Google's Garage Beginnings PPC With YRV Dynamics podcast

11:51

Yousaf Yunes discusses the recent announcement by Group M regarding the consolidation of agency brands into a single operating model. He explores the implications of this shift, including the centralization of buying processes, the evolving role of smaller agencies, and the future of digital marketing. Yousaf shares insights from his experience in the agency world, highlighting the challenges and opportunities that arise from these changes in the advertising industry. takeaways Group M is merging agency brands into a single P&L. The role of agency brands is evolving to house dedicated client teams. Centralizing buying can reduce operational costs. Larger clients are increasingly bringing marketing in-house. Smaller agencies are becoming more appealing to clients. Digital marketing strategies are shifting towards internal management. The need for traditional media buying remains strong. Agencies must adapt to the changing landscape of client needs. The consolidation of agencies may lead to job reductions. The future of advertising will see a blend of large and small agency roles. Sound Bites "A lot of clients are going internal." "TV buying will never go away." Chapters 00:00 The Shift in Agency Operations 03:05 Centralizing Buying and Its Implications 06:05 The Rise of Smaller Agencies 08:57 The Future of Digital Marketing and Agency Roles keywords: agency world, GroupM, media buying, centralized buying, smaller agencies, digital marketing, client teams, agency structure, advertising industry, market trends…

PPC with YRV Dynamics

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Google Ads Acceleration Tips for E-Commerce & Lead Gen 9:15

7 днів тому9:15

9:15

Yousaf Yunes discusses strategies to accelerate the Google Ads learning process, focusing on maximizing conversions and effectively using conversion value. He shares insights on e-commerce and lead generation, emphasizing the need to consider data sources and conversion strategies carefully. Takeaways: Speeding up the Google Ads learning process is crucial. Using max conversions helps attract high-quality traffic. Switching to max conversion value can enhance performance. Turn off max conversion value after achieving 30 conversions. Max conversions should always be the first strategy. PMAX effectively utilizes retargeting for abandoned carts. Be cautious with Google My Business leads due to potential spam. Identifying conversion value for each step is essential. Location assets can improve visibility on Google Maps. Always prioritize max conversions before switching to conversion value. Chapters 00:00 Accelerating Google Ads Learning 04:46 Maximizing Conversion Strategies 09:03 Lead Generation Insights keywords: Google Ads, conversion strategies, e-commerce, lead generation, marketing techniques summary…

PPC with YRV Dynamics

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When Deals Fall Through 14:08

8 днів тому14:08

14:08

Yousaf Yunes discusses the complexities of deal-making and the reasons why negotiations often fall through. He emphasizes the importance of transparency, setting clear expectations, and maintaining a strong position during negotiations. Yousaf shares personal anecdotes about his experiences with clients, highlighting the need for safeguards in business dealings to protect oneself from potential losses. He encourages listeners to reflect on their own experiences with failed deals and to learn from them. Think about why deals fall through and reflect on your role. Transparency in pricing can filter out unsuitable clients. Document your work even if a deal doesn't go through. It's important to maintain a strong negotiating position. Not all deal failures are your fault; external factors play a role. Establish safeguards to protect your business interests. Client expectations can be unrealistic, especially in tough economies. Learn to identify red flags in potential clients. Offering help to those who can't afford your services can build goodwill. Life isn't fair; focus on what you can control. Sound Bites "I throw out my price." "You can't work like that." Chapters 00:00 Understanding Deal Failures 03:05 The Importance of Transparency in Negotiations 06:07 Navigating Client Relationships and Expectations 08:51 Establishing Safeguards in Business Deals keywords deal failures, negotiation strategies, client relationships, transparency, business safeguards…

PPC with YRV Dynamics

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Never Pay for a Meta Blueprint Course 9:18

14 днів тому9:18

9:18

Yousaf Yunes discusses the importance of the Meta Blueprint certification for marketers, emphasizing its difficulty and the value it adds to one's professional credibility. He shares his methodical approach to passing the exam through practice tests and understanding the underlying concepts rather than rote memorization. Additionally, he expresses frustration over individuals who monetize similar advice without proper attribution, highlighting the ethical considerations in knowledge sharing and the impact of charging for services on client engagement. takeaways Meta Blueprint certification enhances marketing skills and credibility. The exam is challenging and requires a deep understanding of concepts. Practice tests should be taken methodically to ensure comprehension. Understanding the reasoning behind answers is crucial for success. Yousaf's method involves taking multiple practice tests in a structured manner. He emphasizes the importance of free knowledge sharing in the marketing community. Monetizing educational content can lead to ethical dilemmas. Clients often respond better to paid services than free advice. Yousaf's frustration stems from others profiting off his methods without credit. The conversation highlights the balance between free advice and the value of paid services. Keywords: Meta Blueprint, certification, marketing, exam preparation, ethical marketing, knowledge sharing, monetization, online courses, practice tests, marketing strategies, Facebook Blueprint, Meta Blueprint certification Chapters 00:00 The Value of Meta Blueprint Certification 03:51 The Process of Passing the Meta Blueprint Exam 08:13 Ethics in Sharing Knowledge and Monetization…

