Peter Pernot-Day, Head of Strategic and Corporate Affairs for NA and Europe at Shein | Shaping the Future of Fashion: Shein's On-Demand Production Model #5

The Retail Spotlight

In this episode, our guest is Peter Pernot-Day, Head of Strategic and Corporate Affairs for NA and Europe at Shein. We discussed the secret to Shein's success and rapid expansion in fashion retail, a fast-moving and highly competitive industry.
In this episode, we provide insights into how Shein leverages tech innovation, such as their on-demand model and innovative supply chain, to reshape how we design, produce, and shop for clothes. We discuss how Shein's on-demand model keeps up with ever-changing consumer preferences, as well as the key strategies they use to build customer loyalty and retention. Additionally, we explore how Shein addresses the sustainability topic. We also have a peek into their potential brick-and-mortar strategy, the Shein X program, and global expansion strategies.
Timestamps:
00:00:00 Intro
00:02:05 Peter Pernot-Day
00:04:17 On-demand model
00:10:55 Micro-production & sustainability
00:14:25 Optimising customer LTV
00:19:06 Omnichannel retention strategies
00:22:33 Pop-up stores and potential brick-and-mortar strategy
00:28:14 Shein X program
00:31:20 Shein's innovative supply chain: the digital merchant system
00:39:00 Global expansion
00:42:10 Rapid fire round 👾
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