Кращі подкасти про Nonprofit Marketing (2024)

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Scaling Digital Marketing in Nonprofits with Lauren Cotter of Community Tech Network 46:10

2d ago46:10

46:10

In the nonprofit world, marketing and communications teams often face unique challenges with limited resources and growing expectations. In this episode, host Spencer Brooks interviews Lauren Cotter, Marketing Director at Community Tech Network, about her journey from being a solo marketer to leading a team that drives digital literacy initiatives …

1
Empowering Nonprofit Teams: How to Recognize and Nurture Talent with Jennifer Collins of Nexus Family Recovery Center 42:12

16d ago42:12

42:12

Creating a thriving nonprofit requires leaders who know how to recognize and nurture the unique strengths of their team. Host Spencer Brooks talks with Jennifer Collins from Nexus Family Recovery Center about practical ways to empower team members, even with limited resources and time, and why this is important for nonprofit success. This episode i…

1
Standing Out: Communicating Your Nonprofit’s Unique Impact with Shilpa Alva of Surge for Water 44:49

1M ago44:49

44:49

In a crowded nonprofit landscape, clearly conveying what sets your organization apart is crucial for building connections and support. In this episode of Health Nonprofit Digital Marketing, Spencer Brooks speaks with Shilpa Alva, the founder of Surge for Water, about strategies for communicating unique organizational qualities, such as a women-led …

1
Maximizing Your Nonprofit’s Impact on a Tight Budget with Marco Winkler of HealthHIV 43:19

1M ago43:19

43:19

In this episode of Health Nonprofit Digital Marketing, we sit down with Marco Winkler, Communications Director at HealthHIV, who shares his journey transitioning from a corporate background to the nonprofit sector. With over 15 years in healthcare communications, Marco brings a fresh perspective on navigating the unique challenges faced by nonprofi…

1
Are Millennials Reshaping Your Nonprofit’s Workplace Culture? Featuring Kate Mayne of OLSHF 41:53

2M ago41:53

41:53

In this episode of Health Nonprofit Digital Marketing, Spencer Brooks talks with Kate Mayne from OLSHF about the unique perspectives that millennial workers bring to the nonprofit sector. Kate shares her journey from the corporate world to finding fulfillment in nonprofit work, the importance of work-life balance, and the evolving expectations arou…

1
Bridging the Trust Gap with Kenyon Farrow of AVAC 42:47

2M ago42:47

42:47

In a world where public distrust of health information is at an all-time high, how can nonprofits effectively communicate critical health messages? Spencer Brooks sits down with Kenyon Farrow from AVAC to explore the deep roots of medical mistrust, the critical role of strategic communication in public health, and the importance of community-based …

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Engaging Younger Donors with Melissa Watkins of Pacific Autism Center for Education 42:52

3M ago42:52

42:52

Nonprofit organizations are constantly seeking ways to engage younger generations in their causes. Melissa Watkins from the Pacific Autism Center for Education joins this episode to unpack strategies to attract and retain Gen Z and millennial donors through innovative digital marketing and communication techniques. This episode is essential for non…

1
Building Trust and Authority in Healthcare Content with Betsey O’Brien 45:37

3M ago45:37

45:37

Establishing trust and authority is a prerequisite for any nonprofit organization to improve the health of its community through digital communication and education. In this episode, Spencer Brooks and Betsey O'Brien explore the strategies and challenges of crafting reliable, empathetic healthcare content. If you are a nonprofit communicator aiming…

1
Mental Health Communications with Dj Tyson of VOA Alaska 42:14

4M ago42:14

42:14

In this episode, we sit down with Dj Tyson from VOA Alaska to explore practical strategies for mental health communications. Dj shares his journey and role at VOA Alaska, offering insights into the unique challenges and opportunities in promoting mental health in Alaska. We discuss the importance of focusing on hope and positive outcomes in storyte…

1
The Power of Market Research with Adam Zandman of Thrivable 42:58

4M ago42:58

42:58

In this episode, Spencer Brooks and Adam Zandman from Thrivable explore the significance of market research in understanding your audience. Join us as we discuss the importance of understanding your audience and building a research-backed marketing strategy, all while navigating budget constraints. Discover how your nonprofit can leverage market re…

