Кращі подкасти про Wapiti (2024)

From one of America's most frozen States Iowa it's Wapiti live. To "Serve the Herd" we want to talk about your website hosting and why it's probably time to upgrade. Learn More: https://wapiti.digital/wordpress-hosting-good-vs-bad/ Cheap Hosting - You get what you pay for: 1. "unlimited" isn't unlimited. Storage costs money and no business can offe…

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Why You Shouldn’t Use a Website Builder (and Why We Do) 21:37

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2+ y ago21:37

21:37

In this video, Dan covers: 1. Introduction to builders in general as well as the reasons people use them. 2. Standalone builders: Wix, Squarespace, Weebly, GoDaddy, etc. 3. WordPress Builders: WP Bakery, Elementor, Astra, Beever Builder, etc. 4. Why Wapiti uses a builder (and which builder we use). 5. Summary Watch/Listen/Read: https://wapiti.digit…

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A Complete Revamp + The Foundation of Wapiti 21:31

3+ y ago21:31

21:31

Welcome to the new Wapiti Live! I've taken my old podcast "Business Growth" to a completely new level! Enjoy the same kinds of content but from the perspective of my daily challenges and dealings. In this episode, I talk a lot about my Christian faith and why it's the foundation of everything we do at Wapiti.…

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Branding Step 3: A Tagline That Defines Your Brand 28:15

4y ago28:15

28:15

Not all businesses have taglines. As a matter of fact, quite a few of my existing clients don't actually use a tagline. In my opinion, however, it's important to have a statement about your business even if it isn't a publically facing tagline. Having your tagline, whether public or private, will inform the way you move forward with the story of yo…

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Branding Step 2: Steps to the Perfect Logo 18:31

4y ago18:31

18:31

For the second part of Dan's complete branding guide, we focus on how to find the perfect logo for your business by following the steps Brand Shouter took to rebrand to Wapiti Digital. Get a perfect logo that reflects your business at its core. Show notes and more: https://www.brandshouter.com/branding-perfect-logo…

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Branding (or ReBranding) Step 1: Choose Your Business Name 16:59

4y ago16:59

16:59

Brand Shouter is rebranding to Wapiti Digital. As we do this, Dan is chronicling each step of the process. In Episode 1 of Season 2, Dan discusses why we're doing this and also delves into the name selection process. Wanting to know how to choose a name for your business? This would be a great listen! Show notes and more at: https://www.brandshoute…

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Business Growth Podcast - Season 2 Teaser 0:58

4+ y ago0:58

0:58

We're revamping the Business Growth podcast. We'll have new content, new interviews, recurring guests, and more. We'll even remake some of our older content to ensure it's up to date. If you aren't already subscribed, please do so via your favorite podcasting platform so you don't miss a thing!Dan Ericson, Founder and CEO of Wapiti Digital a digital marketing agency in Waverly, IA.

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Site Navigation That Converts 28:39

4+ y ago28:39

28:39

Your site navigation is important to conversion and retention on your website. Too many options, visitors leave confused, too few options and they can’t find what they want. The trick is in ensuring that you not only provide what the visitor needs but, that you drive forward towards success. In this episode, I cover the ins-and-outs of great site n…

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The Resurgence of eCommerce 28:32

4+ y ago28:32

28:32

In the current "corona-economy", business that previously could get by without eCommerce are learning the hard way on how important eCommerce can be to your business. COVID-19 has shut the doors of many brick and mortar shops leaving mostly just businesses with well-built, monetizable websites to find any success at all.…

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Forget Work-Life Balance - Be Present 10:21

4+ y ago10:21

10:21

Don't miss out on your family because you're sinking all of your time into your day-to-day job. It's important to work hard and provide but, in the end, no matter how much money you earn, you'll regret missing out on your family. In this episode, I explore how to work hard towards success without sacrificing what is most important. Related Article …

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The Golden Rule in Business 10:50

4+ y ago10:50

10:50

As in life, the Golden Rule directly applies to how a business should operate. Now, in this uncertain time, more than ever, it should be practiced over and over again. Small businesses stand to suffer in the coming months but there is a lot that fellow business owners can do to help mitigate this. Related Article on BrandShouter.com: https://www.br…

