We made it— 300 episodes of This Is Woman’s Work ! And we’re marking this milestone by giving you something that could seriously change the game in your business or career: the skill of pitching yourself effectively. Whether you’re dreaming of being a podcast guest, landing a speaking gig, signing a client, or just asking for what you want with confidence—you’re already pitching yourself, every day. But are you doing it well? In this milestone episode, Nicole breaks down exactly how to pitch yourself to be a podcast guest … and actually hear “yes.” With hundreds of pitches landing in her inbox each month, she shares what makes a guest stand out (or get deleted), the biggest mistakes people make, and why podcast guesting is still one of the most powerful ways to grow your reach, authority, and influence. In This Episode, We Cover: ✅ Why we all need to pitch ourselves—and how to do it without feeling gross ✅ The step-by-step process for landing guest spots on podcasts (and more) ✅ A breakdown of the 3 podcast levels: Practice, Peer, and A-List—and how to approach each ✅ The must-haves of a successful podcast pitch (including real examples) ✅ How to craft a pitch that gets read, gets remembered, and gets results Whether you’re new to pitching or want to level up your game, this episode gives you the exact strategy Nicole and her team use to land guest spots on dozens of podcasts every year. Because your voice deserves to be heard. And the world needs what only you can bring. 🎁 Get the FREE Podcast Pitch Checklist + Additional Information on your Practice Group, Peer Group, and A-List Group Strategies: https://nicolekalil.com/podcast 📥 Download The Podcast Pitch Checklist Here Related Podcast Episodes: Shameless and Strategic: How to Brag About Yourself with Tiffany Houser | 298 How To Write & Publish A Book with Michelle Savage | 279 How To Land Your TED Talk and Skyrocket Your Personal Brand with Ashley Stahl | 250 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…
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Sales and Cigars | J. Lesperance | Unpacking Intellectual Property with The Patent Baron | Episode 201
Manage episode 450968549 series 3561696
Вміст надано Walter Crosby. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Walter Crosby або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Walter Crosby welcomes intellectual property expert J. Lesperance, known as "The Patent Baron." They explore the world of IP for business owners—breaking down trademarks, copyrights, patents, and trade secrets. JB’s unique background as both an engineer and attorney makes him an insightful guide for business owners seeking to protect their valuable assets.
Highlights Moments
Must-Know IP Protections: Learn why simple steps like trademarks, copyrights, and NDAs can be game-changers for business owners.
Trade Secrets & Competitive Edge: JB explains why securing trade secrets is vital and how easy missteps can expose your business to risks.
Walter’s Story on Memory & Cigars: Don’t miss Walter’s personal take on the nostalgic power of cigars, reminding us that some scents can take you back to cherished moments.
Grab a cigar, mix your favorite cocktail, and get ready for an episode filled with valuable insights and actionable advice.
Get Walter Crosby's new book, "Scale Your Sales: Avoid the 7 Critical Mistakes CEOs Make": https://helixsalesdevelopment.com/scale-your-sales
Connect with J. Lesperance:
LinkedIn: https://www.linkedin.com/in/j-baron-lesperance-patent-attorney-ip-protection-barrister-solicitor/
Website: www.patentbaron.com
Book a consultation to protect your intellectual property.
Connect with Walter Crosby:
Website: https://helixsalesdevelopment.com/
Calendly: https://calendly.com/walter-helix/
Get my new book, "Scale Your Sales: Avoid the 7 Critical Mistakes CEOs Make": https://helixsalesdevelopment.com/scale-your-sales/
Follow & Subscribe for More Episodes Stay connected to Sales and Cigars for more episodes blending sales mastery with cigar culture.
Developed by Titan Media Worx – making podcasting easy and professional. Learn more about our video editing services and how we can help you grow! Visit our website: https://titanmediaworx.com/
Hashtags: #SalesAndCigars #IntellectualProperty #EntrepreneurTips #ProtectYourBusiness #Trademarks #Patents #WalterCrosby #ThePatentBaron #BusinessGrowth #CigarsAndSuccess
100 епізодів
ПоширитиManage episode 450968549 series 3561696
Вміст надано Walter Crosby. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Walter Crosby або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Walter Crosby welcomes intellectual property expert J. Lesperance, known as "The Patent Baron." They explore the world of IP for business owners—breaking down trademarks, copyrights, patents, and trade secrets. JB’s unique background as both an engineer and attorney makes him an insightful guide for business owners seeking to protect their valuable assets.
