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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
THE REAL REASON MARRIAGE IS A GOOD THING
Manage episode 451851585 series 3618529
Вміст надано Fortis Institute. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Fortis Institute або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Pastor Brad Bigney explores why marriage isn’t just about happiness and shares why marriage is still a good gift from God. Uncover how embracing God’s design for marriage can transform your relationship. ___ Thanks for listening! Thrive would not be possible without the financial support of our Gospel Partners. If you would like to support Thrive we would be extremely grateful. VISIT https://fortisinstitute.org/donate/ If you are already a Gospel Partner we couldn’t be more thankful for you if we tried!
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20 епізодів
Manage episode 451851585 series 3618529
Вміст надано Fortis Institute. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Fortis Institute або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Pastor Brad Bigney explores why marriage isn’t just about happiness and shares why marriage is still a good gift from God. Uncover how embracing God’s design for marriage can transform your relationship. ___ Thanks for listening! Thrive would not be possible without the financial support of our Gospel Partners. If you would like to support Thrive we would be extremely grateful. VISIT https://fortisinstitute.org/donate/ If you are already a Gospel Partner we couldn’t be more thankful for you if we tried!
…
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20 епізодів
Усі епізоди
×Pastor Brad Bigney sits down with his wife, Vicki Bigney, to share their personal journey through marriage. They reflect on their early years, the challenges they faced, and how God transformed their relationship. If you’re struggling in marriage or simply want to build a stronger foundation, this conversation will give you hope and encouragement. ___ Thanks for listening! Thrive would not be possible without the financial support of our Gospel Partners. If you would like to support Thrive we would be extremely grateful. VISIT https://fortisinstitute.org/donate/ If you are already a Gospel Partner we couldn’t be more thankful for you if we tried!…
Thinking about marriage? Struggling in your relationship? Pastor Brad Bigney and his wife, Vicki, open up about their own story—from awkward first meetings to major challenges and breakthroughs. Discover how biblical principles and God’s grace can turn even the toughest marriage into a thriving one. ___ Thanks for listening! Thrive would not be possible without the financial support of our Gospel Partners. If you would like to support Thrive we would be extremely grateful. VISIT https://fortisinstitute.org/donate/ If you are already a Gospel Partner we couldn’t be more thankful for you if we tried!…
How does anticipation for eternity shape the way you love now? Pastor Brad Bigney explores how living with a “save the date” mindset—focused on your heavenly bridegroom—transforms your marriage by lifting you above everyday struggles and into selfless love. ___ Thanks for listening! Thrive would not be possible without the financial support of our Gospel Partners. If you would like to support Thrive we would be extremely grateful. VISIT https://fortisinstitute.org/donate/ If you are already a Gospel Partner we couldn’t be more thankful for you if we tried!…
How does knowing who you are in Christ transform your marriage? Pastor Brad Bigney reveals how embracing your identity as God’s beloved child and focusing on eternity can free you to love your spouse deeply, no matter the challenges you face. ___ Thanks for listening! Thrive would not be possible without the financial support of our Gospel Partners. If you would like to support Thrive we would be extremely grateful. VISIT https://fortisinstitute.org/donate/ If you are already a Gospel Partner we couldn’t be more thankful for you if we tried!…
What keeps us from giving and receiving love in marriage? Fear. Pastor Brad Bigney shares how fear leads to hiding, guarding, and pulling back—blocking true intimacy. Learn how to replace fear with the confidence of God’s love and take steps toward a flourishing relationship. ___ Thanks for listening! Thrive would not be possible without the financial support of our Gospel Partners. If you would like to support Thrive we would be extremely grateful. VISIT https://fortisinstitute.org/donate/ If you are already a Gospel Partner we couldn’t be more thankful for you if we tried!…
Are you letting fear keep you from experiencing real love in your marriage? Pastor Brad Bigney explores how fear—rooted in guilt and shame—prevents us from truly loving and being loved. Learn how God’s perfect love can set you free to risk being vulnerable and build a marriage that thrives. ___ Thanks for listening! Thrive would not be possible without the financial support of our Gospel Partners. If you would like to support Thrive we would be extremely grateful. VISIT https://fortisinstitute.org/donate/ If you are already a Gospel Partner we couldn’t be more thankful for you if we tried!…