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The Importance Of Your Web Tools During Epidemics 6:24

4+ y ago6:24

6:24

COVID-19 (Coronavirus) is hitting our globe and causing mass disruption. Businesses with a solid online presence are set up to weather this a lot better than businesses that have let their web presence lag. Even if 95% or more of your business is in-shop, your website and tools should be set up to handle the same clientele. We don't have control ov…

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Creating Recurring Revenue For Your Business 14:42

4+ y ago14:42

14:42

In my mind, finding a recurring revenue model for your business is a must in 2020. This podcast covers a few businesses that took a static sale product and turned into recurring revenue as well as some thoughts and ideas you can take to find a recurring revenue model for your business. Related Article on BrandShouter.com: https://www.brandshouter.c…

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Why Your Website Hosting Is Important 28:32

4+ y ago28:32

28:32

With hosting, you get what you pay for. When you opt for better overall hosting, your customers have a more enjoyable experience and search engines love you. Want to know more? Listen to the latest Business Growth Podcast episode! Related Article on BrandShouter.com: https://www.brandshouter.com/hosting-is-important/…

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Why Espresso Stands Need A Website 16:34

4+ y ago16:34

16:34

I'm focusing on Espresso/Coffee Stands in this episode. For the small coffee stand/shop owner, it is absolutely imperative that you have an established web presence for your location. I the episode, I explain why both a website and keeping your online listings up-to-date matter. Related Article on BrandShouter.com: https://www.brandshouter.com/espr…

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Bringing The Messaging of Your Business Into Focus 17:09

5y ago17:09

17:09

For all businesses, it's important to know where you are headed. The problem is that many businesses get derailed from their end goal. The purpose of this podcast is to use Brand Shouter's experience to help your business find it's way back on track. Related Article on BrandShouter.com: https://www.brandshouter.com/focusing-your-message…

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Dan And The Terrible, Horrible, No Good, Very Bad Day 15:40

5y ago15:40

15:40

I just learned a huge lesson - or maybe I just had a bad day. Business ownership isn't all sunshine and roses as all business owners will tell you. This podcast explains what made my day so bad and presents my key takeaway from it. Related Article on BrandShouter.com: https://www.brandshouter.com/terrible-horrible-day/…

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Interview with Brandon Ericson of the Camano Voice Podcast 24:49

5y ago24:49

24:49

Dan interviews Brandon Ericson, the personality behind the Camano Voice Podcast and owner of Camano Commons Marketplace on Camano Island, Washington. Great information for Camano Island and Stanwood Washington locals or for anyone wanting to visit Puget Sound. Related Article on BrandShouter.com: https://www.brandshouter.com/interview-brandon-erics…

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Why Your Website Matters 16:47

5y ago16:47

16:47

If you have a business, your website matters. No matter what business you have, your website can be the difference in beating out a competitor to business or losing potential clients to competitors. In this episode, I give a couple of examples of why you should care about your website and how it directly reflects on your business and bottom line. L…

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A Candid Chat on Burn Out 12:12

5y ago12:12

12:12

Dan's back after an almost 3-month break from the pod. During that time, so many things have happened - including Dan's own battle with debilitating "Burn Out". In this discussion, Dan share's his experience and one of the big ways he was able to overcome it and bring the joy back to his life. Let’s Get Started. Related Article on BrandShouter.com:…

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Naming Your Business 14:32

5+ y ago14:32

14:32

Naming your business can be a really tough task. There are so many factors that come to play in ensuring the name you choose best reflects who you are, what your business does and how you serve others. Some businesses take this decision lightly and a few pull it off. Others, spend lots of time getting into the smallest details to come up with a uni…

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Should I Rebrand My Business? 15:02

5+ y ago15:02

15:02

Have you ever had the thought that you should rebrand your business? We all make minor adjustments to our brand but to completely rebrand a company - well, that’s like giving your business open-heart surgery and hoping to come out of it better than before. In this episode, I explore the idea of rebranding your business and chat about the pros and c…