Highlights Moments
Must-Know IP Protections: Learn why simple steps like trademarks, copyrights, and NDAs can be game-changers for business owners.
Trade Secrets & Competitive Edge: JB explains why securing trade secrets is vital and how easy missteps can expose your business to risks.
Walter’s Story on Memory & Cigars: Don’t miss Walter’s personal take on the nostalgic power of cigars, reminding us that some scents can take you back to cherished moments.
Grab a cigar, mix your favorite cocktail, and get ready for an episode filled with valuable insights and actionable advice.
Get Walter Crosby's new book, "Scale Your Sales: Avoid the 7 Critical Mistakes CEOs Make": https://helixsalesdevelopment.com/scale-your-sales
Connect with J. Lesperance:
LinkedIn: https://www.linkedin.com/in/j-baron-lesperance-patent-attorney-ip-protection-barrister-solicitor/
Website: www.patentbaron.com
Book a consultation to protect your intellectual property.
Connect with Walter Crosby:
Website: https://helixsalesdevelopment.com/
Calendly: https://calendly.com/walter-helix/
Get my new book, "Scale Your Sales: Avoid the 7 Critical Mistakes CEOs Make": https://helixsalesdevelopment.com/scale-your-sales/
Follow & Subscribe for More Episodes Stay connected to Sales and Cigars for more episodes blending sales mastery with cigar culture.
Developed by Titan Media Worx – making podcasting easy and professional. Learn more about our video editing services and how we can help you grow! Visit our website: https://titanmediaworx.com/
Hashtags: #SalesAndCigars #IntellectualProperty #EntrepreneurTips #ProtectYourBusiness #Trademarks #Patents #WalterCrosby #ThePatentBaron #BusinessGrowth #CigarsAndSuccess
100 епізодів
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Sales and Cigars
1 Sales and Cigars | Why Most Marketing Plans Fail Small Businesses and What to Do Instead | Episode 217 34:16
🔥 STOP WASTING MONEY ON MARKETING PLANS THAT COLLECT DUST! Get your FREE Strategy Guide now at https://helixsalesdevelopment.com/free-story-guide Had an incredible conversation with Kelly Schuknecht, founder of Two Mile High Marketing! Kelly shared her inspiring journey from publishing to marketing, and how being laid off became her opportunity to launch her dream business. What struck me most was her insight on what many marketing agencies miss - the tactical implementation that turns strategy into results. Kelly expertly explained why thought leadership isn't about immediate sales but positioning yourself as an expert over time. Her practical advice on LinkedIn posting frequency (2-3 times weekly) and podcast appearances (2-3 monthly) is gold for busy executives. I loved her comparison of consistent content creation to "going to the gym" - those reps really do build your messaging muscles! As I've seen with many clients, Kelly confirmed that small companies often grow without marketing until they hit a ceiling. Ready to break through yours? To reach Kelly: Website: www.twomilehighmarketing.com Instagram: https://www.instagram.com/beyondthebestseller LinkedIn: http://www.linkedin.com/in/kellyschuknecht Connect with us: Website: https://www.helixsalesdevelopment.com Instagram: https://www.instagram.com/wcrosby248/ Facebook: https://www.facebook.com/walter.crosby.1690 , https://www.facebook.com/salesandcigars/ LinkedIn: https://www.linkedin.com/company/helix-sales-development/ Twitter: https://x.com/WalterCrosby #SalesPlaybook #CompetitiveIntelligence #SalesEnablement…
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Sales and Cigars
1 Sales and Cigars | The Brutal Truth About Why Your Sales Playbook Is Failing Your Team | Episode 216 43:46
