How Data Powers Meta Ads and Impacts Campaign Performance — Brad Redding | Why More Data means Better Ad Performance, Key Data Meta Needs For Better Campaign Results, Server-side Tracking For Shopify, AI Creative Testing In 2025 (#351)

Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

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4M ago 22:12

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In this podcast episode, we dive deep into the world of tracking and explore how data powers Meta Ads and impacts campaign performance.
Our featured guest is Brad Redding, Founder of GetElevar.com, who shares insights on navigating privacy changes, optimizing ad strategies, and leveraging data to improve e-commerce marketing performance.
Topics discussed in this episode:

Why Meta still dominates ecommerce advertising with 80% of customer acquisition spend
What specific data points Meta wants from advertisers for optimal campaign performance
How server-side tracking solves modern data collection challenges for Shopify stores
What custom conversion tracking strategies boost performance for different product lines
Why separating purchase events matters more than parameter optimization in Meta
How offline conversions and retail store data can enhance Meta advertising performance
What AI-powered creative testing capabilities are coming to Meta's platform in 2025

Links & Resources
Website: https://www.getelevar.com/
Shopify App Store: https://apps.shopify.com/gtm-datalayer-by-elevar
LinkedIn: https://www.linkedin.com/company/getelevar
X/Twitter: https://x.com/getelevar
Get access to more free resources by visiting the show notes at
https://t.ly/wTibu

MORE RESOURCES
Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook
Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/
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