#936: 2025: The Year to Thrive

Dental A Team Podcast

Happy New Year! Instead of setting resolutions to start off 2025, Kiera tries a different route: identity changes. What fights can you stop starting in your personal or professional life in order to become the best person, the best dental hygienist, the best doctor, the best _______ you can be in the new year?

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Transcript:

Kiera Dent (00:00.878)

Hello, Dental A Team listeners. This is Kiera and happy 2025. I feel so honored to be with you on New Year's Day today. I mean, I'm calling 2025 the year to thrive and no longer survive. Like, let's get real. Let's get on this. Let's stop surviving and let's start thriving. And so to kick off New Year's today, I was thinking about it. And usually on New Year's around this time, we're all setting our goals. We're setting our resolutions.

And I actually want to give you a different spin. Are you open for it? Like, let's start 2025 on a different note. And that is maybe instead of setting resolutions, let's set identity changes this year. Resolutions are fighting. Let's change that verbiage and change how we think about that. I'm so excited. I love this podcast. I love all of you. And I was thinking about resolutions and resolutions are like,

you know, I want to lose weight or I want to be this leader or I want my practice to be there. And I think resolutions are different than goals and changing an identity is actually the fastest way to do it. One of my favorite quotes of all time is the need to stay like the greatest, like the greatest driver within the human being is the need to stay consistent with who we believe we are, not who we actually are, but who we believe. And so changing identity,

is actually the fastest way to grow and to evolve and to hit the goals and to hit the resolutions. It's not just setting a resolution like up like a sticky note on a wall. Like I want to be this. Okay, great. But if we don't believe we are so like there was an example and they said like, I don't know if I can stop smoking. I've been a smoker. I am a smoker. You know, I'm gonna try really hard. Well, in their mind, they're still a smoker. So trying to put it up there, I'm gonna stop smoking is actually fighting against who they believe they are.

And that's a fight rather than a flow versus saying like, I'm not a smoker. Like I'm an identity. I don't smoke. I'm not a smoker for me. I've never smoked in my life. I'm not a smoker. That wouldn't even be a thing. Like, but I take it on of I'm not a smoker. And so oftentimes I love the book by James Clear, Atomic Habits. There were things I liked about things I didn't like about it. The overall piece that I really, really loved though, was when he talks about sometimes getting to these resolutions means we need to start thinking as that person.

Kiera Dent (02:20.942)

So if maybe today I don't feel like I'm not a smoker and I'm trying to get there, it would be like, what does a person who doesn't smoke do? And we start to act like them. And I have a really great example of my mom. My mom, she went and met with her doctor and her doctor said, you've got to start having more exercise in your life. You're not getting enough steps. You're not having any of these things and you need to start hitting 10,000 steps a day. Well, my mom, I was watching her and her and I started doing it. I had like, I'm just...

I enjoy a good challenge. And so when we were in Tokyo, I got several days in a row of hitting over 10,000 steps and there was a badge of hitting 30 days in a row. And so I was like, sweet, I'm going to hit 30 days. Like I'm to hit 10,000 steps. Like we're just going to do it. And my mom was doing it. I'm like the doctor told her she needed to do this. And it was really interesting. I remember meeting up with my mom one day and she's like, Kiera, how are your steps? And I was like, great. I've got like this, I did this earlier today. I set up my schedule. Like I went for my walk or whatever it was.

I was like, well, you know, maybe I'll get it tonight. Maybe I won't. And in that moment, I thought like, my mom has this is just like a hope and a wish rather than an identity. And not to say I was better than her. It was just for me, I had already decided like, this is what I do. This is who I am. And I'm going to hit this like, period. I don't care what I've got to do. If I've got to walk at midnight, I'll do that. In airports, I'm like rolling my suitcase up and down and walking just because it was something I was committed to. I remember my mom and I were talking and I said, mom,

Like I pulled James, James Clear into the equation. said, mom, like, what would a healthy person do that would hit their steps every day? And I said, maybe just consider that. And so my mom started actually asking herself the question. She's like, well, like, what would a healthy person do? They would start taking a walk on their lunch break. And I was so proud of my mom. My mom started taking walks on her lunch break. And then my mom said, like, a healthy person would get up in the morning and they'd go for a walk before they'd go to work. So my mom started getting up and going for a walk at work or before work.

And then my mom, was interesting. I was listening to her and she's like, you know, I've already been prepping like it's going to be winter time and it's going to be like rainy and snowy. And she's like, I don't like the cold. And so she's like, what would a healthy person do with that? They would go walk at the mall and they would plan their schedule to be able to go do that. And I was so proud of my mom because she went from someone who was like, maybe I'll get this AKA setting a resolution to this is who I am. This is my identity. I am this healthy person.

