Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
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Вміст надано Tiffani Teachey & Rebecca Swabey, P. Eng., Tiffani Teachey, Rebecca Swabey, and P. Eng.. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Tiffani Teachey & Rebecca Swabey, P. Eng., Tiffani Teachey, Rebecca Swabey, and P. Eng. або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
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How to Leverage Engineering Skills in Recruitment to Drive Business Success – Ep 031
Manage episode 453428358 series 3519903
Вміст надано Tiffani Teachey & Rebecca Swabey, P. Eng., Tiffani Teachey, Rebecca Swabey, and P. Eng.. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Tiffani Teachey & Rebecca Swabey, P. Eng., Tiffani Teachey, Rebecca Swabey, and P. Eng. або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
In this episode, I talk with Gwatoh Kroma, global recruitment account lead at Accenture, about the intersection of engineering and recruitment, and how the skills and mindset of an engineer can be leveraged to drive success in talent acquisition. ***The video version of this episode can be viewed here.*** Engineering Quotes: Here Are Some of the […]
The post How to Leverage Engineering Skills in Recruitment to Drive Business Success – Ep 031 appeared first on Engineering Management Institute.
39 епізодів
How to Leverage Engineering Skills in Recruitment to Drive Business Success – Ep 031
Women in Engineering: Success Stories from STEM Professionals
ПоширитиManage episode 453428358 series 3519903
Вміст надано Tiffani Teachey & Rebecca Swabey, P. Eng., Tiffani Teachey, Rebecca Swabey, and P. Eng.. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Tiffani Teachey & Rebecca Swabey, P. Eng., Tiffani Teachey, Rebecca Swabey, and P. Eng. або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
In this episode, I talk with Gwatoh Kroma, global recruitment account lead at Accenture, about the intersection of engineering and recruitment, and how the skills and mindset of an engineer can be leveraged to drive success in talent acquisition. ***The video version of this episode can be viewed here.*** Engineering Quotes: Here Are Some of the […]
The post How to Leverage Engineering Skills in Recruitment to Drive Business Success – Ep 031 appeared first on Engineering Management Institute.
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In this episode, I talk with Susana Reyes, Vice President for Chamber and Plant Design at Xcimer Energy Corporation, about the groundbreaking power of fusion energy and the push to break barriers for women in the industry. ***The video version of this episode can be viewed here.*** Engineering Quotes: Here Are Some of the Questions I […] The post Fusion Energy Breakthrough That Will Empower Women In Engineering – Ep 039 appeared first on Engineering Management Institute .…
In this episode, I talk with Dr. Jayshree Seth, Chief Science Advocate and Corporate Scientist at 3M, about the power of personal branding in engineering and how it can transform careers for women in STEM. With over 80 patents and a passion for innovation and thought leadership, Dr. Seth shares her journey from researcher to […] The post Powerful Personal Branding in Engineering That Will Make Women Thrive – Ep 038 appeared first on Engineering Management Institute .…
In this episode, I talk with Megan Todaro, PE, project engineer at Pennoni, about how AI is transforming engineering, ranging from predictive maintenance to smart cities infrastructure. We explore engineering innovations with AI, real-world applications, and industry challenges that engineers face as technology evolves. The impact of AI transforming engineering is evident in many fields, […] The post Surprising AI Innovations That Make Smart Cities Better – Ep 037 appeared first on Engineering Management Institute .…
In this episode, I talk with Tiffany Layton, owner of Math Tutor Tiff, about how math math shapes engineering, powers problem-solving, drives innovation, and empowers engineers to break barriers and shape the future of engineering excellence. ***The video version of this episode can be viewed here.*** Engineering Quotes: Here Are Some of the Questions I Asked […] The post Discover How Math Shapes Engineering and Unlocks New Possibilities – Ep 036 appeared first on Engineering Management Institute .…
In this episode, I talk with Danielle Passaglia, PE, LEED GA, a senior mechanical engineer at SmithGroup, about the transformative power of STEM outreach and practical strategies to close the gender gap in engineering are key to driving architectural engineering success and empowering the next generation. ***The video version of this episode can be viewed here.*** […] The post Architectural Engineering Success: Timely Tips That Will Make You Thrive – Ep 035 appeared first on Engineering Management Institute .…
