I Hate Selling

Authority Alchemy with Brian Horn and Jack Mize

In episode #29, we are getting into sales around pop culture and how classic successful salesmen are portrayed in movies.

This week, we are talking about what most people dread, but is most important in any businesses – sales. Being a salesman has often very negative connotations.

Salespeople are often seen as con-men and bullies; and their goal is to just talk people out of their hard earned cash for things that they never wanted, needed or would benefit from. While this can be the case in some circumstances, for most, this could not be farther from the truth.

We explain the importance of understanding your potential customers and knowing what it is that they want, need or what their problem is that you can help them solve.

You will learn what it takes to be successful in sales, and you do not have to be like the Glengarry Glen Ross or the Boiler Room.

We’ll talk about how salesmen are being portrayed in popular movies and TV shows, and why this is not how things have to be sold in order to be effective.

You are about to learn tools for becoming the expert sales person that will boost your business, change your perception of the classic salesman and grow your company like you never have before.

“When you create value and make people want to buy, by being the person that you are, and being the educator and advocate, it builds authority and makes people want to do business with you.”

RESOURCES MENTIONED

Brian Tracy: http://www.briantracy.com
Dan Kennedy: http://www.DanKennedy.com
Jeffrey Gitomer: http://www.gitomer.com
Movie: Wolf of Wall Street
Movie: Tin Men
Movie: Glengarry Glen Ross
Movie: Boiler Room
Movie: Tommy Boy
Movie: Jerry Maguire

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