1
A Digital Transformation Toolkit with Karen Graham 45:28

5M ago45:28

45:28

In this episode of Health Nonprofit Digital Marketing, speaker, trainer, and consultant Karen Graham joins us to share the fundamentals of technology planning and making the case for technology investments. We discuss how to assess your current level of technology maturity and determine what to focus on. We also discuss writing a strategic technolo…

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Navigating Digital Change: Insights from Kelly Stover of Ride Connection 38:18

5M ago38:18

38:18

In this episode of Health Nonprofit Digital Marketing, we explore the topic of nonprofit digital transformation through the story of Ride Connection, a nonprofit organization with a mission to provide transportation solutions to older adults and people with disabilities. Our guest, Kelly Stover, the Development Director at Ride Connection, shares h…

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Collaborative Awareness Campaigns with Christina Locmelis of Wounds Canada 37:25

6M ago37:25

37:25

Many health professionals know the struggle of spreading awareness in a crowded digital space. Tune in with Christina Locmelis of Wounds Canada as she unveils the pillars of successful collaborative campaigns, such as the need for strategic alliances, using data wisely, and addressing the specific hurdles nonprofits encounter in drawing attention t…

1
Revamping Nonprofit Health Websites with Kyle Taylor 37:19

7M ago37:19

37:19

In this episode of Health Nonprofit Digital Marketing, we dive into the intricacies of redesigning nonprofit health websites with Kyle Taylor of NASTAD, a nonprofit that represents public health officials who administer HIV and hepatitis programs in the U.S. Join Spencer Brooks and Kyle as they discuss the challenges and opportunities in reorganizi…

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Unleashing the Power of Gratitude Using Handwritten Thank You Notes with David Wachs of Handwrytten 29:26

7M ago29:26

29:26

In this episode of Health Nonprofit Digital Marketing, Spencer Brooks sits down with David Wachs, CEO of Handwrytten, a company that automates handwritten notes to help you build deep and lasting bonds with your constituents. Discover the transformative impact of gratitude on donor retention rates and dive into the ethical considerations surroundin…

1
Strategic Communication with Taya Jarman of The Institute for Public Health Innovation 38:06

8M ago38:06

38:06

In this episode, we sit down with Taya Jarman, a communications professional at The Institute for Public Health Innovation, to explore the nuances of strategic communication. Taya shares her journey of conducting an initial communications audit at her organization, highlighting the importance of understanding and effectively using various communica…

1
Trends in Health Philanthropy with Jeff Barrus of Grantmakers In Health (GIH) 40:22

8M ago40:22

40:22

Join us in this episode of Health Nonprofit Digital Marketing as host Spencer Brooks sits down with Jeff Barrus from the Grantmakers In Health (GIH) to explore two compelling topics. First, we’ll uncover the latest trends in health philanthropy and discover what funders are prioritizing in the ever-evolving landscape. Then, we’ll discuss tailoring …

1
Driving Change: Howard Pearl of CARS on Transformative Partnerships and Nonprofit Innovations 39:00

8M ago39:00

39:00

In this episode, Spencer Brooks interviews Howard Pearl, the CEO of Charitable Adult Rides and Services (CARS), a nonprofit organization that runs car donation and real estate donation programs. Howard shares insights into the unique approach CARS takes to building partnerships with nonprofits and the impact of these partnerships. He also discusses…

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Strategic Onboarding with Nicole Jones of Anti Cancer Lifestyle Program 35:16

9M ago35:16

35:16

In this episode of the Health Nonprofit Digital Marketing podcast, Spencer Brooks sits down with Nicole Jones, Director of Marketing at Anti Cancer Lifestyle Program, to explore the topic of strategic onboarding. Nicole shares insights on the importance of a 30-60-90 day plan, emphasizing transparency, goal alignment, and the value of discovery mod…