🔥 NAIL YOUR SALES PROCESS: Get your FREE Strategy Guide now at https://helixsalesdevelopment.com/free-story-guide Ever wonder what "playbooks" and "battle cards" really mean in sales? Walter and Ed Marsh break down these confusing industry terms that many VPs misuse. They reveal why most playbooks collect dust (hint: it's not the content) and how properly developed battle cards give your team crucial competitive intel. Plus, they share why coaching matters more than documentation – comparing sales teams to pro football's practice regimens to show what's missing in corporate America. Grab actionable insights on creating effective sales tools your team will actually use. Ed explains how even small companies without massive marketing departments can develop these resources themselves. To reach Ed: Website: http://www.edmarshconsulting.com/ LinkedIn: https://www.linkedin.com/in/edwardbmarsh/ Twitter: https://x.com/edbmarsh Instagram: www.instagram.com/edbmarsh/ Youtube Channel: www.youtube.com/@EdMarsh Connect with us: Website: https://www.helixsalesdevelopment.com Instagram: https://www.instagram.com/wcrosby248/ Facebook: https://www.facebook.com/walter.crosby.1690 , https://www.facebook.com/salesandcigars/ LinkedIn: https://www.linkedin.com/company/helix-sales-development/ Twitter: https://x.com/WalterCrosby #SalesPlaybook #CompetitiveIntelligence #SalesEnablement…
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Sales and Cigars
🔥 MASTER THE PITCH DECK: Get your FREE story guide now at https://helixsalesdevelopment.com/free-story-guide Sergio Yankovenko shares powerful insights on creating winning pitch decks that actually get funded! Hear how he helped a client secure $3 million after an all-night session crafting the perfect presentation. From understanding your audience to highlighting the right metrics, Sergio breaks down the 5-step process that takes just 2-3 weeks to develop a compelling investment story. Remember - investors spend only 2 minutes and 43 seconds reviewing your deck! Grab insider tips on avoiding common mistakes, managing pre-pitch nerves, and why you should never overwhelm potential investors with 50+ slides. To reach Sergio: Website : behance.net/Sergio_yankovenko LinkedIn: https://www.linkedin.com/in/sergio-y Instagram: https://www.instagram.com/goodeck.team/ Connect with us: Website: https://www.helixsalesdevelopment.com Instagram: https://www.instagram.com/wcrosby248/ Facebook: https://www.facebook.com/walter.crosby.1690 , https://www.facebook.com/salesandcigars/ LinkedIn: https://www.linkedin.com/company/helix-sales-development/ Twitter: https://x.com/WalterCrosby #PitchDeckTips #InvestorPitch #StartupFunding…
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Sales and Cigars
1 Sales and Cigars | Why Your Business Is a Sitting Duck for Hackers Making $10,000 Daily | Episode 214 50:54
🔥 SECURE YOUR BUSINESS: The Essential Guide to Cybersecurity & AI for Small Businesses! Get your FREE strategy guide now at https://helixsalesdevelopment.com/free-story-guide I sat down with Jeff Roberts to tackle the growing cybersecurity threats facing small businesses today. We break down why small companies are prime targets for hackers and reveal simple yet powerful protection strategies you might already be paying for but not using. Plus, get practical advice on implementing AI tools without sacrificing the human touch your customers expect. Jeff shares eye-opening insights on multifactor authentication, the limitations of Microsoft's backup systems, and why your IT support vendor might not always have your best interests in mind. To reach out Jeff: LinkedIn: https://www.linkedin.com/in/robertsjeff/innovationvista.com Connect with us: Website: https://www.helixsalesdevelopment.com Instagram: https://www.instagram.com/wcrosby248/ Facebook: https://www.facebook.com/walter.crosby.1690 , https://www.facebook.com/salesandcigars/ LinkedIn: https://www.linkedin.com/company/helix-sales-development/ Twitter: https://x.com/WalterCrosby #CybersecurityTips #SmallBusinessTech #AIImplementation…
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Sales and Cigars
🔥 FINALLY! The Secret Blueprint to Turn Cold Leads into Hot Sales! Don't miss out - snag your FREE guide now at https://helixsalesdevelopment.com/free-story-guide From high school dropout to successful medical device sales and geofencing expert - Ernesto Cullari shares powerful insights on modern marketing strategies. Get the inside scoop on how location-based advertising is revolutionizing small business growth, with real examples from laundromats to coffee shops. Plus, hear practical tips on measuring ROI and targeting the right customers. An eye-opening conversation about making sophisticated marketing tech accessible and affordable for local businesses. Want more game-changing sales insights? Hit subscribe and turn on notifications! 👊 To reach Ernesto: Company Website: https://cullarimedia.com/work LinkedIn: https://www.linkedin.com/in/ernestocullari Twitter: https://twitter.com/ErnestoCullari Instagram: https://www.instagram.com/ernestocullari/?hl=en Connect with us: Website: https://www.helixsalesdevelopment.com Instagram: https://www.instagram.com/wcrosby248/ Facebook: https://www.facebook.com/walter.crosby.1690 , https://www.facebook.com/salesandcigars/ LinkedIn: https://www.linkedin.com/company/helix-sales-development/ Twitter: https://x.com/WalterCrosby #SmallBusinessMarketing #Geofencing #DigitalAdvertising…
