Navigating Careers and Building Teams with Sarah Rankin-Dijak

Justin's Podcast

Discover the intriguing journey of Sarah Rankin-Dijak, senior director of marketing at Progeny, who once navigated the world of golf management with scarce knowledge of the sport. Sarah’s career path is a testament to the power of adaptability and self-motivation. In our conversation, she shares how her passion for strategic communications and marketing has driven her diverse experiences across industries, ultimately leading her to specialize in healthcare communications. Sarah’s story is one of perseverance and the pursuit of opportunities that align with personal and professional interests.
Explore Sarah’s insights on building high-performing teams, drawn from her rich background in communications and college soccer. She reveals how an inherent interest in writing and persuasion shaped her career, while her athletic experiences taught her invaluable lessons in teamwork, competition, and leadership. Sarah passionately emphasizes the importance of fostering a team culture rooted in accountability and trust, and how the right behaviors can significantly impact performance both on the field and in the boardroom.
In today’s rapidly evolving communication landscape, Sarah highlights the significance of soft skills like resourcefulness and collaboration, which are crucial for effective team-building and proving marketing ROI. She offers practical advice on maintaining message consistency amidst overwhelming digital information and shares strategies for pitching creative ideas that resonate with organizational goals. Through real-world examples, Sarah underscores the importance of transparency, patience, and learning from both triumphs and setbacks, offering listeners valuable lessons in demonstrating tangible marketing success.

Розділи

1. Sarah Rankin-Dijak (00:00:00)

2. Building High-Performing Teams (00:10:24)

3. Effective Team Building Skills and Trends (00:19:45)

4. Strategies for Proving Marketing ROI (00:32:03)