In this episode, I talk with Keisha Seals, assistant director of public works at the City of Sugar Land, Texas, about how transitioning from management to mentoring redefines leadership, the skills that make mentorship impactful, and its role in shaping the future of women’s leadership in engineering. ***The video version of this episode can be […] The post Unlock the Truth About Mentorship and Women’s Leadership Success – EP 034 appeared first on Engineering Management Institute .…
In this episode, we talk with Stacie Alexiou, CEM, CEO of WATT + FLUX, about the Reverse Engineer Method and its six pillars of profitability, balancing innovation with safety, earning respect in tough environments, and making a lasting impact in engineering. ***The video version of this episode can be viewed here.*** Engineering Quotes: Here Are Some […] The post How to Achieve Unparalleled Results with the Reverse Engineer Method – Ep 033 appeared first on Engineering Management Institute .…
In this episode, I talk with M. Elaine Dasti, P.E., vice president and MEP practice leader at T&M Associates, about the importance of creating an inclusive work environment for women in engineering. We discuss how addressing challenges like stereotypes, societal pressures, and lack of support can help retain talent and build a fairer, more equitable […] The post How to Implement Inclusive Work Practices for Women in Engineering – Ep 032 appeared first on Engineering Management Institute .…
In this episode, I talk with Gwatoh Kroma, global recruitment account lead at Accenture, about the intersection of engineering and recruitment, and how the skills and mindset of an engineer can be leveraged to drive success in talent acquisition. ***The video version of this episode can be viewed here.*** Engineering Quotes: Here Are Some of the […] The post How to Leverage Engineering Skills in Recruitment to Drive Business Success – Ep 031 appeared first on Engineering Management Institute .…
1 How Emotional Intelligence Is Shaping the Future of AI and Technology – Ep 030 1:04:38
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Відтворити Пізніше Відтворити Пізніше Списки Подобається ПодобаєтьсяIn this episode, I talk with Da’Shaun Joseph, PMP, CEO/founder of D.A. Joseph LLC and program manager at Google, about how women’s unique perspectives and emotional intelligence are redefining technology, driving the future of AI with empathy and innovation to create a more inclusive digital world. Engineering Quotes: Here Are Some of the Questions I […] The post How Emotional Intelligence Is Shaping the Future of AI and Technology – Ep 030 appeared first on Engineering Management Institute .…
In this episode, I talk with Jennita Sumter-Jacobs, a civil engineer at South Carolina DOT, about how women engineers are transforming transportation, redefining how we move with safer roads, efficient transit, and a vision for a sustainable future. ***The video version of this episode can be viewed here.*** Engineering Quotes: Here Are Some of the […] The post How Pioneering Women in STEM Are Transforming Sustainable Transportation – Ep 029 appeared first on Engineering Management Institute .…
In this episode, I talk with Charlene Gaither, learning project manager and scrum master at Duke Energy Corporation. We explore how e-learning breaks down barriers, offers flexible learning solutions, and builds a supportive community for women pursuing engineering careers. Engineering Quotes: Here Are Some of the Questions I Asked Charlene: What led you to focus […] The post How to Use E-Learning to Empower Women in Engineering – Ep 028 appeared first on Engineering Management Institute .…
In this episode, I talk with Rebecca Swabey, P.Eng., CEO and co-founder of Equator Studios, about her transition from engineering to launching a tech startup. She shares how embracing curiosity, asking the right questions, and taking bold steps have fueled her success and created impactful change in the industry. Engineering Quotes: Here Are Some of […] The post How to Transition from Engineering to Tech Entrepreneurship – Ep 027 appeared first on Engineering Management Institute .…
In this episode, I talk with Sairan Aqrawi, M.Sc., design coordinator team lead at WMATA, about how women in their 40s and beyond can reignite their leadership potential in engineering, embrace new technologies, build confidence, and unlock the growth needed to thrive and make a lasting impact in their careers. Engineering Quotes: Here Are Some […] The post How Women in Their 40s Can Reignite Their Engineering Careers – Ep 026 appeared first on Engineering Management Institute .…
Balancing a fulfilling career with personal life can be a challenging journey. Embrace the power of flexibility to navigate the ups and downs, whether you're advancing in your career, raising a family, or both. Discover how to achieve lasting success and find harmony in the process. The post How to Balance Your Career and Personal Life Effectively – Ep 025 appeared first on Engineering Management Institute .…
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