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Sales and Cigars
FREE GUIDE: Transform Your Cold Sales Into Hot Leads! Grab your blueprint at https://helixsalesdevelopment.com/free-story-guide From unemployed musician to successful marketing firm owner during a pandemic - Ben Albert shares his raw, unfiltered journey of building a 6-figure business in just one year. Get actionable strategies on creating magnetic content, building genuine networks, and becoming the center of gravity in your industry. Just practical science-backed methods that actually work. Want more game-changing insights? Hit subscribe and turn on notifications! 👊 To reach Ben: Website: www.realbusinessconnections.com LinkedIn: https://www.linkedin.com/company/realbusinessconnections/ , https://www.linkedin.com/in/realbenalbert/ Instagram: https://www.instagram.com/realbenalbert/ Facebook: https://www.facebook.com/realbusinessconnections https://www.facebook.com/balbertmarketing Youtube: https://www.youtube.com/@realbusinessconnections/videos Connect with us: Website: https://www.helixsalesdevelopment.com Instagram: https://www.instagram.com/wcrosby248/ Facebook: https://www.facebook.com/walter.crosby.1690 , https://www.facebook.com/salesandcigars/ LinkedIn: https://www.linkedin.com/company/helix-sales-development/ Twitter: https://x.com/WalterCrosby #BusinessGrowth #SalesStrategy #EntrepreneurSuccess…
Check out the FREE blueprint at https://helixsalesdevelopment.com/free-story-guide - Your fast track to communication that converts! Pro speaker Danny Brassell exposes the raw truth of powerful communication: Your most profound messages emerge from vulnerability, where imperfections transform into your greatest storytelling strength. It's about showing genuine humanity - not performing, but connecting. Learn how the moments you've wrestled with become the bridge to your audience's heart. Get real talk from a guy who went from stuttering to speaking worldwide. No fluff, just results. To reach Danny: Website: www.freestoryguide.com LinkedIn: https://www.linkedin.com/in/dannybrassell/ Youtube: https://www.YouTube.com/DannyBrassell , https://www.twitter.com/DannyBrassell , Facebook: https://www.Facebook.com/DannyBrassell Instagram: https://www.instagram.com/realDannyBrassell Connect with us: Website: https://www.helixsalesdevelopment.com Instagram: https://www.instagram.com/wcrosby248/ Facebook: https://www.facebook.com/walter.crosby.1690 , https://www.facebook.com/salesandcigars/ LinkedIn: https://www.linkedin.com/company/helix-sales-development/ Twitter: https://x.com/WalterCrosby #SalesCommunication #SpeakerTraining #BusinessGrowth…
Ready to Build a Rockstar Sales Team? Discover Proven Hiring Strategies Today! 🚀 https://helixsalesdevelopment.com Former Air Force Academy linebacker turned sales expert Wes Schaeffer shares hard-hitting insights on building elite sales teams. From military discipline to sales leadership, get real talk on why most sales training fails and how to fix it. This episode is packed with practical wisdom on recruiting, coaching, and creating a championship sales culture that drives results. Featuring candid stories about maintaining standards, dealing with underperformers, and why helping everyone isn't always the answer. Perfect for sales leaders who want straight talk about building high-performing teams without the typical consultant fluff. To reach Wes: Website: www.fixerwes.com LinkedIn: https://www.linkedin.com/in/thesaleswhisperer/ Facebook: https://www.facebook.com/thesaleswhisperer Twitter: https://twitter.com/saleswhisperer Youtube: https://www.youtube.com/saleswhisperer Connect with us: Website: https://www.helixsalesdevelopment.com Instagram: https://www.instagram.com/wcrosby248/ Facebook: https://www.facebook.com/walter.crosby.1690 , https://www.facebook.com/salesandcigars/ LinkedIn: https://www.linkedin.com/company/helix-sales-development/ Twitter: https://x.com/WalterCrosby #SalesLeadership #TeamPerformance #SalesManagement…
