm).…

Episode 18 is the third episode in our four part series on Developing a Business Idea and focuses on the business plan itself. We break down tools and resources to help you take on this difficult but important task and share personal experiences as well. Music by Mr. Logistix (@buuk_werm).Alisha M. Pennington MS ATC

Episode 17 is part two of our four part series on developing a business plan. Today we're taking your idea from episode 16 and determining its true viability in the market with a discussion on business planning. Music by Mr. Logistix (@buuk_werm).Alisha M. Pennington MS ATC

Do you have an idea that would help make your job easier or would benefit the athletic training community? Listen to Episode 16 as we kick off a 4 episode series on creating a business plan with a discussion on developing your idea. Music by Mr. Logistix (@buuk_werm).Alisha M. Pennington MS ATC

In our 15th episode, we look at a "Case Study" in which we speak to athletic trainer Robert Kirkland and discuss his unique experience working with the parkour and tempest free running community! Music by Mr. Logistix (@buuk_werm).Alisha M. Pennington MS ATC

Last episode we looked at cultivating your own brand. In Episode 14 we're discussing how to promote that brand and utilize marketing to enhance your identity and your relationships. Music by Mr. Logistix (@buuk_werm).Alisha M. Pennington MS ATC

How does branding affect you personally and professionally? How can you use it to help advance the profession? In Episode 13 we answer these questions and look at NATA's branding efforts. Music by Mr. Logistix (@buuk_werm).Alisha M. Pennington MS ATC