Kiera Dent (04:42.466)

but she had to get there by thinking of herself as this other person. What would this person do? And so when we're looking at our businesses and we're looking at our goals and we're looking at the things we want to do, what would a doctor who produces 3 million a year do? What would a CEO who owns a $3 million business, what would they do? What would an office manager who runs a $2.5 million practice, what would they do? How would they start their day? What things would they actually work on? What things would they delegate? What things would they not do?

What things would they, how would they present their cases? How would they close their cases? How would they follow up with their cases? If it was a hygienist who produced 3.3 times their pay, what would that hygienist do? They would be looking at their schedule every single day. They would be checking for comp exams and for x-rays when their x-rays are due. They would be looking for fluoride and adjunct services, sealants. They would be tracking their metrics. They would be tracking their numbers. They would be adding these things to their patient schedules because they're obsessed about their patients and want their patients to thrive.

What would a dental assistant do that could add same day treatment every single day? They'd be prepping their schedule. They would be talking to the treatment coordinators of how do we up our, how do we talk to the patients about this? They would be figuring it out. They would be looking at their schedule all the time. They'd be talking to the patients. They'd be helping the patients realize this is better for them and they don't have to come back for multiple visits. What would a biller do that has 98 % collections? And they don't spend all day doing it. They would be

prioritizing their time, they'd be doing their insurance verification in batches. They would be calling patients instead of sending statements. They'd be proactive with that. They'd be collecting balances when the patients are in the chair. They'd be working their 90, 60, 30 days. They would be having set aside time. They would have a schedule set up to where they actually followed through on this. They would not make excuses for it. And they would own their results. And I think if we think this way and we change our identities, and again, maybe we're not there today,

But as we're setting these resolutions, what would someone who has great family work-life balance do? Well, they would set up their date nights for their spouse. They would set up their kid time. Those would be the first things. They would have their work schedule in there. If they know that they only want to work four days a week, they then build a schedule with block scheduling. And they start to realize that they might add additional treatment in, higher dollar treatment, whether it's cosmetic or implants or sleep or different things like that. They would look at it.

Kiera Dent (07:06.06)

A CEO of a practice would be looking at their numbers every single day, if not weekly. The reality is you've got to know your numbers forwards and backwards. They would love numbers and obsess about numbers. They would love to solve puzzles and crack codes. They would make sure that they empower their team to make decisions and that they're focusing on the top pieces. They would hold their team accountable. They would have agreements. They would make sure that this team is actually operating at the highest level. And if they don't know how to do it, they would hire people to help train their team to do it.

a doctor who's producing three million. They're confident with their presentations. They aren't afraid to tell patients what they need. They're very good with their case acceptance. They're really good with their handoffs. They're really good with their comprehensive diagnosis. If they're not good with that, they would put in AI, so Pearl or Overjet, to use on their x-rays to make it easier for them. But they would actually get confident presenting treatment. Now, what does a confident dentist who presents treatment look like? They go in, they have a great rapport with the patient.

And if this isn't you, I have some doctors and we change their names. So we have like Dr. Marvelous or we have the confident guy or like whatever it is for you. I don't care. Choose your name. But that person walks in and they're confident with the patient and they would have a rapport with the patient and then they would ask the patient, I lean you back in? And they would say yes. And they would say perfect. Can I do a comprehensive exam? And the patient would say yes. they're

the patient up to say yes to them and they show them healthy teeth and not healthy teeth and they're able to go through a comprehensive exam with them and show them what they need to do. They're not using little league words and major league situations. They're being honest with the patient of what they need and they're being confident with their diagnosis and what that patient needs. They're using our perfect NDTR handoff of the next visit, the date to return, the time needed for the appointment, making sure their re-care is scheduled for every single patient and they consistently do that and if they forget they

tie a string of floss around their finger or they have this little sticky note underneath the patient's chair. I literally have doctors do this when they're so committed to doing it, but they hold it consistent. They review their cases with their treatment coordinators every single week. Where did I crush it? Where could I improve? They record themselves. Don't worry, you keep it HIPAA compliant, but they record themselves and they actually watch back their treatment cases to see what did I say? What did I miss? How could I say this better? They tee it up with their hygienist. They do what would doctor do with their hygiene team? And they say,

Kiera Dent (09:24.472)

All right, this is how we diagnose it. This is how we preheat the oven with our hygienist. They help their hygienist and they do CE with their hygienist about perio and how we treat our patients that way. They work with their whole team and they do whatever it is, full team handoffs or morning huddles or case acceptance, but they're doing those items. But what they're really doing is they're picking the one, two or three items that are actually going to move their practice forward the most with the least amount of effort and the greatest amount of gain. And they're really great at prioritizing.