Stop wasting money on underperforming sales hires. Join the Sales Hiring Secrets LIVE on Jan 28th & transform your team! Secure your spots now: https://events.helixsalesdevelopment.com/sales-hiring-secrets-invite Join me for a candid conversation with Geoff McDaniel, a business development powerhouse who shares his journey from restaurant owner to sales leader. Geoff reveals the mindset shifts and strategies that drove his success across multiple industries, including key lessons from Sun Tzu's "Art of War." He breaks down practical networking tactics, relationship-building approaches, and how to maintain confidence when deals don't go your way. This episode offers battle-tested insights for anyone looking to sharpen their business development edge. Whether you're changing industries or seeking to boost your current sales performance, Geoff's practical wisdom and real-world experience will resonate. To reach Geoff: Website: https://fishbeck.com/ LinkedIn: https://www.linkedin.com/in/geoff-mcdaniel-aba787a8/ Connect with us: Website: https://www.helixsalesdevelopment.com Instagram: https://www.instagram.com/wcrosby248/ Facebook: https://www.facebook.com/walter.crosby.1690 , https://www.facebook.com/salesandcigars/ LinkedIn: https://www.linkedin.com/company/helix-sales-development/ Twitter: https://x.com/WalterCrosby #BusinessDevelopment #SalesSuccess #NetworkingStrategy…
🎯 Ready to unlock a hidden benefit of writing your business book? Join me and publishing expert Rodney Miles for a smoke-filled conversation that will transform how you think about authorship. Discover how successful entrepreneurs gain unprecedented clarity and refine their methodologies through the book-writing process. Whether you're a seasoned business owner or an industry veteran, unleash the expertise within you! 👊 Hit subscribe and turn on notifications to level up your business game! 🔥 Drop a comment with your biggest obstacle to writing your book! To reach Rodney: Website: www.RodneyMiles.com LinkedIn: https://www.linkedin.com/in/rodney-miles-b5b340299/ Connect with us: Website: https://www.helixsalesdevelopment.com Instagram: https://www.instagram.com/wcrosby248/ Facebook: https://www.facebook.com/walter.crosby.1690, https://www.facebook.com/salesandcigars/ LinkedIn: https://www.linkedin.com/company/helix-sales-development/ Twitter: https://x.com/WalterCrosby #Business #TipsStartingAuthors #WorkLifeBalance…
Want to know why most sales accountability programs fail? In this conversation with sales expert Melanie French, we dive into why your sales team's accountability system isn't working. You'll discover the two critical elements that make or break accountability, why traditional approaches backfire, and how to implement a system that actually works without destroying your culture. 👉 Want proven accountability frameworks that actually work? Hit subscribe and turn on notifications to catch every episode of Sales & Cigars. To reach Melanie: Website: http://frenchsalessolutions.com/ LinkedIn: https://www.linkedin.com/in/melaniefrenchsalessolutions/ Connect with us: Website: https://www.helixsalesdevelopment.com Instagram: https://www.instagram.com/wcrosby248/ Facebook: https://www.facebook.com/walter.crosby.1690, https://www.facebook.com/salesandcigars/ LinkedIn: https://www.linkedin.com/company/helix-sales-development/ Twitter: https://x.com/WalterCrosby #salesleadership #salesaccountability #businessgrowth…