PPC with YRV Dynamics

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My Love Hate Relationship with Impression Share 12:46

15 днів тому12:46

12:46

Yousaf Yunes discusses the complexities of ad relevancy and impression share, emphasizing the differences between local and national advertising strategies. He highlights the importance of quality score, landing pages, and conversion optimization, providing practical tips for managing traffic and improving ad performance. takeaways Ad relevancy is crucial for effective advertising. Impression share can vary significantly between local and national campaigns. Single themed ad groups can help mitigate competition. Quality score impacts ad rank and overall performance. Landing pages play a vital role in conversion rates. Regular A/B testing of landing pages is essential. Dynamic keyword insertion can enhance ad relevancy. Unclicking unknown traffic can improve targeting accuracy. Local businesses have more flexibility in ad strategies. Understanding the metrics in the dashboard is key to success. Sound Bites "Use single themed ad group." "Unclick unknown traffic." keywords ad relevancy, impression share, local advertising, national advertising, quality score, landing pages, conversions, traffic management, single keyword ad group, dynamic keyword insertion Chapters 00:00 Understanding Ad Relevancy and Impression Share 03:09 Local vs National Advertising Strategies 06:02 The Importance of Quality Score and Landing Pages 08:57 Optimizing Conversions and Traffic Management…

PPC with YRV Dynamics

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Post Tax Evaluation for PPC Freelancers and Agencies 8:32

20 днів тому8:32

8:32

Yousaf Yunes shares his experiences and insights on the importance of hiring an accountant for small businesses and freelancers. He discusses the process of finding the right accountant, the significance of building a good relationship, and the various tax strategies and deductions that can benefit business owners. Yousaf emphasizes the need for proper medical insurance and the importance of timely tax preparation to avoid last-minute stress. takeaways The next most important person you hire is an accountant. It's crucial to find an accountant you feel comfortable with. Paying taxes is not fun, but it's worth it. Building a relationship with your accountant can lead to better tax strategies. Incorporating can reduce the likelihood of audits. Social Security is going off a cliff, so plan accordingly. Contributions to an IRA can lower your taxable income. Always ensure you have good medical insurance. Timely tax preparation can reduce stress. Regularly consult with your accountant for better financial management. Chapters 00:00 The Importance of Hiring an Accountant 02:52 Finding the Right Accountant 05:48 Tax Strategies and Deductions keywords: accountant, taxes, small business, tax strategies, deductions, financial advice, freelance business, tax preparation, IRA, medical insurance summaryIn this conversation,…

PPC with YRV Dynamics

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Tariff & Small Businesses 12:18

5 weeks тому12:18

12:18

Yousaf Yunes discusses the current state of tariffs and their significant impact on businesses, particularly in the automotive and manufacturing sectors. He shares personal anecdotes about clients affected by tariffs, highlighting the challenges and opportunities they present. The discussion also touches on the broader implications of trade policies and the importance of adapting supply chains in response to changing economic conditions. takeaways Tariffs are currently a hot topic in economic discussions. The U.S. operates at a significant trade deficit with several countries. Some businesses are thriving due to increased tariffs on imports. Manufacturers in the U.S. are seeing a resurgence as tariffs make imports more expensive. Businesses relying on Chinese imports are facing severe challenges. It's crucial for businesses to promote their 'Made in the USA' products. Supply chain management is critical in a tariff-heavy environment. Future trade policies will likely continue to evolve and impact businesses. Companies should prepare for potential shifts in manufacturing locations. Understanding tariffs is essential for small business owners and e-commerce operators. titles The Tariff Tug-of-War: Business Impacts Navigating Tariffs: Opportunities and Challenges Sound Bites "This is gonna be a big thing." "It's affecting me and my clients." "Give me a call, I'd love you for life." Chapters 00:00 Understanding Tariffs and Free Trade 04:11 Impact of Tariffs on Businesses 09:11 Navigating Supply Chain Challenges 11:01 The Future of Trade and Economic Policies keywords: tariffs, trade, business impact, supply chain, economic policies, import-export, manufacturing, USA, China, e-commerce summaryIn this conversation,…

