#18: Q&A: What to do about multiple passions, websites, and social media accounts

Build a Badass Business with Diane Sanfilippo

#Business #Marketing #Smallbusiness #Socialmedia #Diane Sanfilippo #Entrepreneur

26:18

How do you know when it’s time to make your next big career move? With International Women’s Day around the corner, we are excited to feature Avni Patel Thompson, Founder and CEO of Milo. Avni is building technology that directly supports the often overlooked emotional and logistical labor that falls on parents—especially women. Milo is an AI assistant designed to help families manage that invisible load more efficiently. In this episode, Avni shares her journey from studying chemistry to holding leadership roles at global brands like Adidas and Starbucks, to launching her own ventures. She discusses how she approaches career transitions, the importance of unpleasant experiences, and why she’s focused on making everyday life easier for parents. [01:26] Avni's University Days and Early Career [04:36] Non-Linear Career Paths [05:16] Pursuing Steep Learning Curves [11:51] Entrepreneurship and Safety Nets [15:22] Lived Experiences and Milo [19:55] Avni’s In Her Ellement Moment [20:03] Reflections Links: Avni Patel Thompson on LinkedIn Suchi Srinivasan on LinkedIn Kamila Rakhimova on LinkedIn Ipsos report on the future of parenting About In Her Ellement: In Her Ellement highlights the women and allies leading the charge in digital, business, and technology innovation. Through engaging conversations, the podcast explores their journeys—celebrating successes and acknowledging the balance between work and family. Most importantly, it asks: when was the moment you realized you hadn’t just arrived—you were truly in your element? About The Hosts: Suchi Srinivasan is an expert in AI and digital transformation. Originally from India, her career includes roles at trailblazing organizations like Bell Labs and Microsoft. In 2011, she co-founded the Cleanweb Hackathon, a global initiative driving IT-powered climate solutions with over 10,000 members across 25+ countries. She also advises Women in Cloud, aiming to create $1B in economic opportunities for women entrepreneurs by 2030. Kamila Rakhimova is a fintech leader whose journey took her from Tajikistan to the U.S., where she built a career on her own terms. Leveraging her English proficiency and international relations expertise, she discovered the power of microfinance and moved to the U.S., eventually leading Amazon's Alexa Fund to support underrepresented founders. Subscribe to In Her Ellement on your podcast app of choice to hear meaningful conversations with women in digital, business, and technology.…

10 років тому 22:24

MP3•Головна епізоду

In this episode, I talk about how to get focused when you're multi-passionate and feeling unsure, the debates over multiple websites, and deciding whether to have multiple social media accounts or focus on one.

55 епізодів

Build a Badass Business with Diane Sanfilippo

#18: Q&A: What to do about multiple passions, websites, and social media accounts

Build a Badass Business with Diane Sanfilippo

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published 10 років тому

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MP3•Головна епізоду

55 епізодів

#Business #Marketing #Smallbusiness #Socialmedia #Diane Sanfilippo #Entrepreneur

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Build a Badass Business with Diane Sanfilippo

1
#54: What I Can & Can't Teach You About Building a Successful Business 18:04

9 years тому18:04

18:04

Follow whatever it is that you're passionate about and live your truth in that There are not people who are sitting by who have been successful who want to spend every minute of their life telling you the steps to take because the truth is, nobody ever told us either. If you want to be an entrepreneur, you cannot expect handholding every step of the way. If you as the entrepreneur do not have self confidence, you're building a house on nothing. Learning the strategies of what to put in place is not what’s going to give you long term success. There is no such thing as perfect. We have to do the things that we are most interested in. you can’t have a business because you think it will earn money.…

Build a Badass Business with Diane Sanfilippo

1
#53: Building a Business from Scratch with the Merrymaker Sisters 40:42

9 years тому40:42

40:42

Introducing our guest, the Merrymaker Sisters [1:18] Making the decision to work solely on the business [7:12] Streams of income as a blogger [13:02] Selling a product before making it [17:20] Future plans for the Merrymaker Sisters [23:46]

Build a Badass Business with Diane Sanfilippo

1
#52: Five Tips for Better Food Photos on Instagram 9:55

9 years тому9:55

9:55

Garnish is important: It’s what takes a photo from being “ok” to looking that much more exciting, or a bit more thoughtful. Choose a plate or a vessel that isn’t too big: Make sure that whatever you have is really full, because that’s what makes it look interesting and exciting. Use natural light: If you’re wondering how to get the absolute best photos of your food, do not shoot them in the dark.…

Build a Badass Business with Diane Sanfilippo

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#51: Blogging Etiquette Part 1 16:04

