Mike Rigby on R/GA’s guide to connected brands

TNW Conference

#Tech #Machine Learning #TNW Conference

46:55

The War and Treaty’s Michael and Tanya Trotter grew up in Cleveland, Ohio, and Washington, DC, respectively, but both have family roots in the South. They also grew up in the musical traditions of their churches – Tanya in the Black Baptist Church and Michael in the Seventh Day Adventist Church – where they learned the power of song to move people. After becoming a father at a very young age, Michael eventually joined the armed forces and served in Iraq and Germany, where he took up songwriting as a way of dealing with his experiences there. Meanwhile Tanya embarked on a singing and acting career after a breakthrough appearance in Sister Act 2 alongside Whoopi Goldberg and Lauryn Hill. Now, after a long and sometimes traumatic journey, Michael and Tanya are married, touring, winning all sorts of awards, and set to release their fifth album together, and their fourth as The War and Treaty. Sid talks to Michael and Tanya about the new record, Plus One , as well as their collaboration with Miranda Lambert, what it was like to record at FAME studios in Muscle Shoals, and how they’re blending country, soul, gospel, and R&B. Learn more about your ad choices. Visit podcastchoices.com/adchoices…

7 років тому 19:34

MP3•Головна епізоду

The world's most valuable business, such as Apple, Google and Amazon, have created powerfully Connected Brands. And they win with a disruptive, new playbook. Join Mike Rigby VP, ECD at R/GA New York as he unpacks this playbook, and shares R/GAs unique approach to building Connected Brands. Mike will explain how by combining branding, storytelling, and technology together, brands can create incredible network effects that shape culture. He will share how R/GA has helped brands like Nike, Pepsi, the Ad council, and a whole bunch of start-ups, create meaningful, Connected Brands that move the world forward. Full video: https://youtu.be/X_KOIt3TbPs All about TNW Conference: https://tnw.to/conference

121 епізодів

Mike Rigby on R/GA’s guide to connected brands

TNW Conference

published 7 років тому

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MP3•Головна епізоду

121 епізодів

#Tech #Machine Learning #TNW Conference

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