1
Navigating the Nonprofit Landscape with AI - George Weiner of Whole Whale 44:19

9M ago44:19

44:19

In this Health Nonprofit Digital Marketing episode, we discuss the much-talked-about world of artificial intelligence in the nonprofit sector. Join Spencer Brooks of Brooks Digital as he sits down with George Weiner, the Chief Whaler of Whole Whale, a digital agency at the forefront of leveraging data and technology to amplify the impact of nonprof…

1
Advancing Health Equity: A Marketing Approach with Nikki Hopewell of Susan G. Komen 31:45

10M ago31:45

31:45

Join us in this insightful episode of the Health Nonprofit Digital Marketing podcast as we explore the intricacies of health equity and how to advance it, specifically from a marketing perspective. Our guest, Nikki Hopewell, Director of Multicultural Marketing at Susan G. Komen, shares her experiences and strategies in overcoming barriers, fosterin…

1
Equity-Centered Ethical Storytelling with Beth Eisen of Playworks 31:26

10M ago31:26

31:26

In this episode of Health Nonprofit Digital Marketing, we round out our third episode in a series of conversations around ethical storytelling and its profound impact on digital marketing for health-related nonprofits. Our guest, Beth Eisen of Playworks, a passionate advocate for storytelling with an equity lens, shares insights into how compelling…

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Equity and Accessibility with Valaree Machen of Uplifting Athletes 31:10

11M ago31:10

31:10

In this episode of the Health Nonprofit Digital Marketing podcast, Spencer Brooks sits down with Valaree Machen, a seasoned nonprofit professional passionate about digital marketing and accessibility. They delve into the importance of equity and accessibility in the digital realm and how these principles can benefit nonprofit organizations, especia…

1
Ethical Storytelling with MaryBeth Meyer of Pinky Swear Foundation 30:21

11M ago30:21

30:21

In this episode of the Health Nonprofit Digital Marketing podcast, host Spencer Brooks engages in a candid conversation with MaryBeth Meyer, Director of Marketing at the Pinky Swear Foundation. MaryBeth shares her unique journey from being a recipient of Pinky Swear Foundation's programs to becoming a part of their staff. This episode delves deep i…

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Ethical Storytelling in Nonprofit Marketing with Anna Santos of ReSurge International 34:14

12M ago34:14

34:14

Join us on this Health Nonprofit Digital Marketing episode as we explore the fascinating world of ethical storytelling in nonprofit communications. Our guest, Anna Santos, shares her experiences and insights gained from working in the field of ethical storytelling at ReSurge International, a nonprofit that trains, funds, and scales reconstructive s…

1
Navigating Collaborative Success: Marketing and Communications for Nonprofit Partnerships 31:45

1y ago31:45

31:45

In this episode of Health Nonprofit Digital Marketing, we are joined by Eugene Patron from the Fund for Public Health in New York City. Together, we delve into the world of nonprofit partnerships and the intricacies of marketing and communications within these collaborations. Join us as Eugene shares his wealth of experience and insights, guiding u…

1
Visualizing Complexity: Communicating Health Data for All 35:02

1y ago35:02

35:02

In this episode of Health Nonprofit Digital Marketing, we dive into the art of presenting complex health-related information in a way that is understandable to a diverse audience. Join host Spencer Brooks as he sits down with Bradley Girard, Director of Brand and Creative at Rippel, a nonprofit organization dedicated to improving health and well-be…

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Crafting Impactful Narratives: The Power of Specificity in Storytelling 41:07

1y ago41:07

41:07

In this thought-provoking episode of Health Nonprofit Digital Marketing, we delve into the art of storytelling with Matt Werbach from the National Psoriasis Foundation. We explore the common misconception that storytelling is easily mastered and challenge this notion by highlighting the significance of specificity in narratives. Discover how shifti…

1
Bridging Healthcare Equity: Digital Therapeutics and Breaking Down Stigma 34:41

1y ago34:41

34:41

In this podcast episode, we delve into the critical topics of healthcare equity, digital therapeutics, and dismantling stigma in healthcare access. Our guest, Autumn Brennan, Director of Communications at the Digital Therapeutics Alliance (DTA), shares her insights into how digital health technologies can bridge gaps in healthcare access, particula…