9 years тому16:04

16:04

Ask for permission before you ask for forgiveness. When in doubt, don’t. If you saw it, and you tweaked it and put it on your site, it’s not yours. Look outside of your direct community for inspiration, not inside of it. It’s fair to be inspired; you can’t help be see something and like it and be inspired. Make sure you are not stealing; that you’re being inspired. Don’t go pissing people off in your community; whatever your community is.…

Build a Badass Business with Diane Sanfilippo

1
#50: Rant: If you don't have $25...then stop talking and get to work! 12:27

9 years тому12:27

12:27

The more you complain about something, the more you put your time and energy and focus into it, the more that thing, if it’s positive or negative, will grow. There’s no reason why anyone should not have $25 to buy something that they think they really need or could really help them. Instead of coming to social media to talk about the fact that you can’t afford whatever it is; get to work! Get to work on your business. Why are you talking about it? Stop talking! Do something! If you can’t afford $25 to spend on a book, and you have time to complain about it on social media, you're wasting your time.…

Build a Badass Business with Diane Sanfilippo

1
#49: How to be more productive 10:11

9 years тому10:11

10:11

One of the keys to productivity is getting to know yourself. Getting to know yourself will make your life so much easier, and you’ll be able to accomplish the things you’re trying to accomplish in your business.

Build a Badass Business with Diane Sanfilippo

1
#48: Quick & Dirty or Slow & Calculated 11:42

9 years тому11:42

11:42

You learn so much more exponentially when you're taking a quick and dirty approach to something, because it forces you to figure things out. The value of the product that you’re selling really needs to speak almost for itself.

Build a Badass Business with Diane Sanfilippo

1
#47: Stop Criticizing & Start Creating 13:33

9 years тому13:33

13:33

Respect the process and the journey. Respect the individual and their experience. Making a critical judgment and constantly finding ways to pick thinks apart shows very little respect for the person, both the process and the journey, but also the experience that a person has.

Build a Badass Business with Diane Sanfilippo

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#46: Design tools for non-designers & nutrition business systems 11:52

9 years тому11:52

11:52

Topics: 1. If you’re inspired by something when you saw it, don’t look at it when you create whatever it is that you’re going to create.2. I would take your own lens, filter, experience; your own angle on things, and use that to filter what it is that you’re teaching.

Build a Badass Business with Diane Sanfilippo

1
#45: Is self-doubt holding you back? 11:48

9 years тому11:48

11:48

Topic1. You’re not that special. if you’re going through a struggle, someone else has too.2. If one person reads what you wrote, and their life is better for it, isn’t that enough? 3. If you’re in it because it’s a business, then your 'why' is kind of off.

Build a Badass Business with Diane Sanfilippo

1
#44: Interview with Dan Antonelli, insights from 20 years in business 57:48

9 years тому57:48

57:48

Topics:1. Introducing Dan Antonelli [2:40]2. Hiring his first employee [10:34]3. The spirit of a good entrepreneur [22.24]4. How Diane started working for Dan [32:14]5. What Dan learned from Diane [44:37]

Build a Badass Business with Diane Sanfilippo

1
#43: How to create original content (and what NOT to do)! 17:59

9 years тому17:59

17:59

Topics:1. If you take your edge, your experience, or your perspective and put that spin on the topic, then you’re going to create something that’s unique.2. Focus on what you want to create and put out into the world with a positive vibe, not a negative one.

Build a Badass Business with Diane Sanfilippo

1
#42: Time Management Tips 18:32

9 years тому18:32

18:32

Topics: 1.To feel fulfilled as a solo-preneur, get something done each day that contributes to a bigger project or a bigger goal.2. If, "write an eBook" is on your to-do list, you’re never going to get it done. Books don't get written that way. Break work up into actionable chunks, then check them off day by day.3. Part of being an entrepreneur and working for myself is not setting an alarm.…

Build a Badass Business with Diane Sanfilippo

1
#41: Q&A - Networking groups, digital product security, and getting focused! 17:23

9 years тому17:23

17:23

Topics 1. As an entrepreneur, you have to listen to - and work on honing - your instincts.2. Instead of trying to carve out a niche or doing something that’s super broad; start to work with people one on one in small groups.3. How can I help people on a small scale to reach them on a deeper level?

