Вміст надано SpokenLayer. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією SpokenLayer або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Player FM - додаток Podcast
Переходьте в офлайн за допомогою програми Player FM !
Переходьте в офлайн за допомогою програми Player FM !
Подкасти, які варто послухати
РЕКЛАМА
T
The Agile Brand with Greg Kihlström®


Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Square Enix: 'We Will Not Cheat' With Final Fantasy 7 Remake Part 3's Airship
Manage episode 450991316 series 1321924
Вміст надано SpokenLayer. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією SpokenLayer або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Blue-sky thinking.
Learn more about your ad choices. Visit podcastchoices.com/adchoices
1353 епізодів
Manage episode 450991316 series 1321924
Вміст надано SpokenLayer. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією SpokenLayer або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Blue-sky thinking.
Learn more about your ad choices. Visit podcastchoices.com/adchoices
1353 епізодів
All episodes
×Batman encounters supervillains "who look suspiciously like the Justice League" in this sequel to the 2018 anime film. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Well, Relic is known for making WORLD war games... Learn more about your ad choices. Visit podcastchoices.com/adchoices
New gameplay, graphics, and more. Learn more about your ad choices. Visit podcastchoices.com/adchoices
There’s still hope. Learn more about your ad choices. Visit podcastchoices.com/adchoices
I
IGN Game & Entertainment News

"We're already in contact with Nintendo and working on some development kits." Learn more about your ad choices. Visit podcastchoices.com/adchoices
Huh. Learn more about your ad choices. Visit podcastchoices.com/adchoices
"EA saw all these first and passed on all of them." Learn more about your ad choices. Visit podcastchoices.com/adchoices
Candy cane zebras, swordfish, and...more. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Not long now. Learn more about your ad choices. Visit podcastchoices.com/adchoices
I
IGN Game & Entertainment News

1 Assassin's Creed Shadows Players Won't Be 'Missing Out' If They Largely Ignore One Protagonist 2:39
Playing favorites. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Stellar indeed. Learn more about your ad choices. Visit podcastchoices.com/adchoices
I
IGN Game & Entertainment News

Order cancelled. Learn more about your ad choices. Visit podcastchoices.com/adchoices
I
IGN Game & Entertainment News

It's fantastic. Learn more about your ad choices. Visit podcastchoices.com/adchoices
I
IGN Game & Entertainment News

No lotteries here. Learn more about your ad choices. Visit podcastchoices.com/adchoices
"It was a wonderful concept." Learn more about your ad choices. Visit podcastchoices.com/adchoices
Ласкаво просимо до Player FM!
Player FM сканує Інтернет для отримання високоякісних подкастів, щоб ви могли насолоджуватися ними зараз. Це найкращий додаток для подкастів, який працює на Android, iPhone і веб-сторінці. Реєстрація для синхронізації підписок між пристроями.