PPC with YRV Dynamics

1
First Look on Demand Gen Beta 6:39

6 weeks тому6:39

6:39

Yousaf Yunes discusses the significance of DemandGen in the PPC landscape, emphasizing its role in traffic generation and conversions. He explores the unique features of DemandGen, including the ability to target specific placements and utilize lookalike audiences. The discussion also touches on the future of PMAX and its integration with DemandGen, highlighting the importance of understanding ad performance and the potential shift away from standard shopping feeds. takeaways DemandGen is crucial for building traffic and frequency. First visits rarely lead to purchases without prior awareness. Lookalike audiences can enhance targeting effectiveness. Paid Gmail ads offer a unique advertising opportunity. Understanding ad performance is essential for effective marketing. PMAX serves as a powerful remarketing engine. Trusting algorithms can improve conversion rates. Standard shopping feeds may become obsolete. The ability to cherry-pick placements is a game changer. Engagement with the audience is key for success. titles Unlocking the Power of DemandGen Maximizing Traffic with DemandGen Strategies Sound Bites "PMAX is a remarketing engine." "Feel free to give me a call." "I love you for life." Chapters 00:00 Introduction to DemandGen and Its Importance 02:48 Exploring DemandGen Features and Capabilities 06:05 The Future of PMAX and DemandGen Integration keywords: DemandGen, PPC, advertising, conversions, PMAX, marketing strategies, Google Ads, traffic generation, lookalike audiences, email marketing…

PPC with YRV Dynamics

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Prepare for Disappointments in Business 20:55

6 weeks тому20:55

20:55

Yousaf Yunes discusses the inevitability of disappointment in both personal and professional relationships. He emphasizes the importance of preparing for disappointment, channeling anger into creative outlets, and finding balance through healing practices. Yousaf shares personal anecdotes about friendships and business experiences, highlighting the significance of emotional intelligence and the need to build bridges rather than burn them in the face of adversity. takeaways Disappointment is a universal truth in relationships. Prepare yourself for disappointment to mitigate its impact. Channel negative emotions into creative outlets like content creation. Finding balance through nature and loved ones can be therapeutic. It's essential to identify what levels you after a disappointment. Understanding that anger often masks deeper feelings of hurt is crucial. Building bridges is more therapeutic than burning them in relationships. Contracts serve as protective measures in business dealings. Emotional healing is as important as physical healing. Maintaining connections with friends can provide support during tough times. titles Navigating Disappointment in Life and Business Transforming Anger into Creative Energy Sound Bites "You're gonna be disappointed." "Get ready for this." "I was so fucking mad." "Your contract is your Bible." Chapters 00:00 The Reality of Disappointment 05:51 Channeling Anger into Creativity 11:56 Finding Balance and Healing 18:10 Building Bridges, Not Burning Them keywords: disappointment, business, relationships, anger, creativity, healing, personal growth, emotional intelligence, coping strategies, friendship summary…

PPC with YRV Dynamics

1
YouTube is the #1 Platform on Connected TVs 13:52

6 weeks тому13:52

13:52

Yousaf Yunes discusses the significant rise of YouTube as a dominant platform in TV usage, surpassing traditional networks like Disney and Netflix. He emphasizes the importance of views over subscriptions in the current digital landscape and highlights the shift in content consumption patterns. Yousaf also explores the future of user-generated content (UGC) and its implications for media companies. YouTube leads in connected TV usage, surpassing traditional networks. Subscription numbers are less relevant than actual views. Content consumption patterns are shifting towards user-generated content. Businesses should leverage YouTube for visibility and engagement. YouTube's algorithm favors video completion rates over subscriptions. The importance of having a presence on multiple platforms, including YouTube and Instagram. User-generated content is becoming increasingly valuable in media. Traditional media companies need to adapt to the digital landscape. YouTube serves as a powerful search engine for businesses. Content quality is crucial for audience retention and engagement. Sound Bites "Subs are bullshit. It's all about views now." "UGC is in, that's where it is." Chapters 00:00 The Rise of YouTube in TV Usage 05:54 The Shift in Content Consumption 12:09 The Future of User-Generated Content keywords: YouTube, TV usage, media consumption, streaming, user-generated content, digital marketing, social media strategy, content creation, audience engagement, video marketing…

PPC with YRV Dynamics

1
YouTube Shorts Has Just Changed the Lead Gen Game 16:58

6 weeks тому16:58

16:58

Yousaf Yunes, CEO and Founder of YRV Dynamics, discusses the recent changes to YouTube Shorts and their implications for organic lead generation. He highlights how the new view threshold allows creators to gain views more efficiently, especially considering TikTok's regulatory challenges. Yousaf emphasizes the importance of creating engaging content and leveraging the algorithm to maximize visibility and audience engagement on YouTube. takeaways YouTube Shorts has reconfigured the view threshold for videos. Views are now counted as soon as a video starts playing. The changes are a response to TikTok's regulatory challenges. Creating engaging content is crucial for gaining views. Shorts can be a powerful tool for organic lead generation. Investing in content creation can lead to YouTube investing in you. Regularly posting shorts can enhance visibility. Understanding your audience is key to content creation. Algorithm manipulation can significantly increase views. Diversifying content types can attract a broader audience. Sound Bites "You get the view right away." "You should be doing shorts, like period." "YouTube will invest in you, right?" Chapters 00:00 YouTube Shorts: A Game Changer for Organic Lead Generation 05:48 The Impact of TikTok's Regulatory Challenges 12:03 Maximizing Views with YouTube Shorts 14:59 Creating Engaging Content for Shorts Keywords: YouTube Shorts, organic lead generation, TikTok ban, viewer engagement, content creation, social media strategy, digital marketing, video marketing, audience growth, online presence…