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How We Sell Everyday 22:32

5+ y ago22:32

22:32

Sales is a part of this world no matter how you look at it. Do you sell cars? You’re a sales person. Do you build websites? Sales person. Do you clean the floors? Sales Person. You see, regardless of what you do for a profession and regardless of who you spend time around, you spend a lot of time selling. Don’t believe me? Well, listen to this podc…

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An Interview With Business Coach, Kate Bagoy 22:14

5+ y ago22:14

22:14

Dan interviews Kate Bagoy, a coach that focuses on burnt-out corporate officers starting new businesses. In this episode, you can expect a fun, lively conversation as Kate explains her past and describes the path that brought her to where she is today. If you're looking to take your business further, this power conversation between business growth …

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Communicating Your Product or Service 24:31

5+ y ago24:31

24:31

Having a great product or providing an indispensable service is important to having a viable business. History is littered with failed products and services that were amazing, however. What’s the missing piece in this equation? Communication. Communicating your brand to your potential clients; communicating your strategy with your employees; being …

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Subscription eCommerce for Coffee Retailers 21:58

5+ y ago21:58

21:58

This podcast is a highly specific look at the industry I used to start my marketing career. For anyone working in the coffee industry, I think you’ll find a ton of useful information in this podcast. If you’re not a “miracle bean” professional, there is still a lot to gain for your business. I’m sipping my cup of Joe now.…

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Importance of a Style Guide 16:41

5+ y ago16:41

16:41

Keeping a consistent look for your brand is a very important piece in building brand loyalty and recognition. For those of us that work in marketing, this is an obvious statement that drives 100% of our style and branding decisions. If you run a company and don’t have a style guide for your business, your marketing probably needs a lot of help. Let…

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Picking The Right Domain Name 20:48

5+ y ago20:48

20:48

Choosing the best domain name for your company should be a bit of a process. Many companies make domain name selection an after-thought and don’t realize how important it is until it’s far too late. In this episode, I aim to simplify the domain selection process so you can focus on getting the domains that are best for your business and allow you t…

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Thoughts on Hiring, Contracting, and Outsourcing 13:41

5+ y ago13:41

13:41

In this episode, Dan discusses his thoughts and recent struggles with finding the right people to help him take Brand Shouter even further. He addresses his thoughts on Hiring, Contracting, and Outsourcing.Dan Ericson, Founder and CEO of Wapiti Digital a digital marketing agency in Waverly, IA.

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Creating A Website That Converts 24:26

5+ y ago24:26

24:26

Creating a website that converts isn’t rocket-science. All you need is to know what your company does and what your potential clients are looking for. Sure, you can always test new approaches but those are for refining purposes. In this episode, I distill 4 key categories to pay attention to when setting up your website for conversion. Related Arti…

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Becoming An Authority In Your Local Area 21:50

5+ y ago21:50

21:50

Becoming a local authority has many benefits to it. Of course it can bring money and success but it can also bring relationships, a solid base to build your business on, and good will. In the episode, I chat about a negative and positive experience I had with businesses and how that affects their authority here locally. Related Article on BrandShou…

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Think Really Hard Before Leaving a Negative Review 19:14

5+ y ago19:14

19:14

It is SO easy for anyone that has a bad experience to pull up a review site on their phone and leave a scathing review of the business that harmed their fragile psyche. Businesses can be made and broken on the backs of online reviews. In this episode, I explore the idea of thinking twice before leaving a review that could do massive damage to a sma…

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Adding Technology To Your Business 15:15

5+ y ago15:15

15:15

Do you have a business that needs to adopt technology to move forward? Even some of the most technologically advanced businesses are constantly adopting new technologies to stay ahead of the curve. For a lot of businesses, however, technology can actually hinder growth. Don’t adopt technology for technology's sake. Don’t be scared to bring in the t…

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You Need Google Workspace For Business 14:50

6y ago14:50

14:50

Any well functioning business needs a business SaaS (Software as a Service) platform to run on. For any small business persons, there is really only one option that takes care of all of your needs. That option? Google’s G Suite. From an enterprise class email backbone to amazing online storage to a full suite of office applications, G Suite deliver…

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How to Write Emails that Convert 25:32