Love always involves risk—but how do you overcome the fear of rejection or vulnerability in your marriage? Pastor Brad Bigney examines the fear factor that began in the Garden of Eden and still impacts our relationships today. Learn how understanding God’s unshakable love for you frees you to love your spouse courageously and openly. ___ Thanks for listening! Thrive would not be possible without the financial support of our Gospel Partners. If you would like to support Thrive we would be extremely grateful. VISIT https://fortisinstitute.org/donate/ If you are already a Gospel Partner we couldn’t be more thankful for you if we tried!…
Can you love without risk? Pastor Brad Bigney explains how fear, rooted in sin, holds us back from the deep, authentic connections we long for in marriage. Discover how God’s love enables you to move past fear and embrace true intimacy. ___ Thanks for listening! Thrive would not be possible without the financial support of our Gospel Partners. If you would like to support Thrive we would be extremely grateful. VISIT https://fortisinstitute.org/donate/ If you are already a Gospel Partner we couldn’t be more thankful for you if we tried!…
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1 ARE FAIRY TALES WRECKING YOUR MARRIAGE? DISCOVER THE PROVEN FIX FOR LASTING HAPPINESS – PART 2 26:00
Unrealistic expectations can derail a marriage. Pastor Brad Bigney explains how embracing the realities of marriage—dying to self and living for your spouse—unlocks God’s greater plan for your relationship. ___ Thanks for listening! Thrive would not be possible without the financial support of our Gospel Partners. If you would like to support Thrive we would be extremely grateful. VISIT https://fortisinstitute.org/donate/ If you are already a Gospel Partner we couldn’t be more thankful for you if we tried!…
![Artwork](/static/images/128pixel.png)
1 ARE FAIRY TALES WRECKING YOUR MARRIAGE? DISCOVER THE PROVEN FIX FOR LASTING HAPPINESS – PART 1 26:00
Unrealistic expectations can crush a marriage. Pastor Brad Bigney invites you to say goodbye to the “perfect marriage” fantasy and embrace the refining process that makes your relationship a tool for spiritual growth and lasting joy. ___ Thanks for listening! Thrive would not be possible without the financial support of our Gospel Partners. If you would like to support Thrive we would be extremely grateful. VISIT https://fortisinstitute.org/donate/ If you are already a Gospel Partner we couldn’t be more thankful for you if we tried!…
Marriage requires more than effort; it demands the right foundation. Pastor Brad Bigney outlines how surrendering to biblical authority, letting go of unrealistic expectations, and relying on God’s Spirit are key to seeing your marriage grow, thrive, and glorify God. ___ Thanks for listening! Thrive would not be possible without the financial support of our Gospel Partners. If you would like to support Thrive we would be extremely grateful. VISIT https://fortisinstitute.org/donate/ If you are already a Gospel Partner we couldn’t be more thankful for you if we tried!…
Pastor Brad Bigney reveals the often-overlooked foundation for a thriving marriage: a commitment to biblical authority and a purpose greater than personal desires. Learn how these principles can transform your relationship into a testament to God’s glory. ___ Thanks for listening! Thrive would not be possible without the financial support of our Gospel Partners. If you would like to support Thrive we would be extremely grateful. VISIT https://fortisinstitute.org/donate/ If you are already a Gospel Partner we couldn’t be more thankful for you if we tried!…
Pastor Brad Bigney reveals why marriage stands apart from all other relationships. Learn how marriage as a covenant requires partners to “leave, cleave, and weave,” creating a one-of-a-kind connection that brings deep growth, loyalty, and joy over a lifetime. ___ Thanks for listening! Thrive would not be possible without the financial support of our Gospel Partners. If you would like to support Thrive we would be extremely grateful. VISIT https://fortisinstitute.org/donate/ If you are already a Gospel Partner we couldn’t be more thankful for you if we tried!…
Pastor Brad Bigney explores why marriage isn’t just about happiness and shares why marriage is still a good gift from God. Uncover how embracing God’s design for marriage can transform your relationship. ___ Thanks for listening! Thrive would not be possible without the financial support of our Gospel Partners. If you would like to support Thrive we would be extremely grateful. VISIT https://fortisinstitute.org/donate/ If you are already a Gospel Partner we couldn’t be more thankful for you if we tried!…
Pastor Brad Bigney unpacks how fasting can be a powerful tool for transforming your marriage. Learn why this often-overlooked practice sharpens spiritual clarity and deepens your connection with God and your spouse. ___ Thanks for listening! Thrive would not be possible without the financial support of our Gospel Partners. If you would like to support Thrive we would be extremely grateful. VISIT https://fortisinstitute.org/donate/ If you are already a Gospel Partner we couldn’t be more thankful for you if we tried!…
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