PPC with YRV Dynamics

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Client Contracts: Designed so You Don't Get Ripped Off 13:28

6 weeks тому13:28

13:28

Yousaf Yunes discusses lead generation challenges, emphasizing the importance of organic marketing strategies over paid advertising. He shares his experiences with solicitors in his WhatsApp group and highlights the need for businesses to focus on building contracts rather than just generating leads. Yousaf also stresses the importance of expertise in the industry and the necessity for businesses to understand their audience and market effectively. takeaways Organic marketing is more sustainable than paid advertising. Building a strong online presence through content is key. Contracts are more valuable than leads in business. Understanding client needs is crucial for success. Expertise in the industry is essential for effective marketing. Many lead generation services do not deliver quality leads. A well-structured website is important for attracting clients. Effective communication is vital in business relationships. Investing in organic strategies can yield long-term benefits. The digital marketing landscape requires constant learning and adaptation. Sound Bites "Organic is a great salesman." "The industry needs experts." Chapters 00:00 Introduction to Lead Generation Challenges 03:13 The Power of Organic Marketing 05:56 Understanding Client Needs and Expectations 08:48 The Importance of Contracts Over Leads 11:52 Expertise in the Industry keywords: lead generation, organic marketing, client expectations, contracts, expertise, digital marketing, SEO, business strategy, content creation, marketing funnels…

PPC with YRV Dynamics

1
60% of All Job Listings Are Fake 14:20

6 weeks тому14:20

14:20

Yousaf Yunes discusses the current job landscape, emphasizing the challenges faced by job seekers, particularly those over 40. He advocates for small business ownership as a viable alternative to traditional employment, highlighting the importance of networking and leadership in navigating the job market. Yousaf also critiques the authenticity of job listings, suggesting that many are misleading and that personal connections are often more effective for securing employment. takeaways The job market is challenging, especially for those over 40. Owning a small business can provide more opportunities than traditional jobs. Many job listings are misleading and may not lead to actual employment. Networking is crucial for finding job opportunities. Leadership involves elevating those around you, not just personal success. Job seekers should not rely solely on online listings for employment. Creating an LLC can provide flexibility and options in uncertain job markets. The economy is currently unfavorable for job seekers. It's important to have a backup plan in case of job loss. Personal connections often yield better job prospects than online applications. Sound Bites "Stay where you are for a while." "It's a shitty economy right now." Chapters 00:00 The Job Landscape Today 05:09 The Reality of Job Listings 12:41. Navigating Employment with an LLC keywords: jobs, small business, job listings, employment, LLC, networking, leadership, agency life, job market, career advice…

PPC with YRV Dynamics

1
In-House vs Agency PPC Jobs: How They're Structured 14:18

7 weeks тому14:18

14:18

Yousaf Yunes discusses the dynamics of marketing careers, particularly the choice between working in-house or at an agency. He emphasizes the growing trend of in-house marketing roles, the importance of protecting corporate strategies, and the evolving landscape of digital marketing. Yousaf shares insights on how to build a successful marketing career, the value of agency experience, and offers practical advice for aspiring marketing professionals. takeaways In-house marketing roles are increasingly valuable. Protecting corporate strategies is crucial for companies. Agencies are losing clout due to digital marketing changes. Training is a key strength of agencies. In-house teams often have fewer layers than agencies. Agency experience can be beneficial for in-house roles. Understanding both agency and in-house dynamics is important. Surviving in an agency shows resilience and adaptability. Career progression in marketing often involves starting at an agency. Networking and competitions can enhance marketing skills. keywords:marketing career, in-house marketing, agency model, career advice, marketing director, corporate strategies, digital marketing, media buying, training in marketing, marketing dynamics titles Navigating Your Marketing Career Path Sound Bites "The agency model makes sense." "Good luck to you, my friend." Chapters 00:00 Navigating Career Choices in Marketing 02:51 The Rise of In-House Marketing 05:58 Agency vs. In-House: Understanding the Dynamics 09:11 Building a Successful Marketing Career 12:06 Final Thoughts and Advice…

PPC with YRV Dynamics

1
2025 Job Realities: This Economy is Tough 21:32

7 weeks тому21:32