Build a Badass Business with Diane Sanfilippo

1
#40: Interview: Passive Income with Sylvie McCracken 41:07

9 years тому41:07

41:07

Topics: 1. How long did it take to become “real” [2:50]2. Shifting from blogging to a business [9:13]3. Passive income with eBooks [12:39]4. Advice for those who don’t know where to get started [19.34]5. What to use for free content and what to sell [25:52]6. Using social media in your business [30:35]7. Sylvie’s video eCourse details [35:01]…

Build a Badass Business with Diane Sanfilippo

1
#39: Should you sell something high or low-priced first? 18:41

9 years тому18:41

18:41

Topics: 1. It might take more time, but you will build a better business when you build a lot more trust in the people who are following the advice and information that you have.2. Starting small in this way; what it does is it builds the know, like, and trust factor.3. It might take more time, but you will build a better business when you build a lot more trust in the people who are following the advice that you have and information that you have.…

Build a Badass Business with Diane Sanfilippo

1
#38: Interview - Michelle Pfennighaus of Find Your Balance Health 50:57

9 years тому50:57

50:57

Topics:1. Introducing our guest, Michelle Pfennighaus [1:17]2. Michelle’s health struggles [3:50]3. How Michelle’s business looked in the beginning [6:10]4. When it felt like a “real” business [15.43]5. How to find your direction [21:22]6. What social media numbers reflect about success [29:05]7. Words of wisdom for working moms (and dads) [40:42]…

Build a Badass Business with Diane Sanfilippo

1
#37: 3 Tips for Connecting in Real Life 15:56

9 years тому15:56

15:56

Topics: 1. To have a mindset that something is too small for you limits you from connecting with people who need what you have to offer the most.2. Don’t be too proud to get connected with your local community.3. It’s important to connect with people who are at the same stage of their business as you are, so that you can mutually help each other.…

Build a Badass Business with Diane Sanfilippo

1
#36: When to Hustle & When to Flow 25:40

10 years тому25:40

25:40

Topics: 1. You have to keep pushing forward because nobody is in charge of that ship except you. 2. If you’re trying to grow your audience, then this is the time to really keep hustling. 3. As entrepreneurs, as driven people, there will never be an end to how far you want to push yourself. 4. Flow doesn’t mean that you’re not working; flow just means that you’re not hustling.…

Build a Badass Business with Diane Sanfilippo

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#35: Whatever it Takes 17:31

10 years тому17:31

17:31

Topics:1. Swallow your pride and not be in a position where you’re too good for a job.2. That’s the kind of mindset that we really need to all get out of; worrying what other people think when we’re on a mission. 3. If you’re on that mission and you're trying to get your business going and you're hustling, you just cannot worry what anybody thinks about it…

Build a Badass Business with Diane Sanfilippo

1
#34: 3 Reasons To Learn New Skills 13:45

10 years тому13:45

13:45

Topics:1. Every time you take this approach and have a new skill that you learned or take the time to learn a new skill, you feel more and more confident that you won’t fail when you try to learn something else that’s new.2. Have faith in yourself that even if you screw it up the first time, you will figure it out, find the solution, fix it, and move on.3. Building this foundation of skills will really take you to that next level; that you have that power and that control to get something done right now.…

Build a Badass Business with Diane Sanfilippo

1
#33: How to build loyalty with social media 9:19

10 years тому9:19

9:19

Topics: 1. when you respond to questions on social media, you create a small moment of enchantment. 2. what we’re doing with social media is actually replacing a live interaction. 3. If you’re going to use social media to try and build this loyal fan base ... you can’t simply drop content and never look back.…

Build a Badass Business with Diane Sanfilippo

1
#32: Why asking for money isn't evil 10:57

10 years тому10:57

10:57

Topics1. People want to pay for what you have to offer2. You can’t do this work if you can’t earn money3. Earning money gives you the ability to do the work4. Earning money from what you’re doing gives you freedom

Build a Badass Business with Diane Sanfilippo

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#31: The one thing to never do 12:31

10 years тому12:31

12:31

Topics1. It never makes your “thing” shine or look better to disparage the competition.2. How to handle comparison3. It’s your job to communicate your message so strongly that what you have to offer is the obvious choice4. Passive agressive comparison

Build a Badass Business with Diane Sanfilippo

1
#30:Work just one time to create multiple forms of content [Periscope] 16:51

10 years тому16:51

16:51

Topics: 1. How to repurpose your content to use across multiple platforms2. How to record video on iMovie, strip out the audio and use it on a podcast3. Boil down bullet points and create a shareable to be used on Instagram or a long form post on Facebook4. Save and reuse content on Periscope (camera roll or katch.me)Listener Questions: 5. How to re-watch Periscope videos6. Does the ScreenFlow also work to record the podcast on Mac?7. What podcasting software do you use, or like for editing?Join the FaceBook group to get in on the conversation : Facebook, Build a Badass Business And come follow me on Periscope! I've been posting videos often, and would love for you to hop on and interact with me, LIVE! Download the free Periscope app, then find me by searching "Diane Sanfilippo." Replays available after at : Katch.Me…