Curious about the secrets of successful digital marketing? Ever wonder what really happens behind the scenes at marketing agencies? In this conversation with Dave Kryszczak, founder of Spartan Digital, we pull back the curtain on what actually works (and what doesn't) in digital marketing. You'll learn: Why high click rates might be lying to you (and how to spot fake engagement) How to know if your marketing agency is actually helping your business What questions to ask before spending money on digital marketing Whether you're working with an agency now or considering one in the future, this discussion will help you avoid wasting money and get real value from your marketing investment. Connect with us: Website: https://www.helixsalesdevelopment.com Instagram: https://www.instagram.com/wcrosby248/ Facebook: https://www.facebook.com/walter.crosby.1690 , https://www.facebook.com/salesandcigars/ LinkedIn: https://www.linkedin.com/company/helix-sales-development/ Twitter: https://x.com/WalterCrosby #entrepreneurship #digitalmarketing #salesstrategy…
Want to close more sales? 👉 Get the blueprint to transform your customer relationships at https://TheSalesIntegrator.com Watch what happens when you ask your customers these 5 game-changing questions. A 5 question framework that helped countless businesses boost their recurring revenue by 10-30%. Perfect for distributors, contractors, and anyone in repeat sales. Top takeaways: Why doctors never "sell" but always close deals The hidden reason most distributors fail at customer retention How to turn price objections into value conversations The exact questions that uncover what customers really buy Why prospecting might be killing your sales growth Connect with us: Website: https://www.helixsalesdevelopment.com Instagram: https://www.instagram.com/wcrosby248/ Facebook: https://www.facebook.com/walter.crosby.1690 , https://www.facebook.com/salesandcigars/ LinkedIn: https://www.linkedin.com/company/helix-sales-development/ Twitter: https://x.com/WalterCrosby #BusinessExit #EntrepreneurSuccess #SalesStrategy…
Accelerate your sales results with proven strategies from industry veterans. Take your team to the next level with our Sales Velocity program for 7 days only: https://magnet.helixsalesdevelopment.com/sales-velocity Want to know how a solo entrepreneur turned his industry expertise into a major tech company acquisition? Ross shares his journey from being an equipment finance broker to becoming a vital part of a fintech revolution. Plus, get an insider's look at the Cigar Aficionado Big Smoke event in Las Vegas, where industry legends and enthusiasts come together. From unexpected exit strategies to the inclusive culture of cigar aficionados, this episode reveals valuable insights for business owners and cigar lovers alike. Connect with us: Website: https://www.helixsalesdevelopment.com Instagram: https://www.instagram.com/wcrosby248/ Facebook: https://www.facebook.com/walter.crosby.1690 , https://www.facebook.com/salesandcigars/ LinkedIn: https://www.linkedin.com/company/helix-sales-development/ Twitter: https://x.com/WalterCrosby #BusinessExit #EntrepreneurSuccess #SalesStrategy…
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Sales and Cigars
1 Sales and Cigars | Most Sales Leaders Get This Wrong And Lose Million Dollar Deals | Episode 205 1:15:01
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Відтворити Пізніше Відтворити Пізніше Списки Подобається ПодобаєтьсяReady to scale? Join our 7-day Sales Velocity program and receive exclusive bonuses. Sign up today! https://magnet.helixsalesdevelopment.com/sales-velocity The million-dollar mistake most salespeople make isn't their pitch - it's misreading who actually makes the decisions. In this conversation with CEO Sales Strategies’ Doug Brown, you'll discover why traditional sales approaches fail with modern buyers and how to completely transform your approach. Whether you're a sales leader trying to scale your team or a frontline seller looking to close bigger deals, this dialogue reveals the hidden dynamics that separate consistent top performers from everyone else. It's not theory - it's battle-tested wisdom from someone who's helped companies from startups to Fortune 500 transform their sales results. Connect with us: Website: www.helixsalesdevelopment.com Instagram: https://www.instagram.com/wcrosby248/ Facebook: https://www.facebook.com/walter.crosby.1690 , https://www.facebook.com/salesandcigars/ LinkedIn: https://www.linkedin.com/company/helix-sales-development/ Twitter: https://x.com/WalterCrosby #SalesGrowth #BusinessStrategy #SalesSuccess…
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