Ep 358: The Wake Behind The Boat

Market Proof Marketing: Home Builder Marketing Insights

Market Proof Marketing · Ep 358: The Wake Behind The Boat

Kevin Oakley is joined today by Julie Jarnagin, and a big topic in this episode is looking ahead to November and December -- months that Kevin notes are usually met from a sales and marketing perspective with "ughh". They discuss opportunities for success, with examples of balancing expectations with shifting perspectives.

News topics include uncertainty amid mounting challenges, Google's search dominance being shaken as it relates to Gen AI ambitions, a free Apple Intelligence upgrade that could be coming soon, and a common sense rule from the FTC that sadly shouldn't have to be a rule at all.

Story Time (00:53)

• Julie shares a heartfelt story of a thoughtful gesture from Chewy.com in sending a teammate flowers and a card
• Kevin brings up the left and right hemispheres of the brain, balancing learned expectations with shifting perspectives

In The News (12:04)

• Strategic Limbo: Uncertainty Amid Mounting Challenges (https://www.thebuildersdaily.com)
• DOJ's Plan to Dethrone Google's Search Dominance Shakes Gen AI Ambitions (https://www.adweek.com)
• Free Apple Intelligence upgrade likely arriving soon, leak suggests (https://mashable.com)
• The FTC has announced the "click-to-cancel" rule that will require companies to let you cancel any product as easily as you registered (https://unusualwhales.com)

Things We Love - Things We Hate (37:43):

• Julie loves and hates the Halloween candy bowl outside of her office, and is looking forward to having a weekend to herself while the boys are out hunting
• Kevin loves the fall season, and is also cursing Julie as he is training for a half marathon the team is prepping for surrounding the International Builders' Show
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