Build a Badass Business with Diane Sanfilippo

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#29: How to handle criticism 20:49

10 years тому20:49

20:49

Enjoy this Q&A episode where I address: 1. How to handle criticism from people who think you are working too hard. 2. The value I place on being in control of my day. 3. How to up the level of your business (hint: get out there and meet people). 4. How exchanging time for dollars won't necessarily translate into earning a solid living. 5. Perfection. Don't be an entrepreneur if you don't want to put out something imperfect. Join the conversation on Facebook here: https://www.facebook.com/groups/badassbusiness/Submit your questions to the show here: https://balancedbites.wufoo.com/forms/build-a-badass-business-podcast-questions/…

Build a Badass Business with Diane Sanfilippo

1
#28: How much time should you spend on social media? (Recorded live from Periscope!) 17:45

10 years тому17:45

17:45

Back with another episode recorded LIVE from Periscope! The audio isn't amazing on this, but I promise it'll improve with future live from the 'Scope recordings. We didn't have any furniture in the house on this day, so it was echoing in the room! Plus, I've got a new mic I'll be trying out. In any event, enjoy this Q&A episode all about how much time to spend on social media in the early stages (or any stage, really) of your business! Join the conversation on Facebook here: https://www.facebook.com/groups/badassbusiness/ Submit your questions to the show here: https://balancedbites.wufoo.com/forms/build-a-badass-business-podcast-questions/…

Build a Badass Business with Diane Sanfilippo

1
#27: Get comfortable with change. 20:40

10 years тому20:40

20:40

This episode was originally created in tandem with a LIVE Periscope broadcast! If you'd like to interact with me live, simply download the free Periscope app and follow me there @dianesanfilippo - see you on the Scope! #dianescopes #badassbusiness (Please excuse the loud echo in this episode as we had just moved into a new apartment and there was no furniture yet in the room to help absorb the sound! Most episodes are have way cleaner sound.) As an entrepreneur, if there's one thing you need to be okay with, it's CHANGE. In this episode, I talk all about change, redirecting when things don't go as planned, and charging ahead when something doesn't work out the way you expected it to.…

Build a Badass Business with Diane Sanfilippo

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#26B: [Interview] Business integrity with Erich Krauss, owner of Victory Belt Publishing 44:21

10 years тому44:21

44:21

Topics:1. Business is not just business2. How to sell a book once it’s published [9:17]3. Publishing a book [12:38]4. Make decisions carefully [18:18]5. Starting slow is key [23:51]6. Finding your drive [29:51]7. Partnerships in business [36:31]As long as you stay true to your moral code, work hard, the money will come, but you can’t do it for the money.Anyone getting into business has to be willing to suffer greatly, but that suffering is going to make them a better personIt’s very easy, with one decision,To take your whole company in a direction you never saw it going, and it can be made with one decision. So be very careful how you run things. If the drive is not there for the daily grind, you’re not going to make it in that business. Join the conversation on Facebook here: https://www.facebook.com/groups/badassbusiness/ Submit your questions to the show here: https://balancedbites.wufoo.com/forms/build-a-badass-business-podcast-questions/…

Build a Badass Business with Diane Sanfilippo

1
#26A: [Interview] Business integrity with Erich Krauss, owner of Victory Belt Publishing 33:52

10 years тому33:52

33:52

Topics:1. Introducing Erich Krauss [2:34]2. Transitioning to paleo publisher [8:11]3. Focusing on the client [16:46]4. Hustle and grind [25:02] Erich Krauss is the owner and President of Victory Belt Publishing, but his position in life wasn't always on top. He started with modest aspirations to be a writer, and did become one, only not in the genre he expected sa first. His dream to be a writer led him down a path to learning the ins and outs of the publishing industry, which, to his surprise, wasn't quite what he expected. When Erich discovered that, in the majority of cases, authors barely makes any money from the sales of a book (and that the books are often edited and changed to not be exactly as the author wanted or intended) he decided to take matters into his own hands to start a company with different values - focused on the authors. His story is inspiring and motivating as Victory Belt has become the #1 Paleo publisher there is today. The company is also the publisher with the highest ratio of New York Times bestsellers - often with multiple books on the list at once, crushing the competition. Join the conversation on Facebook here: https://www.facebook.com/groups/badassbusiness/ Submit your questions to the show here: https://balancedbites.wufoo.com/forms/build-a-badass-business-podcast-questions/…

Build a Badass Business with Diane Sanfilippo

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#25: Repurposing periscope videos, copyright issues, and amazon affiliate accounts 14:25

10 years тому14:25

14:25

In this episode, I talk about copyright issues, repurposing Periscope videos, and Amazon affiliate accounts.