1
Navigating the Intersection of Development and Communications 36:06

1y ago36:06

36:06

Join us for an insightful conversation with Jean McGowan, a dedicated professional in the nonprofit sector, as she shares her expertise on the challenges and strategies involved in managing the delicate balance between development and communications. Jean's experience offers valuable insights into how nonprofits can effectively communicate their mi…

1
Empowering Change: Digital Advocacy Strategies in Health Nonprofits 31:40

1y ago31:40

31:40

Join us in this illuminating episode of the Health Nonprofit Digital Marketing podcast as we explore the dynamic world of digital advocacy within the health sector. In a candid discussion with our host Spencer Brooks and guests Callie Riley & Megan Kovacs of Compassion & Choices, we delve deep into the impactful campaign that safeguarded medical ai…

1
Connecting Across Generations for Nonprofit Success 41:07

1y ago41:07

41:07

How can nonprofits effectively communicate with diverse age groups? Nicole Mandarano of the Oregon Lions Sight & Hearing Foundation joins us to discuss bridging generational divides and crafting messages that resonate with multiple audiences. We'll explore adapting to younger digital natives while still engaging older donors and volunteers. Tune in…

1
Exploring Online Communities in Health: Insights from the Colorectal Cancer Alliance 37:04

1+ y ago37:04

37:04

You know the importance of online communities for patients on their healthcare journey. But how do you create a thriving community in the digital space? In this episode, Spencer Brooks and Amy Ganderson delve into the topic of online communities in the health space, with a focus on the work done by the Colorectal Cancer Alliance. Amy shares her ins…

1
Engaging, Converting, and Measuring Your Website User Experience 11:11

1+ y ago11:11

11:11

In this episode of Health Nonprofit Digital Marketing, Spencer returns after a year-long hiatus to provide a wrap-up of season 2 and announce plans for future seasons of the podcast. This episode is all about engaging, converting, and measuring user experience on your website. Spencer emphasizes the goal of turning casual website visitors into enga…

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Ep102: Effective Storytelling to Inspire Investment with David Cohen from Techstars 40:52

1+ y ago40:52

40:52

Whether you are a startup looking for investment, or a nonprofit seeking to build momentum by attracting a larger donor, getting your story dialed in is clutch. On this week’s Relish THIS, David Cohen from Techstars joined me to discuss his experience with investing and what purpose-focused businesses can do to ensure that they are able to attract …

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Ep 101: How to Get Volunteers on Board from the Onset with Karen Knight 45:42

1+ y ago45:42

45:42

Volunteers are the fuel that keeps nonprofit organizations humming. Not discounting volunteers' hard work to serve nonprofits’ missions, volunteers and how they talk about their experiences working with their favorite organizations provide the thrust that brings an abundance of donations, interest, and other volunteers into the system. In short, wh…

1
Merritt Neil & Monica Tiffany, M&C 20:03

2y ago20:03

20:03

Merritt and Monica share a brief rundown of what stood out in nonprofit communications and fundraising this year and what will be important for nonprofits as we look ahead.

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EP 100: Improve Your Effectiveness with Data with Matt Ranta of Nimble Gravity 54:32

2y ago54:32

54:32

The idea of testing can stir up anxiety for many people. But what if testing was a fun, fruitful venture for your organization? In fact, to get the most out of your marketing, you need to be testing, measuring, making adjustments, and repeating this cycle infinitum to ensure you aren’t missing opportunities and are taking your message and its prese…

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Ep 99: Reenergize Your Nonprofit to Survive and Thrive with Kristen Faith of The Nonprofit Makeover 57:37

2y ago57:37

57:37

All of us have a desire to be liked. And many of us hide our true selves from fear of rejection. We tailor our appearance, what we say, and what we talk about to try to curate a persona we believe will be more attractive to more people. This curation may create a likeable avatar, but it may exist through the exclusion of authenticity. And what migh…

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Dane Sosniecki, Grants Specialist at Cornerstones of Care and Board Chair of Connext: Emerging Nonprofit Leaders 28:10

2y ago28:10

28:10

M&C Nonprofit Marketing Talk chats with Dane Sosniecki, Grants Specialist at Cornerstones of Care and Board Chair of Connext: Emerging Nonprofit Leaders, to find out how the next generation of nonprofit leaders will shape the sector.

