Episode #501: Desired Brand Effect Book Turns Three + Your Desired Sharing Proposition

Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands

I published the Desired Brand Effect 3 years ago this week, and thanks to you it not only became a bestseller - but helped many jewelry brands finally find their brand voice and raise themselves above the competition.

(Haven’t read it yet? Buy it here)

One common request I get is for a workbook that goes along with the book and makes it easier to implement all the life-changing advice.

So today I’m happy to announce the Desired Sharing Proposition Brand Guidelines.

Today’s podcast episode is all about what you need to know to create your Desired Brand Effect, fill out your Brand Guidelines, and start making those sales!

In this episode, you’ll learn:

• [01:04] 3-Year Bestselling Book Anniversary + Desired Brand Effect Guide

• [03:00] Why I wrote the Desired Brand Effect

• [04:08] Stand out and create raving fans with your Desired Sharing Proposition - Your USP on 🔥

• [07:57] Core Crossover Values - Communicate how your business’s core values align with your customers’

• [10:11] Accountability - Eliminate excuses and take responsibility for your business’s success

• [12:50] Your Brand Story - Making your customers the focus of your story

• [14:54] Emotional connection - what makes jewelry customers buy more

• [16:07] Visual Identity - how your band creates an experience for your customer

• [18:20] Brand Alignment - what separates the brands that work from the brands that don’t

• [24:52] Dive Deeper - ways to really get to know your customers and what they are looking for

• [28:51] Common branding mistakes to avoid

• [29:41] Quick wins you can implement today

Here are the resources mentioned in the show:

Buy My Bestselling Book: The Desired Brand Effect (3-Year Anniversary!)

Buy the Desired Sharing Proposition Brand Guidelines.

Subscribe to my ‘Sales on Repeat' Private Podcast

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xo, Tracy Matthews

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