Build a Badass Business with Diane Sanfilippo

1
#24: Why not you? 13:56

10 years тому13:56

13:56

Getting a business started, creating a blog, offering a service, or doing something that'll put you "out there" in front of people often brings up a sense of, "why me?" or "who am I to do this, it's already being done by ________." The truth is, there's almost nothing anyone can or will do that's completely new. The truth is, that what's new about what each of us will do is our own take on that thing, that work, that topic. Our unique experiences and perspective make us who we are, and, in turn, make the work we do unique, and worth sharing. So, why not you? Get the full transcript, show notes, links, and more at www.dianesanfilippo.com Join the conversation on FaceBook: https://www.facebook.com/groups/badassbusiness/…

Build a Badass Business with Diane Sanfilippo

1
#23: Q&A: Overpriced services, commissions vs pay-per-click ads, food critic blogging, and certifications before nutrition coaching 12:47

10 years тому12:47

12:47

In this episode, I answer questions about pricing your services (and what to do when other think they're overpriced), options for earning money from ads on your website, how to start blogging as a food critic, and thoughts on getting certified before you start coaching people on nutrition.

Build a Badass Business with Diane Sanfilippo

1
#22: Hustle is an investment in your future. 22:45

10 years тому22:45

22:45

To any of my entrepreneurs out there, some thoughts for your Monday... This weekend, I talked about HUSTLE over on Periscope. Watch it here - http://katch.me/balancedbites/v/8d6d1c0f-5a0d-3bc4-a908-efbbf2b1a7e0 Please don't misunderstand my take on hustle for a dismissal of quality time with friends and family. Or time taken for your health as in meal prep or exercise/movement.Hustle is what divides the time that everyone has outside of those things to choose to use in various ways. Some choose to watch television, or surf the web, or get extra time socializing, partying, what have you. If you have a family to take care of, certainly your time for these things is even shorter, which is why focus when you are spending time on your business is even more critical. When you are starting a business or are in the early stages before you have hit whatever level of success you are seeking, if you want to achieve things, you don't have the luxury of extra time to relax. I'm sorry, but that's the truth. I've never met a successful entrepreneur who says, "Yeah, I took it slowly and, wow, things blew up so fast for me it was easy! I'm so glad I didn't work too hard in the beginning. Make sure you have balance from the beginning like I did..." If you ever meet someone saying that, don't buy whatever they're selling because it's a pile of B.S.Can someone find success slowly, over time, with more "balance" in their lives? Sure. But is it at the pace most new business owners are hoping for? Heck no. And that approach, more often, leads to discouragement in the progress of a business or even more money lost because things didn't move quickly enough.AS AN ENTREPRENEUR, HUSTLE IS THE INVESTMENT YOU MAKE IN YOUR FUTURE.When what you don't have is money or a thriving business to look back at and say, "this is my future and I am secure financially," your HUSTLE is what you are investing for future gains. AND IT WILL WORK. But only if YOU WORK.…

Build a Badass Business with Diane Sanfilippo

1
#21: How to get comfortable with social media, eBook publishing, Twitter, and blogging. 11:48

10 years тому11:48

11:48

In this episode, I talk about getting comfortable with the uncomfortable, naming brands on your blog, publishing an eBook, and getting Twitter to work for you. Join the FaceBook group to get in on the conversation - https://www.facebook.com/groups/badassbusiness/ And come follow me on Periscope! I've been posting videos often, and would love for you to hop on and interact with me, LIVE! Download the free Periscope app, then find me by searching "Diane Sanfilippo." Replays available after at http://katch.me/balancedbites…

Build a Badass Business with Diane Sanfilippo

1
#20: [Interview] Starting and growing a business with Tony Kasandrinos 43:52

10 years тому43:52

43:52

Topics:1. Starting the company [2:47]2. Building up in your community [8:20]3. Waiting for the "right" or "perfect" time [13:20]4. Promotion in the beginning [16:41]5. Figuring things out as a business owner [23:22]6. The power of networking [29:54]

Build a Badass Business with Diane Sanfilippo

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#19: Q&A: Passive income strategies, changing business direction, and pricing a product or program. 25:24

10 years тому25:24

25:24

In this episode, I answer questions about passive income strategies, a change of heart in business direction, and pricing your online product or program.

Build a Badass Business with Diane Sanfilippo

10 years тому24:21