6y ago25:32

25:32

Email marketing is still one of the single best ways to reach out to existing clients and communicate with new potential clients. Email marketing, when done correctly, is informative and builds trust in your brand. It also can be a huge lead generation tool as well as a prime conversion funnel. In the episode I’m going to cover the anatomy of email…

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The Designer CPA - An Interview With Peter Lang 24:49

6y ago24:49

24:49

Today, I have the pleasure of interviewing Peter Lang - owner of The Designer CPA. Peter started rising quickly through the ranks at the CPA firm he started with until, one day, he was written up for being “Too Helpful”. This led him to realize that corporate life wasn’t for him. Instead, he chose the pursue the path of being a CPA that focuses on …

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Coping With Uncertainty In Business 23:34

6y ago23:34

23:34

If there is one thing every business owner can hang their hat on, it’s the fact that we’ll spend more time in deep uncertainty than we will ever experience “job security”. As I start this podcast, I’m dealing with massive amounts of uncertainty - which really is nothing new. Join me as I explore the depths of uncertainty I experience and share some…

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The Best Tools For Small Business 27:47

6y ago27:47

27:47

Every business needs specific tools to keep running efficiently and effectively. There are MANY tools available that can help a small business person be organized and streamline business processes. I’ve tried many different tools and solutions and have finally found the ones I feel work best for a small business that is wanting to grow quickly with…

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How To Keep New Content Flowing 12:52

6y ago12:52

12:52

Chances are, if you have a business, are a marketing professional or work in content, one of the struggles that you will have on a daily basis is in content creation. Content is important in helping your business look alive and functional across the internet and to potential clients. Today's podcast addresses about ways to explode your content acro…

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Happy New Year from Brand Shouter 0:59

6y ago0:59

0:59

Here's to an amazing 2019!Dan Ericson, Founder and CEO of Wapiti Digital a digital marketing agency in Waverly, IA.

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Setting Goals for Small Business 15:48

6y ago15:48

15:48

Small business owners are just as susceptible to failing to live up to their "New Years Resolutions" as the rest of us. The problem: We all set goals that aren't smart - or S.M.A.R.T. In this episode I quickly break down what a S.M.A.R.T. goal is and apply it - on the most basic level - to small businesses. Start off the new year with a goal that i…

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Merry Christmas From Brand Shouter 1:09

6y ago1:09

1:09

Wishing all of you a very, Merry Christmas!Dan Ericson, Founder and CEO of Wapiti Digital a digital marketing agency in Waverly, IA.

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2018 Review - The Results of Our Master Marketing Experiment 22:27

6y ago22:27

22:27

For this episode, we chat a bit about Brand Shouter and show how spending just one year of focus on your brand can make a massive difference. Get ready to learn from our mistakes and successes! Related Article: https://www.brandshouter.com/our-master-marketing-experiment/Dan Ericson, Founder and CEO of Wapiti Digital a digital marketing agency in Waverly, IA.

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Knowing When To Quit 11:35

6y ago11:35

11:35

Growing up, my family strongly frowned upon quitting just about anything. It was a concession that you were no good at what you were doing and that you were unwilling to push through a barrier to succeed. I would like to posit a different view: While there are times that quitting is indeed giving up on something that you could be much better at, th…

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SEO Basics for WordPress 26:39

6y ago26:39

26:39

In the episode, I cover 3 categories of basic Search Engine Optimization for a WordPress website. I aim to make this educational yet simple enough for anyone to use the tools built into WordPress and some extra plugins in order to achieve functional SEO for their website. Related Article: https://www.brandshouter.com/seo-basics-for-wordpress/…

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Marketing Design Trends for 2019 24:22

6y ago24:22

24:22

For this episode, I share 5 design trends that will be important to pay attention to in 2019. Whether you have a marketing team or not, it’s important to stay on top of these trends and to keep your marketing relevant. Sponsor the Podcast on Patreon: https://www.patreon.com/businessgrowth Related Article: https://www.brandshouter.com/marketing-desi…

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Interview with Joni Fedders of Aileron 29:49

6y ago29:49

29:49

Related ArticleDan Ericson, Founder and CEO of Wapiti Digital a digital marketing agency in Waverly, IA.

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