Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
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Вміст надано David Gallello and PNC Bank. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією David Gallello and PNC Bank або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
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Manage episode 155404792 series 1155189
Вміст надано David Gallello and PNC Bank. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією David Gallello and PNC Bank або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
In today’s rapidly changing business environment, no firm can rest on its laurels. Your firm may be successful today, but to guarantee you’ll be successful tomorrow, you need to identify and win the next client. This podcast poses some questions to help you develop focused and effective plans for business development.
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ПоширитиManage episode 155404792 series 1155189
Вміст надано David Gallello and PNC Bank. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією David Gallello and PNC Bank або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
In today’s rapidly changing business environment, no firm can rest on its laurels. Your firm may be successful today, but to guarantee you’ll be successful tomorrow, you need to identify and win the next client. This podcast poses some questions to help you develop focused and effective plans for business development.
…
continue reading
39 епізодів
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Financial success is a marathon, not a sprint. Do you save enough money now, early in your career, to keep your lifestyle in your retirement years? And what’s enough exactly? Experts find most professionals need to save a whole lot more than most of them realize. In this podcast, we detail the ways professionals can help avoid financial mishaps over the long haul of life. Debt management and saving are key, as is having a documented plan with a certified financial planner who can help devise a sound tax strategy.…
Thought leadership is a term that has garnered a lot of attention over the past several years — especially in light of the rise of social media and personal branding. The one-to-many model is powerful; use it to your competitive benefit. The ease with which a person can soft sell his or her knowledge and expertise to a large online audience through Twitter, LinkedIn and many other professional platforms is tangible and effective. This podcast gives guidance on what a thought leader is and how to harness that potential for helping professional services providers and private solo practitioners.…
You may think you know the competitive landscape of your market, but there is higher probability that you know more about your own customers rather than your actual addressable market. Market data and research can go a very long way in helping companies of all sizes expand from their current position by identifying the competition in detail and uncovering new areas. Every company wants to grow. Here is some concrete methods for helping to identify untapped or under-the-radar opportunities. This podcast gives guidance on how to use market research—either by using free resources on your own or by hiring a professional firm.…
The Internal Revenue Service wants companies to be on the lookout for emails purporting to be from the tax collecting government agency. Attempts at phishing happen every year during tax season, but the sophistication of a very specific fake email that has the subject line “Security Awareness for Tax Professionals” is intended to add more chaos and confusion to many professionals lives—especially accountants. The goal of fraudelent emails is for you or your employees to give up your clients private information which can be sold on the black market or used for identity theft. This podcast gives the IRS’ guidance on how to be extra vigilant this year.…
With pay increases on the rise for staffers at professional firms, employees may come right out and ask you for a raise. While you may not be able to match salaries at major firms, a well-considered response could help you hang on to your most valued employees. This podcast gives you three ways to approach the situation.…
With student debt, current living expenses and wariness of investment markets, millennials may resist retirement planning. To them, retirement feels like a far-off time of life, and planning for it may not top this generation’s to-do list. This podcast offers ideas for countering young adults’ current mindset by helping them see the wisdom in planning ahead.…
Professionals and partners who manage their own legal or accounting firms may eventually cede day-to-day management responsibilities as they grow their practices. But will they know who on their staff handle the managerial responsibility? This podcast will help listeners evaluate leadership potential in their ranks with four insightful questions.…
Learn smart ways to improve the team dynamics in your accounting or legal firm. Strategies explored in this podcast include giving teams clear objectives; creating the right team size for the task; defining roles and responsibilities; giving every team member a voice; and using rewards as incentives.…
The more successful you are at targeting specific areas of expertise and types of clients, the better chance you have of attracting new ones. Here are four tips to help you define your target market.
No matter how skilled you are at developing clients in your area, you may get to a point when the local market simply isn’t big enough to accommodate further growth. Fortunately, the online economy enables smaller firms to reach out to new customers in ways once open only to major companies. Here are a few tips to develop a strategy for extending your reach.…
At some point in your professional services career, you’ll likely be asked to make a public presentation. And just as likely, you’ll fret over the details. Don’t go in unprepared. Here are some tips for delivering a memorable presentation at a client event, conference or seminar.
According to entrepreneurial counselor Michelle McQuaid in Forbes magazine, bad bosses cost businesses $360 billion in lost productivity every year. Here are five telltale signs that you need to strengthen your leadership skills.
When the time comes to find a buyer for your business, the process can be challenging — and stressful. According to the International Business Brokers Association, the typical sale takes nine months to one year, on average. But take heart: The right buyer is out there. This podcast covers how to find a worthy prospect and close the deal.…
In today’s rapidly changing business environment, no firm can rest on its laurels. Your firm may be successful today, but to guarantee you’ll be successful tomorrow, you need to identify and win the next client. This podcast poses some questions to help you develop focused and effective plans for business development.…
Bring Your Own Device, or B-Y-O-D, is becoming the norm for many companies. This podcast offers tips to creating an effective but unobtrusive BYOD policy that keeps the firm’s data safe but isn’t stifling to employees.
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