And what I'm doing is I'm describing to you doctors that I work with. I'm describing office managers that I work with, hygienists that I work with, people within our consulting company that are doing this ridiculously well. I'm telling you literally, these are what these people do. A successful CEO, they block themselves. They have at least two to four hours every single week dedicated to working on the business. And they're doing it within working hours for two reasons. One, they believe in a healthy work-life balance.

And two, they know that if they put it during production time, they're actually going to use that time productively because they know if they're producing 500 or 750 or a thousand or $5,000 per hour, if they block those two hours, they need to ensure that those two hours are giving them at least, let's say they're at 500 an hour, at least $1,000 of benefit. If they're at $5,000 an hour, it's at least $10,000 of value in those two hours. You instantly start to think about yourself differently, but notice.

Well, what we've done is we've changed your identity. We've asked the questions of what would this type of a doctor do? What would this type of a CEO do? What would this type of an office manager do? And then we start to become that person. And we stopped fighting against, I hope and wish that I'll become this person. Instead, we started to be like my mom. My mom does not miss her 10,000 steps anymore because what my mom is, is someone who consistently hits 10,000 steps every day. Rain or shine, good health, bad health, whatever it is, because my mom is so committed.

to being that person, just like the person who's not a smoker. And they've taken on that identity of I don't smoke. That's a person and it's crazy because we can't change that. And it's like the fastest way to change is to become and to change our identity. And the way we change our identity is start to ask, what would we do in this instance? And so for you, would think, look at your goals and ask yourself, what do we want to achieve as a practice? Hopefully you've set them up. If not, or if you have, come join us January 31st.

Kiera Dent (11:48.814)

We are actually doing thriving in 2025 with maximum momentum and I would love to have you there. It's a Friday. It's going to be a couple hours for you guys. Don't even stress about it. Two hours. So from 8 a.m. to 10 a.m. Pacific time. Come join us. I would love you. Let's get that thriving in 2025 and we're gonna help you actually set your goals for this year. We're gonna help you actually build the momentum with you and your team. And as you're building this, as you're crafting it, ask yourself,

Who do I need to become to make these goals a reality? Who we are today, we need to rise above. think about like as gross as it is snakes. Snakes slough off their old skin. They outgrow it. They literally slough it off and leave it behind and they emerge and grow into the next version that they need to be. Penguins literally molt off their feathers and evolve. And it's for us, what do we need to shed off? What do we need to let go of? What favorite excuse do we need to have?

What do we need? What identity do we need to take on to become the person who rises up, who gets bigger shoulders to carry a larger practice? Meaning we become better leaders, we delegate better, we own these things. And if you need mentors or you need guides, that's why I'm so excited to, to bring together people within consulting. Sometimes we just need to see other people to see how to do it. We need someone to model after. and so if you've got a great mentor, amazing. If you've got a great idea of who you want to be amazing. If you don't,

Amazing. Let's give you some people reach out anytime. [e-mail]. But join us for for our thriving in 2025. Maximize momentum and let's maximize let's help you. But right now on New Year's Day, I want you to decide who are you going to be in 2025 to truly thrive and then think of what does that person do and maybe even list the attributes of that person list the things that they don't do. What are the things that they're not doing to make sure that they're thriving?

And then let's not set resolutions, but let's actually achieve goals. Let's actually achieve dreams. Let's actually live the life that we were destined to live. Let's stop managing our circumstances and start creating our lives. Let's start becoming creators rather than managers. Let's start being who we were meant to be and not have it be a hope and a wish, but a true resolution, a true identity shift to be that person. And I promise you, you will thrive in 2025.

Kiera Dent (14:09.368)

Some of you may be looking back and thinking 2024 was not the best year for me. Reach out, let's thrive and not just survive. I would love to help you. I would love to be here. I will be here on the podcast with you. And I would love to help you one-on-one or in a group setting or in person or virtual, whatever it is, but commit to yourself. Let's thrive in 2025 and this is who you will be. And then commit to doing whatever it takes to get there. Rain, shine, good weather, bad weather.

you've got it, you don't have it, but you become that person to where when we are celebrating 2026, you look back and say, I became who I was destined to be. I achieved the goals that I set out because I changed the identity of who I was to who I want to be. And I promise you this year will be much different. Cheers to 2025. I'm committing to thriving in 2025. And I hope you're along with me. If you are, send me an email. [e-mail]. at TheDentalATeam.com. Kiera, I am thriving in 2025. You can even send me

who you're gonna be, your attributes. I will be your accountability buddy for you. But when we write it, we commit. When we think about it, it's a wish. When we write it, it's possible. And when we schedule it, it becomes real. So whatever you've gotta do to get this schedule, then to become this person, I implore you to do so. You deserve it. Your patients need you. Your team needs you. You need this for you. You need this. And I just say, play full out.

Give yourself everything that you're destined to have and let's freaking thrive in 2025. And as always, thanks for listening. I'll catch you next time on the Dental A Team Podcast.