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Ep 98: Creating a More Authentic Conversation with Aaron Wrixon 1:01:07

2y ago1:01:07

1:01:07

Are you struggling with content marketing? In one sense, getting your message out to prospects has never been easier. A quick web search reveals dozens, if not hundreds, of content tools to help you quickly distribute your latest ideas via email, social media, your site, and nearly anywhere else you can think of. However, this ease of access has co…

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Ep 97: Mission Alignment and How to Keep Creativity in the Ecosystem With Teague McDaniel from Creative Integration Initiative 51:41

2y ago51:41

51:41

There’s a saying in sales, “‘No’ is the second best answer you can hear.” There’s a certain power in “no” and getting to that “not interested” allows everyone to move forward and get on with their day. This holds true in the nonprofit world as well. Understanding one’s mission and selecting partners that are mission-aligned is vastly more impactful…

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Ep 96: Your Numbers Tell a Story: Understanding nonprofit finances with Stephen King 52:35

2y ago52:35

52:35

Storytelling is a major component of any organization’s marketing. People love a good story, and effective storytelling can make the difference between gaining that new donor or falling short on your projections… again. More often than not, when looking for a compelling story, one overlooks a glaring opportunity in one’s organization. See, when tel…

1
Ep 95: Reframing Costs As Investments with Alex Romero 57:03

2y ago57:03

57:03

Particularly when one is a solopreneur, there’s a tendency to think of expenses as money coming out of one’s pocket instead of as an investment into one’s organization. It stems from adopting a scarcity mindset (rather than framing one’s experience from abundance) and also is seen quite a lot when one attaches oneself very closely to one’s occupati…

1
Tom Jacobs, Director, Environmental Programs at Mid-America Regional Council 25:36

2y ago25:36

25:36

Tom Jacobs, Director, Environmental Programs at Mid-America Regional Council sits down with M&C Nonprofit Marketing Talk to discuss crafting grant proposals and some of the nuance that goes into good grant writing in this month’s episode.

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Ep 94: Reimagining the Elevator Pitch With Building Bridges 1:03:28

2y ago1:03:28

1:03:28

In the past, one’s “elevator pitch” lasted 30-60 seconds. There was a reasonable expectation that one could hold someone’s attention for that period of time during which a longer conversation could be created. These days, however, 30-60 seconds is an eternity. In the world of TikTok and SnapChat and Twitter, we now have roughly 7 seconds to capture…

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Sami Aaron, Founder, The Resilient Activist 25:31

2y ago25:31

25:31

This month M&C Nonprofit Marketing Talk sits down with Sami Aron, founder of The Resilient Activist to discuss the best tech solutions nonprofits can utilize to fit their particular challenges.

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Ep 93: Is Your Nonprofit Ready to Apply for Grants with Gauri Manglik 52:57

2y ago52:57

52:57

Going after grants seems like a no-brainer for most nonprofits. The allure of readily available money is certainly a draw – that can turn into a real distraction if you aren’t positioned well to win these opportunities. My guest today, Gauri Manglik, is a pro in the grant writing space. She is the CEO and Co-Founder of Instrumentl, a platform desig…

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Ep 92: Help Is Always Available: You Don’t Have to Go It Alone with Mike Hess From The Blind Institute of Technology 55:27

2y ago55:27

55:27

One of the challenges most entrepreneurs create for themselves is an inability to ask for help. This can stem from fear of appearing weak, a desire for control, or a heightened sense of responsibility honed by years of “Gettin’ it done.” Regardless of the root cause, one thing is certainly true: You are not alone. Neither in your thinking that you …

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Ep 91: Relationship-building on Social Media with Nick Black from Good United 39:46

2y ago39:46

39:46

Marketing is all about relationship-building. From selling a $0.25 widget to landing a multi-million dollar corporate sponsor, your ability to close business is only as strong as the relationships you build. People do business with people… and it’s becoming increasingly evident that people do even MORE business with people they like. That’s why any…

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