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2025 Public Relations Trend Predictions
Manage episode 453127885 series 2751462
Вміст надано Fletcher Marketing & PR and Fletcher Marketing + PR. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Fletcher Marketing & PR and Fletcher Marketing + PR або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
As we head into 2025, the Fletcher team predicts the public relations trends the industry will see in the next year and how brands and PR firms should adjust for the oncoming changes.
Trends include:
- An emphasis on authenticity in storytelling
- Media layoffs and cutbacks resulting in hubbed coverage in local markets and more pay-to-play options and opportunities in national outlets
- Proactive crisis communications planning after "black swan" events over the past several years
- Niche PR needs specific to specialization in B2B industries
- A more divisive, polarized and political social media landscape causing fragmentation
- The continued growth of reliance on micro-influencers
- Inflation impacts on public relations firms as hard costs continue to rise but clients are resistant to pay higher fees
The Fletcher team dives into these trends, what they mean for brands and industry professionals and how to navigate the changing landscape in 2025.
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