The daily drama of money and work from the BBC.
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Вміст надано Jason Rockhold, MBA, PGA MP, Jason Rockhold, MBA, and PGA MP. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Jason Rockhold, MBA, PGA MP, Jason Rockhold, MBA, and PGA MP або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
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The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product. And our guests will share their stories of success and failure along the way. Podcasts are published ev ...
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Golf Marketing: Content vs Marketing
Manage episode 211337547 series 2334650
Вміст надано Jason Rockhold, MBA, PGA MP, Jason Rockhold, MBA, and PGA MP. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Jason Rockhold, MBA, PGA MP, Jason Rockhold, MBA, and PGA MP або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Happy Tuesday! Today's podcast is about the difference between Content and Marketing. Now often they cross paths but it is important to understand the difference and budget accordingly. Content is the physical documentation of your facility through photos and video, creative content such as blogs and golf instruction videos and articles. Food and beverage photos, videos, chef blog. Marketing is utilizing these pieces of CONTENT to entice people to come to your facility. Content alone does not make a profitable facility. Trust me there are hours of footage and thousands of photos on my laptop that never made it any further. Using the amazing content to promote your facility can be the difference between a normal year revenue and a great year. If you have any questions, as always, send me an email to jrockhold@pga.com. Contact us also on Twitter @jrockgolf and instagram is @rockholdgolf and @rocksolidaerial. Our websites are rocksolidaerial.com and rockholdandassociates.com
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Manage episode 211337547 series 2334650
Вміст надано Jason Rockhold, MBA, PGA MP, Jason Rockhold, MBA, and PGA MP. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Jason Rockhold, MBA, PGA MP, Jason Rockhold, MBA, and PGA MP або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Happy Tuesday! Today's podcast is about the difference between Content and Marketing. Now often they cross paths but it is important to understand the difference and budget accordingly. Content is the physical documentation of your facility through photos and video, creative content such as blogs and golf instruction videos and articles. Food and beverage photos, videos, chef blog. Marketing is utilizing these pieces of CONTENT to entice people to come to your facility. Content alone does not make a profitable facility. Trust me there are hours of footage and thousands of photos on my laptop that never made it any further. Using the amazing content to promote your facility can be the difference between a normal year revenue and a great year. If you have any questions, as always, send me an email to jrockhold@pga.com. Contact us also on Twitter @jrockgolf and instagram is @rockholdgolf and @rocksolidaerial. Our websites are rocksolidaerial.com and rockholdandassociates.com
…
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Схожі до Find the Green : A Guide to Golf Management
The daily drama of money and work from the BBC.
…
continue reading
News and views on business and the world of personal finance. Plus the very latest from the financial markets around the globe
…
continue reading
Whatever your business conundrum, there’s a TED Talk for that—whether you want to learn how to land that promotion, set smart goals, undo injustice at work, or unlock the next big innovation. Every Monday, host Modupe Akinola of Columbia Business School presents the most powerful and surprising ideas that illuminate the business world. After the talk, you'll get a mini-lesson from Modupe on how to apply the ideas in your own life. Because business evolves every day, and our ideas about it sh ...
…
continue reading
The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product. And our guests will share their stories of success and failure along the way. Podcasts are published ev ...
…
continue reading
The latest business and finance news from around the world, on the BBC.
…
continue reading
Every weekday, host Kai Ryssdal helps you make sense of the day’s business and economic news — no econ degree or finance background required. “Marketplace” takes you beyond the numbers, bringing you context. Our team of reporters all over the world speak with CEOs, policymakers and regular people just trying to get by.
…
continue reading
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